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Text Chapter 411: News

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    "How can we do good publicity without spending money?" Lai Xiaohu said with a smile.  Wu Ou then looked through other newspapers, and advertisements for Roca Supermarket appeared in three of the newspapers he had.  Two of them are newspapers with huge influence across the country, while the other is a newspaper in Henan Province.  Lejia Supermarket started to promote, and the movement was absolutely unique.  It can be said that on this day, Lejia Supermarket suddenly broke into the eyes of people across the country.  In cities such as Jincheng that already have Roca supermarkets, everyone is already familiar with Roca supermarkets.  But in other places outside these three cities, no one knows the existence of Roca Supermarket.  The first people to discover the advertisement of Lejia Supermarket this morning were those who like to read newspapers. The advertisements of Lejia Supermarket started to appear on both newspapers and TV stations on the same day, but this time the newspaper was rare and ahead of the TV station.  With the publication of a large number of morning newspapers, the advertisement of Roca Supermarket also appeared in the eyes of tens of millions of people across the country along with this piece of paper.  Most people who saw the Lejia Supermarket advertisement for the first time were quite curious. At first, they really didn¡¯t know it was an advertisement, as Lai Xiaohu thought, and they naively thought it was news.  After reading it carefully, some people saw that it was an advertisement, while some people still didn't see it.  But what surprised everyone the most was that they found that not only did the advertisements for Roca Supermarket appear in the newspapers in their hands, but also at the newsstands outside, many newspapers had advertisements about Roca Supermarket on the first page covers.  When seeing the advertisements about Lejia Supermarket, most people don¡¯t believe it in their hearts.  Think this is false propaganda.  They had never heard of such a vegetable and did not believe that such a vegetable existed.  But I see so many ads.  These people felt the strength of Lejia Supermarket again.  The investment in advertising in so many newspapers at once is staggering.  And to be able to get high advertising fees, the company behind it must be quite powerful.  "It seems that such a big company has no need to deceive everyone?" Then these people thought to themselves.  You will know if this thing is so magical when you use it. If this company called Roca Supermarket has invested so many resources just to conduct an advertising campaign to deceive the world, then it will be more than worth the loss.  Some people read newspapers, while some people never read newspapers.  However, when a large number of TV stations began to broadcast Lejia Supermarket advertisements, more people learned for the first time that there was a supermarket called Lejia Supermarket. The vegetables they sold were so magical?  In this era, the credibility of TV stations is far greater than that of newspapers, so the advertisements broadcast on TV stations have a greater impact.  Not only do they cover a wider range of people.  It will also make more people believe in the propaganda in the advertisement.  With the advertisements of Roca Supermarket appearing in countless newspapers and TV stations, gradually everyone was once again stunned by the large-scale promotion of Roca Supermarket.  One day later, everyone discovered that Roca Supermarket was not only promoted in a large number of newspapers, but also on satellite TV stations in almost all provinces across the country, and even on China¡¯s national TV station.  Even on the Internet, you can see a large number of advertisements for Roca supermarkets.  Never before has a company carried out such extensive publicity.  With so much advertising, I¡¯m afraid it would cost hundreds of millions in advertising fees alone.  No one has ever used such a big deal.  Roca Supermarket¡¯s move shocked China.  But the effect of this is also amazing.  After the first day of publicity, at least hundreds of millions of people across the country have seen Roca Supermarket's advertisements, and at least tens of millions of people can be impressed by Roca Supermarket.  And this is only the first day of publicity. There will be at least more than a month of such large-scale publicity.  This time Lai Xiaohu can guarantee that anyone living in China will definitely see the advertisement of Roca Supermarket.  Moreover, with such intensive publicity, nearly half of the people in the country must have been deeply impressed by Roca Supermarket.  And such large-scale publicity also had a good effect, that is, in just one day, Lejia Supermarket suddenly became the focus of discussion among people across the country.  Countless people who heard about Lejia Supermarket for the first time were very interested in this company that seemed to appear out of nowhere. Many people gathered together or discussed Lejia Supermarket and Lejia Supermarket on the Internet.  A big deal.  Lai Xiaohu himself often surfs the Internet, so he has seen posts about Lejia Supermarket in many post bars, and the building is relatively high.  Finally, Lai Xiaohu searched.  The number of followers of Lejia Supermarket's official post bar has suddenly increased from tens of thousands to more than 800,000. Even this upward trend is obvious. I believe that it will not be a problem to exceed one million by tomorrow.  This official forum was actually established by someone else at the beginning.  In the early stagesAt that time, Lai Xiaohu, Zhang Ying and others did not think about establishing their own official forum.  At that time, Lejia Supermarket did not need continuous publicity to expand its influence, so Lai Xiaohu and others did not pay enough attention to various publicity channels.  But they didn¡¯t pay attention to this post bar, but someone took the initiative to establish an official post bar for Lejia Supermarket.  With the popularity of Lejia Supermarket.  A large number of people who frequent Lejia Supermarket have gradually become loyal customers of Lejia Supermarket.  Among these customers, a young man in his twenties later established an official forum for Roca Supermarket online.  Although the other party is young, his family background is very good.  He is considered a rich and handsome man, and he often patronizes Lejia Supermarket.  Later, he saw that there were many people like himself who liked Lejia Supermarket. They were all loyal customers of Lejia Supermarket. Accordingly, the stores of Lejia Supermarket that he went to were relatively fixed. As time went by, everyone became familiar with each other as they met more often.  stand up.  In normal times, when we meet occasionally, we will discuss the magic of vegetables in Lejia Supermarket.  However, there are many inconveniences in reality, which are not as convenient as talking on the Internet.  So later that person wanted to build a platform where everyone could come together and communicate anytime, anywhere, and the official post bar of Lejia Supermarket appeared.  At first, Lai Xiaohu didn¡¯t notice this post.  But later, Lai Xiaohu accidentally searched for the name of Lejia Supermarket when he was completing the encyclopedia introduction of Lejia Supermarket.  I just happened to see the Lejia Supermarket post bar on the homepage.  After clicking in and taking a look, Lai Xiaohu realized that a group of loyal customers from Lejia Supermarket had already established a post bar and were chatting and communicating online.  Although Lai Xiaohu did not think that Lejia Supermarket needed publicity at the time, after shopping in that post bar for a few days, he admitted that having a post bar was a good way to gather customers of Lejia Supermarket.  He may not use this forum for promotion, but this channel exists and if used properly, it can maintain the customer loyalty of Lejia Supermarket.  ??????????????????????????????????????????????????????????????????????????????????????????????????????????????  It would be fine if such a channel did not exist, but once it existed, Lai Xiaohu would not worry that this channel would no longer be under his control.  If there is any unfavorable news spread about Lejia Supermarket, the impact will be huge.  Thousands of customers are worthy of Lai Xiaohu's attention. These people may represent hundreds of millions of yuan in profits every year.  After communicating with Zhang Ying.  She also believes that such a channel should be in the hands of China.  Lai Xiaohu then left a message online and found the person who established the post.  The other party lives in the capital, which happens to be not too far from Lai Xiaohu.  The next day, Lai Xiaohu took the intercity train to Beijing. After meeting the other party, Lai Xiaohu first expressed his gratitude to the other party, and then asked the other party if he could transfer the ownership of this post bar to Lai Xiaohu.  At that time, Lai Xiaohu wanted to give the other party some compensation, but after the other party learned Lai Xiaohu¡¯s identity, he didn¡¯t ask for a penny.  And seeing that the owner of Lejia Supermarket was younger than him, he also developed a lot of admiration for Lai Xiaohu.  The two of them became friends at that meeting.  No matter what, Lai Xiaohu still took over the ownership of Tieba.  And in order to express his gratitude to the other party, Lai Xiaohu also asked the other party to continue to be the deputy moderator of this post bar in the future.  As for the leadership of Tieba, it must be in the hands of the employees of Lejia Supermarket.  After Tieba was acquired, Lai Xiaohu also made some investment in Tieba. Although it was not much, the influence of Tieba has slowly continued to spread over the past year. A while ago, the number of people following Tieba has increased from several thousand.  It rose to tens of thousands.  After this large-scale publicity, the number of followers of Tieba ushered in a qualitative leap.  Tieba, which is about to exceed one million followers, will not only continue to serve as a gathering place for Roca Supermarket customers in the future.  It can also be used as a promotional channel.  In the past, because there were too few branches and their locations were limited, Lai Xiaohu and the others did not pay much attention to publicity at that time.  But it will definitely not happen again in the future.  Nowadays, there are more Lejia Supermarket branches and they are spread all over the country. Under this situation, continuous publicity is also necessary.  Even to expand the publicity effect.  Lai Xiaohu also increased the maintenance costs for Tieba.  In addition to Tieba, the Weibo account of Lejia Supermarket was also added.  The emergence of Tieba has been very early.  And its influence has already expanded.  However, Lai Xiaohu has not forgotten Weibo, which will become more and more popular in the future.  After finishing Tieba, Lai Xiaohu thought of Weibo.  When Lai Xiaohu thought of Weibo, it happened to be a period when China's Weibo began to become formalized. After experiencing the small troubles of those small companies, those Internet giants also began to??Invest in Weibo.  At that time, thinking about the powerful influence of Weibo in the future, Lai Xiaohu didn't want anyone to apply for an official Weibo account for Lejia Supermarket.  Different from the rapid development of Tieba, the official Weibo of Lejia Supermarket has always been tepid before. Since Lai Xiaohu did not promote it and rarely posted news on Weibo, naturally not many people paid attention to it.  .  Although there are some loyal customers of Roca Supermarket who are paying attention, they rarely post news on it and rarely spread rumors on it.  A few days ago, Lai Xiaohu also checked that there were only more than a thousand people following the official Weibo at that time, which was pitifully few compared to the tens of thousands of people on Tieba.  But now Lai Xiaohu opened Weibo again, only to find that the number of people following it exceeded one million in one day.  This growth was so amazing that Lai Xiaohu couldn¡¯t believe it at the time.  However, considering the huge number of users on Weibo and the convenience of its communication, it is not surprising that the number of followers on official Weibo has skyrocketed due to such large publicity.  Lai Xiaohu even thought that after a month, the number of followers on this Weibo might exceed tens of millions.  Lai Xiaohu knows that the number of fans of those big Weibo users in the next two years will be in the tens of millions.  And it would be a shame if my Lejia Supermarket couldn't surpass them with such intensive publicity.     certainly.  It's possible to grow tens of millions of fans, but it's more difficult to retain all of them.  I don¡¯t know how many of those accounts with tens of millions of fans are zombie fans.  And I don¡¯t know how many people will unfollow me every day.  "Maintaining everyone's attention is the most important thing." Thinking of this, Lai Xiaohu directly called the person in charge of maintaining these online publicity channels in Jincheng, "In the future, we must do a good job in publicity on Weibo.  In addition to promoting our own products or activities, we can also forward some news events with huge social influence when we have nothing to do. However, we must be cautious when commenting. If you are not sure, don¡¯t comment rashly to avoid causing confusion.  Unnecessary trouble. You and several other people should study this and see how to maintain fans' enthusiasm for the official Weibo. "Lai Xiaohu is mainly worried about some official news comments.  Unless everyone shouts about these things, don't comment on them easily, as this can easily lead to trouble.  As for some rumors and interesting news, Lai Xiaohu will not pay attention to it for the time being.  There is currently no direct legislation governing the forwarding of rumors, so you don¡¯t have to worry about it for the time being.  "Yes, boss." The person in charge of online publicity was a little girl. She nodded immediately after hearing this.  "There is one more thing." Then Lai Xiaohu thought of something and said quickly: "Now there is a new thing called **, have you noticed it?" Lai Xiaohu remembers that the ** of a certain news appeared at the beginning of this year  , in Lai Xiaohu's later generations, ** has become a behemoth, not only has more than 600 million registered users, but also has become the largest communication software in Asia, and its users in Europe and the United States are no longer a handful.  even so.  Its development has not stopped at all. Lai Xiaohu did not see the peak of success when he was reborn, but he is still very optimistic about this rare Internet product created by the Chinese themselves.  It has only been half a year since the emergence of **. Although there is a huge user group of Xunxun as a platform for promotion, ** only has a few million registered users in the country at this time.  The popularity of ** will only start next year.  A good promotion platform and strict restrictions on commercial activities will make this software develop rapidly starting next year.  And when its user group reaches a certain number, the scale effect that explodes is that the number of registered users of ** exceeds that of Xunxun's own original Q*Q.  But at this time, ** was just a newborn, and only a few people in the country knew about it.  If Lai Xiaohu hadn't often used this software in his previous life.  Maybe he won't even know the existence of **.  Lai Xiaohu couldn¡¯t guarantee that people in the company knew about it, so he had to ask first.  After Lai Xiaohu asked, the other party hesitated and said to Lai Xiaohu: "Boss, is it the one developed by Xunxun?" "Yes, that's right. That's the one." Lai Xiaohu said.  "Then we have started using it a long time ago." After confirming, the other party said proudly: "I discovered this software during the Chinese New Year this year. After using it for a while, I felt that this software is very easy to use. And I think  It has the potential to become popular, so I have been using it. " "I see." Lai Xiaohu thought that I haven't started using it yet, but I didn't expect that you have been using it for half a year.  But this is good, and it saves you the need to introduce to the other party what sex is.  "I agree with what you said, ** does have the capital to become popular." Lai Xiaohu said: "And I haveWe are determined to focus on this from now on and build it into another platform for us to promote each other in the future.  I thought about this important task and decided to leave it to you.  How about it, are you confident?  "    "have.  "Since he is already very proficient in using **, the other party is also very confident in his answers. After confirming these things, Lai Xiaohu called Zhang Ying again. If he wants to maintain these publicity channels and continue to expand his influence, it will be necessary.  Lai Xiaohu called Zhang Ying just to ask Zhang Ying to allocate some money for online promotion. In the evening, Lai Xiaohu had nothing to do and watched the evening news, but at first glance, Lai Xiaohu was surprised.  I discovered a great piece of news. There are actually several TV stations giving free publicity to Lejia Supermarket. It turns out that after a large number of promotional advertisements were broadcast, Lejia Supermarket has had such a huge impact across the country.  The level has reached such a level that some TV stations have used the news to conduct special reports. The sudden burst of publicity from Lejia Supermarket can be regarded as a major event, so it is normal for some TV stations to report it on the news.  But for Lai Xiaohu, this kind of thing is simply the best. Sometimes it's impossible to spend money to promote it in the news, but now there are TV stations who take the initiative to help Lai Xiaohu without spending a penny.  The supermarket advertises and publicizes it in the news. The credibility is unimaginably high. This kind of good thing can be described as pie in the sky, so when he saw the news, Lai Xiaohu was happy for the first time.  Immediately notify other people in the company of these matters.
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