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Text Chapter 95: Acquired the right to host the "Academy Awards"

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    Zhang Shaoping started printing media, and after a while, he was no longer Chu Ge. He didn¡¯t know everything about the current Hong Kong film and television magazines, but at least he knew the audience positioning of each publication.  In addition to the five popular movie magazines, there are also the ultra-gossipous comprehensive entertainment magazine Ming Pao Weekly under Ming Pao, Oriental Weekly under the guise of fashion but actually following the trend of Ming Pao Weekly, and  "Movie Biweekly" for niche enthusiasts.  Oh, there is also a very awesome magazine - "Chinese and Foreign Films and Paintings".  It took a different path and took a very different path from all Hong Kong film magazines - facing "Greater China".  Zhang Shaoping always thought that he was the first Hong Kong publication company to take advantage of it. However, after staying in the mainland for a long time, he discovered that "Chinese and Foreign Films and Paintings" had already entered the north. It was available on the Guangzhou-Kowloon Express Train and the China Book Import and Export Company.  Gotta sell.  Just because of financial problems, and because this magazine is also more professional, although it is widely welcomed by mainland filmmakers, the number of subscriptions per issue is only about 70,000 to 80,000.  This magazine was founded in July 1979. It has been more than three years now, but it has completely failed when it comes to Zhang Shaoping's several marketing methods.  "This" Facing Zhang Shaoping's puzzled look, Chen Bai explained forcefully, "Now that all the writers have submitted their articles to your company's "Movie Times", our "Movie Biweekly" will have fewer articles.  "Isn't it true? I remember that the writers, authors, and editors of your magazine are all from your own family. The source of the manuscripts is stable, so Film Times shouldn't be able to recruit anyone, right?"  It¡¯s hard to find food.¡± Chen Baisheng said with a helpless expression.  Speaking of "Movie Biweekly", one cannot avoid the film industry's legendary woman Tang Shuxuan and her magazine "Close-Up".  Tang Shuxuan is the granddaughter of Tang Jiyao, a famous warlord in the Republic of China. She settled in Hong Kong in her early years and was admitted to the film department of the University of Southern California. After returning to Hong Kong in 1966, she filmed the self-written and directed film "Mrs. Dong", which received great acclaim and won several awards.  A Golden Horse Award.  She was a pioneer of academic directors in the Hong Kong film industry, and deeply influenced the subsequent surge of Hong Kong hipster films.  In 1975, Tang Shuxuan funded the establishment of the biweekly "Big Close-up".  This weekly magazine is completely different from other magazines on the market. It is octavo folio and printed on ordinary paper. It does not use nude photos of celebrities but stills or black and white character photos as the cover. Instead, it is dominated by text content, making it a weekly magazine.  The most readable film publication, Hong Kong film magazines are no longer just pictorials to look through, but books that can be read.  As soon as this book was born, it was immediately welcomed by the new generation of filmmakers and film lovers, who all acted as volunteer editors and free contributors.  "However, "Close-Up" is, after all, just a niche reading material for doujinshi. There is no advertising, and its management and operations have always been amateurish. It has repeatedly suffered losses. Even though it does not need to pay royalties or salaries, the printing cost is still a huge expense.  So when Tang Shuxuan married in the United States, the magazine finally ceased publication in the first half of 1978.  After "Close-Up" ceased publication, many young film lovers lamented it, so a group of former "Close-Up" editors and writers initiated the establishment of "Film Biweekly".  The magazine is jointly funded and published by many people. Everyone is a shareholder and there is no major shareholder.  "Film Biweekly" adheres to the route and style of "Close-Up" and does not follow the path of a popular film magazine. It continues to focus on young and new film and television writers, focusing on promoting and introducing local films and filmmakers.  Originally, such an alternative magazine that was not "commercialized" would soon follow in the footsteps of "Close-Up", but it happened at the right time. Traditional Hong Kong movies began to enter a trough, and a large number of new filmmakers appeared.  , brought about new phenomena and repeatedly emerged, catering to the direction of localization of Hong Kong films advocated by "Film Fortnightly".  It¡¯s just that success comes with a tide, and failure comes with a tide.  "Movie Biweekly" has always been a doujinshi model, with many editors working part-time and contributors receiving almost no pay.  **. When the trend was in full swing, Xu Ke, Xu Anhua, Fang Yuping, Yan Hao, Zhang Guoming, Tan Jiaming, etc., who were both screenwriters and directors, solicited investment from everywhere, and each one was accurate.  After this enthusiasm, these people suddenly discovered that they could not find investors for the film, and they were all dumbfounded.  No filming means no income, but if you have no income, you have to eat. When these people saw that "Movie Times" was good, not only professional, but also paid royalties, they all submitted their works to "Movie Times".  Now it was the editor of "Film Fortnightly" who was dumbfounded. These were all freelance contributors. Once they left, there would be no source of contributions.  Chen Baisheng explained it verbosely, and Zhang Shaoping finally understood the dilemma of "Film Fortnightly". He asked directly: "Didn't you organize the Hong Kong Film Awards and cooperate with Radio Television Hong Kong?"With such a powerful tool in their hands, why can¡¯t they get even a little bit of advertising money?  " Chen Baisheng said: "The style of Radio Television Hong Kong is too bureaucratic. Films are very artistic things, but their government officials want to be the guests of awards. There are too many political considerations. When we resisted, we broke up.  " Hearing this kind of statement from a literary youth, Zhang Shaoping almost cursed. Damn it, no wonder this magazine has been working on it for so long and has never been on the stage. The reason is here. How can it become bigger without relying on the influence of political figures? If you don't make it big,  If you don¡¯t have influence, you can¡¯t get rid of the influence of politics. This is almost an unsolvable cycle. Shu Qi heard the implication of Zhang Shaoping and quickly interjected: ¡°Looking at Zhang Sheng¡¯s tone, it¡¯s possible that he is interested in the Academy Awards.  ?  " "Hahaha, the creation of the Hong Kong Film Awards is very necessary. I think if we make it bigger, it should become another important award for our Chinese films after the Golden Horse Awards.  "    "That's great!  Since Zhang Sheng is interesting, why not join us in hosting the Hong Kong Film Awards?  "Shu Qi took the opportunity to express her intention. Zhang Shaoping smiled and said: "If the hosting rights are given to me, I would be very willing.  " "The Hong Kong Film Awards was founded by Film Fortnight, so how can we hand over the hosting rights?  We would never agree to that.  "Chen Baisheng flatly refused. "Then there's no way to talk.  I can't spend manpower, material resources, and money to make it bigger, and in the end it will be all in vain, and all the benefits will be given to you, right?  " Zhang Shaoping would never do this kind of thing even if he had more money to burn. And the most important thing is that the Hong Kong Film Awards became more niche and localized in later generations, and in the end they were not even organized  There is no money to be found for sponsorship. This is inseparable from the plot of Chen Baisheng's Hong Kong films. It may be said that many Hong Kong filmmakers want to retain the characteristics of Hong Kong films, resist foreign influence and absorb elites.  , for Zhang Shaoping, the Hong Kong Film Awards are useless. No matter how well he works, he will eventually return to the original point and be ruined. Rather than doing this, it is better to create his own film and television awards. Besides, Zhang Shaoping has already made plans in his heart.  , the plan was almost ready. When Zhang Shaoping rejected it, Chen Baisheng was not upset, and Shu Qi even smiled and said: "Of course I can't hand over the hosting rights, but Zhang Sheng, you can buy "Film Fortnightly".  In this way, wouldn't the Hong Kong Film Awards be equivalent to Zhang having his own child?  ¡± It turned out that this was the idea, and Zhang Shaoping finally understood the plan of these two people. Hearing this proposal, Zhang Shaoping was a little excited. He could not only collect the Academy Award, but also accept all the talents of "Film Fortnightly".  Zhang Shaoping thought for a while and said: "This is a good suggestion, but I already own the magazine "Movie Times". If I take over it, it must be revised to avoid the homogeneity of the two magazines.  " "How to change it?  "Chen Baisheng asked a question that everyone was concerned about. Facing the attention of the three people, Zhang Shaoping said slowly: "How to change this can be discussed, but what is certain is that the direction, style, and content of the two magazines must be guaranteed.  different, targeting different audiences.  After you two go back, you can ask other people first and then give me an answer. It's not too late.  "     " I said that the two brothers, Zhang Sheng and Beibian have a good relationship. If "Film Fortnightly" is acquired, they can directly enter China.  Isn¡¯t it a good thing for you that you can throw away your baggage and continue to do your favorite career?  " Chen Guanzhong patted the two of them on the shoulders and said cheerfully. "You are just standing and talking without pain. Can we just make the decision on "Movie Biweekly"?  It doesn't matter if it's a merger or acquisition, but the revision is a big deal and we have to discuss it before making a decision.  "Chen Baisheng glared at Chen Guanzhong angrily. "You are just stubborn. Since you are willing to sell, why do you care what others do?  " Chen Guanzhong was speechless, shook his head and walked away. "Do you really want to sell it?  Chen Baisheng was still reluctant to give up, "No matter what you say, he is still a businessman, but he is afraid that the magazine will be changed beyond recognition!"  " Shu Qi glanced at Zhang Shaoping, who was chatting and laughing with Huo Zhenting, Liu Luanxiong and others, and sighed: "Can we not sell it?  I can still earn a living by filming and writing scripts. How about you? You even quit your job at the city hall and have no money. How can you live?  " Chen Baisheng hesitated to speak, and Shu Qi continued: "Besides, even if you find a part-time job and dawdle around writing scripts and film reviews, but there is no one to contribute to "Film Biweekly", and you will soon end up on the street.  .  It's better to take advantage of it to have some influence and find a good buyer who knows the goods, not only to find a way out for you, but also to provide funds for the magazine to continue.  ¡± Whenever "Film Fortnightly" encounters a difficult matter, Chen Baisheng will make a phone call.?Tang Shuxuan, this time is no exception.  "Sister Tang." "Is it Bai Sheng? What's the matter?" A cheerful female voice came from the other end of the phone.  "I'm hesitant about something and I want you to give me some advice." Listening to Chen Baisheng explain what happened in detail, Tang Shuxuan on the other end of the phone asked: "Bosheng, our original intention of running a magazine was  What is it? " "It does not use kitsch as a means, but provides the artistry of movies to people who really love movies." "This is just superficial. The real purpose of the magazine is to cultivate and influence more local movies and filmmakers.  As filmmakers grow up, Hong Kong's films will naturally be appreciated by both the refined and the popular. It doesn't matter what the magazine does. The important thing is that the platform is still there and the spirit has not changed. That's fine." Chen Baisheng hung up the phone.  He kept smoking, one cigarette after another.  £®  £®  £®  £®  £®  £®  £®  £®  £®  £®  £®  £®  On February 22, Chen Baisheng, Shu Qi, Luo Weiming and other backbones of "Film Fortnightly" jointly approached Dingsheng Culture Company, and finally sold the magazine and the Hong Kong Film Awards to Zhang Shaoping.
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