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Text Chapter 78 Super stamina

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    The box office of "The Two of Us" made the media and filmmakers' glasses shattered. This is unscientific. "Shrek 2" had more than 30% of the film schedule and only had a box office of 5 million. "The Two of Us" had 15% of the film schedule of 4.47 million.  .  Of course, the performance of the animated films introduced in the past two years has not been very good. It is normal for "Shrek 2" to perform poorly, but the box office is similar to that of "The Two of Us", a small-budget art film. This is still too unexpected!  However, the media and film critics are still pessimistic about the future trend of "The Two of Us", because this week there is a big production, "Ghost 2" landing in major theaters.  "A Thousand Years of Change" is a movie launched by Eagle Emperor in 2003. The production cost reached 50 million Hong Kong dollars. It was unprecedented. It invited international action superstars Jackie Chan and Zhen Zidan to collaborate together, plus many stars, Cheng Yijian, Twins, Edison Chen, and Chaoyi Ho.  They performed together and achieved unprecedented success at the box office.  "Ghost 2" is a sequel created by Eagle King with an investment of up to 80 million yuan. In addition to the original main cast of Jackie Chan, Twins, and Edison Chen, Jackie Chan's son Jaycee Chan, Chen Bolin, Liang Jiahui, Zhen Zidan, and mainland Chinese  Female actors Qu Ying and Fan Binbin have also joined the cast. Their stars are shining and their plastic surgery is very powerful.  In order to build momentum for the movie, the distributor of "Ghost 2" organized an anti-piracy swearing-in meeting with "thousands of dealers and a team of ten thousand lawyers". At the meeting, Bona President Yu Dong announced in a high-profile manner that the film's goal is 200 million  Yuan.  Although the slogan of 200 million is exaggerated, the media generally believes that based on the success of the first part and the participation of many stars, there is absolutely no problem with a box office of 60 million.  Facing the strong "Ghost 2", the underperforming "Shrek 2" will definitely reduce its film schedule significantly, and "The Two of Us" will also reduce its film schedule. This pair of "The Two of Us" originally had only 15% of the film schedule.  Said it would be a heavy blow.  The box office of "Two of Us" will definitely decline significantly this week, and the final box office will only be around 10 million.  The box office of 10 million is definitely an achievement worthy of cheering for the low-cost literary film "Two of Us". This box office includes DVD, audio and video copyright, plus the cost of selling to movie channels, etc., the domestic box office alone is  You can make money.  However, Cheng Peng has the halo of a genius director and has just rewritten the history of the Venice Film Festival. In people's eyes, he is a young man who creates miracles, and expectations for him are naturally higher.  Many media outlets are lamenting that Cheng Peng, a talented director, cannot change the fate of artistic films that fail at the box office. What a pity!  On Thursday, the day when "The Two of Us" was released, the film schedule of "The Two of Us" was reduced from 15% to 10%, and the media's prediction seemed to be coming true.  However, four days later, when the box office results for the fourth week of "The Two of Us" came out, both the media and film critics were shocked.  In the fourth week, the box office rose again to 4.7 million, with a cumulative box office of 12.25 million.  The box office has been rising for three consecutive weeks, and the box office has been declining for three consecutive weeks!  The media and film critics were stunned, what on earth is going on?  It makes no sense that the film schedule has been reduced by five percentage points, and there is a blockbuster movie like "Ghost 2", but the box office is still rising!  The normal curve of domestic movies should be like this. Movie premieres are usually held on Thursdays and Fridays, and of course there are also Tuesdays. In other words, the first week of a movie's release is not seven days, but only four or five days, or even  Three days, so only if the reputation is particularly good, the box office in the second week may be higher than that in the first week, achieving a reverse decline.  However, the third week has the same seven days as the second week, and the movie has been released for ten days, so the box office will inevitably drop. The box office in the third week will definitely be lower than that in the second week, and then the box office will be less week by week. By the eighth week, the movie will be  The movie is off.  The box office curve of "The Two of Us" is really weird, with 2.05 million in the first week, 3.38 million in the second week, 4.47 million in the third week, and 4.7 million in the fourth week. It is higher week by week, reversing the decline for three consecutive weeks, especially in the third week.  Surrounded by a reduced film schedule, this phenomenon has never happened in China, which completely subverted the perception of the media and film critics.  This is definitely a miracle!  So people are asking, what is going on?  This is unscientific!  The media couldn¡¯t understand what was going on, so they attributed all the credit to Cheng Peng, and there were endless reports about him in the newspapers.  "Cheng Peng created a miracle, the box office of "The Two of Us" fell for three consecutive weeks!" "The most powerful domestic film in history was released, and the box office of "The Two of Us" exceeded 10 million!" "The dark horse miracle at the box office reappeared, and Cheng Peng created a miracle!  ""The Two of Us" defeated "Shrek", and it can create miracles at a low cost!" Being able to achieve a three-week reverse decline, even Cheng Peng himself did not expect that in his memory, domestic films would break out of this weird curve.  Only the 2011 movie "Yang Shanzhou", butThat film was a theme film that relied on large-scale bookings by enterprises and institutions, while "The Two of Us" relied entirely on word-of-mouth and marketing.  In fact, the success of "The Two of Us" first lies in the accurate grasp of the schedule. Other movies were frightened by "House of Flying Daggers". In order to avoid conflicts with "House of Flying Daggers", they all adjusted their schedules and arranged the movies in "House of Flying Daggers".  Four or five weeks after House of Flying Daggers was released.  But Cheng Peng knew that the reputation of "House of Flying Daggers" was very poor. It performed very vigorously in the first two weeks, but showed its decline in the third week. In this way, "The Two of Us" gained the reputation of not having many competitors for two weeks.  blank schedule.  This kind of schedule selection for big movies and small movies will become a very popular model in a few years, with big movies eating meat and small movies drinking soup.  Of course, doing this is also very risky. If you are not careful, you may become cannon fodder. No one else dared to do this, but Cheng Peng did it and did it.  Of course, it is impossible to achieve a three-week reverse decline based on the schedule alone. The success of "The Two of Us" lies in using the two-week blank schedule to form a word-of-mouth effect, which is entirely due to the success of the Japanese box office.  "Two of Us" has no selling points and no good publicity points. The success of the Japanese box office allowed Cheng Peng and others to successfully find a publicity point.  They aim their marketing at the Internet. The Internet world is dominated by young people. Young people are more enthusiastic and patriotic. When they hear that domestic films have succeeded overseas, especially in Japan, they will feel a sense of pride.  Cheng Peng and the others took advantage of this and found a lot of trolls to post. The titles were basically "Chinese movies are showing off to Japan", "Cheng Peng is showing off to Japan overseas", "Goddess Tong Lixi conquers Japan" and the like. Of course, at the end of the post there are  Add the sentence "If you don't convert, you are not Chinese."  After two weeks of fermentation, the Internet is full of posts about Cheng Peng and "The Two of Us", as if you are out of date if you don't talk about Cheng Peng and "The Two of Us".  Many people also write "Both of Us" on their QQ signatures and MSN signatures, which in turn affects their QQ friends and MSN friends, creating a huge effect of word-of-mouth communication.  Of course, online marketing alone is not enough. Cheng Peng and the others held free screenings in five cities, which most directly created word-of-mouth and increased the popularity of the film.  In addition, Cheng Peng also has to thank Mark Muller. Because "Dark Invasion" was shortlisted for the main competition, Cheng Peng became the person who rewrote the history of the Venice Film Festival, greatly increasing the exposure of "The Two of Us".  When the news spread that "Dark Invasion" was shortlisted for the main competition, several heroines of "Dark Invasion" stood up and spontaneously cheered for "The Two of Us".  Li Binbin was the first to stand up. Due to scheduling issues, she caused a lot of trouble for the crew, causing the film to almost miss the Venice Film Festival. She must perform well to save herself in Cheng Peng's heart*  *Impression; Xu Jinlei, the blog queen, wrote a long film review on her blog and praised "The Two of Us"; while Zhang Ziyi and Fan Binbin also sang praises for "The Two of Us" when they were interviewed by the media.  Other celebrities who have not had contact with Cheng Peng have also expressed their goodwill to Cheng Peng: "I have already watched "The Two of Us", which is very touching. I hope to cooperate with director Cheng Peng!" "I like this movie, it was so well made.  ! ¡± Under this circumstance, although the film schedule of "The Two of Us" has been reduced in the fourth week, the box office continues to be strong, and it is not surprising that it has reversed the decline.  "Xiaopeng, do you think the box office this week will reach 5 million?" Zhang Meng asked holding a newspaper in Signal Flag's office.  In the newspaper, a red headline read, "How long can the miracle of "The Two of Us" last?  Cheng Peng knew that "Two of Us" was only a low-cost literary film after all. This trend could not last for a few days, and the miracle could not continue: "How is it possible? It is very difficult to get a box office of 4 million this week!" "No way,  Our film schedule has returned to 15%, and the nomination list for the Golden Rooster Awards will be announced this week, which should reach 5 million!¡± ¡°The influence of the Golden Rooster Awards is too small, and the potential of the film has almost been exhausted, unless it is  It¡¯s hard to arouse the audience¡¯s enthusiasm for the Oscars. Forget about the box office. Let¡¯s think about the Venice Film Festival. There are only a few days left!¡± ¡°Can we win an award in Venice this time?¡±  Zhang Meng's eyes were full of expectation.  "Didn't you see the shortlist? Michael Lee, Alessandro Amamba, Wim Wenders, etc., are all masters, much better than their opponents in Berlin. Our film is a horror film, don't  It¡¯s a dream!¡± Cheng Peng shook his head with a smile.  "What if, what if we become a dark horse!" "Stop dreaming!" On August 26, the nominations for the 24th Golden Rooster Awards were announced live. "Beautiful Shanghai" starring Wang Zuxian received six nominations  , "Ambush from Flying Daggers"" received four nominations, while "Two of Us" also received six nominations, becoming the most dazzling place on the entire list.  However, as Cheng Peng predicted, the film's potential has been exhausted, and six Golden Rooster Award nominations failed to save the box office from falling, with the box office in the fifth week reaching 3.4 million.  In the following sixth week, the box office of "Two of Us" was only 1.9 million, with a total of 17.55 million.  The box office trend of "Two of Us" has been very obvious, and the final box office is probably around 20 million.  This achievement ranked fifth in the box office for the whole year in 2003, which is on par with Gong Li's movie "Zhou Yu's Train". For a low-cost literary film, it is a complete miracle.  But Cheng Peng had no time to cheer for the box office. On the day when the box office for the sixth week was released, he led all the creators of "Dark Invasion" to board a plane to Venice.
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