Xiao Feng, Xu Mengyao and the group's senior management spent a whole day inspecting the group's production lines. They even had lunch with the workers in the canteen. This is also the group's tradition. The management and front-line employees eat in the same canteen. , there is no difference between big pot rice and small stove. In the process of the rapid development of "Jinghu Group", the concepts of "fairness" and "equal treatment" have been throughout the construction of corporate culture. This is an important reason for the strong cohesion of "Jinghu Group". In the 'Jinghu Group', there are high and low positions, but the status of front-line employees and even cleaners is not necessarily any worse than that of the management. Everyone's contribution to the company is different, which can be clearly seen on the performance table reflected. In the 'Jinghu Group', except for the income of the top management of the group, which is much higher than that of ordinary employees because of their dividend rights, the income of ordinary managers may not be comparable to that of front-line employees and technical backbones, who devote more of their labor and wisdom. In addition to receiving higher salaries, employees have a higher status within the group. Throughout the 12 years since the establishment of the 'Jinghu Group', the year-end award program has shown that most of the award recipients are employees who have outstanding performance in front-line production and scientific research fields. The proportion of employees in administrative, management and other positions receiving awards is relatively low. This tradition also makes the employees of the "Jinghu Group" more willing to work in harder front-line positions. Although the days of sitting in the office and blowing the air conditioner are relaxing, they do not have higher income and there is no more room for advancement. It has to be said that, unlike many domestic companies, the situation is completely different. Jinghu Group¡¯s approach of paying attention to front-line employees has achieved better results. This management model has also been recognized by the outside world and has been promoted. ¡¡¡¡ The news that Xiao Feng took the group¡¯s senior management to inspect the production and living conditions of front-line employees was quickly published on the official website and on the scarf through videos and pictures taken by the group¡¯s accompanying publicity officers. Many fans who followed Xiao Feng were the first to I saw the news immediately and it quickly spread on the Internet. For netizens, the staff canteen of the ¡®Jinghu Group¡¯ is a very magical place, because according to rumors, the food level here is the highest in the world, and the employees of the ¡®Jinghu Group¡¯ enjoy enviable food. When netizens saw that Xiao Feng, the ¡®world¡¯s richest man¡¯, was also eating staff meals with gusto in the staff canteen, it confirmed the authenticity of the rumors. As the world's top food supplier, 'Jinghu Group' will naturally not treat its employees badly. In order to meet the needs of nearly 100,000 employees working in 'Ginkgo City', the group has spent huge sums of money on its headquarters, pastures, dairy bases and 'Ginkgo City'. Xiaojia Farm' and other places have built 10 employee canteens, all of which are constructed according to world-class standards. Both hardware facilities and software supporting facilities are well-deserved masterpieces. With top-notch equipment and a first-class chef team, the ¡®Jinghu Group¡¯ employee canteen is not enough to become the best employee canteen in the world. It must have high-end ingredients to support this reputation. "Jinghu Group" provides the world's best ingredients to the wealthy class around the world. Although employees do not eat "Jinghu Steak" every day, second-level ingredients can still be guaranteed. For example, most of the fruits and vegetables used in the Jinghu Group's employee canteen are above the standard. They may not be the top products, but the quality is not bad. In addition, all kinds of poultry and meat are also from the group. The products, even the cup of milk for breakfast, are the purest 'Jinghu Fresh Milk'. "Jinghu Group's logistics department once had statistics that the group's daily cost of employee meals is US$20 per person. This kind of food standard is extremely luxurious even in the world. The total number of employees in some domestic industries of the 'Jinghu Group' is 120,000, which means that the 'Jinghu Group' spends US$2.4 million on food costs every day, which is close to US$1 billion a year, which is even higher than that of many companies. The total annual income is even higher. ¡°Only a super enterprise like the ¡®Jinghu Group¡¯ with an annual profit of more than 20 billion US dollars can afford such a huge food expenditure. Some people joke that the biggest salary and benefit of 'Jinghu Group' is actually the employee canteen. Such an existence undoubtedly makes 'Jinghu Group' more attractive. For many foodies, joining 'Jinghu Group' is just for the food. . ¡°Jinghu Group¡± in addition to providing employees with top-level staff canteens, also opens a certain purchase quota for top-quality ingredients to employees, allowing employees to purchase top-quality ingredients for their families at cost prices that are not available on the market. There are people waving banknotes in the outside black market who want to buy these top-quality ingredients from the employees of the 'Jinghu Group'. However, the group strictly stipulates that private sales are not allowed, so the employees will naturally not take action. After all, if they lose their jobs because of this kind of thing, what's the point? No?Gaining a small amount of money? Therefore, although the outside world covets the employees of the ¡®Jinghu Group¡¯ to enjoy the best treatment, there is nothing they can do. The inspection of the huge 'Jinghu Group' cannot be completed in one day. Xiao Feng and Xu Mengyao spent more time on group affairs in the next few days, inspecting the group's front-line production departments every day, trying their best to It is the duty of a group executive. Whether it¡¯s a show or part of the corporate culture, this approach has given Xiao Feng and the ¡®Jinghu Group¡¯ a better reputation, which is a benefit that cannot be exchanged for money. ¡¡¡¡ The arrival of the National Day Golden Week holiday has made the 'Jinghu Scenic Area' much more lively. Hundreds of thousands of tourists flock to the scenic area every day. Coupled with the tourists staying in the scenic area, the largest number of tourists in the scenic area has been A record was set, reaching an astonishing 180,000 people! Even Xiao Feng, the founder of the "Jinghu Scenic Area", never imagined that the "Jinghu Scenic Area" would only receive hundreds of tourists every day after its opening, but now it only takes 12 years to grow to this extent. According to data jointly released by the 'Jinghu Company' and the 'Ginkgo City' Tourism Bureau, in the first three quarters of 2020, the 'Jinghu Scenic Area' received a staggering 25 million tourists, which is already more than the whole of last year. 1 million people visited, a huge leap forward. October is the peak tourist season for the 'Jinghu Scenic Area'. Coupled with the promotion of 'Ginkgo Disneyland', in the last quarter of 2020, the number of tourists received by the 'Jinghu Scenic Area' is expected to achieve greater growth. Reaching 35 million is not a difficult thing. On the day of the National Day, the ¡®Jinghu Group¡¯ announced the number of tourists received by the scenic spot in the first three quarters of this year. Relevant media have reported that they believe that when the market reopens after the National Day holiday, the stock price of the ¡®Jinghu Scenic Spot¡¯ will rise in response! According to conservative estimates by the media, 'Jinghu Scenic Area' will achieve revenue of 100 billion RMB in 2020 and create a net profit of more than 15 billion RMB. Such good performance will further push the share price of 'Jinghu Scenic Area' Toward the peak. At present, the market value of 'Jinghu Scenic Area' has reached 240 billion RMB, which is about 40 billion US dollars, and the price-earnings ratio of this stock price is only 16 times, which is undoubtedly low for a company with good market prospects and profitability. of. Financial analysts analyze that the normal market value of the 'Jinghu Scenic Area' will be stable at around 300 billion RMB, and this number will also change with the increase in the scenic area's reception volume and profit margin. In a sense, 'Jinghu Scenic Area' Lakeview District' is a huge cornucopia. To be precise, the 'Jinghu Group' is the 'Xiao Family' that has the management and development rights for nearly 400 square kilometers of the core area of ??the 'Jinghu Scenic Area' for 70 years. It has only been 12 years now, which means There is still plenty of time for the 'Jinghu Group'. Since the beginning of this year, Xiao Feng, who owns 40% of the shares of "Jinghu Scenic Area", has achieved a US$4 billion increase in assets in this area alone due to the rise in stock prices. People lament that he is a super rich man who made a fortune while lying down. Xiao Feng donated more than 3 billion US dollars to the Ginkgo Foundation this year. However, compared with the increase in his assets, this donation is just a drop in the bucket. Doing charity will not shrink Xiao Feng's assets, but it will. On the contrary, you will win more opportunities because of your better reputation! With the influx of a large number of tourists, in addition to the "Jinghu Group" making a lot of money, the related industries of "Ginkgo City" also get a share of the pie, whether it is catering, accommodation, souvenir sales, transportation, and local specialty industries. Etc., all make practitioners happy. The tourism industry has driven related industries far beyond organic agriculture and food manufacturing, and has a greater influence on the economic landscape of Ginkgo City. Although ¡®Ginkgo City¡¯ has become the largest organic agriculture base and dairy production base in the country, and its annual output value has accounted for about two-thirds of the entire ¡®Ginkgo City¡¯s¡¯ GDP, in terms of influence, tourism is still the strongest. ¡°Because both the organic agricultural industry and the food processing industry benefit only local agricultural practitioners and the employees and partners of these enterprises. The scope is relatively narrow, and the number of jobs created is only 30,000 to 400,000. However, the number of jobs created by the tourism industry has reached a staggering 600,000, and it has brought more revenue to the local finance, and has greatly enhanced the popularity of 'Ginkgo City' around the world. That's the most important thing. For the tourism industry, fame is often a good thing. With greater fame, more tourists will come to vacation, which means a steady stream of income. Today¡¯s tourism industry of ¡®Jinghu Scenic Area¡¯ and even ¡®Ginkgo City¡¯ is on the right track. If this development trajectory continues, ¡®Ginkgo City¡¯ will become aIt is a world-famous tourist destination, as famous as Hawaii, Maldives and other places, bringing more benefits to local residents. ¡¡¡¡¡ The influx of a large number of tourists has not affected the lives of local residents. On the contrary, because of the increase in tourists, the amateur cultural life of the entire "Ginkgo City" has become richer, and everyone can enjoy this feast. For example, the Lakers and Bulls held a preseason game at the Ginkgo Arena on the evening of October 3. Nearly 20,000 spectators watched the game live in the arena, while nearly 100,000 spectators watched the game at the Ginkgo Plaza outside. Thousands of spectators watched the game on the big screen, which was an out-and-out basketball feast. The formation of the 'Ginkgo City' basketball market has a great relationship with Xiao Feng and the Lakers. The NBA also regards it as the most important basketball city in China. In addition to four or five preseason games held in 'Ginkgo City' every year, There are also many activities including basketball summer camps, allowing local basketball fans to experience more basketball happiness. Of course, the high income and strong spending power of the residents of Ginkgo City allow them to become consumers of various NAB peripheral products. A clue of this can be seen from the prosperous NBA store. In addition to the NBA pre-season games, during the National Day, sports that are quite popular in China, including football, table tennis, volleyball, tennis, etc., have competitions in Ginkgo City, attracting a large number of residents and tourists to watch. Now 'Ginkgo City' has become the most important sports city in China. Although this city has only given birth to a few sports superstars such as Xiao Feng, Li Yan, Xiao Dayi and Xiao Dayong, there are a large number of professional teams. This place has the best sports atmosphere in the country, and even parents are willing to let their children be exposed to sports education from an early age, making the sports population here quite high. During the National Day Golden Week, a large number of sports competitions were held in 'Ginkgo City', partly to cooperate with the promotion of the tourism industry, and to some extent, to meet the cultural and entertainment needs of local residents. This is also a wealthy local government and a prosperous market. Only consumption can be organized. In addition to the craze in the sports market, various activities including concerts, calligraphy and painting exhibitions, celebrity speeches, etc. emerge in endlessly during the National Day. For the wealthy residents of Ginkgo City, such a rich and colorful cultural life is what they need. The life you yearn for. 'Jinghu Company', as the largest tourism industry operator in the entire 'Ginkgo City', they also held various colorful activities during the National Day, which not only satisfied the hundreds of thousands of tourists who came to the 'Jinghu Scenic Area', but also It also attracted many local residents to participate. For example, the 'Ginkgo Food City' will hold the 'Ginkgo Food Festival' two days before the National Day. The entire event will last for a full 10 days. A variety of world cuisines will appear in this food feast, which will surprise everyone. A real treat! As the place with the highest concentration of top-quality ingredients in the world, ¡®Ginkgo City¡¯ has always been associated with the word ¡®food¡¯. Over the past 12 years, it has gathered many world-class restaurants and is famous far and wide. In the impression of foreign tourists, 'Ginkgo City' is basically a city full of delicious food, whether it is the local food of northwest Yunnan or the French cuisine from Europe, whether it is the magnificent top restaurants or the streets with rich local flavor. Each stall has its own special charm that makes people linger. Some tourists joke that during their vacation in Ginkgo City, apart from admiring the beautiful scenery, they spend the rest of their time either enjoying food or looking for food! The reputation of ¡®City of Food¡¯ is well-deserved!