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Text 153 Sharpening the knife

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    Just as Li Mo was sitting in his office in the Joint Experimental Building, calmly announcing his new research and development tasks at hand, someone across from him could not sit still.  "They are cheating!" When I saw thousands of fast food windows popping up almost overnight, and selling new products that had never been seen before, whether it was the number one store in China, Yaoxiang Catering had previously  KFC, which had always been eyeing it, or McDonald's, which was second, and several other local fast food restaurants, were all surprised by this.  In their opinion, according to the strength of this fast food restaurant, two hundred themed restaurants is already its limit. However, they never imagined that a fast food brand that had been established for less than half a year would expand rapidly and pass on those stationery items.  The store and the skin care product store jointly came up with this trick.  Even though it was just a difference in quantity, the other party quickly came up with products that were similar to his own, but not inferior in quality. This once again subverted the perception of Li Mo's strength by several giants.  In their view, apart from the word "cheating", they can't think of any other reason to convince themselves.  This time, not only KFC executives, but also Su Jing, the president of Yum! Brands in China, increasingly felt that his performance was going to "slide" this time.  Although there is currently no clear data showing that KFC's sales have plummeted due to Yaoxiang Manju's crazy counterattack, after all, it has been in China for so long, and its revenue from this land accounts for one-third of its fast food revenue outside the United States. KFC does not  A large number of customers may be lost due to the rise of a local brand.  But information from first-line stores shows that they are being surrounded by more and more fast food windows on the periphery.  For those who want to find a place to rest, it may not affect their choice to spend money in KFC stores.  And for those who take it home to work or eat at home.  And they are increasingly paying attention to the impact of fast food on the body.  For people who want to eat quickly and nutritiously, these windows have undoubtedly snatched away a group of traditional customers.  Furthermore, relying on its advantage in the number of stores, KFC almost surrounded Yaoxiangmanju and used various means to block customers.  It seems that before I could realize the power brought by hegemony, I was instantly surrounded by counterattacks.  Sitting in my office, after tasting several vegetarian fried chicken burgers.  Su Jing found that even though he tasted it with picky intentions, he could not find a reason to refuse to buy the food in front of him!  Compared to KFC¡¯s traditional burgers, it¡¯s no less delicious. Compared to its nutritional value, it¡¯s even better than its own.  ¡°If the other party steps up its efforts, KFC¡¯s only selling point will be only one, and that is meat, real chicken.  "We can no longer try to defend ourselves from the price point of view. It is simply asking for death." Thinking that what I just ate was all vegetarian food, judging from the selling price.  The cost was probably less than half of his own. Su Jing quickly thought of this problem.  Currently, KFC still focuses almost entirely on coupons to attract consumers.  It may still have some effect now, but in time, when the other party truly develops, this method will obviously only torture oneself.  But other than that, he seemed to have no other choice. The research and development of new products was still proceeding tepidly. No one expected that such a powerful opponent would suddenly appear Looking at the information about Yaoxiang on the computer screen  The more Su Jing thought about the information about Manju and Li Mo, the more he got a headache. He felt as if he had been choked by a young man named Li Mo before he could exert any force, and he basically lost the motivation to fight back.  Unless you can come up with so many miraculous new products in a short period of time, you can only rely on other additional means to survive in the near future.  He could also see that the reason why Li Mo suddenly made such a move was probably related to his previous efforts to suppress the other party's business with the help of KFC, which had a large number of stores. ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ¡°  Thinking of this, Su Jing weakly picked up the phone and summoned the executives of his catering department, especially the person in charge of the KFC fast food restaurant, and issued several new orders in succession to cancel the previous promotional activities that imitated Yaoxiang and banned anyone from doing so.  Make remarks expressing hostility towards Yaoxiang Manju in any public place, speed up the research and development of new products, increase advertising investment, and suspend any obstructive measures against Yaoxiang The reason why Su Jing did this was to relieve his own pressure. After all,  My turnover is not bad to begin with, but engaging in so many activities against potential enemies will only make me exhausted.  In addition, he also wanted to use this move to show his goodwill to Li Mo and show that he would no longer take small actions, but?Fair competition, I hope Li Mo will not continue to copy his own products.  "What about the animation we have purchased the copyright for?" Hearing that his boss was about to suspend the original plan and resume operations as before, the rest were puzzled by the executives who were aware of the danger.  "Sell what you can sell, and lock up what you can't." Thinking of the source of this disaster, Su Jing felt a headache again. He just ran his catering business well, why did he have to go to all the grass and trees to provoke someone who didn't care about him in the first place?  Where is the enemy?  ¡°If the other party takes this as a grudge and comes up with a Pepsi formula, then I won¡¯t even be able to find a place to cry.  On the one hand, there are Pepsi and KFC that have ceased operations, and on the other hand, there is Li Mo, who is still sharpening his skills.  Since investing in a new field, Li Mo himself has really not planned to regard anyone as an opponent who must be killed. He just wants to use plane commodities to obtain more value.  It¡¯s just that there are so many practitioners who want to regard themselves as enemies, which makes him quite helpless.  Although KFC retreated at this time, and even privately spread the argument through the media that it hopes to get along with Yaoxiang Catering, it is difficult to recover, and it is impossible for Li Mo to take back the new products that have been launched on the market.  Of course, even if he could, he would not do anything sympathetic to his opponent's immediate stance.  On the contrary, after learning that Yum planned to resolve the previous misunderstanding, Li Mo, in addition to superficially stating, "Yao Xiang will never take the initiative to be an enemy of others," continued to open more catering windows.  No one has trouble with money.  With various preparations in the early stage, Yaoxiang Fast Food has now achieved great recognition in terms of food content and consumer psychology, with business performance rising steadily and money rolling in.  As Su Jing envisioned, according to the current revenue growth rate, in the near future, Li Mo will not only be able to quickly recover the initial investment, but also more and more consumers will occupy the market leader position like Ugly Fish Phantom.  , is also something that is just around the corner.  "Boss, the research and development of smart toys has made substantial progress and can be put into mass production in first-line factories." A few days later, Qiao Han came to Li Mo's office in person to report. Also appearing with him were the drawings that had been made before.  There are several animation figures or smart assembled dolls that you can only see in real life.  It can be seen that Qiao Han himself is very satisfied with the development of these new products. "I believe that these products can shock Yaoxiang diners no less than vegetarian burgers." (To be continued, please search Piaotian Literature.  , the novel is better and updated faster!
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