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Text Chapter 370: Intrusion

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    Sony's president Kazuo Hirai left the press conference in anger and was quickly criticized by the media. It was considered a sign of Sony's weakness. Hirai was criticized by Sony investors because of this. Sony's board of directors took into account Hirai's current reputation.  Not good, we have planned to convene all members of the board of directors again and let Kazuo Hirai temporarily leave this post.  Anyone with a little discernment can see that Sony has hit rock bottom and it will be difficult to return to the world-class company it once was.  Not long after the press conference was held, American reporters broke the news that Sony planned to sell its Sony Video and Sony Records.  The company that wants to buy Sony Video is the famous American Disney Company. After acquiring the independent film industry giant Miramax and the 3D animation upstart Pixar, this company also acquired the famous Hollywood director George Lucas for US$4.05 billion in 2012.  Founded by Lucasfilm, ownership also includes Lucasfilm's flagship "Star Wars" series of movies.  Now Disney has extended its tentacles to Sony Video, whose stock price has plummeted. However, it is said that Sony and Disney have not yet reached an agreement on the price. Sony wants to sell it at a price where the stock price has not fallen, and Disney wants to acquire it at the current stock price.  For Sony Records, two of the world's top record companies, Warner Records and Universal Records, are competing. In the past, these three record companies were the three largest record companies in the world. Now that Sony Records' parent company is crumbling, Sony Records will inevitably be  The fate of the sale has yet to be determined as to who will ultimately own Sony Records.  Just when people in the world were calming down, South Korea's "Chosun Ilbo" broke the news that South Korea's national enterprise Samsung wanted to acquire Sony's PS console business and PSP series handheld business. In addition, Samsung also intended to acquire Sony.  home appliance business.  This news really stirred up waves with one stone. Sony Records and Sony Video have basically been confirmed to be sold. Now Samsung also wants to wipe out Sony's PS console business and PSP handheld business. If this acquisition is really  If it can be realized, then Sony will be completely reduced to a third-rate company and will never be able to turn around.  Faced with so many messages, Sony, headed by Hirai Kazuo, has remained silent. Samsung has not made any refutation of the rumors or confirmed the authenticity of the Chosun Ilbo report, leaving many people suspicious.  In Tokyo, Japan, in the president's office at Sony's headquarters, Hirai Kazuo was sitting upright. Opposite him was a middle-aged man who was less than forty years old. They seemed to be discussing something intensely.  "Three billion US dollars, Mr. Hirai Kazuo, three billion US dollars for our Samsung to acquire the PS console business and PSP handheld business, including all the game studios under your company, this is our bottom line." The middle-aged man was confident.  , with a smile on his face. He is none other than Lee Jae-yong, the president of Samsung. Ever since he was stepped in by Lee Ho-woo last time and took away the Xbox business from Microsoft, he has not given up his desire for game consoles.  I developed it myself and contacted Nintendo to acquire Nintendo's WII console, but Nintendo resolutely rejected Samsung's offer.  It was at this time that Lee Jae-yong heard about Sony¡¯s turmoil. When he felt that Sony could no longer survive, he found Kazuo Hirai and wanted to acquire the PS console business and PSP handheld business at a low price.  Hirai Kazuo said unmoved: "President Li, this price is too low. I cannot accept it. PS4 is operating well now, and the sales momentum of PSP2000, PSP3000 and PSPE-1000 is also good. In addition, our Sony-owned  Several studios are the best, and the price of three billion US dollars is too low. No matter how short of money we at Sony are, we cannot sell these two businesses at a low price." Li Zaiyong frowned and asked.  : "Mr. Kazuo Hirai, at what price do you plan to sell these two businesses to us?" Samsung does not intend to give up on the two businesses of consoles and handheld consoles, especially game consoles, which are an important part of Samsung's living room entertainment terminals.  Ring, it¡¯s just that Samsung entered the console market late. By the time it wanted to enter, the entire market had been completely divided by Microsoft, Sony and Nintendo. No matter how rich Samsung was, it could only do nothing. They also knew that entering the console market now was just a matter of time.  Throwing a lot of US dollars into the water, it will cost more than ten times to win the market, which is not as good as direct acquisition.  So when Microsoft wanted to sell the Xbox business, Samsung wanted to acquire it, but it was ruined by Lee Ho-woo's intervention. Now that Sony is in crisis, Lee Jae-yong will not let go so easily.  Of course, in terms of price, Samsung had to ensure that it would not suffer a loss, so Lee Jae-yong pushed the price down as hard as he could. Anyway, he was asking for a lot of money, so he paid the price on the spot.  "Fifty-five billion US dollars, the PS console business and PSP handheld business plus all our studios under SonyTransferred to Samsung.  "Kazuo Hirai also knew that this was a one-time deal, so he doubled the price of Lee Jae-yong. "Fifty-five billion U.S. dollars, Mr. Kazuo Hirai, your asking price is really too high, up to 3.3 billion U.S. dollars.  In US dollars, this price has exceeded Sony's current stock price, otherwise Samsung would have suffered a huge loss.  "Lee Jae-yong shook his head like a rattle, and slightly increased his offer by 300 million US dollars." Hirai Kazuo said: "President Li, this price will definitely not be high. Shinhwa Group acquired the Xbox business and Microsoft games more than a year ago."  The studio spent four billion U.S. dollars alone. You must know that the Xbox business generates more than one billion U.S. dollars every year. Our PS game console is different. It has remained quite profitable over the years. In addition, our Sony subsidiary  The global studio is strong, much higher than Microsoft Game Studio. The most important thing is, President Li, what you want to acquire is the PSP handheld business. My price is definitely not high.  " Li Zaiyong thought for a while, and just when he was about to say something, Hirai Kazuo's secretary knocked on the door and walked in, whispering a few times in his ear. Hirai Kazuo's face turned pale at first, and then he didn't know what he thought of.  He became gentle again and said: "Chairman Li, please come in.  "As he spoke, he said to Li Zaiyong: "President Li, Mr. Li Haoyu, the chairman of China Shinhwa Group, is here. I heard that President Li and you are friends, why don't we meet him together.  " Lee Jae-yong's face turned green. This guy Lee Ho-woo is really everywhere. Last time he wanted to buy Xbox, but he interfered. Now he wants to buy PS, and Lee Ho-woo shows up again. Isn't it destined that Samsung can't be there?  Is there anything going on in the game? Although the personal relationship between Lee Jae-yong and Lee Ho-woo is pretty good, and they sometimes talk to each other on the phone, when it comes to business, there is really no personal relationship to talk about.  The secretary led him down to Hirai Kazuo's office. Li Haoyu saw Li Zaiyong and seemed to have known that he was here for a long time. He smiled and said in English: "Mr. Li, it's been a long time no see. He looks younger and younger. Hirai Kazuo  Hello, President, it's an honor to meet you.  "Both Hirai Kazuo and Lee Jae-yong have no problem communicating in English. Hirai Kazuo is all smiles. It seems that Li Haoyu is an old friend he has known for a long time, rather than the culprit that caused Sony's collapse in a short period of time. "Chairman Li,  You are really young beyond my imagination. With your leadership, I believe that Shinhwa Group will become the world's first-class game manufacturer sooner or later. I don't know why Chairman Li came to Tokyo this time.  " Li Haoyu shook hands with Hirai Kazuo and said: "Sony is one of the most well-known companies in the world's gaming industry. Now that I heard that Sony intends to sell its PS console business and PSP handheld business, I wanted to see if I could buy anything.  " Li Zaiyong was so angry that he said: "Chairman Li, hasn't your company already acquired Xbox? Do you want to acquire PS as well?  " Li Haoyu smiled and said: "Why not? Once Shinhwa Group acquires PS, our console will occupy about 80% of the world's console market and become the well-deserved number one console manufacturer in the world. We can also influence many console game manufacturers.  , game manufacturers such as Ubisoft, EA, Sega, Glory, and Namco will definitely be happy to have a good relationship with us, don¡¯t you think so, Mr. Li?  " Although Lee Jae-yong was furious, he had to admit that what Lee Ho-woo said was right. When Shinhwa Group dominates the vast majority of the world's console market, manufacturers who want to make money from console games will have to look at Shinhwa Group's  Li Zaiyong's expression changed. "Although Chairman Li is right, I would like to know if Shinhwa Group has the financial resources to make an acquisition. As far as I know, your company doesn't seem to be able to afford so much now.  The funds come.  Hirai Kazuo was stunned for a moment. Indeed, although Shinhwa Group is now considered a world-class game manufacturer, because of their rapid development, financial convenience has always been their flaw. Many acquisitions were made by Li Haoyu himself.  The real financial resources of Shinhwa Group that financed the acquisition are actually not that much, and they are really far behind Samsung. Li Haoyu smiled casually and said, "Maybe President Kazuo Hirai and Mr. Li don't know yet.  A few days ago, our Shinhwa Group has reached an agreement with IBM. IBM will inject US$5 billion into Shinhwa Qihang Electronics to complete the acquisition of the PS console and PSP handheld business. After the acquisition is completed, Shinhwa Qihang Electronics will be reorganized.  , IBM will get 40% of the shares and will not interfere with the operations of Shinhwa Qihang Electronics. Now do you think our Shinhwa Group has the ability to complete the acquisition of PS and PSP?  "
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