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Text 128 Aiming for the Crown

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    In the early morning, as a ray of sunlight shines through the curtains into a room full of children's colors, a black-haired lolita lying on the bed rubbed her eyes, then jumped out of the bed in white pajamas and ran to the door barefoot  , turned around and entered the bathroom.  Turn on the faucet, put your hands under it and rinse it, then the little loli took a piece of soap with my logo and started to apply it and wash it.  Then, looking at the row of tooth cups on the shelf, after wiping her cheeks, the little Loli stood up on her tiptoes, took down one of the tooth cups, took out a tube of toothpaste with cartoons printed on it, and started to fill it with water.  brush teeth.  After finishing this smoothly, the little loli squeezed out skin cream from a plastic bottle with a panda picture printed on it and applied it on herself.  At this point, the sleepy and slovenly little loli suddenly turned into a fresh and beautiful little princess, surprising a young couple who had just pushed in the door With the broadcast of "Panda Planet" in the children's section of CCTV, like this  A short advertisement full of heartwarming scenes is appearing on TV screens more and more frequently.  Needless to say, this is Li Mo¡¯s new move with the help of the just-released cartoon.  If the original Phantom attracted the attention of housewives, then this time Li Mo chose to "start" with the flowers of the motherland, develop new markets, create exclusive children's care products, and compete with Baojie, Qiangsheng, etc.  Foreign brands occupy the last piece of meat.  In order to boost his market share through younger consumers, Li Mo once again spent tens of millions of yuan to purchase several new products specifically for children and adolescents to enrich his product content.  There are shampoos for children, soaps in small boxes and other traditional products.     the difference is.  Li Mo has more or less added some extra gifts to these new products.  For example, a four-frame comic with several pages.  Genuine stickers, etc are used to attract the attention of younger sales targets.  On one side is the lingering "Twilight" trend, and on the other is the surging "Panda Planet" with its novel background world, wonderful soundtrack, and hilarious plot Coupled with the extras and novels released by Li Mo one after another, "Panda Planet"  "Panda Planet" has quickly received enthusiastic attention since its broadcast, and its ratings have soared.  Taking advantage of the animation craze, Li Mo took the opportunity to launch the children's costume Phantom, which has been favored by countless families.  Children are naturally the most susceptible to animation infection.  After watching too many cartoons, no matter what the relevant items are in real life, your eyes will be attracted, and then you will ask for them from adults.  Faced with the coquettish begging of little emperors and princesses for gifts of children¡¯s soap and toothpaste from Panda Planet cartoons, adults are still happy to pay for them rather than buying snacks.  Heavyweight unique promotion, coupled with flawless product qualitywhen young parents who are animation fans buy products for their children, it is indispensable to buy several Phantom products for themselves.  From this moment on, Phantom¡¯s new slogan ¡°Creating an exclusive care brand for Chinese people¡± is also delivered to every family through its own products.  "There is no word failure in our vocabulary. As long as we don't give up, there is still hope for a comeback." "But the market cannot be won by courage. Just look at our sales data. It has been declining for two consecutive months.  No one can afford this loss if this continues! "¡­ While the new products launched by Li Mo were in full swing on the market, a discussion was also going on in the United Lihua conference room in Shanghai.  Phantom, which was originally regarded as a second-tier brand by them, has now taken away nearly half of the market share from them. Especially the toothpaste industry, which they were once proud of, has lost a large amount of market share to Phantom.  With the extension of Phantom¡¯s tentacles, new products that are beyond imagination are frequently unveiled. If this continues, I am afraid that the entire Unilever Greater China region, which has failed in sales performance, will face the end of being disbanded and reorganized by its overseas headquarters.  Not only that, but at this critical moment, Phantom, who was originally regarded as their acquisition target, actually proposed an acquisition agreement to them, hoping to take the opportunity to buy "Zhonghua Toothpaste", a former Chinese local brand.  One of the world's leading consumer goods giants was actually funded by an emerging brand in China to acquire its products. Compared to when Lenovo acquired IBM's personal PC business, it was unbelievable.  But this thing actually happened.  As the top commander here, Bo Kane is also facing an extremely difficult choice at this moment.  On the one hand, this former candidate for the Global People List wants to continue to resist the Phantom's attack through new sales strategies and R&D efforts, and on the other hand,He wanted to put down his body and work with the phantom, and take the opportunity to catch his breath.  But no matter how you do it, the market trend has been set, that is, almost all Chinese people are tempted by Phantom's various concepts and do their best to support this new domestic brand.  Whether to give up defense and take a new route, or to resist to the death and still compete with Phantom for the traditional market All the executives' eyes were focused on the dark-skinned president, waiting for his latest decision.  "For the overall interests of the group, I have to make such a decision. I think they will understand my choice this time." Looking at the bleak performance statement in his hand and the contrasting series of Phantom results, Bokai  En finally sighed, "I decided to send my assistant George to discuss the acquisition of Zhonghua Toothpaste with Phantom on behalf of the group. I hope you can get a decent price for us." Hearing this, a man with hair sitting near him  The gray foreigner nodded, with a hint of helplessness in his eyes.  The Phantom was so fast that before any of them could react, they found that the market had changed hands almost overnight.  "I will fly to the British headquarters to report this matter immediately. Before that, we will inform our factory to reduce the production of personal care products and increase the market expansion of high-end cosmetics" Since Li Mo's target is most ordinary Chinese consumers  , so the high-end consumer goods market is not yet within his reach, so this has become the last defensive position for big players like United Leverage.  "In addition, this may be the last meeting held during my tenure. After this negotiation, I will take the initiative to submit my resignation." Just as he stood up to leave, Bo Kane suddenly said such a sentence, which immediately shocked the scene.  The senior officials were caught off guard, "I regret not being able to lead everyone through this difficulty. I'm sorry." After bowing slightly to everyone, Bo Kane walked out of the conference room without saying a word and rushed to the airport.  , leaving a group of management members still in a daze.  A similar scene also occurred in Baojie¡¯s Greater China office. Shi Shengwen, who had always been energetic, also fell into the final entanglement.  ¡°Compared to United Leverage, which has begun to expand into food and other fields, Baojie, which is still focusing on the development of daily chemicals and personal care products, has undoubtedly been the strongest impact.  He originally hoped to suppress this unprecedented wave of business competition through big sales and big publicity strategies.  However, Li Mo's continuous heavy moves made him, a professional expert with rich practical experience, unable to resist, and he staggered back, until finally he had to make the same decision as Bo Kane - that is, to temporarily give up on traditional daily life.  In the fierce competition for the chemical products market, they diverted their energy to build a fortress in the high-end consumer goods market and desperately guarded the last frontier in China.  Just before New Year¡¯s Day in 2014, a heavy snowfall came quietly, and the falling snowflakes completely wrapped the earth.  Ishikawa City, which was always shrouded in haze, finally became much fresher because of the heavy snowfall.  "This should be the first snow this year, right?" At this moment, Li Mo was standing in front of the floor-to-ceiling window of his office, thinking to himself.  As the saying goes, snow heralds a good year. I wonder if I can continue to keep the momentum of rapid progress in the new year after witnessing the first snow.  "Boss, the matter with China is settled." Just as Li Mo was staring at the snowy scene, Lu Siming, who was wrapped in a down jacket and still had some snowflakes on his body, walked into the room and said, "The Brand Asset Transfer Agreement is effective on January 1, 2014.  Day, that is to say, after a week, this brand will be owned by us. " Founded in 1954, it has a history of 59 years and was acquired by the European Unilever Group in 1994 Now this well-known local toothpaste brand has been transferred to foreign hands.  After a lap, it finally returned to the hands of the Chinese themselves.  After hearing the news for the first time, not only Phantom, aacc Group, but other consumers who were always paying attention to this new company also cheered.  "Also, our personal care products market share comprehensive index has occupied the first place, and one out of every three Chinese people is using our products." Lu Siming continued excitedly, "Baojie, Qiangsheng, and United Lihua  Companies such as us have been overshadowed by us in terms of traditional products and have begun to switch to the high-end consumer goods market that we have not touched yet. It can be said that our Phantom products have now taken the top spot in the domestic daily chemical products market.  "If Li Mo's development in the stationery industry is to control Chinese people's paper and pens, then in terms of daily necessities, it is?? controls the hands and faces of Chinese people.  "Well, that's good." Hearing this, Li Mo looked away from the snowy scene in the distance, turned around and said calmly.  This result was something he had considered and looked forward to when he purchased products from the plane mall before. Now the fantasy has become a reality, but there is no scene of tears of joy as expected.  On the one hand, this is because the unique training has roughened Li Mo's nerves. On the other hand, after all these competitions, his state of mind has also been greatly improved, and he will no longer be so easily excited or frustrated by success or failure.  "How are you preparing for the New Year's Eve concert? If possible, let's use this as our celebration and select some employees to go watch it." Then, Li Mo mentioned another topic.  (To be continued, please search Piaotian Literature. The novels will be better and updated faster!
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