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Text Chapter 80 How to issue

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    Seeing Li Mingbao looking at him, Jiang Zhiqiang coughed in time, and then said to Justin: "My old friend, you should talk to me about the issue of distribution, because the boss has given full authority to this matter.  Entrust me to handle it. " "Is that so? I'm sorry, I didn't know that before. So Jiang, what do you think are the conditions for handing this film over to our company for distribution?" Justin was a little surprised.  Looking at Jiang Zhiqiang, he thought that Jiang Zhiqiang was just a go-between. Now that the big bosses were here, he should not be needed. However, he did not expect that Li Mingbao also handed over this matter to Jiang Zhiqiang.  But it's not too surprising when you think about it. After all, Jiang Zhiqiang's familiarity with Hollywood is something that boss Li Mingbao cannot match.  "This movie is a very good movie. Justin, you should admit this, right? And you also have great expectations for the release of this movie." "I don't deny this, and it is precisely because of this  The movie is excellent, so we can sit here and talk about this issue. " "You have also seen the content of this movie, so you should also understand that this movie is actually a Christmas movie, and it also fits the style of the Christmas movie.  As long as there are no surprises, this movie will basically be released on the Christmas schedule. After all, only in this way can the movie's box office potential be fully unleashed. If it were changed to any other schedule, this movie would not have the same box office.  It's so ideal for Christmas," Jiang Zhiqiang said seriously.  "Well, actually when I watched this movie, I already saw that this movie is mainly for the Christmas period, and only during that period, the box office revenue of this movie will be satisfactory. If it weren't for me  I have confidence in the quality of this movie. I definitely don¡¯t want your company¡¯s movies to appear in the special Christmas period. You know, many of Hollywood¡¯s box office champions appear in this period.  It is not easy to break out of the blockade of local film companies. Even we, 20th Century Fox, have actually given up on this year¡¯s Christmas schedule. Of course, this result is for you.  , is definitely good news, at least our company doesn¡¯t have to worry about whether to use your movies to participate in this competition, or our own movies to participate in the competition.¡± Justin was not surprised at all when Jiang Zhiqiang mentioned the Christmas schedule.  , as long as he is not a fool, you will understand Li Mingbao's ambition after watching the movie.  "That's good, then we can actually be said to be on the same team now, and then we need to deal with those greedy theater chains together. In the first week of the movie's screening, our producer and your distributor will get  Ninety percent of the total box office is not excessive, right?" Jiang Zhiqiang said.  "Well, I think it's pretty good if we can get 80%. You know, theaters are not lambs, and this movie is obviously not the kind of big production that wants theaters to only get 10%.  It¡¯s difficult to achieve a box office of 10%. Even for us at 20th Century Fox, this mainly depends on our company¡¯s distribution, not our investment. The theaters will have great concerns about the box office.¡± Justin  Said somewhat embarrassedly.  The box office sharing method in the United States is actually completely different from that in Hong Kong. Although it can generally be calculated using the sharing method in Hong Kong, for example, Li Mingbao gets a dozen points, or twenty points.  Yes, it can be calculated this way.  But the actual algorithm for dividing the money is very flexible on the Hollywood side, and it is not one-size-fits-all. How the money is divided at the beginning will still be divided at the end.  There are three ways to share the revenue with the cinemas, namely guaranteed minimum price, fixed price and profit sharing.  Literally, it is not difficult to see the meaning of these three types of shares. The so-called agreement to guarantee a minimum price means that the theater chain is not optimistic about the screening of the movie. In order to prevent itself from losing money, it must first get the money to ensure that it does not lose money.  The fixed price means that although the theaters are very optimistic about it, their judgment on the box office is not clear. They are reluctant to take risks, but they are reluctant to make money, so they simply set a relatively high fixed price. If they make less money, they will not lose money.  , even if you make a lot of money, the theater chain won¡¯t get a dime.  And the last way to divide the money is the way Jiang Zhiqiang and the others are talking about now.  As for why we don¡¯t talk about the first two sharing methods, that¡¯s because both Jiang Zhiqiang and Justin know that the first two sharing methods will never be accepted by the theater chain.  ¡°If it were during the off-season for other movies, Jiang Zhiqiang and Justin would never let go of the idea of ??asking theaters to sign a guaranteed price. Even if they cannot sign a guaranteed price, it is understandable to sign a fixed price.  After all, both parties are now very confident about the movie's box office, and naturally they don't want the theater chain to take advantage of them.  But the problem is that the movie "Home Alone" focuses onBirthday file.  As for this schedule and the summer schedule, these two schedules are basically the two most profitable periods of the year for American movie theater chains. Only fools will sign an agreement with you to guarantee a minimum price or a fixed price. In that case, they might as well show another movie.  The reason why there are these two sharing methods in Hollywood is simply that theater chains have difficulty operating in the off-season. Without some agreement that makes filmmakers excited, others will definitely not show their movies at this time.  It would be a huge waste to leave the cinema empty.  Cinema chains will still use these two sharing methods to attract business during the off-season of the film market, but if they still use this method during the peak season, it is simply stupid. Even if the managers of the cinema chain are willing, the board directors above will not  would be willing.  So when it comes to actual issues, neither Jiang Zhiqiang nor Justin will talk about this issue, because it is really unrealistic to talk about it.  So in terms of the sharing of the Christmas stalls, there is actually only one way of sharing that can be discussed.  "Eighty percent? Barely enough. We must account for at least 60% of the monthly box office, right?" Jiang Zhiqiang was not happy on the surface, but he was really happy in his heart.  Only a company like 20th Century Fox can have the confidence to negotiate with theaters for 80% of the box office revenue in the first week.  If it were Jiang Zhiqiang, the theater chain could give him 40% of the box office in the first week, which would be a great deal of respect to Jiang Zhiqiang.  With the addition of 20th Century Fox, the effect is completely different.  "Jiang, I think your appetite is getting bigger and bigger now. You didn't stay in Hollywood for a day or two, 60%, and it's during the Christmas season. No theater chain can agree to be so rude.  Even if we are 20th Century Fox, I am not sure whether we can negotiate for 50%, so 60% is simply a delusion," Justin said with a headache.  "Okay, listen to you. Anyway, you are the distributor of this movie, so you can do whatever you say. Then in the second month, we want 40%, and in the third month we want 3%  10. This kind of sharing method can allow theaters to make correct decisions, right?" Jiang Zhiqiang said.  "This is more or less the same. Although this movie can only be considered a small production and the investment money will definitely not exceed one million, but with the creativity of this movie and the quality of this movie, with such a sharing method, the theater will  There will definitely be no objections," Justin nodded.  "What about the number of films? How many do you plan to arrange? Three thousand? Or three thousand and five?" Jiang Zhiqiang continued to ask.  "Three thousand? Three thousand five? Are you kidding? How can this movie be lined up on so many screens? Do you want one-fifth of the movie theaters in North America to show this movie? I can't do that.  Crazy, it's only 2,500 at most. Maybe if the box office is better, the theaters will automatically add 500, and it can reach 3,000 screens, which would be very good. Don't forget, this is the Christmas season.  Companies are all competing for time slots. We at 20th Century Fox don¡¯t have such a big reputation. If it were another time, let alone 3,500, we could get even 5,000 screens, but not the Christmas slot.  , It is impossible to get that many screens during any peak season. Of course, I will try my best to ensure that these two thousand and five hundred screens will cover the entire North America. We can even do it when the North American market is booming at the same time.  Win the European screenings. "Justin thinks Jiang Zhiqiang is really crazy.  The conversation between Jiang Zhiqiang and Justin fell in Li Mingbao's ears, making Li Mingbao feel that his previous vision was not big enough.  It's so pitiful that when he was in Hong Kong, he broke his leg just for the sake of 40 theaters.  And the screens in these forty theaters are just over forty screens.  There are very few modern cinemas in Hong Kong. Most cinemas only have one screen, unlike in the United States, where mainstream cinemas generally have two to four screens.  But even if there are many screens in movie theaters in the United States, with two to three thousand screens, there must be at least a thousand theaters showing movies, which is more than ten times more than the total number of movie theaters in Hong Kong now.  And this is just the theater where one of his movies is shown. If you include all of North America, the number of theaters is at least a hundred times that of Hong Kong.  It¡¯s no wonder that there are so many box offices here. There are so many theaters, so it¡¯s a miracle that there aren¡¯t many.  Boss Zou also saw this, so he constantly wanted to open up the market here. There was no way, every corner here was bigger than the entire Hong Kong market. If Boss Zou wanted to make money, he had to go to Hollywood.
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