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Text Chapter 96 Reorganization

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    The King said.  Dingsheng Culture Company.  In the conference room, heads from various journal departments were crowded together.  Zhang Shaoping sat in his seat and his first sentence was: "Today, our Dingsheng family has several new members. Everyone here should know them. They are Chen Baisheng, Shu Qi, Li Chuotao and Luo Weiming.  "We know each other, why don't we know each other? Before today, our two families were enemies," Cen Jianxun said with a look of resentment, "Our "Movie Times" is fiercely chasing "Movie Biweekly".  !¡± ¡°It¡¯s because I¡¯ve chased him, that¡¯s why I got married to Film Weekly,¡± Chen Baisheng replied with a smile.  The words these two people spoke were quite mysterious.  At the beginning, Zhang Shaoping said that he wanted to create a film and television magazine. Chen Guanzhong immediately thought of acquiring existing film magazines, and "Movie Biweekly" was regarded as a continuation of "Close-Up" and had historical origins and certain existing reputations.  Audience, the most important thing is that it loses money every year and is not worth much, but it has managed to create a Hong Kong Film Awards, which is considered an abnormality in the industry.  The person sent to negotiate with Chen Baisheng was Cen Jianxun.  The two exchanged few words before Chen Baisheng flatly rejected him, and Cen Jianxun had to return in dismay.  ?????????????Cen Jianxun said pointedly, our "Movie Times" magazine wanted to acquire you, but you were unwilling. Now it has not been acquired.  Chen Baisheng unequivocally countered that "Film Fortnightly" was bought by Dingsheng. The implication is that we have become "family members" rather than "dependents".  There was a hint of intrigue in the two people's words. Zhang Shaoping smiled, ignored it, and continued: "To paraphrase Sir Shao's words: 'I am a businessman first, and a filmmaker second.' The same principle applies to newspapers. From my perspective  From a personal perspective, it is better not to run a publication that does not make money, because it is always losing money, is costly and labor-intensive, and will close down soon." After hearing this discussion, Chen Baisheng strongly disagreed, but Zhang Shaoping was speaking.  It was not easy for him to interrupt and retort, so he just listened to Zhang Shaoping continue.  "In my opinion, all businesses in the world can make money, and the same goes for magazine business. When doing media business, especially the paper media industry, there are two most important points, one is sales volume, and the other is advertising.  These two are the lifeblood of the enterprise, and everything revolves around these two. I don¡¯t want to say it deeply, but everyone knows it.  How is this different from "Southern Movies", "Silver World", "Galaxy Pictorial" and other magazines that use nude photos of female celebrities to attract attention?  After repeating the two words, I just felt that Zhang Shaoping had simply fallen into a money pit. Chen Baisheng couldn't help it and interrupted to ask questions.  At this time, Chen Baisheng regretted selling "Movie Biweekly" to Zhang Shaoping, but it was too late to regret that the deal was done.  ¡°Perhaps out of disgust, Chen Baisheng¡¯s words inevitably had a questioning tone.  When talking about business, Zhang Shaoping hated others interrupting him, but after all, it was Chen Baisheng's first time to attend a company meeting, so he couldn't help but frown, so he frowned and said, "If you have any questions, you can wait for me to talk to you."  That¡¯s it, feel free to talk and put forward your opinions, but when I speak, please listen to me quietly.¡± Zhang Shaoping did not mention his name. Everyone knew he was referring to Chen Baisheng.  Chen Baisheng blushed, feeling extremely aggrieved. He was about to get up angrily, but Shu Qi pulled his hand, shook his head, and told him not to be impulsive and to be patient.  Zhang Shaoping ignored Chen Baisheng and continued: "Sales and advertising are actually causally related. As long as sales are large, advertising will naturally come to your doorstep. So how can we increase sales? I can summarize it into a few points. It must be an orderly operation and a clear positioning. Secondly,  It also needs clear characteristics and excellent style. This is a prerequisite for the sustainable operation of a formal enterprise. Speaking of clear positioning, let us first listen to the statistical report of the company's marketing and sales department.  " Zhang Shaoping nodded to Chen Guanzhong, who then saw his secretary picking up the manuscript and said: "Everyone, let's take the mainland sales of the first issue of "Movie Times" as an example.  80,000 copies, priced at 5 cents each, approximately HK$1.80; local sales of 4,000 copies, priced at HK$5.50 per copy, resulting in a loss of more than 130,000 yuan.  £®£®£®In the fourth issue, 300,000 copies were sold in the mainland and 60,000 copies were sold in Hong Kong. After deducting the editor¡¯s salary, author¡¯s fees, distribution costs, etc., the profit was HK$50,000. ¡± ¡°Why is our magazine¡¯s sales rising?  "But the profit has not improved?" Zhang Shaoping said solemnly, "That's because our magazines are selling so many copies, riding on the popularity of Hong Kong dramas such as "The Great Hero Fearless" in the mainland.  In Hong Kong, our magazine is famousIt is too small, and only major film organizations are interested.  The sales volume in the mainland is good, but the advertising fee is too low. In order to attract the favor of advertisers in Hong Kong, the sales volume must be at least 100,000 copies.  " Among the major magazines under Dingsheng, "Outside the Number" is still alive. It is purely a sign of Zhang Shao's paperback appearance. However, the two magazines "TV Times" and "Movie Times" that have high hopes have printed 10,000 copies in their first issues. In the end, they only  More than 7,000 copies were sold, and some of the remaining magazines were sent to airports, high-end hotels, and movie theaters, while others were distributed for free on several university campuses, making money at a loss, and using them as advertising. Sales in the mainland continued to rise.  It rose quickly, but the profits were much slimmer when the subsidies were put into the hole in Hong Kong. On the contrary, the sales volume of "Fashion" magazine was surprising. The first issue sold a total of about 150,000 copies in the two places. By the fourth issue.  It has reached 670,000 yuan, and it is even sold overseas. People have placed orders in mainland China, Hong Kong, Macao, Taiwan, Japan, South Korea, Singapore, Malaysia, Thailand and other regions. The advertising fee alone is greater than the total profit of all magazine sales. ¡°Of course, the magazine.  We have only published four issues in total, but with such sales, our efforts have not been in vain, and everyone¡¯s efforts are worthy of recognition.  Zhang Shaoping's tone just relaxed, and then changed again, "But they were all magazines launched at the same time. Why are the sales of "Fashion" so hot?  There must be a reason for such a huge gap, right?  " Qiu Shiwen is a shareholder director after all. Seeing that the atmosphere was too serious, he smiled and said: "The truth is very simple, because the audience of "Fashion" magazine is relatively wide, suitable for both men and women, while the audience of film and television magazines is much narrower, and the sales volume is of course much lower.  .  "Liu Tianlan said: "I am a woman, let's look at it from a woman's perspective.  The various new and trendy clothing, hairstyles, dressing up, shopping, fashion figures, pop culture, fashion life, style and personality introduced in "Fashion" magazine are all refreshing and have become popular.  We women like to dress up, and the trend led by "Fashion" allows us to learn to package ourselves and maximize our personal charm.  So it¡¯s no surprise that Vogue magazine is so popular among readers.  " "You hit the point!  That is, people nowadays use "Fashion" magazine as the standard to measure trend elements. What does this mean?  "Zhang Shaoping smiled and clapped his hands and said, "This shows that "Fashion" magazine has gradually become a professional and authoritative magazine in the fashion industry in the eyes of more and more readers.  " Having said this, Zhang Shaoping said word by word: "Authority is what we want to do!  " Chen Baisheng had been sulking for a long time, and finally waited for the opportunity to fight back. He immediately jumped out and said: "Our "Film Biweekly" selects the top ten Chinese-language films and the top ten foreign-language films every year, all of which are selected by senior film critics.  , authoritative enough, but there are still very few people buying it.  " "Authority is not defined like this!  Zhang Shaoping shook his head and said, "Your film professionalism is sufficient, but is anyone convinced by these two top ten movies?"  If it were authoritative enough, the Academy Awards you organize would not make people laugh!  Professionalism is professionalism, and authority is convincing. Most people agree and regard the Hong Kong Film Awards as the highest honor for Chinese-language films.  " Shu Qi was also a little disappointed and said: "Zhang Sheng, the movies that most people agree with are those movies that have no connotation and laugh out loud. They are forgotten after watching them. How can such a movie win an award?  "Zhang Shaoping rubbed his temples and felt a terrible headache. Why are these people so stupid? According to Zhang Shaoping, even if it is a gossip magazine, as long as it can make people think of the magazine when gossip is mentioned, then it can be said that,  This magazine is authoritative in gossip matters. Therefore, the key to whether a magazine is authoritative and high-end is whether the audience it targets agrees with it. Zhang Shaoping thought about it and changed his words.  : ¡°Everything that is authoritative is influential!  On the contrary, everything that is influential is authoritative!  Am I right in saying that?  "Everyone nodded and couldn't tell anything wrong." Zhang Shaoping spread his hands and said, "That's it. If the magazine cannot be sold, it will have no influence. Without influence, there can be no authority."  On the other hand, if a magazine is not authoritative, it will definitely not be sold.  " When Shu Qi and Chen Baisheng heard this, they were immediately dumbfounded. Zhang Shaoping's flippant words completely stripped away the so-called "authoritativeness" of their film critics. " Luo Weiming took a look at Chen Baisheng, who has always been good at deceiving, in Zhang Shaoping  Shaoping was embarrassed in front of him, but he found it interesting. He was not a stubborn person, and he would never hold on to the most professional and arrogant idea of ??a film critic. He came out to smooth things over and said: "There is something in Zhang Sheng's words, it should not be that he abandons literary films.  Lu, why don't you tell the whole story?  " "I divide movie magazines into two categories. One category is popular and fashionable, targeting the general public and reporting things that everyone likes to hear and see.  Another type of pathIt is professional, targeting industry insiders and movie fans with high-end appreciation levels, focusing on professional film reviews, and providing in-depth reports and analyses.  " After hearing this, Chen Baisheng and Shu Qi felt much better. After all, Zhang Shaoping still values ??the opinions of film critics. Everyone knows that today's highlight is here, and they all listen carefully. "Everyone knows that "Movie Times"  Much of the content is the same as that of Film Fortnightly, so it had to be reorganized.  In addition, if you have any good suggestions for other magazines, you can also put them forward.  Since we have the right to host the Hong Kong Film Awards, we must have matching influence and authority. Otherwise, no one will take the awards seriously. Wouldn¡¯t it be a joke?  ¡± There is no trophy to present an award, and most of the people who go there are just watching the joke. Zhang Shaoping would rather not hold such an award than make people laugh like a fool. Everyone can speak freely about the reorganization.  How to change it and whether it was feasible or not, each proposal required a period of intense debate. Zhang Shaoping specially ordered several well-known foreign film publications, such as "Cinema Cahiers", "Hollywood Reporter", and "Variety Show" as reference.  During lunch and dinner, everyone sat in the conference room, and they kept arguing fiercely until about ten o'clock in the evening. Finally, we had a rough reorganization plan. "Film Times" was changed from a bimonthly to a weekly. The reason is very simple, just because of Hong Kong.  More than 200 movies are shot every year, but only one-half of the movies can be released. About 120 movies are made every year. If other movies in Greater China are included, there is enough movie entertainment material every week.  Written. The permanent columns of "Movie Times" include "Film News and Information", "Industry Trends", "Reader Interaction", "Star Style" and "Star Dreams".  What movies are released that week, who is starring, what type, release date, which theaters can be watched, etc. "Industry News" includes information about various film companies, large and small, and information about major studios, such as film openings and recruitment.  Those who rent equipment, recruit extra actors, etc. "On-set behind-the-scenes", that is, select two or three crews to follow and report on the filming process, such as idol birthdays, fans send blessings, and vote for the crew.  "Star Style" mainly includes posters, life photos and portraits, and is also voted on by "Star Dreams" in the "Reader Interaction" column, including directors, screenwriters, actors, etc. talking about themselves.  The ups and downs of entering the entertainment industry are a bit like interviews. The dynamic columns include "Close Contact", "Most Popular Artist of the Month" and "Most Popular Artist of the Year". The former is about idols voted by readers every month.  Celebrities go to participate in certain activities, such as charity, some competitions, various ribbon-cutting activities, etc. The latter two can be seen by comparing the cover characters of "Times". The "TV Times" column is set up like "Movie Times".  Changing it into a monthly column was compiled by everyone based on Zhang Shaoping's dictation. Looking at this from the perspective of people of this generation, it is simply too advanced and awesome. If it can be done, the magazine's sales will definitely increase.  It was so popular that Chen Guanzhong asked everyone's doubts: "Sheng Zhang, is it possible for readers to vote for celebrities to participate in events?  " Zhang Shaoping said: "I haven't tried it, how do I know?  For merchants, no matter who they invite, they can also advertise with us for free.  Celebrities can not only get appearance fees, but also interact with movie fans, killing two birds with one stone.  Needless to say, movie fans can get up close and personal with idol stars.  As for us, we can get a large number of fans.  It would be beneficial to everyone, and we should be able to reach an agreement.  " Deng Xiaoyu asked: "Free advertising?  " "Yes at the beginning!  When our influence explodes, they will beg us for money!  "Zhang Shaoping smiled and said, "How much advantage they took advantage of us, it won't take long for them to spit it out with interest.  Oh, by the way, the Greater China and International editions of "TV Times" magazine have been combined into one. I'll do it later if necessary.  " "Film and television have the most popular artist selection, but what about singing, dancing and hosting?  "Qiu Shiwen asked. "Is there any artist in Hong Kong who is not a cross-border artist?  I really can¡¯t find many people who have never made movies or TV shows!  Zhang Shaoping thought for a while and said: "When the "Movie Times" magazine did its annual voting, all of these were included in the list. Since they are called 'most popular artists', they are of course the best among all artists.  "
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