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Text Chapter 7 Seizing the Market

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    In the next month, the barbecue stall in front of Li Kee Night Market became a beautiful scenery in Causeway Bay. The night market in front of other stores continued to operate as before, and the business was neither good nor bad, but Li Kee's barbecue table  , but never had time to sit down. Often, as soon as this person left, that person would sit down immediately.  Because Li Ji's BBQ is different, even the other night market stalls next to Li Ke's have enjoyed some profits. At first, all those vendors had a sad face because Li Ji's business was so good, but now they are all glowing because of Li Ji's.  The barbecue stall not only did not divert their customers, but also brought more business.  Everyone can clearly see the popularity of Li Kee, but not many people know how much profit Li Kee makes. At most, they just think that it is so popular that it must make more money than people like them, and they will never think of Li Kee BBQ.  Make much more money than them.  Of course, the popularity of Li Ji BBQ is not without envy, but people who know what Li Ji is doing have never thought of attacking Li Ji BBQ, and those who don¡¯t know that Li Ji¡¯s people were taken away by Li Minghuang just after they caused trouble.  They were dragged to a corner for education. After a few times, no one dared to cause trouble at Liji Barbecue anymore. Making trouble at Liji was simply seeking death.  Not to mention Li Mingbao and his two or three hundred uncles, they are Li Minghuang and Li Minghu. They also have many people under their command. The name of the Two Saints of Emperor Tiger is still quite loud in some places.  As for why those who made trouble were so quickly dealt with by Li Minghuang and others, it was because Li Mingbao had anticipated such a situation and had made arrangements in advance.  In the second half of the month, not to mention those who make trouble, even those who dare to act drunk after drinking too much will only dare to act after they have left Li Ji. Otherwise, making trouble in Li Ji will not be the same one second ago.  You are still a valued customer, and the next second you have to become a class enemy.  Li Ji¡¯s BBQ is so popular that the whole Li family now supports it. After all, making money these days means being lovable, and even a family like the Li family is no exception.  With more support, Li Kee BBQ became even more popular. In addition, Li Mingbao made a special trip to create a signboard with the name of Li Kee BBQ on the top and the slogan "rich people's food at ordinary people's prices" below.  This made the business even more popular.  At the end of the month, after Li Mingbao counted the month¡¯s income in front of the whole family, everyone was shocked by the turnover.  "Are you sure you did your calculation correctly? The sales are really that high?" Li Guangxin became uneasy.  Seeing his father like this, Li Mingbao said with a smile: "There are really so many. The monthly turnover of our barbecue stall is indeed 150,000 Hong Kong dollars. This is all thanks to Uncle Chen. Without his craftsmanship, we would be  You can't make that much money at all." Hearing what Li Mingbao said, Uncle Chen, who was sitting aside and listening to the Li family's internal meeting, waved his hands and said, "Where, where, even without me, the barbecue stall can make so much money.  , I just work, what contribution do you have? " "Xiao Chen, your contribution is indeed great. Without you as a master, what would the barbecue stall be selling? So Xiao Wu is right, so, the turnover is 150,000.  , the profit is almost 60,000, you take 10,000 back to improve your life, no matter what, you have to find a wife, you are not young anymore, you have suffered a lot with our Li family, you deserve this.  "Li Guangxin said quite grandly.  When Li Guangxin said he wanted to give himself ten thousand, Uncle Chen immediately shook his head and said, "No, I'm not worth that much money. If you give me so much money all at once, I don't know how to spend it. Brother Li, you can't hurt me."  Ah." At this time, Li Mingbao also interjected: "Dad, you really can't give Uncle Chen that much money. Giving him so much all at once is hurting him. I don't think we should be sharing the money now.  Sometimes, on the contrary, we still have to use money, and the profit may not be enough. " "What do you mean? Shouldn't you, Uncle Chen, take the money?" Li Guangxin said dissatisfied at this time.  "No, it is natural for Uncle Chen to take money. I have no objection to Uncle Chen taking money, but it is just taking money. No matter how much money is spent, it will not have much practical significance for improving Uncle Chen's life. Maybe it will  "Instead of attracting others' prying eyes, I think it would be better for Uncle Chen to have a career instead of getting a high salary," Li Mingbao said very calmly at this time.  "Career? What do you have to say?" Li Guangxin's IQ is definitely not low. He said he would give Xiao Chen a bonus of 10,000 yuan before, because he was excited. Then when he heard Li Mingbao's words, he knew that Li Mingbao was the right one.  , but Li Guangxin really doesn¡¯t understand the topic of career.  "The business of the barbecue stall can be said to be surprisingly good. Just relying on the night stall of our store, we can make a profit every year."Earning half a million Hong Kong dollars from a barbecue stall is not a big problem.  But this is only the first year. It is impossible for others to never know how profitable our barbecue stall is. As long as those who know the profit of our barbecue stall, I think they will never let this business go.  After all, the cost of making barbecue is low, and there is no need to learn the technology. It is basically equivalent to knowing it once you get started.  And when barbecue stalls are opened all over Hong Kong, will our Li Kee BBQ stall still be able to make so much money?  It's simply impossible. Someone will definitely start a price war at that time. At that time, should we lower the price?  Lowering prices means our profits will decrease, and there will be no profit left.  The further you go, the lower the profits will be. In the end, the profits may be like those of people selling fish balls outside. By then, will Uncle Chen still be able to get so much money?  Obviously impossible, because there is not such a big profit.  How to keep our profits from being diverted, I think this is what we should consider now. As long as our profits can be guaranteed, Uncle Chen's salary will become stable. A stable income environment is definitely better than some  It is much better to get more sometimes and not get a penny sometimes.  This involves the career issue I mentioned.  "Li Mingbao explained. "When you say that, I probably understand what you mean.  Xiaowu, don¡¯t you want to get ahead of those people and open a branch?  "Lee Mingyao said thoughtfully. "The information in Hong Kong is definitely much more developed than that in the mainland. In the mainland, it would take at least the 1990s or the late 1980s for someone to think of it and take action.  . But in a place like Hong Kong where information is developed, opening a branch is definitely nothing new, and Li Mingbao just said it quite clearly. It¡¯s not surprising that his eldest brother can think of opening a branch. ¡°Yes.  , what I mean is this, instead of letting others turn the market into a cabbage, we should be the first to build the market and open a few branches in the name of Liji BBQ. By then, customers will also have a sense of recognition and will not  Letting others ruin our good deeds can be said to be killing multiple birds with one stone.  If you want to open a branch, you must have funds. It just so happens that this month's profit is pretty good. The cost of barbecue itself is not high. Only renting other people's stores will cost a lot of money. We invested this month's profit.  By next month, we will definitely have a big return on our investment.  ¡°One of our stores can earn 500,000 Hong Kong dollars a year, and if we open another store, it will be 500,000 more. The cost is basically very small, but the profit will be huge.  If we open ten stores at once, our annual profit will reach four million, if not five million.  With so much money, even if the barbecue stall no longer makes money, it will be easy for us to turn around. After all, the cost of barbecue is really very low, and we won¡¯t lose much if we throw this piece away.  What's more, it's not that easy to make barbecue without profit.  "Li Mingbao said confidently. "There are ten stores in one go. Do you really dare to think about it?  With so many stores, do you think we can keep busy?  "Aunt Yang Qing said with a smile at this time. "Mom, if we talk about other things, our Li family doesn't have it, but when it comes to manpower, when has our Li family ever been short of it?  Life is not easy for so many uncles. As long as we find them, our manpower problem will not be a problem at all, and we will even have a surplus.  In fact, manpower is not a problem. The key is to choose the right address for opening a branch. Our initial capital is not too much, so good steel must be used on good blades. We cannot open a store randomly. It must be in a place with sufficient profits.  Only by opening a store can our money make money.  This month I am not only working on the barbecue stall, but also considering which places are suitable for our expansion. After a month, I have made a preliminary judgment on where is the most cost-effective location to open the ten shops. Parents, eldest brother,  You see, this is a map of Hong Kong. As long as we open a store here, here, here, we can immediately reach all the wealthy markets in Hong Kong. As long as there are no big mistakes, we can fully recover our costs in half a month or even a week.  , the next step is pure profit.  "Li Mingbao pointed at the map of Hong Kong and said to his family. When Li Mingbao finished speaking, Li Guangxin said happily: "Xiao Wu, it seems that you have really grown up. You can think of so many things, which is quite good.  Judging from the efforts you have put in, it seems that you had already thought clearly when you said you wanted to have a barbecue.  It's okay to ask your uncles to help, but you can't let them suffer.  You have followed our Li family for so many years and suffered so much. Now that you have the ability, you must do your job well and not embarrass our Li family.  And Xiao Chen, since Xiao Wu has thought so carefully, your treatment will definitely not be bad. When this thing becomes official, you can just get the dividends. The barbecue stall will still need more help from you.  "
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