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Text Chapter 371 Acquisition of PS host

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    Li Zaiyong said coldly: "Chairman Li, don't be too happy. Samsung is bound to win the PS console business." Hirai Kazuo immediately became happy, and his depression disappeared a lot. Li Zaiyong and Li Haoyu competed  For PS consoles, Sony will definitely get the cheapest one in the end. Although the final price may be higher than the market price before it fell, for Sony, the sale of the PS console business means that they have been miserable for more than ten years.  In the end, the business was to make wedding dresses for others. Thinking of this, Kazuo Hirai began to feel sad again.  Originally, all this could have been avoided, but the Japanese government and major banks had seen that Sony's decline was inevitable, and they refused to provide further financial support for Sony. However, Sony's original investors, after seeing that Sony was gone,  Sell ??your shares immediately to try to reduce your losses.  Kazuo Hirai's heart is very bitter. After more than sixty years of ups and downs, Sony has gradually become the world's top company. All products marked with Sony's brand can reassure all consumers. Now Sony is like  A devastated building collapsed under the influence of Li Haoyu, who was the last straw that broke the camel's back. All its main businesses were sold off one by one. Only the home appliance business has not yet been sold. However, the competition in home appliances is becoming increasingly fierce.  Sony used to have a brand advantage, but now Sony home appliances have no advantage at all over its competitors.  Li Haoyu ignored Hirai Kazuo, who was very depressed. He smiled and said to Li Zaiyong: "Mr. Li, the business is negotiated bit by bit. As for who of us can acquire the PS console business in the end, let us  An old saying in China is, ¡®It¡¯s still unclear who will win.¡¯ ¡°Chairman Li, I don¡¯t know what price you want to buy the PS console business and the PSP handheld business.¡± Li Zaiyong had to admit that Li Haoyu was in the gaming field.  He is an out-and-out genius. He was able to develop Shinhwa Group from a small company to a giant with a decisive influence in the entire world's gaming industry in just three years. This ability of Lee Jae-yong  I am ashamed of myself, but now Lee Jae-yong is the president of Samsung. As the head of one of the largest companies in the world, Lee Jae-yong believes that he can definitely take over the PS console business.  "Forty-five billion US dollars, President Hirai Kazuo, our Shinhwa Group is very sincere in acquiring the PS console business and PSP handheld business. Mr. Li's bid is only US$3.5 billion, and our offer is much higher than his."  If you, President Kazuo Hirai, are still not satisfied with the price, we can continue to discuss it." Li Haoyu smiled and said his quotation. With IBM as his backing, he is really not afraid of going serious with Samsung.  of.  Lee Jae-yong was furious. If it weren¡¯t for Lee Ho-woo and the troublemaker, he was confident of winning the PS console business at a price of 4.5 billion US dollars. Now, Lee Ho-woo quoted such a high price at once and wanted to use this price to win the PS console business.  It is impossible to go down, and Samsung may have to pay an extra billion US dollars to maintain it.  "Chairman Li, your company is bound to win the PS host business." Li Zaiyong asked with a worried expression.  Li Haoyu smiled and said: "Mr. Li, didn't I just say that buying the PS console business is very beneficial to our Shinhwa Group, so we will do our best to acquire it." Li Zaiyong snorted and said: "Five billion  US dollars, President Kazuo Hirai, this price has greatly exceeded the actual value of the PS console business. Please consider it more. If you agree, we at Samsung are willing to help Sony overcome this difficulty and reach a strategic alliance with Sony.  We at Samsung can make some concessions in the market to help Sony stand up again. "Kazuo Hirai is moved. If we can really form an alliance with Samsung, it will be really good news for Sony, which has already lost its momentum. At least it can survive in the home appliance market.  If Sony can make a difference, when Sony gains a firm foothold in the future, it may be able to rise again, just like Sony became one of the most well-known companies in the world step by step decades ago.  Li Haoyu clapped his hands and said repeatedly: "Mr. Li really made a good calculation. Samsung doesn't seem to have a large share in the home appliance market. I don't know how Samsung can give in to Sony in the home appliance market.  Is your company planning to give up part of the mid- to low-end market to Sony, while Samsung monopolizes the high-end home appliance market? " Lee Jae-yong glared at Li Haoyu and said, "Sony and Samsung are natural allies, and we don't have any interests.  Conflict, President Kazuo Hirai, you need to think carefully." Li Haoyu said casually: "Samsung Group's largest market should be in China. Your company's electronic products, such as mobile phones, computers and accessories, are sold in China.  Not bad, but when it comes to home appliances, I really can¡¯t compliment you. I¡¯m very surprised. Mr. Li, you said you don¡¯t have any conflicts between Samsung and Sony. Is that possible???Is your company planning to withdraw from the home appliance market, and then hand over all of this part of your company's market to Sony?  " Lee Jae-yong snorted and said: "The global home appliance market is so big that we, Samsung and Sony, can definitely coexist peacefully.  " Li Haoyu chuckled and said: "It's just that the total demand for high-end home appliances in the home appliance market is much less than that of mid- to low-end home appliances, but the profit is not much higher than that of mid-to-low-end home appliances. Samsung is really so willing to let Sony come in.  Share this hard-earned market.  " Lee Jae-yong froze. What Li Haoyu said was right. He had no intention of permanently cooperating with Sony, a company that is now a third-rate company. He just agreed to Hirai Kazuo just as a temporary measure. Now Li Haoyu said this.  , Unless he signs a long-term contract with Sony, it is really not enough to win the trust of Kazuo Hirai. At this moment, Kazuo Hirai also came to his senses. If he thinks about it carefully, the conditions given by Lee Jae-yong are really just like a castle in the air. It is impossible for Samsung to give up home appliances.  Market share, then what Li Jae-yong just promised is just empty talk. Only God knows whether it can be counted. "President Kazuo Hirai, our Shinhwa Group also invested US$5.1 billion. You have to think carefully about China's."  The market is Sony's biggest market.  "Li Haoyu doesn't really intend to help Sony expand the market in China. He doesn't have a good impression of the vast majority of Japanese people. He hopes that Sony will collapse soon, but the PS console business has not yet been obtained, so he also imitates Li Jae-yong.  Hirai Kazuo drew a big picture. "Chairman Li, President Li, I can see that both of your companies are very sincere. I am also very willing to sell the PS console business and PSP handheld business to you. It is just a business."  There is only one, so I have to choose a company that is more in line with Sony's interests. Please forgive me.  " Hirai Kazuo had a look of hesitation on his face. Both Samsung and Shinhwa Group are determined to win the PS console business, and they have offered generous terms to Sony. Now it depends on which company has better terms and is more in line with Sony's interests.  . Lee Jae-yong pondered, five billion dollars is nothing to Samsung. It depends on whether the PS console business and PSP handheld business are worth the high price Samsung spent to buy them. The most important thing is that Samsung can¡¯t get much out of it at the moment.  With the funds from Shinhwa Group, Taize, a mobile operating system jointly developed by Samsung and Intel, has begun to be promoted, hoping to dominate the world mobile phone market with Google's Android, Apple's IOS, and Microsoft's Windows Phone (WP).  The dominant players in most of the operating system market are grabbing market share. Even though Samsung and Intel are both giant manufacturers, they have been struggling to achieve success in mobile operating systems in recent years.  , not only does it require investment to develop an independent operating system, the Taize operating system was jointly developed by Intel and Samsung. It spent more than three billion US dollars in the development stage alone, and the subsequent promotion is astronomical. People who buy mobile phones  When choosing a mobile phone, in addition to the hardware configuration of the mobile phone, it also depends on the operating system of the mobile phone. More importantly, whether there are rich application software for them to download. If there are not too many application software, not many people will choose to adopt it.  Taize system mobile phone. ¡°Fifty-five billion US dollars, President Kazuo Hirai, please think carefully.  "Li Zaiyong snorted. Li Haoyu smiled and said: "Our Shinhwa Group has offered 5.6 billion US dollars. President Kazuo Hirai, please give us an answer as soon as possible.  "He doesn't care about money at all. Anyway, Romanti said that all the money for acquiring the PS host business will be paid by IBM. Of course, if the price is too high, IBM will definitely ask for an increase in the proportion of shares. Hirai Kazuo thought twice and said  : "Chairman Li, President Li, please wait a moment. I will discuss it with my colleagues and give you a reply.  " Li Haoyu said: "This is what it should be.  " After Kazuo Hirai went out, Lee Jae-yong spread his hands and said with a wry smile: "I say Chairman Li, you can't give up the PS to us Samsung, or you can take the PSP handheld business, and I only want the console business.  " Li Haoyu smiled and said: "No way, you Samsung is already a giant in the world's electronics industry, so don't get involved in the gaming field.  "The personal relationship between him and Lee Jae-yong is still good. Despite the tit-for-tat just now, they are now considered friends in private." Lee Jae-yong smiled bitterly and shook his head: "It depends on the decision of Hirai Kazuo and the others. If he is willing to transfer the business  If we transfer it to Shinhwa Group, we at Samsung will never get involved in the gaming field again.  " About half an hour later, after discussing with Sony's current executives, Hirai Kazuo finally decided to sell the PS console business, PSP handheld business and Sony global studios to Shinhwa Group.
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