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Text 371 Cultural Industry

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    Although one of China's most important development opportunities is about to come, Qi Yiming is not particularly anxious. He has done almost everything he needs to do, and the layout has been laid out. In the end, he just waits for the spring thunder to unfold himself.  comprehensive plan.  In addition, he still does what should be done and continues to develop what should be developed.

    ??????????????????????????????????????????????????????????????? Because the development of the tertiary industry requires the growth of the primary and secondary industries, it provides sufficient material foundation for society and consumers, and promotes people's desire to consume tertiary industry products.

    Among the tertiary industries, Qi Yiming attaches more importance to the development of the cultural industry, especially as the economy has improved in the past two years. Ordinary residents have some money in their pockets, and their spiritual life and cultural needs have improved. More people will go  Spend money to buy a few magazines and weeklies to read, more people are willing to go to the cinema once or twice a month, more people will consume peripheral products of the cultural industry, and more people will want their children to learn art as a hobby.

    All this is not only a major business opportunity, but also a key step for a country to develop from an ordinary second- and third-rate country into a comprehensive and balanced cultural power.  It is not enough for a country and a society to be merely wealthy. Creating a group of nouveau riche is always an eyesore. The power of culture moisturizes things silently, gradually beautifying people's appearance and promoting the development of true civilization.

    The development of the economy has created a large number of companies with considerable profits. After these companies accepted many of the advanced ideas spread by Qi Yiming, they worked harder on marketing, so a large amount of advertising funds poured into print media, TV stations and other institutions.  With sufficient funds, TV stations can spend more money to produce more sophisticated programs, and the hardware and technical support provided by Qi Yiming also help the prosperity and development of the television industry.

    Although the reform and opening up has been going on for ten years, it has not reached the level of unlimited catering to the audience in later generations. The magical State Administration of Radio, Film and Television has not yet been established, but Qi Yiming has taken over the censorship of cultural works as a sub-unit under the Strategic Security Bureau.  .  At this time, the TV people still have a moral bottom line and have not lost all their integrity. It is always an honor to be able to produce a TV show that is both popular and well-received.  Counter-propaganda has not yet taken root in the hearts of the people, and Qi Yiming will not tolerate things that may generate negative energy enter the public eye.

    Having the advantage of coming from later generations, Qi Yiming also brought some good variety shows and TV series to the contemporary era in advance.  He doesn't have to do anything more, just come up with a concept and do some planning, and professional TV workers will naturally be there to complete each work that will be well-known and loved by people in later generations.

    A series of variety shows including puzzles, popular science, interviews, blind dates, job hunting, food, etc. have been released one after another, and have begun to serve the enrichment of national life on CCTV and local satellites.  Qi Yiming consciously held down talent show and gossip variety shows, because at this time, China did not have the foundation to toss these things, and to a certain extent, these would have a certain negative impact on society.

    Therefore, ordinary people have the illusion that the programs on TV have become much more interesting overnight, and people's choices have become more diverse. Many TV programs are not suitable for people in this era who have relatively low ability to acquire knowledge.  It is very beneficial. For example, the Science and Education Channel has many popular science programs that introduce common sense of life in simple terms and dispel misunderstandings. There are even programs that teach foreign languages ??in a fixed period. For many people who have difficulty accessing more education at this time, television has become the new teacher.  .  (Bailian actually watched TV and learned foreign languages ??when he was in elementary school)

    In a short period of time, people will not be very accustomed to the Internet era. Experts from the Strategy Bureau estimate that TV will still occupy a very important media position within at least five to eight years, and it will still take some time for the Internet and PC to become popular.

    Qi Yiming has contributed more to TV series and movies.  He became China's biggest rich man by accident, and he felt panicked with the spare money in his hands. In addition to continuous investment in construction, he also hoped to benefit more aspects with this money.  During this period, Qi Yiming used 1 billion yuan of capital to establish Lihua Culture Company, specializing in film and television creation and shooting.

    On the one hand, Qi Yiming was very wary of cultural products such as foreign movies entering China. The cultural invasion caused by later American blockbusters and Japanese animations after they entered China directly led to the emergence of a large number of the Leading Party and the Moral Manchu Party.  A small number of excellent foreign works can be allowed to enter, but at the same time, he is also determined to occupy the mainstream of the entire market with domestic cultural products.

    In order to complete this task, which is no less important than building a million-strong army, Qi Yiming also specially used a large number of cultural personnel recruited from the base to engage in these tasks. These cultural personnel in the base were actually spies, but they were educated.  Specialized, Qi Yiming trained him into roles such as screenwriter, director, and producer.

      It¡¯s not enough to just use people from the base. There are still many talented directors and actors in this era. Basically, Qi Yiming can recruit a large number of actors and actresses who are not well-known in this era to work for Reed Hua Company.  .  In order to form industrialization, Qi Yiming also invested in the construction of Hengdian Film and Television City in advance.

    In this way, a series of popular TV series after the new century, such as "Bright Sword" and "Soldier Assault", entered people's attention early and began to arouse widespread repercussions in society.  Qi Yiming has never been afraid of too many main theme film and television works. What he is afraid of is that there are no other genres and the main theme works are shoddy, which will lower people's expectations.

    The characters in these TV series are no longer the "high-end" heroes that people are used to, but have become ordinary people with flesh and blood, advantages and disadvantages. Li Yunlong and Xu Sanduo are still heroes, but they have changed their interpretation method.  , making the audience more fond and fascinated.

    The military has even set up an "Excellent Military Cultural Work Award", which is awarded once a year with a bonus of up to 20,000 yuan, specifically to reward works that promote military culture, promote national defense education, and strengthen patriotic education.

    Not only in the main theme TV series, Reed Hua Company has produced many classic works of later generations, short-lived soap operas and sitcoms that are popular among ordinary parents, and has also produced some popular works.  Because the great god of radio and television has not yet been born, Qi Yiming's censorship is obviously not that perverted. It only targets those things that harm the audience and does not target specific genres. Therefore, criminal investigation dramas and science fiction dramas that are not common on the screen in later generations are all on the screen.  It greatly enriches the needs of audiences with different tastes.

    When the audience was still enthusiastic about martial arts dramas, Qi Yiming plagiarized an influential American science fiction drama series "Firefly", Chineseized it, and then sent it to major TV stations in prime time.  Thanks to the excellent visual special effects produced by the base's high-tech, the delicate and humanistic plot, and the carefully selected actors and directors, "Fireflies" shocked the Chinese people who had never seen such a work once it was released.

    To be honest, "Firefly" is a sci-fi western. Most of the characters in the film are bohemian and unruly. It cannot be considered a very positive energy. However, it cannot be denied that when the audience enjoys the series and thinks about it, it can bring people deeper feelings.  This is also where Qi Yiming is very different from his previous life when reviewing cultural works. He does not stick to some external things rigidly, but treats cultural works more tolerantly and flexibly to ensure that any excellent work can be presented to the audience.

    The huge success of "Firefly" has even triggered a small burst of science fiction craze in China. When describing their future dreams in their compositions, many primary school students hope to become a crew member of a spaceship and explore the majestic and majestic outer space.  Many people have also begun to pay more attention to the aerospace field, and some students have also joined this industry.  The critical acclaim of "Fireflies" has also promoted its export to the outside world. Needless to say, Nanyang Kingdom has the same cultural circle and the same stance, making Nanyang Kingdom basically accept all kinds of cultural works from the local area.  Even many other countries have come to negotiate to purchase the overseas broadcast rights of "Firefly". Japan, South Korea, the Philippines, the United States, France, etc. have all successively broadcast the Chinese science fiction drama "Firefly" in their countries.

    This is undoubtedly a good window for foreigners to understand China, China¡¯s soft power, and Chinese culture.  The script of "Fireflies" has undergone a lot of Chineseization. Naturally, in addition to the original things that are more inclined to the Western humanistic spirit, many cultural elements with rich oriental colors have been added, such as the Chinese interpretation of benevolence and the Taoist simple philosophical view of the universe.  , and the Chinese people¡¯s spirit of tolerance of seeking common ground while reserving differences.

    This approach is no different from later American blockbusters and Japanese animations. They all use an excellent carrier to smuggle their own cultural concepts. In the other side, Japan has repeatedly done outrageous things, but it still ranks first in the world.  The top ten most popular countries have a huge relationship with their sparing no effort in cultural export.

    The export of "Fireflies" is a useful attempt for Chinese culture to influence the world. Next, Qi Yiming is ambitiously planning to export more film and television or other cultural works.  Especially in movies, Qi Yiming also hopes to achieve more achievements.  In a short period of time, Qi Yiming still collected a large number of literary and artistic, low-cost films and began to reform the entire film industry, helping the Chinese film industry recover from its previous decline.  He also invests in commercial films and large-scale productions, but they will not occupy a particularly important position. They are mainly used to knock on the door of foreign markets.
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