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Text 165 A fish that slipped through the net

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    Ding Yibo made the same judgment as several other Chinese local brand apparel companies, including Li Ning.  Although there is no direct communication, everyone seems to have a tacit understanding. They either offer discounts and price reductions for various reasons within what they can afford, to make room for the Magic Bow Camouflage shopping with giants such as Adidas, and avoid being implicated.  , or they all changed hands of factories or stores that continued to lose money and handed them over to Huan Gong privately.  As for those small and medium-sized enterprises that are not yet well-known and are struggling, after seeing the coming tornado in the distance, they have begun to contact aacc, trying to join it through OEM cooperation.  It has a high level of design and comfort that is difficult to match for luxury brands such as Gucci and Louis Vuitton, but it sells for the same price as sports and leisure clothing Anyone who has experienced Huan Gong clothing, whether it is a boss who likes golf courses and leisure, or a first-line bottom  Employees, regardless of their educational background or life experience, will all make the same judgment - fighting against a company with such alien power is definitely asking for boredom and the end of losing all your underwear.  And this progress far exceeded Li Mo¡¯s own expectations.  At this moment, the latest information just submitted by the marketing department was displayed on the computer screen in front of him.  The number of originally scheduled 2,000 Huan Gong specialty stores showed a linear upward trend one week after the official opening, and the number quickly expanded to 3,000.  Most of these stores bought them from domestic first-tier brands such as Xtep, Anta, and Li Ning, or they sent them to them on their own initiative.  He had just set up a flag, and before he even made the next step of shouting, he had already made many competitors out of sight surrender. This kind of effect was something Li Mo had never thought of before.  But what¡¯s even more surprising is that originally these second-hand stores were all stores of the original brand that were losing money or making little profit. But after they changed to the Phantom Bow camouflage signboard, the situation was reversed almost instantly.  The original owner was extremely jealous.  If Yaoxiang¡¯s start was as fast as an airplane, then the power of Phantom Bow this time made people feel the speed of its rise like a rocket.  From being completely unaware to being crazy about it, people¡¯s acceptance of Magic Bow is as fast as the previous animation products of AACC.  Fortunately, Li Mo has already prepared. Whether it is cotton cultivation supply or factory production and processing capacity, he has prepared resource reserves to ensure the supply of products to these specialty stores at any time.  "Boss, this is the effect of our new season products, please take a look." According to the weekly reporting requirements, in the afternoon, designer Fan Junwen led a group of young men and women into Li Mo's office to show him the latest products  Design results.  Unlike before when he presented drawings and samples to Li Mo, this time Fan Junwen directly followed Li Mo's request and brought models wearing new products directly into the office, so that the effects of the new products can be demonstrated more intuitively.  In addition to continuous efforts in production to ensure sufficient supply, Li Mo has never ignored the aspect of new product design.  He clearly knows that his way to win, in addition to the comfort of wearing, is also inseparable from the continuous updating of appearance.  And blindly spending huge sums of money to purchase new products from the plane mall can ensure a strong update of the product, but it will undoubtedly reduce the huge waste of ready-made resources in one's hands, and reduce the product's cost-effectiveness, resulting in the inability to make large-scale profits.  Therefore, in addition to purchasing several necessary new products from the plane mall according to demand, Li Mo also made full use of his own group of designers to expand new series for himself to ensure the maximum return on investment.  He doesn't want aacc to become an empty shell that only relies on foreign aid but has extremely weak research and development capabilities. In that case, if he is temporarily unable to take care of a certain link in the huge industry in the future, or if the plane mall permissions are accidentally prohibited from accessing, he will  The empire that had been built with so much effort was about to collapse overnight, which would make me want to cry without tears.  "Take these two out and continue to improve the others." Due to frequent dealings with designers, frequent screening in the plane mall, and actual sales, although there is still a big gap between the aesthetics and professional artists  , but now Li Mo can already select new products that meet the requirements based on his own business needs.  And with the real-time update of sales data, Li Mo's vision of scouting has become more and more precise. From the huge sales difference between the original series and the real-life processed version caused by extensive research and development at the beginning, the sales gradually equaled.  According to the data, any new camouflage camouflage product that enters the market with his approval can almost reach a flat sales level.  After giving some advice on the two models, Li Mo finally chose from these seven or eight models.Two products were selected and launched into the market.  "We will continue to improve." Hearing this, Fan Junwen couldn't help but celebrate in his heart. This time it was finally not in vain.  ¡°As for the several new products we have worked so hard to design, it is already amazing if a pair of shoes and a pair of pants can be retained by the boss.  Most of the time, batches of products that have not yet reached the market have been sacrificed in the sample stage because they cannot satisfy Li Mona's increasingly critical eyes.  Before Fan Junwen could ask these nervous or excited models who were still staring at Li Mo to go out, Lu Siming, the assistant in charge of general affairs, arrived unexpectedly.  "Boss, we may have encountered some trouble." After signaling Fan Junwen with his eyes to take the models away immediately, Lu Siming turned around and closed the door, looking serious.  "They lowered the price?" Hearing this, the first question that came to Li Mo's mind was this.  Just as other clothing brands think, the reason why their products are priced higher than local brands but lower than those of international brands is that Li Mo is targeting those who regard China as a land of gold nuggets.  Overseas Group.  After all, nearly half of the domestic clothing processing factories are almost all producing OEM products for these companies, shipping them overseas or directly selling them locally.  What Li Mo is doing is also an attempt to break this constraint, so that local companies that can produce cheap and high-quality products on their own can have their own place, get rid of blindly OEM and copycat products, and create their own brand effect.  "This is one aspect, but it is not a big threat to us." Lu Siming immediately said, "In terms of price, you are better than me. According to our costs and strength, if we really want to fight for price, I am afraid that it will not be the turn of local enterprise collectives.  The price has been reduced. It's actually a matter of raw materials." "Raw materials?" Li Mo couldn't help but be curious.  Since we opened up our own production area in the rear area, acquired hundreds of factories, and built a chemical company with first-class production capacity, how could we still encounter trouble in terms of raw materials?  "We are located in the main cotton-producing area in Xinjiang Province. We have bought part of the processing plants in the area. The other part, due to process reasons, is still a contracting partnership with the growers for the time being." Lu Siming stood in front of Li Mo and explained in detail  He said, "As you know in Xinjiang Province, the internal situation is more complicated, and the procedures for land-related issues are much more troublesome. But at least our previous contracts are legally binding. In fact, according to such a cooperative relationship,  There will be no problem, but recently some growers have requested to terminate the contract and plan to contract the production area to other purchasers. " "Isn't that a breach of contract? " " The blame lies here. It was signed with those growers in the first place.  In the supply contract, we also clearly stipulate the penalty for breach of contract, and the amount of liquidated damages is stipulated according to the level of local economic development. Under normal circumstances, this liquidated damages is enough to bankrupt these growers, but they would rather tear up the contract and compensate us for such a sum.  We must insist on giving up the supply of cotton to us and switching to others." At the end, Lu Siming shook his head in confusion, "Someone is doing the business of beheading, but no one is doing the business of losing money. I think it is very likely that someone is doing it.  They are manipulating this matter in order to suppress our momentum. "Who do you think it might be? Adidas? Or our own local brands? Have you understood what happened?"  After the incident, Li Mo asked a series of questions.  "We investigated, but the other party was very cunning. Just like us, they purchased cotton through a shell company, and the factory it sent to was also an OEM processing factory. It had cooperated with many clothing brands. From this aspect alone,  It's impossible to determine who is behind this. But on one hand" Lu Siming paused, "It's basically a company headquartered in Magic City, and it's too broad" Hearing this, Li  Mo just felt speechless.  Where is Magic City? It is an international metropolis and the first choice for foreign companies to invest in China and set up their headquarters. The Chinese district headquarters of Nike, Adidas and other public rivals of Li Mo are stationed here.  If it is just such a clue, it is undoubtedly the same as nothing.  "But besides the first time, there is another clue. We accidentally discovered it when we inquired about relevant information. This company seems to have a partner in catering, and this catering group has also recently imitated us and carried out large-scale land acquisition.  Sports, which also includes some cotton-producing areas that are necessary for the clothing industry.¡± Then, Lu Siming added, ¡°And, in the sea of ??Yaoxiang catering.Among competitors, only this restaurant group has not been greatly affected.  " "Hmm" At this point, even if Lu Siming didn't point it out, Li Mo knew who it was, "Yoshinoya?"  " "That's right.  " I have to admit that as one of the few domestic rice-based catering brand chains, Yoshinoya's experience in breaking through among Western fast-food chains has undoubtedly become a success story in the catering industry. Li Mo has also used this as an example before.  The case of entering into catering. Since we are both in Asia and neighboring countries, there are no doubts that this fast food restaurant from Japan has something in common with China in terms of food.  What they have in common is that when Western fast food such as KFC and Pizza Hut suffered from Yaoxiang Manju's crazy erosion of market share, Yoshinoya, a fast food restaurant that is very close to Chinese people's dietary tastes, was protected from the attack of Li Mo's tornado. "That's it.  , do you think the clothing brand Yoshinoya is cooperating with is also from Japan?  " "If we define the scope in this way, then the direction is undoubtedly very clear, that is, Mizuno, one of the Japanese clothing companies that is doing well in China. "We have recently entered the world of sports competition sponsorship and promotion.  New areas, from the previous popular clothing, are gradually beginning to be closer to aristocratic sports, including title sponsorship of tennis and snooker events, as well as sponsorship of golf tournaments that have just been touched upon.  " Later, Lu Siming continued to confirm his conjecture by citing evidence, "There is no doubt that we have an innate advantage in this area. No one would have thought that not only swimmers need high-tech swimsuits, but even golfers can  Relying on wearing technical clothing to improve performance, the one that is most wary of this is probably Mizuno, which started out by manufacturing golf equipment and is particularly fond of this aristocratic sport.  " "Looking at it this way, it seems very logical. Although there are still many loopholes, but let's just think of them for the time being.  " No matter whether the opponents who are causing trouble for him behind the scenes are these two companies, it is no longer important. What is important is that Li Mo has realized that he still has a fat fish that has slipped through the net. " But he did not expect to save this fat fish "  "Kamikaze" is actually myself. "You continue to investigate this matter first, and increase supervision to prevent such things from happening in other production areas. I will handle the rest."  " While issuing orders and making countermeasures, Li Mo also began to think about how to eat this fish that slipped through the net. It would be best to cook it with his companions to fill his stomach. (To be continued.)
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