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Text Chapter 77 Weird box office

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    The Japanese copyright of the movie has been sold, and even if it has a box office of one billion, it has little to do with him. Just seeing Zhao Linlin's smile, a clue flashed in Cheng Peng's mind and said: "You don't want to use this to hype, do you?  "Zhao Linlin smiled and nodded: "Of course, we should have a celebration party!" Zhang Meng said very puzzledly: "We have sold the copyright to the Japanese, and the movie has nothing to do with us. What celebration party should we have?"  He retorted disdainfully: "Why doesn't it matter? We made the movie and our movie was a big hit overseas. Why can't we celebrate? Our movie had no selling points in the first place. Now that the overseas box office is good, we just want to promote it and increase our exposure."  "As Zhao Linlin said, "The Two of Us" has no selling point at all. It is difficult for literary and artistic films to sell high box office. There are only two situations where literary and artistic films can sell high box office. One is that there are big stars, such as  "Sister Tao" has Andy Lau, and "Guanyin Mountain" has Fan Bingbing; the other is a hype passion drama, such as "Lust, Caution" and "White Deer Plain".  "Both of Us" has neither of these two selling points. Although Cheng Peng and Tong Lixi have some fame, their fame is mainly concentrated on the Internet, and it is difficult to convert Internet popularity into box office.  In fact, "The Two of Us" was able to achieve a box office of 2.05 million in the first week because of its accurate grasp of the schedule.  "The Two of Us" was released two weeks after "House of Flying Daggers" was released. At this time, "House of Flying Daggers" had a serious lack of stamina due to its poor reputation.  However, other movies did not dare to be released because of fear of "House of Flying Daggers". At this time, there were very few movies released in theaters, only "Spider-Man 2", which had been released for a month, and the main theme movie "Xiaoping 1928".  For the audience, there are not many choices. They have already watched "Spider-Man 2". If they don't want to watch "House of Flying Daggers", they can only watch "The Two of Us" or "Xiaoping 1928".  It cannot be said that there are not many people who spend their own money to watch the main theme, but it is very rare. Therefore, the box office this week is "House of Flying Daggers" eating meat and "The Two of Us" drinking soup.  However, this situation can only last for two weeks. "Shrek 2" will be released next weekend, leaving "The Two of Us" with extremely limited room for survival.  Cheng Peng originally planned to travel around the country this week, appear in some programs, and increase his exposure. After the Venice Film Festival announces the list next week, he can hype it up and continue to expose it. Now it seems that there is a better opportunity for exposure: "  Tell us what you think! " "Our movie has been released in several countries. We will compile the data and announce it at the celebration party to create a sensation for the movie overseas, and then we can ask some people to post online to promote it.  In this regard, netizens are mainly young people, and hearing that domestic films are gaining popularity overseas can arouse their interest. " Cheng Peng thinks this is a good idea. "The Mountain, That Man, That Dog" has a box office of 400 million in Japan, and the Chinese people are talking about it!  After talking for a long time, he nodded and said: "This alone is not enough, we should be more high-profile!" "How high-profile?" "Announcement of winning the Olympics!" On August 4th, the crew of "The Two of Us" was at the Beijing Hotel  A huge celebration banquet was held.  Several main creators picked up hammers and smashed the ice sculpture with the number 30 million written on it.  The flash lights below suddenly exploded like a supernova, overwhelming the sky, countless microphones were stretched out, and reporters asked crazy questions.  "Director Cheng, the box office of "The Two of Us" is only 2.05 million, why does it say 30 million on the ice sculpture?" "Director, do you hold this celebration banquet to show that you are satisfied with the movie's box office?" Zhao Linlin looked at the noisy reporters with a smile.  Holding the microphone with a full face, he said: "Let me explain, our 30 million does not refer to the domestic box office, but the entire box office. "The Two of Us" was released in Japan for two weeks, with a box office of 100 million yen, equivalent to RMB 6.8 million; in France  It has been offline, with a total of 110,000 visitors, which is equivalent to a box office of 7 million; in Italy" Zhao Linlin calculated it country by country, and the final result was indeed 30 million. Although the media has never seen anyone celebrating overseas box office, it¡¯s okay to think about it.  It's understandable, after all, the movie is made by someone else, and being successful overseas can be regarded as bringing glory to the country.  "Will it be released in North America?" Zhao Linlin put away her smile and said seriously: "After discussing with Sony Classics, we set the North American schedule in December. December is the Olympic season in North America and we plan to compete for the Oscars.  Award!" In fact, Zhao Linlin's words were completely deceptive, but the media in the audience exclaimed with excitement in their eyes. There was big news now.  The reporters all pointed the microphone at Cheng Peng: "Director Cheng, "House of Flying Daggers" directed by Zhang Yimou is scheduled to be released in July to prepare for the Olympics. Are you sure you can beat "House of Flying Daggers" and let the General Administration send your movie?  ¡± ??Director, what do you think of "House of Flying Daggers"?  Cheng Peng said calmly: "House of Flying Daggers has been criticized so badly that it has little chance of winning an Oscar. I have confidence in my film!"  " That day, all major media reported on the front page, and the headlines were almost all: Cheng Peng bombarded "House of Flying Daggers" and prepared to fight for the Oscar! After seeing the media reports, Zhang Weiping, the producer of "House of Flying Daggers", did not  Instead of getting angry, he burst into laughter. "House of Flying Daggers" had been released for two weeks, and its stamina was obviously lacking. He was looking for something to do and create a topic to increase his exposure. Unexpectedly, Cheng Peng came to his door. He was here.  When being interviewed by the media, he directly attacked Cheng Peng: "I don't even bother to pay attention to him. Cheng Peng's film just got two silver bears. We got the rest. If you can, get a gold one."  I won't watch his movies at all. He just plays a minor role. How can he make a good movie?  " Cheng Peng didn't expect Zhang Weiping to jump out, but his high-profile announcement that he was running for the Olympics was originally a hype. Now someone joined him in the speculation, and he immediately counterattacked: "I am a walk-on, but after all, I can also be regarded as a person in the film industry.  , and Zhang Weiping sells airline lunches, he can be a producer, why can't I be a director?  Director Zhang Yimou is a director I respect very much. His original movies were so good. "Red Sorghum", "Raise the Red Lantern", and "Qiu Ju's Lawsuit" are all masterpieces. But what about his current movies?  Zhang Weiping is destroying a master!  " Zhang Weiping almost lost his breath and vomited blood: "Stop talking nonsense, if you can, let the audience watch his movie.  Cheng Peng is Fan Jin, who won two silver medals and no longer knows his last name. He just wants to hype up "House of Flying Daggers"!  ¡± ¡­ For a time, the scolding battle between Cheng Peng and Zhang Weiping became the hottest topic in the entertainment industry, and both occupied the headlines of the entertainment edition for several days. Amid the scolding, a week passed, and the China Film Distribution and Exhibition Association announced  Last week's box office data showed that "Two of Us" had a box office of 3.38 million in its second week, and the cumulative box office was 5.43 million, which is already a good result for a literary film. Zhang Yimou's "Happy Days" only had 5 million, the same.  The movie "My Father and Mother" that received the Silver Bear only had 8 million. But the scolding war cannot go on for a long time, otherwise it will trigger a backlash in public sentiment. Even if it is a good movie, he will say it is a bad movie, and the subsequent exposure will be.  We can only rely on the Venice Film Festival to announce the list on Friday, but on Tuesday, Cheng Peng suddenly received a call from the film selector, "Mr. Cheng, the shortlist for the film festival is out, congratulations!  " "Thank you, I don't know which unit?  " "Main competition unit!  "    "Oh no?  "Cheng Peng was shocked, this is impossible, it turned out to be the main competition unit! "What, isn't it bad to be shortlisted for the main competition unit?  "The film selector laughed. "I really didn't expect it. It's incredible. My movie is a horror film. I didn't expect it to be shortlisted for the main competition!  "Cheng Peng was a little excited. He knew that he had made history. "Yes, there was a big debate when selecting the film. The supporters and opponents were equally divided. The last one of your films to be shortlisted was Mr. Mark Mueller.  He said that we shouldn¡¯t stick to shapes and genres, movies are movies, and as long as they are good movies, they should be shortlisted!  " Only then did Cheng Peng know why the film selector had never revealed the news to him. It turned out that he had only decided which unit his film should go to now: "Thank you, and thank you Mr. Mark Muller!  ¡± Mark Muller is a China expert. He studied in China in the 1970s and met many Chinese filmmakers. He has been the Asian film selector for the Venice Film Festival since 1986. "The Wilderness" was the first film from mainland China to participate in a large foreign film festival.  The first mainland Chinese film to win an award at the Venice Film Festival, "Raise the Red Lantern," was recommended by him. He started serving as the chairman of the Venice Film Festival this year for a period of four years. Cheng Peng knew that he was working at Mark Muller.  During the eight years he served as chairman of the film festival, Venice became a blessed place for Chinese films, creating three consecutive Golden Lion championships. So when Mark Muller resigned in 2011, the domestic media lamented, how would life be without you!  Three days later, the Venice Film Festival officially announced the shortlist. The entry of "Dark Invasion" into the main competition unit attracted huge media attention, and the domestic media was even more excited. This is the first film to be shortlisted for the main competition unit since the establishment of the Venice Film Festival.  This record has been held for sixty-one years, and is now being rewritten by a Chinese director. "A genius director has created a miracle, and his first horror film has been shortlisted for Venice!"  " "Venice Film Festival was established"The first horror film to feature a lion hunt!  " "Incredible, Cheng Peng rewrote the history of Venice!  ¡± Countless halos have been worn on Cheng Peng, and he has once again become the focus of media attention. The entire entertainment section of major media has reported on him. With this shareholder trend, the box office of "Two of Us" continued to rise in the third week.  It reached 4.47 million, with a total box office of 7.85 million, creating an extremely weird box office curve.
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