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Text 154 Shaping a new pattern

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    After personally experiencing the preliminary finished product brought by Qiao Han, Li Mo himself was filled with emotion. This effect was much better than what he saw on the drawings.  No wonder it is sold at almost the same price as the imitation wood pencil in the plane mall. Whether it is the appearance or the touch, it makes people feel as if they have an extra friend around them.  The several new products based on animation are so attractive to adults, let alone children.  "What's the cost situation?" Li Mo then put aside the toy samples brought by Qiao Han and asked thoughtfully.  Just as he relied on animation to drive daily chemicals and catering, and then used the newly formed industry to feed animation, Li Mo still chose a two-pronged strategy this time. While relying on toys to drive catering, he also began to pave the way for his own new industry.  The first thing he has to face is cost and promotion issues.  "Relying on our existing technology, the material price is about one-fifth lower than similar products. The figure price is even lower. Due to cost and other limitations, almost no one in the country is doing it. If everything is done by our own factory  In other words, due to welfare issues, the labor cost may be relatively high, but when divided equally, it is similar to similar products on the market, but it is obvious that we have to be better in terms of technology." Qiao Han thought for a while and replied neatly, "My.  The suggestion is that we can leave it to our partner Wumart. They have a strong foundation in industry and do not need us to vigorously reform the factory ourselves. Moreover, they are our R&D partners, so we don¡¯t have to worry about technology leakage, otherwise it will be harmful to them.  There is a lot of harm." "Then let's test a batch first to see the effect." After listening to Qiao Han's report, Li Mo stared at the toys on the table and said.  Among these toys, there are plastic dolls, imitation wooden building blocks, and puzzle-type educational toys. Their characteristic is that they are combined with Yaoxiangmanju and aacc¡¯s existing animations, including food, animation and other special contents.  In terms of playability and artistic level, they are not inferior to mainstream toys in the market. In terms of cost performance, they are even more popular than combined Transformers or plastic swords and plush toys such as Pleasant Goat.  More importantly, these toys can not only satisfy the interests of children, but also attract the attention of adult animation fans. Their absolute collection value makes them absolutely pleasing to the eye even if they are placed on a bookcase or bedside.  Two days later, outside a Yaoxiang Manju themed restaurant in Ishikawa, in the afternoon, a truck with a prominent aacc logo turned around the corner and slowly parked in the open space on the side of the restaurant. Then three people in uniform jumped out of the truck.  The employees opened the warehouse and began to carry several tightly wrapped boxes into the fast food restaurant through special passages.  Soon after, several staff members in anime uniforms placed a batch of new toys on a special shelf on one side.  The lifelike models of the protagonists and supporting characters in "Dark", the intellectual puzzles in the background of "Panda Planet", the magic palace combination building blocks in "The Fog Man" In addition to the exhibits placed under the glass cover, the staff also specially brought out each item  One serving for guests to try.  ¡°Most of what was placed here before were simple dolls or souvenirs.  "It looks like the toys over there have been changed?" Soon, the actions of the store clerks attracted the attention of several young customers, and several girls took the lead in approaching them.  As regular visitors here, they have long been accustomed to the changes in this theme restaurant, including the main animation shown on the TV and the uniforms worn by the employees, but it seems that this is the first time that the toy shelves here that have always been dedicated to holding souvenirs have changed.  "Wow, this plastic doll can also change expressions? How did you do it?" "Hey, blushing? Haha, so cute!" "Why does it feel like it's alive? Is it equipped with batteries?" Picked up different dolls respectively.  Only a toy, several girls kept shouting in surprise, surprise after surprise, "There are also "Panda Planet" figures here, I really want to buy one!" Hearing the news here, some other diners, especially children, also  They couldn't help but get up and run to the toy corner to join in the fun. In an instant, their eyes were attracted by the dazzling array of items here, and they couldn't bear to leave.  "Waiter, how can I buy the toys over there? There are no price tags?" Immediately, several adults who were pestered by children and the young men and women they wanted to buy came to the counter and asked one after another.  "I'm sorry, these toys of ours are all gifts and are not sold separately for the time being. If you want to get them, you need Yaoxiang catering consumption points. This is an explanation. You can also log on to our aacc website to find out more."  , the polite waiter handed over a coloring page activity sheet with both hands.? The contents of this new activity of Yaoxiang Catering are marked in detail above.  At this moment, such activity sheets are also posted at the entrance of the Yaoxiangmanju themed restaurant or at the takeout window, telling people that they can obtain these unimaginable toys and gifts through consuming food and beverages.  "Huh?" After hearing such news, everyone was disappointed. They could only browse the color pages carefully to see what gifts corresponded to different purchases, and speculate on how to buy them to get the desired amount.  Want toys.  There are also some impatient customers who are stalking, hoping to get the opportunity to buy directly through begging, but most of them are politely rejected. Occasionally, some children are really crying, and the store clerk has no choice but to pay the high price offered by the company.  Sell ??one or two pieces and go out.  Li Mo also did this to prevent the restaurant from turning into a toy store because the toys are so popular. Of course, if a rich man is willing to spend dozens of times the cost to buy them directly, he will not refuse.  There are currently more than 200 themed restaurants open and more than 3,000 sales windows across the country, which are enough to ensure that people can get the toys and gifts they want by tasting Yaoxiang catering. It is just a matter of time, at least  If you have accumulated enough set meals for ten times, you can redeem a corresponding small gift.  In order to more effectively let people know about his new toys, Li Mo also continued to use all the resources at hand to put several new toys in stationery stores and even major physical stores of Wumart Industrial for people to watch and play with.  Then attract it to yourself for consumption.  Without the blatant obstruction of KFC and other catering giants, coupled with such a powerful promotion method, the sales of almost all Yaoxiang's business locations instantly increased by more than one-third on the second day after the new product was launched.  And as time goes on and the popularity of the event expands, such results are still improving steadily at an objective speed.  In order to satisfy the worries of children, adults choose to come to Yaoxiang to eat and accumulate points to exchange for toys. Not to mention anime fans, they directly bookmark the official website of Yaoxiang Catering. From now on, they only order Yaoxiang for takeout, not to mention the exchange of souvenirs.  , and can also avoid headaches such as obesity caused by fried meat.  In order to satisfy the wishes of girlfriends or friends around them, more new members join together to buy set meals to speed up the accumulation of points for their friends. However, during the tasting process, they will be attracted by the food of this new fast food brand and become loyal.  customers, and thus joined the team that follows products such as aacc animation and even phantom.  In less than a week, all the tens of thousands of gifts created by Li Mo were redeemed.  This means that tens of thousands of people spent more than ten times the cost of the gift on meals and drinks to get this gift.  Just like in the circle of friends, when you see people around you being enthusiastic about something, it becomes a trend. Relying on the influence of the circle, people who are tired of eating foreign fast food have begun to take the initiative or under the leadership of their friends to set their sights on it.  New local fast food restaurant, Yao Xiang.  There are the latest animations, the latest novels, the latest food, and now the trendiest toys, unparalleled music, and unparalleled store style More importantly, this is a local fast food restaurant built by the Chinese themselves.  No matter in terms of consumption feelings or psychological emotions, there is nothing more suitable for young people to gather and talk and share happiness than here!  Western fast food, which relies on high-calorie foods such as French fries, fried chicken, and beef, is now like the unstoppable icq. It occupies a huge market with its unique products and its position seems unshakable. However, with Yao Xiang  The situation has been reversed with the emergence of oicq, who has been populating the catering industry.  Young people almost began to pass by the gates of KFC and Yoshinoya in groups, and finally chose to enter the local fast food restaurant, Yaoxiangmanju, to have afternoon tea or dinner while discussing the latest anime.  And traditional fast food restaurants such as McDonald's seem to have become the msn of the past, and are increasingly occupied by business white-collar workers who do not adapt to fashion trends, discussing business or enjoying tranquility.  Just like social networking sites, once your friends gather in one place, more people will tend to move to such a new place based on inertia. This is also the magic weapon for social networking sites to win.  Unlike the Penguin strategy of simply relying on imitation and improvement to defeat opponents, the changes Li Mo brought about this time relied more on innovation and strength. Otherwise, he would not have had such opportunities to challenge the industry dominance.  In the eyes of Yum Brands President Su Jing and others, this is almost a terrifying reversal.  According to experience, once this new pattern takes shape, it will also mean that our positioning in the eyes of consumers will change dramatically. From now on, even if a customer wants to come in and consume, once they contact us,If this does not match their student status or occupation, then they will still subconsciously give up consumption and switch to other places!  "We can no longer allow this situation to develop!" Originally, Su Jing wanted to take a step back to open up the world, but Su Jing never expected that Li Mo not only was not satisfied with the status quo, but instead used more powerful weapons to compete for the market.  At this time, the only thing he can think of is to continue to use huge advertising and marketing to change people's views on KFC, Pizza Hut and other established restaurants.  But it was obvious that the executives sitting in front of him were listless and unable to fight anymore.  Facing a perverted opponent like Yaoxiang Manju who is always ready to come up with a magical weapon, they would rather compete with McDonald's for the remaining market than lose a lot of hair thinking about how to guard against Yaoxiang Manju.  Everyone knows that in terms of strength, unless Yum Brands comes up with another incredible product, or the government directly bans Yaoxiang, it is simply a fantasy to regain the market that was taken away by the other party. It is better to consider it.  Acquire other Chinese local fast food brands.  "Can I share some of my personal insights on this matter?" After listening to his CEO Su Jing's speech, a management member of Yum Brands Marketing Department pushed up his glasses and said.  Su Jing glanced at his capable think tank member and nodded without saying anything.  Then the marketing executive said, "Last weekend, I went to the park with my daughter. When she got tired, I originally wanted to take her to our KFC store to buy some desserts, but she said to me at that time  "She said, Dad, why do you still go to such a shabby place to buy sweets? My classmates now buy ice cream at Yaoxiang and give away fun toys."  After saying this, the executive paused, "My daughter still doesn't know that the shabby fast food restaurant she was talking about is a store owned by the company where her father works. She has never seen the store we have to boycott.  Yaoxiang competes with animations imported from Japan, but watches aacc's "Panda Planet" on CCTV every day, and has recently become obsessed with the other party's new vegetarian burger. From a father's perspective, this is a big deal.  This is an opportunity for my children to take the initiative to eat more fruits and vegetables. I also cherish it and will not give up my concern for my children just because they are competitors. Therefore, this can be associated with the thoughts of our other consumers. ¡±  After Guan said these words, the already tense atmosphere became even quieter.  It seems that everyone has been told what they are thinking - they are firmly opposed to their families eating these fried foods in their own company's fast food restaurants every day, but they do not mind at all when their children eat healthy foods from competitors.  Regardless of their identity as Yum! employees, most of them are also Chinese, and they are proud that such a powerful brand can be born in their homeland.  Therefore, if they are asked to fight with such an opponent with all their strength, resulting in a lose-lose outcome, it is definitely not what they want to see.  "Sowe can only change our strategy?" Seeing everyone's silence, Su Jing had no choice. No matter what, he couldn't give up on the market and could only find a new starting point.  It was only then that someone started to nod.  The only way left at the moment is to give up the siege of Yaoxiang and instead accelerate the improvement of its own strength to compete with other fast food giants for the remaining market share. If there is a chance in the future, they may be able to fight back again.  It¡¯s just that now, it¡¯s completely out of the question.  (To be continued.)
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