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Text Chapter 1099 Wu Tian¡¯s advice

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    Pearl, in the Haohua Suite on the top floor of Changtian Hotel, Wu Tian was sitting on the sofa, listening to Zhang Ye report on this year's business situation.  "The Changtian system is now basically saturated." Zhang Ye said, "This year's turnover has declined slightly, but the profit ratio has remained unchanged" The Changtian hotel system is now divided into three parts.  , one is the Changtian Hotel System, which is basically a three-star to five-star hotel. It has branches in all second-tier and above cities and some third-tier cities across the country. It is considered the leader in the domestic hotel industry.  In addition, the Changtian Hotel system is mainly concentrated in the northern region. It specializes in restaurant banquets, mainly Shannan cuisine. Although the scale is not very large, it has hundreds of branches and is also a well-known brand.  The main development business now is the express hotel.  In order to overthrow the big boss of Mingzhu, Wu Tian started the express hotel project in partnership with others. After several rounds of financing and expansion, and even capital injection from several companies under Wu Tian, ??Wu Tian's men accounted for more than 80% of the total.  shares, and the purpose of financing is not only to dilute the partner's equity, but more importantly, sufficient funds, allowing the express hotel project to expand very rapidly, and now it has covered all cities above the municipal level.  There are more than one in each city. The next goal is to roll it out to all county-level cities across the country within three years!  "The development speed of this area is still in line with the planned plan, but now the cost of rent has been rising, and the profit is very thin" Zhang Ye said.  The Changtian Hotel system does not need to be afraid of skyrocketing rents, because all the land in Changtian Hotel is purchased by itself, while most of the express hotels are leased properties. When the rents skyrocket, it will inevitably cost  The profits of express hotels have been affected.  This is also due to the early start of express hotels. Some long-term contracts signed in the early stages have kept their rents relatively low.  And now newly opened hotels have to bear very high rents.  "Well, if you open a new store in the future, the rent contract should be shorter." Wu Tian pondered for a while and said, "Three years, three years is a better period." "Ohmy second uncle is going to suppress real estate?  "Zhang Ye asked keenly.  "I have this plan, but I don't know when to start." Wu Tian said, "So, sign for three years first, and then renew for one year at a time after three years. This way you will really suffer a loss, but you won't suffer too much." "  Well, I'll listen to you!" Zhang Ye nodded and said, "Well, if we don't solve this rent problem, we won't make much money no matter how fast we develop" Wu Tian nodded, express hotels are very popular in this era, because  There are too many various appointments, so there is no need to worry about the source of customers.  However, the crazy rents have greatly affected the profitability of express hotel projects. For example, now, the room charges of Changtian's express hotels have almost caught up with the ordinary room prices of big hotels. This kind of  The narrowing of the gap means that the living space of such small hotels is getting smaller. If it continues, the larger the scale of the development of express hotels, the greater the operational risks ************  ***************************************************  ************************************************    "I  Young Master Tian, ??now that I have seen you, I miss you so much" As soon as Fan Xiaojian entered the door, he called out to Wu Tian.  "Haha, these are the third best people on the rich list, but they still have no formality." Wu Tian said with a smile, then looked at Xue Keqing who came with Fan Xiaojian, nodded and said, "Keqing, it seems like he is here again  "I've lost weight."  Ye greeted with a smile.  "Don't mention it, Brother Zhang," Fan Xiaojian shouted, "It's rare to serve Master Tian now, so don't steal my opportunity to show my courtesy." Everyone laughed and let Wu Tian's former secretary do his work.  Make some tea.  In fact, making tea for Wu Tian is very simple, and it is not Kung Fu tea. You just need to brew the tea leaves in a glass cup. The only requirement is that it must be strong enough, but there are not so many other things to pay attention to.  "Xiao Jian, tell me first, how did you do this year?" Wu Tian took a sip of the newly brewed hot tea and said with a smile.  ¡°Alas, the development speed is hard to say, but there are also a lot of problems¡± Fan Xiaojian looked straight and started to report.  Tianjian Investment¡¯s scale is relatively speaking, it is already the largest venture capital and holding investment company in China. Compared with those state-owned investment companies, it is larger in scale and has more abundant funds.  However, Tianjian Investment has always focused on national brandsInvestment and rescue are not a waste of money in this regard. Especially in the past two years, some of his brands have faced increasing difficulties in the relatively declining economic environment, and their profitability has begun to decline. Fan Xiaojian cannot help but  Some have big heads.  "These problems are not the company's own business problems, but a social problem. You cannot be blamed." Wu Tian said generously, "However, this difficulty still has to be overcome. We cannot bear it forcefully. After all, this is  This round of economic downturn will last for a few more years. We should solve this problem during this period. "Master Tian, ??I can only ask you to give me some advice now," Fan Xiaojian said quickly.  "Haha, the trick is very simple, just go out." Wu Tian said with a smile, "This financial crisis has not only caused serious difficulties in China, but also the situation abroad is much more serious than at home. I don't know how many high-quality companies are facing  They are in dire straits and are on the verge of bankruptcy" "Buy them out?" Fan Xiaojian slapped his thigh and shouted, and then said with a grimace, "But Mr. Tian, ??if the economic situation continues to be like this, wouldn't it be a good idea to buy them back?  "The economy will definitely improve, but it will take time, maybe three to five years, or seven to eight years," Wu Tian said, "The key depends on what kind of company you buy.  Buying it back can guarantee that you will not lose money in the current environment, which means you will make a lot of money in the future" ******************************  ***************************************************  ********************************** Actually, there is another important issue that Wu Tian did not say directly.  As for the economic situation in the next few years, Wu Tian's memory has never really improved. The reason why the international economic situation cannot improve is largely due to the severe economic situation in China, and the bubble-like expansion caused by the real estate industry has reached its limit.  , can no longer lead GDP to grow wildly, and China's data affects the confidence of international investment groups, and even the entire financial industry is difficult to cheer up.  Therefore, when China can return to the track of rapid development, it means when the world economy will revive again.  Wu Tian estimated based on the current schedule that he would first control China's real estate bubble and allow China's economy to have a soft landing, and then re-boost and bring China back to the fast lane. This process would take about five years at least, and the long-term  It may even take ten years.  Therefore, Wu Tian gave Fan Xiaojian advice to purchase overseas assets. On the one hand, it was to avoid severe depreciation of domestic assets when the economy landed in the next step. On the other hand, it was just right to take advantage of the fact that the prices of foreign assets have bottomed out.  If you buy it at a low price, you will make a lot of money when the economic situation recovers in the future.  "Well, then I will go abroad and compete with Tianli for the market, haha." Fan Xiaojian said with a smile.  "Hey, what are you talking about?" As he spoke, Ma Yuan led another person into the room, but it was Jia Liang who arrived.  "Liangzi, come on, Master Tian is taking everyone's pulse and giving you some advice." Fan Xiaojian said with a smile, "You have a headache, so Master Tian can give you some advice." "Brother Tian, ??I miss you so much.  Ah" Jia Liang also greeted Wu Tian with a playful smile.  "Are you going to turn into a meat ball?" Wu Tian looked at this friend from two generations and said with a smile.  Jia Liang's figure has grown into what it was in the previous life, with a round belly that made a hole in his shirt.  "Haha, if you ask me, Liangzi is not too fat, far worse than me. Is this dress bought on Taobao?" Zhang Ye said with a smile.  Everyone suddenly burst into laughter.  "Brother Tian, ??look at it, they are all bad people, they all bully me, you have to help me make the decision" Jia Liang said with tears.  "I don't think they have wronged you." Wu Tian smiled and said, "The quality of the things on Taobao you have really cannot be complimented." *********************  ***************************************************  ***************************************************  *************** When Wu Tian established Taobao, he gave Jia Liang much more start-up capital than Taobao in the previous life, and subsequently  Let Tianjian Investment and Zhongtian Group inject capital several times.  Moreover, Wu Tian came up with a business model from the beginning, which put Taobao on the right track. Today's Taobao is developing much faster than in the previous life.  However, no matter how rapidly it develops, it is still impossible to avoid the situation where fake and inferior goods are rampant.  Therefore, Wu Tian guided Jia Liang to open Tmall Mall a few years ago, and strictly controlled Tmall's access conditions, strictly prohibiting the entry of all informal brands, and even allowing manufacturers, or manufacturers to exclusively authorize.?Strict control over the entry of new product brands and small product brands has been implemented to prevent the kind of OEM products that "go out of business" after only one season of sales, and to seriously rectify the market.  However, even so, it is still impossible to prevent the emergence of fake and inferior products, which are inevitably criticized.  "Oh, Brother Tian, ??I'm still having a headache over this matter," Jia Liang said, "The situation on Tmall is a little better now. At least the counterfeit rate does not exceed 3%, which is barely bearable.  But product quality is still a problem. Some brands simply specialize in producing some cheap and low-quality models for online sales, but they are still genuine. What can I do" "You have an idea, what is the use of the scoring system?  "?" Wu Tian said with a smile.  "But some users just don't look at the ratings." Jia Liang said depressedly.  "Haha, it's not that users don't read ratings, but that there is a problem with your rating system itself." Wu Tian said, "For example, if a merchant sells inferior products and users give negative reviews, what should you do next? You gave the merchant  Opportunity to appeal! Users may not have the mood or energy to continue to stare at the review after giving it a bad review. For the sake of good reviews, merchants will definitely try every means to change the review, and even harass customers and bribe them.  A common method, which means that your scoring system is not accurate at all, which to a large extent allows merchants to sell inferior products without taking responsibility" "Well" Jia Liang frowned and listened carefully.  Following Wu Tian's analysis, he said, "But what if there are malicious comments from customers? Some people like to sell things like this, maliciously complain to merchants, and ask merchants to give them discounts or even waive orders. If merchants are not given a chance to appeal, then who would dare to do so?  We operate on the platform. ""Haha, we can give you the opportunity to complain, and you must give it." Wu Tian said with a smile, "But why not introduce an online complaint count?  As long as the user complains, it will be recorded once. Regardless of the result of the most serious complaint, it will be counted once every month. Well, or not cleared, the count will be divided by two every month, so that merchants can update.  Pay attention to your own count. Using the praise rate and complaint count, you can get a more accurate judgment on the quality of the store's products, right?" Jia Liang listened carefully to Wu Tian's plan, nodded repeatedly, and said: "This plan.  It's feasible, it will definitely work, haha" "That's not the point," Wu Tian said with a smile, "Your key issue is the overall development of the company. Are there any problems in other aspects, especially payment?  Bao Finance, that is the focus of the next step" [Bow and thank liheng1969 for the monthly ticket!  Bow and thank Qiye and Aotian for their reward!  ¡¿(~^~)
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