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Volume 3 Chapter 14 The Wave

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    The world is real, and the benefits of being rich are not only reflected in luxury houses and cars, but also in various details of life. For example, flying from Los Angeles to Hong Kong is a popular flight, and first-class seats must be booked several days in advance.  Chong made a phone call in the middle of the night, and early the next morning, American Express sent someone to deliver the ticket.  Shen Chong stayed in the United States for nearly two months, busy here and there. The total time he spent with Zhang Aijia was less than a week. This time, he only stayed for one night and had to leave again, which made her quite reluctant to leave.  , the attitude of reluctantly saying goodbye, compared with Li Kaiyuan's Yu Jianli, has a different style.  Although Shen Chong is meticulous and never lacks etiquette when dealing with people, he actually hates red tape. This is most obvious when traveling. No matter where he goes, he only takes a small box with a few daily necessities.  Necessities, just go, never leave a mark.  There is a distance of more than 10,000 kilometers between Los Angeles and Hong Kong. Even a direct flight takes about 16 hours. In order to pass the time, Shen Chong brought a book, a book that was just published, and a book he  The book that exclusively bought out the Chinese copyright was a book that he had read many times in his previous life - "The Third Wave".  "The Third Wave" is the most famous work of Alvin Toffler, one of the masters of futurology and social thinker, and his representative work. It was published in March 19RU. In the book, he divided the development of human society into  three phases.  The first is the "agricultural stage", that is, human beings entered a society based on agriculture from the primitive and barbaric age of fishing and hunting, which lasted for thousands of years and formed a social structure with the family as the unit.  The second time was the "industrial stage", which lasted 300 years. It destroyed the ancient agricultural civilized society. In this wave, the family was no longer an economic unit working together. It was a small family, a factory-style school plus a large company.  The social structure formed during the second wave period. During this period, influenced by standardized industrial production, society pursued consistency, advocated uniformity, and rejected innovation.  The "third wave" began to emerge in the United States in the 1950s. It is based on information and high technology, based on the premise of people with innovative spirit, and with the purpose of "integrating production and marketing" to meet the diverse needs of human personality.  In other words, the service industry has become the mainstream, and society is no longer measured by technology and material living standards, but by rich and colorful culture. Diversified, personalized, miniaturized, and interactive production has become the mainstream of industry, and people advocate individuality.  Reject sameness.  Toffler analyzed the impact of this wave on all aspects of human society, ranging from micro personal emotions to macro global political and economic trends. In addition, he also made many predictions about the future, such as the upcoming  Popular, the world will enter the era of electronic networks, and it will become possible to use computers to work from home. People can watch TV programs, online stores, door-to-door delivery, and cash on delivery business models on their own wired or wireless networks.  Appearance You must know that in 19RU, even the TCPp protocol had not yet come out. Even among senior computer experts, few people had an idea of ??the global Internet. However, Alvin Toffler was able to predict it more than 20 years in advance.  With the rise of UTU, Amazon and other business models, this vision can be described as extraordinary and not inferior to the traveling party.  In Shen Chong's previous life, after the publication of "The Third Wave", it aroused great repercussions around the world. "Business Weekly" considered it "the eternal coordinate for interpreting the present and future of mankind", and the British "Guardian"  " considered it "a super great work". In 1983, Sanlian Bookstore introduced this book, deleted the content about criticizing Marx, and released it on a large scale in 1984. It quickly became one of the best-selling books in the mainland.  There are as many as 10UU copies.  Countless people have read this book, but it is a pity that very few people, whether at home or abroad, take this book seriously and use it as a reference for personal prospect planning or business activities, because everyone likes to predict the future, but paradoxically  Yes, no one believes that the future can really be predicted.  But believers who regard his words as a guideline and have the ability to practice them have all made great achievements. For example, Ted Turner believed in his prediction of informatization, so CN was born. For example, Steve believed in his prediction of informatization.  With the prediction of the Internet, L became a network giant, and U.S. President Clinton was also his believer, so the "Information Highway" plan costing hundreds of billions was launched, laying the foundation for the U.S. economic renaissance and seizing global network hegemony.  ¡­ Not to mention the Internet, which only emerged twenty years later, Toffler recently predicted that ¡°the world economy will enter a state of asset reorganization and asset transfer, and some people will obtain unpredictable wealth from it.¡± This is right.  At the beginning of the 2000s, there was a wave of mergers and acquisitions across the world. Those who were bold and had a reliable vision were all satisfied.  But at this time, the U.S. economy was at its bottom, so no one believed Toffler's words. In the past two months, the U.S. media had ridiculed Shen Chong, as evidenced by this - he spent four to five billion U.S. dollars in one breath in the United States.  He has invested in more than 30 stocks and acquired more than ten companies in different fields. The New York Times considered him a "crazy and ignorant person."A wealthy person is like a donkey who strayed into Wall Street and knows nothing about investing.  The columnist of the Wall Street Journal bluntly said that he "got carried away and his head was hit by a plane."  " The more this happened, the more it showed Alvin Toffler's extraordinary foresight. Therefore, after Shen Chong finished his troubles on Wall Street, he went to visit him. Not only did he buy the Chinese publishing rights of "The Third Wave", but he also  A special clause was added to the agreement: Shen Chong can publish a Chinese commentary version based on this book. Shen Chong added this clause, which was too tiring. Anyway, even in the 21st century, few people think that "the future is the future."  "Learning" is a rigorous science, and it is regarded more as a magic stick. In this case, why not release the future knowledge that he knows, but has no energy or interest to involve, in the form of comments  ? Suppose this book can still sell 100,000 copies in the mainland. Don¡¯t ask for more. If 10 of these 100,000 readers take his words seriously and have the ability to make a career, maybe there will be a few more in China in the future.  Before getting off the plane, Shen Chong used a pencil to draw a paragraph on a book signed by Toffler: "Facing the impact of the 'third wave' of civilization, everyone must  Consciously eliminate three types of illiteracy, namely text illiteracy, computer illiteracy and media illiteracy.  ¡± Movies, TV, newspapers, and magazines are all media and are extremely important in the third wave. However, the understanding of media in China is still stuck in the propaganda and brainwashing era of the 1930s and 1940s.  , I hope this book can bring them different ideas
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