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Text Chapter 81 War of words

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    After discussing the theater issues, Jiang Zhiqiang and Justin, who had initially reached an agreement, began to become serious.  Because after talking about external issues, it¡¯s time to talk about internal issues.  For the interests of the theater chain, Jiang Zhiqiang and Justin can always find a balance point through negotiations. This is because for them, the theater chain is just an outsider. Naturally, they will not go too far when trading with the interests of outsiders.  Take heart.  But after outsiders have finished talking, they have to talk about internal issues. On this issue, there will be a lot of arguments between them, because any percentage point here will not represent a small interest, and a slight mistake will not be a small amount.  When it comes to the profit sharing between 20th Century Fox and Li Mingbao, Justin, who was originally at a disadvantage, suddenly gained the upper hand.  "We have solved the problem of the theater chain, so now we should solve the problem between our two collaborators. I think, apart from the box office share of the theater chain, the share between us, our 20th Century Fox  Taking 80%, your company takes 20%, which is actually a very reasonable price, of course, this also includes overseas distribution,¡± Justin said with a smile.  Hearing what Justin said, Jiang Zhiqiang immediately retorted: "Justin, your way of sharing is really insincere. We are the producer, and we are responsible for the investment of the entire movie, and  Now 20th Century Fox, just for distributing movies for us, you have to take most of the profits, 80%. This is excluding the income from theaters. Do you think we still have such a distribution ratio?  Is it necessary to continue talking? " "Of course, you have to know that our distribution capabilities at 20th Century Fox are obvious to all. We can not only handle the distribution of your movies in North America, but also help with the distribution in Europe.  Only we can make it so easy for you, otherwise you don¡¯t know how busy you will be. As for the investment in the movie, it doesn¡¯t really matter. I have said before that this movie does not require a large investment.  The total investment for this movie will definitely not exceed one million, or even less. With my professional perspective, I can definitely judge that based on the quality of this movie, it will definitely have an ideal box office figure.  , in the face of such figures, there is really nothing to say about an investment of one million. After the distribution is completely handed over to our company, you can earn 20% of the box office while sitting at home, which is actually quite good.  . Compared with your investment amount, the box office income will definitely be a figure that satisfies you." Justin said.  The reason why Justin dared to offer such a price was because 20th Century Fox had an absolute advantage in front of Li Mingbao and the others, and it was impossible for Li Mingbao and the others to resolve this advantage.  So Justin didn't really care about being so excited before.  In the face of absolute strength, a small mistake will not affect the overall situation at all.  "Yes, I admit that the investment in the movie may be a small number for the entire box office. But you must also know that without the investment of our boss, such a movie would not have appeared at all. And no more  With this movie, we have no basis for negotiation. Under such circumstances, do you think this investment is not important? In fact, we don¡¯t ask for more, because your distribution capabilities of 20th Century Fox are indeed very admirable.  , This is also the fundamental reason why we came here. But if your company eliminates the interests of our investors because of its issuance capabilities, that is totally unacceptable. Let us take a step back, and I do not ask for it.  Half split, you won¡¯t be able to explain it, we will split it four to six, and with this benefit, I believe we can satisfy you.¡± Jiang Zhiqiang said firmly.  "Forty-six percent? Oh, this is definitely a joke. You know, we are in the distribution business and need to spend a lot of money, whether it is advertising investment or contacting theaters, these are all costs, only 60%.  It's basically a loss-making business. Besides, we think that just because the box office is good doesn't mean that the audience will like it. If the audience doesn't like it, our company's investment will be wasted. 60%, don't say that I can't agree here, even if it is.  If you put this proposal up, no one will agree to it," Justin said pretending to be helpless.  At this time, Li Mingbao, who had been sitting aside without speaking, said: "If your company just doesn't want to lose money, we can bear the cost of advertising. If we bear the cost of advertising, then your company must agree to four  If you do this, Mr. Justin, you will only have to pay the price of the channel, and the channel does not belong toIt's a one-time product, so you didn't lose anything in terms of cost. You got 60% of the profit for nothing, which is already a lot.  " Hearing what Li Mingbao said, Justin, who was just pretending to be helpless, now really wanted to smile bitterly. He had forgotten that Li Mingbao, the producer, was not like other people negotiating with 20th Century Fox.  Producers and investors are reluctant to spend money and have no money to spend. Li Mingbao's money here in the United States is not too much or too little. If he wants to independently bear all the expenses of distribution, advertising and so on, it is not possible.  Impossible. Even someone like him who is very optimistic about the movie has never thought that the advertising fee of 10 million US dollars is still quite valuable these days, and it has not depreciated at all, let alone 10 million US dollars.  , for this movie, the advertising cost of three million US dollars, not to mention the advertising costs in North America, is enough, even if the advertising costs in Europe are included, he was interrupted by Li Mingbao, and Justin said sarcastically: "This.  , what Mr. Li did was not in line with the rules.  Besides, our company's distribution naturally includes advertising costs. How can we ask Mr. Li to pay for it?  This is inappropriate.  ¡± Li Mingbao naturally knew that it was inappropriate for him to do this, and he never really thought about paying for the advertising expenses himself. This was not a matter of whether he was willing or not, but a matter of whether Twentieth Century Fox was willing. Advertising Book  It doesn't cost much. The most valuable thing about their company is actually the channel, and advertising is a secondary thing. So when he said this, he actually wanted to interrupt Justin's momentum and prevent the subsequent negotiations.  I am even more disadvantaged. "Mr. Justin, I don't have much say in the issue of distribution in the United States. As you know, I haven't been here for a long time, so I don't understand many of the rules.  But for this movie, since both of us are very optimistic about it, why can't there be a win-win situation?  A 20% share, this is the income after excluding the theater chain¡¯s income share.  If I really agree to such a condition, wouldn't it be equivalent to working for your company?  There are so many companies in Hollywood. I believe it is impossible that only your company will be interested in this movie. You also know Jiang Zhiqiang¡¯s relationship, so for this issue that we can contact other big companies, Mr. Justin should not  Do you think we are lying?  " Hearing that Li Mingbao said that he wanted to contact other companies, Justin became a little nervous. Only then did he realize that he had pushed Li Mingbao and the others too eagerly. Li Mingbao and the others were not completely outsiders, and they could not find them.  He, Justin, cannot find a newcomer like the person in charge of other companies. With the existence of Jiang Zhiqiang, Li Mingbao is not without support in Hollywood. He wants to use the power of his company to oppress Li Mingbao and the others.  Making a choice was a stupid move. After understanding this, Justin also changed his tone at the right time and said: "I'm sorry, Mr. Li, there are indeed some problems with my previous sharing method, but the split ratio of four to six,  For our company, it is indeed a little too little. After all, our company has a big business and needs funds in many places. Naturally, we are not as flexible as you in terms of cost control.  " Li Mingbao didn't want to hear Justin's reasons, so he interrupted Justin directly and said: "Mr. Justin, I think you don't need to explain the internal problems of your company to me, an outsider.  Do you think the ratio of 40 to 60 is not right enough?  So can you predict the box office of this movie?  " "Well, in terms of box office, I think this movie will definitely exceed 100 million, and that's only in the North American market.  In terms of global box office, I think it should have a total box office of 200 to 300 million US dollars.  It is precisely after seeing this kind of box office that I feel that 20% of the box office share is not bad for you. If the box office is 300 million, the theater chain should be able to get about 80 million, and the remaining  With a box office of 220 million, 20% can generate revenue of 44 million US dollars. Compared with your investment, Mr. Li, the return rate is 44 times, which should satisfy you.  "Justin did not lie in his estimate of the box office. "If I say that the box office of this movie, in North America alone, it is very likely to exceed 200 million U.S. dollars, and the global box office can be at least 400 million U.S. dollars, so  In the case of 28%, Mr. Justin, do you still think that we are very profitable?  Yes, it seems that we are making a lot of money, but Mr. Justin, you are actually making more money. Since everyone can make money, why bother making this matter too serious?  You know, if this movie makes money, I'm definitely going to make a sequel.  And if I don¡¯t get a satisfactory return from 20th Century Fox, do you think we will cooperate next time?  "Li Mingbao's last words??It was like throwing a trump card, which caught Justin off guard.  "Mr. Li, are you too optimistic? A global box office of US$400 million? You know, even "Raiders of the Lost Ark", which has the highest claim to win the North American box office championship this year, may not be able to have such a high box office. That's  A real big production, Mr. Li, do you think this movie will have a higher box office than Raiders of the Lost Ark?" Justin exclaimed.
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