In fact, if Shangdu wasn't Lai Xiaohu's hometown, he wouldn't be willing to move the headquarters of Lejia Supermarket to Shangdu. Just like other employees who are reluctant to go to Shangdu City, Lai Xiaohu also feels that Shangdu City is much worse than Jincheng. Although it is also the capital of Henan Province and even has the best of the province concentrated there, there are still many gaps compared to first-tier cities like Jincheng. Unless people who are accustomed to living in bustling metropolises are too poor to survive, no one wants to return to a relatively backward city. The reason why Lai Xiaohu has the idea of ????moving the headquarters to Shangdu City is because the planting center is located in Shangdu City. Planting and sales are the two most important aspects of Lejia Supermarket, and even planting is more important than sales. The headquarters in Jincheng and the planting center in Shangdu are two places apart. Lai Xiaohu will definitely feel uneasy after a long time. Moving the headquarters there will also make it easier for Lai Xiaohu to control matters at the planting center nearby. Family factors are also an important reason why Lai Xiaohu has this idea. Not only does Lai Xiaohu feel a sense of affinity for his hometown of Shangdu, but his mother's factor also has to be taken into consideration. Dong Cuiyun is still middle-aged now, but she will grow old one day. Lai Xiaohu had previously asked Dong Cuiyun to follow him to Jincheng, but Dong Cuiyun was unwilling to come. In her words, traveling outside is fine, but she cannot bear to live outside all year round. Dong Cuiyun, who has lived in his hometown in the countryside all his life, still cannot leave his hometown where he has lived for decades. Dong Cuiyun is unwilling to leave her hometown, and when she gets old one day, Lai Xiaohu will have to stay by her side. If the two of them were separated by two places, Lai Xiaohu would not be able to take care of him if something happened to Dong Cuiyun. And he couldn't do anything but leave his mother at home and find a nanny to take care of her. Although with his wealth he could hire several nannies to take care of his mother every day, in that case Lai Xiaohu himself would scold himself for being unfilial. It's okay to hire a nanny, but the nanny can never replace the position of mother's son. Not to mention spending time with the old man all day long. At the very least, Lai Xiaohu has to go home and visit his mother every day. From Lai Xiaohu¡¯s point of view, returning to Shangcheng City is a better choice, but for the employees, they are not willing to go to Shangcheng City. After all, Shangdu is not their hometown. But they are employees, and just employees. In such a private enterprise, the boss's will is the most important. So unless Lai Xiaohu would consider the problem from their perspective. Otherwise, returning to Shang City will become inevitable, it will just be a matter of time. Lai Xiaohu also knew that this matter could not be rushed, so he gradually changed the topic to other things. After chatting with the employees for a while, Lai Xiaohu went back to his office and continued working. When the other employees saw the boss leaving, they also returned to their seats one after another and started working. The business data for this day was published in the enterprise group at almost ten o'clock in the evening. Many people have been waiting for the release of these news just like yesterday. And as the performance of each region was released one after another, everyone's voices of celebration rang out in the group. Lai Xiaohu also sat in front of the computer and checked the data. Compared with yesterday, today's turnover generally increased slightly. However, the increase is not very large. Yesterday, the turnover of newly opened stores was more than 49 million, and today it reached more than 52 million. The average turnover of each store has also increased from 430,000 yuan to about 450,000 yuan. Today's increase is about 5%. Lai Xiaohu is quite satisfied with the performance, but he feels that the increase is a little low. This may be due to the fact that he learned this morning that the turnover of those old stores has increased by more than ten percent. However, after comparing the sales growth data during the opening period when new stores were opened in the past, Lai Xiaohu was able to accept the 5% increase. Because there were similar situations in the past when stores in Beijing and Shanghai opened. Sometimes when the increase is large, it can reach more than ten percent or even more than 20 percent, but when it is low, it is also normal to see a few percent. In the next few days, the turnover of these stores increased every day as always, from an average of 430,000 per store to 510,000. And this only took four days. The total turnover of more than 100 newly opened stores has also increased from more than 49 million to more than 59 million, which is a total of 10 million per day. Although the increase every day may not be very large, as long as this increase continues and accumulates for a certain period of time, you will find that the overall increase has reached a very astonishing level. For example, now, although the increase each day may only be a few percent, four days later, the daily turnover has increased by 12% compared to before. What's more crucial is that this increase shows no sign of disappearing at all. Just like stocks, most of the time small, sustained gains are far better than seemingly alarmingly short-term gains.?The daily limit is much better. But the only bad news is that the sales of those old stores have stabilized. In addition to an increase of more than ten percent on the first day, the sales of these stores increased more and more in the next three days. Come smaller and smaller. The sales on the fourth and third days were almost the same, which means that the sales of these stores have returned to stability, and the impact of publicity and good news about the opening of new stores has begun to dissipate. But Lai Xiaohu is already very satisfied with this. Such a substantial increase in the performance of these old stores was beyond his expectations. In the past few days, the turnover of each store in Jincheng has tended to be more than 800,000, and the sales in Beijing and Shanghai are even higher, and now it has reached around 1.1 million. There are more than 200,000 more than here in Jincheng. In the past, it might take a year or two to achieve an increase of more than ten percent, but now it only takes a few days to achieve it. What else can Lai Xiaohu not be satisfied with? At the end of the fifth day, the new store¡¯s performance shocked everyone¡¯s attention. The total turnover of 116 stores was 66 million, and the average sales of a single store reached 570,000, which was a full increase of 12% compared to the previous day. The twelve percent increase exceeded all expectations. Originally, everyone thought that new stores would continue to increase slowly by a few percent, but it suddenly jumped to 12%. This is the first time since the opening of the new store that the increase has reached double digits, and it is also the highest. The 12% increase came suddenly. No one expected it. The next day, Lai Xiaohu was anxious for the senior executives to discuss together and analyze the reasons. We compared the data from the time when the new store opened with the present, combined with the experience at that time, and finally came to the conclusion that the word-of-mouth effect of Lejia Supermarket has begun to appear, and at the same time, the customer accumulation has begun to explode. Most of the customers who entered Lejia Supermarket on the first day of opening and the following two or three days were attracted to the store by the promotional advertisements of Lejia Supermarket. They may not have known about the existence of Lejia Supermarket before, but they only saw how magical the vegetables in Lejia Supermarket were introduced in the advertisement, so they tried to go in and have a look. But since Lejia Supermarket dares to promote it like that, it must be confident. The first few batches of customers who entered Lejia Supermarket to shop were gradually impressed by the magical effects of vegetables in Lejia Supermarket. Every day, a large number of new customers will be converted into loyal customers of Roca Supermarket. It only takes one try every day to turn these people into loyal customers of Roca Supermarket. Every day, new customers become loyal customers, and these people will slowly develop the habit of shopping at Lejia Supermarket. It can even be said that these people will appear in Lejia Supermarket once a day or two. When the number of these loyal customers slowly accumulates to a certain level. The power they create will begin to appear. For example, one hundred customers a day will become loyal customers of Roca Supermarket, and these customers will come to Roca Supermarket to shop on average once every two days. After ten days, Lejia Supermarket will have a thousand loyal customers, and every day these loyal customers alone will have 500 people shopping in Lejia Supermarket. Plus those new customers, the turnover will not increase dramatically. It's impossible, and the longer it takes. This cumulative effect becomes more obvious. For example, the old stores in Jincheng and other places now rely on these old customers to support themselves. For example, there are six branches in Jincheng that have basically developed the market. Every day, people who enter Lejia Supermarket Although there are new customers, they are very few. Sometimes there are only a few people a day. Under such circumstances, a store's daily turnover of hundreds of thousands is supported by regular customers who come frequently. The accumulation of these old customers to a certain extent is one of the important reasons for the 12% increase in sales this time, and another reason is the spread of word-of-mouth. The vegetables in Lejia Supermarket are indeed good. Customers who have used these vegetables are full of praise for Roca Supermarket. While praising among their family members, they will also tell their neighbors, colleagues and even friends about the magic of the vegetables in Lejia Supermarket in life and work. The effect of word-of-mouth far exceeds that of advertising. These days, the first thing many people think of when seeing an advertisement is suspicion, because there are too many false advertisements. But if they hear relatives and friends around them praising something, they will not object. The effect of word-of-mouth communication is based on trust between these people, so its effect is also the best. In the past, customers entered Lejia Supermarket because of publicity. However, as the reputation of Lejia Supermarket spreads, more and more customers are introduced to Lejia Supermarket by people around them. The wider the word-of-mouth spread, the more obvious this driving effect will be. A large number of customers who entered Lejia Supermarket due to the influence of people around them also gave this operation a positive response.made an outstanding contribution to the rise of ??. "Fifty-one million, that's amazing." Lai Xiaohu said in admiration when he saw these data. "This time, our expected turnover for the opening period of the new store is 600,000, and it is almost reached now." Song Yaqiao couldn't help but said: "I don't think it will be much more than 600,000." "That's not better." Lai Xiaohu laughed, "It proves that our efforts during this period are successful. Don't worry, I will give you two a big bonus." "Go, who." I want your bonus." The two women rolled their eyes at him. Song Yaqiao and Zhang Ying are not short of money. Although the Song family is not as good as before. But most of the Song family's wealth is still there. How could Zhuo Liya, who is now in charge of the Song family, let her daughter be short of money. When Zhang Ying first started her company, she was worth tens of millions. She didn't spend much money, she never bought a luxury house, and the car was paid for by the company, so Zhang Ying still has most of the money. And they had another bank card with them. That bank card was issued by Lai Xiaohu. He, Zhang Ying and Song Yaqiao each had one card. The main card was Lai Xiaohu's, and Zhang Ying and Song Yaqiao each had a secondary card. This bank card is used by the three of them in daily life, and Lai Xiaohu has saved more than 100 million in it. Each of the three people can withdraw money at will. "I don't want a bonus," Lai Xiaohu rolled his eyes and said immediately: "Then let me serve you two well." There were two loud sounds of "pa" and "pa", followed by Lai Xiaohu's scream, Zhang Ying and Song Yaqiao rushed into the bedroom and locked the door. The twelve percent increase made everyone feel better. Although most people have seen yesterday¡¯s performance at night. But on the next day, Lai Xiaohu went to the company and summoned all the employees, and then solemnly announced the substantial increase in yesterday's performance again. What's more important is that Lai Xiaohu then announced: "I announce that the company will hold a party tonight to reward everyone for their dedication to work during this period. At the same time, there will be huge bonuses waiting for you tonight." Taking advantage of this rapid increase in performance, Opportunity, Lai Xiaohu decided to hold a party. On the one hand, it is to thank the employees for their efforts during this period, and to distribute the previously promised bonuses to everyone. On the other hand, it is also to encourage everyone. Let everyone continue to work hard and reach new heights in the next period of time. It¡¯s not just the Jincheng headquarters where the party is being held. On this day, Lai Xiaohu also specifically notified the heads of other regions of Lejia Supermarket that all employees of Lejia Supermarket will hold a grand gathering on a regional basis tonight. Of course, in principle, gatherings do not leave the city where they are located, which also takes into account those large areas with many cities. In the evening, everyone went off work as usual, but Lai Xiaohu had already booked a place. After get off work, a convoy was called and all the employees were taken directly to the company gathering place. After all the employees had a good time and had fun for three hours, Lai Xiaohu, as the boss, personally took a large box of money and distributed bonuses to everyone. The bonuses Lai Xiaohu paid would either not be given, or he would have to pay the lowest. It's more than 10,000. On this night, not only Lai Xiaohu, but also all the regions of Lejia Supermarket held the largest party in the company's history on the same night, and also distributed the largest bonus in history. According to the bonus amounts of 15,000 yuan for ordinary employees, 20,000 yuan for financial staff, 50,000 yuan for store managers and employees at the same level, and 100,000 yuan for ministers and regional general managers, Lejia Supermarket distributed a total of 2,000 yuan on this night. More than three million in prize money. The next day, Lai Xiaohu specially asked someone to announce this number in the group. Everyone was shocked when they saw it. Everyone knew that there were a lot of bonuses given out last night, but no one expected that there would be so many in total. It's more than 20 million, and that's even when Zhang Ying and other key executives didn't ask for a penny. At this moment, everyone's sense of belonging to the company soared. Two days later, the advertisements of Lejia Supermarket were changed again. This time, the replaced advertisements added a lot of pictures of the grand opening of the newly opened stores. Especially on local TV stations, these images account for almost half of the entire advertisement. Seeing that the new store was slowly getting on the right track, Lai Xiaohu also began to focus on other things. At this time, the most important thing for Lejia Supermarket has shifted from the new store to the establishment of the company's own aviation logistics company. The popularity of the new store is enough to make everyone feel reassured about it, but the establishment of an aviation logistics company has to be considered now. Now not only does Lejia Supermarket have to pay a huge shipping fee every day, but half a month has passed since the half-year deadline planned by Lai Xiaohu and Zhang Ying. Lai Xiaohu and Zhang Ying left separatelyZhang Ying is responsible for searching the information of those airlines, while Lai Xiaohu is responsible for contacting these airlines. But first, Lai Xiaohu had to contact Zhu Xun. In this unfamiliar industry, Lai Xiaohu can be said to be a complete novice. He has neither the skills nor the rules of this industry. In order to avoid detours, it is very important to find someone with experience in this field to guide him. And this person Lai Xiaohu is currently looking for Zhu Xun, and he can only look for him. Zhu Xun, who received Lai Xiaohu's call, was both expected and surprised. Lai Xiaohu had long said that he would set up his own aviation logistics company, and had also said that he would help him, so Zhu Xun responded to Lai Xiaohu's call. Xun had expected it. But even though he knew in his heart that such a day would come, when that day actually came, Zhu Xun felt disappointed. The days when Xunjie Company made money from Lejia Supermarket were getting fewer and fewer day by day. Zhu Xun knew what helping Lai Xiaohu meant to his company. He didn't want to do this in his heart. This would not only cause his company to lose orders from Lejia Supermarket, but it might even create a competitor for himself. But even though he didn't want to do it in his heart, , but Zhu Xun still had to pretend to be very enthusiastic to guide Lai Xiaohu.