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Volume 3 Chapter 30 Trailer

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    "What about this one?" Shen Chong touched his chin, looked at it carefully, then shook his head and said, "No, it's too bland, the visual impact is not strong enough, next one." Zhang Shuping pressed the slide projector switch to switch  Moving on to the next poster, the background of the picture is the brightly lit Central District, with the burning Connaught Building in the center. Two helicopters are flying next to it, with searchlights crossing each other. At the bottom, there is a vague crowd of people looking up.  "This one is quite impactful, and the painting style is very rigid, which I like better." Shen Chong leaned on the back of his chair, holding his head with both hands, and said, "But it's too blurry. There is no starring character on this poster.  There is only one building in the image, and the audience will be confused. Is this a police movie or a disaster movie? " "You can add some text on the side and at the bottom." Zhu Jiading stood up, walked into the curtain, and pointed at it.  He found a place and said: "Here, here, add some text descriptions, such as lone policeman, brave fight against gangsters and so on." "It's better not to add such vulgar words." Shen Chong shook his head and said: "There are also  Are there any other options?" "There are two more." Zhang Shuping pressed the switch again and switched to the next poster.  After looking at the remaining two posters, Shen Chong put down his arms, sat up straight, and said: "Looking at it, the idea of ??the burning building is the best. It would be great if we could add some information about the main creators.  Yes, both text and images are fine, but they have to be creative.¡± Zhang Shuping hummed and said, ¡°I¡¯ll think about it again.¡± According to the current practice in the Hong Kong film industry, it usually starts one or two weeks before the movie is released.  Movie posters were printed in newspapers and magazines for advertising. However, in later generations, the marketing work of a blockbuster began during the film financing stage - even if a shot has not been shot, some concept posters will be released.  "Die Hard" has been filming for almost a month, and it's time to release some posters to attract the audience's attention, arouse their expectations, and warm up for the release.  "There's no rush, just take your time and think about it. If you still have time, just take it out before the Spring Festival." After turning off the slide projector and opening the curtains, Shen Chong said, "Manager Zhu, has Sony's advertising and marketing liaison arrived in Hong Kong?"  "I came here last week." Zhu Jiading is now the manager of the marketing department of Oriental Charm. He is naturally in charge of the joint marketing plan between "Die Hard" and Sony. He reported: "The advertising slogan provided by Sony is 'm  ,,,required us to design the movie trailer advertisement according to this copy. Shen Chong muttered a few sentences and said with a smile: "In "Die Hard", whether it is the protagonist or the supporting role, whether it is a good guy or a bad guy, everything has passed.  It's been a very, very bad day, and this trailer is really hard to watch.  " "Yes, it is indeed difficult to handle.  "Zhu Jiading made a helpless expression and said: "I have done business with the Japanese before. They are very rigid. If they are slightly dissatisfied, even if an insignificant detail is not adjusted correctly, they will have to call back and redo everything.  " "I like doing business with the Japanese the most, they are easy to kill.  "Shen Chong stood up, wiped his palms, and said enthusiastically: "I will make the trailer myself this time.  By the way, who made the last trailer for "The Rules"?  " "Director Weng edited it himself.  "Zhu Jiading replied: "The effect is not bad. Surveys show that many viewers go to the cinema after watching the trailer on TV.  " Shen Chong curled his lips and said nothing. "This is a bonus of the times. The trailer edited by Weng Weiquan will be considered a completely substandard product in later generations. He only put together a few wonderful shots without narration or soundtrack.  The subtitles are also very ugly, but this is the first movie trailer to be shown on Hong Kong TV. It is fresh and novel enough, so it attracted a large number of viewers. Movie trailers appeared in Hollywood in 19 years, according to "Movie Times".  "A History of American Film" translated and serialized on "The History of American Film", the first trailer is the film "The Adventures of Catherine", the content is that a woman falls into a lion's den, and then the words "Can she escape?" are printed on the screen.  Please watch the new movie next week. "This is similar to the last paragraph of a traditional Chinese chapter novel - if you want to know what happened next time, listen to the breakdown in the next chapter. "The production of movie trailers is easy to say, very difficult to say. If you don't  Considering the artistry and marketing effect, it is very simple to make it purely to introduce the content of the movie. For example, like many TV series trailers in later generations, randomly select a scene, whether it is crying or laughing, fighting or explosion, and then add a few starring actors.  The name, coupled with adjectives such as "wonderful", "gathered with superstars", "annual masterpiece", "tear-jerking film", etc., everything is done without any difficulty, but the effect is probably similar to that of "Golden Throat"  ¡­ And if you consider both artistry and advertising effect, you want to show the essence and characteristics of a movie in just ten seconds or tens of seconds, while leaving a thrilling suspense and attracting the audience.  Cinema is a very difficult thing.The most classic trailer is undoubtedly the 1979 "Alien". The entire trailer is a slowly approaching end of space. After showing the individual letters of the film title, it finally synthesizes the movie name "ALIPN", and then  The famous advertising slogan: "In space, no one can hear you scream."  This type of highly artistic trailer is hard to come by. Generally, trailer production involves cutting out the most bragging and audience-attracting shots from the film and then combining them together.  But a movie is at least 90 minutes long, and the plot will have many different elements. For example, in "Die Hard", in addition to fighting scenes, there are also explosions, gun battles, romance, and comedy. So much content is reduced to dozens of seconds.  How to choose is a headache - because the trailer is for all audiences, during production, it is necessary to show as many different contents as possible. Some people will enter the theater because of the action, some will enter the theater because of the love scene, and some will enter the theater because of the love scene.  People will enter the cinema because they are funny. Only in this way can they attract different groups to the cinema.  Many Hollywood movie trailers are less than one minute long, but the production time is astonishing. For example, the trailer for "Signs" starring Mel Gibson took 9 months and dozens of versions.  Then finally release it.  The quality of the trailer has a great impact on the box office and reputation of the movie. Therefore, in later generations, not only in Hollywood, but also in mainland China, there are professional companies that produce trailers, such as the director of "Screening Room Ten" Zhang  Xiaobei established a professional trailer production company.  Making trailers is not the director's responsibility. Not only that, sometimes the director doesn't even have the right to intervene, because this is a movie marketing job, a job that is the responsibility of the movie company's marketing department, and does not belong to the scope of the movie itself.  "I should buy a bigger house." Walking into Jiahe's editing room, Shen Chong said to Huang Yuetai: "If you have a studio in your own home, you don't need the trouble of running around." "With Mr. Shen  You can't buy any house in Hong Kong with your financial resources." Huang Yuetai put down the film box and said, "Go to Shek O to buy a piece of land and build a villa. Not to mention an editing room, there is also a private theater." "That's right.  Also, let¡¯s go there someday.¡± Shen Chong sat on the editing table, picked up a piece of film, and looked at the light, asking, ¡°Where has Director Wu been filming now?¡±  "An action scene with Sanmao and Miura Yuka." Huang Yuetai stood behind him and replied: "The Japanese have poor physical coordination and cannot react quickly enough. They made several mistakes and were often hit and suffered minor injuries and delays.  "It doesn't matter, right?" "It doesn't matter, it's just a flesh wound. It will be fine in a few days." Huang Yuetai was born in Shaw Brothers and was not from the same family as Sammo Hung. He probably didn't know the reason, so he said, "Director Wu thought.  We need to use stand-ins, but those dragon and tiger warriors are not willing to act for the Japanese. "Just tell Sanmao that things are almost done, don't delay the filming progress," Shen Chong changed a piece of film and said, "You feel good."  How is Mr. Te's photography skills? " "It's very good. He's a master." After a few words of praise, Huang Yuetai said, "But the Americans are too extravagant. They waste film as if it's not money. They often use three or four cameras.  We started shooting together, and we are only halfway through filming. The film we used can be used to shoot two movies. If we were in Shaw Brothers, we would have been fired." "I came from Hollywood," Shen Chong said with a smile, "We film in Hong Kong.  The film ratio is I. Ordinary Hollywood movies are 10: I. Big productions are: l. In Hollywood, money is just a pile of waste paper. " Huang Yuetai sighed a few words, and then asked: "Mr. Shen, you.  Do you have a problem with me? " "That's it." Shen Chong put down the film, turned to look at him, and said, "You must have heard that I am organizing a film award and I am forming a jury. I would like to ask you to be one.  "Me?" Huang Yuetai waved his hand and said, "I can't do it. I haven't filmed a few movies, so I'm not qualified to be a judge. Besides, at my age, people don't accept it." "I am."  "Doing film awards is not like running a nursing home." Shen Chong persuaded, "You are not as young as me, right? I am still the chairman of the jury. You are talented, hard-working, and have a broad vision. You are better than those old men."  It's appropriate. Those old guys will only cling to the dogma of decades ago and lack innovative thinking. " "Mr. Shen, this I haven't read a book. I learned it from my dad, so I can't stand on the stage.  , it will be embarrassing to be a judge. " "It's okay, I don't want you to go on stage to give a speech." Shen Chong deceived him and said, "The job of the judge is to watch the movie. After watching it, fill in the score and everything will be fine.  It¡¯s easy for primary school teachers to grade homework. Wong Yuet-tai is a leading photographer in Hong Kong. He has countless disciples and is the founder of the Hong Kong Photographers Association. Now letting him be the judge will be very beneficial to the establishment of a professional association of film crews in the future - Jury Panel  There is no problem with the system, judging the best film, etc., but the professional skillsAwards should be chosen by the guild to be authoritative.  (
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