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Chapter 1833 Risks of the New Port Plan

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    Disney has researched many situations and found that Chinese people are indeed more interested in Hollywood culture and easily accept foreign culture. However, they also have some concerns, which make them more inclined to choose Xingang.  Among them, their biggest concern is the consumption level of Chinese tourists. Disneyland does not entirely rely on tickets to make money. The catering, hotels, and some banquets and value-added services in the park are also channels for them to make money.  The number of visitors to Disneyland Paris is actually not large. One of the important reasons why it has been unable to achieve profitability is that it coincided with the European economic recession. European tourists are relatively frugal and will bring their own food into the park.  They will spend the night in the park's hotel, which greatly reduces some of Disneyland's important income.  China's current economic development level and consumption level are still far behind whether compared with the United States, Japan, or Europe. This makes the Disney Company worry about whether there will be enough people to build a Disneyland in Pujiang.  The number of tourists, and whether these tourists will generate other consumption in the park These two conditions are very critical. If they cannot be met, the profit prospects of building a Disneyland in Pujiang will be relatively bleak.  Bao Feiyang said: "China's economy is developing rapidly. Although it has been adjusted in the past two years, it still maintains a growth rate of about 7%. After we join the WTO, we will be more open and the reform will be deeper.  Even now, after twenty years of reform and opening up, a wealthy class and a middle class have been formed in the country. The number of this class will continue to expand, and their consumption power is obvious to all. This country¡¯s demand for luxury goods has  This can be seen from the consumption power. ¡°Today, the sales performance of millions of Rolex watches, hundreds of thousands of Cartier brooches, and millions of diamonds are all good in China, such as Armani, Omega, Versace,  The expensive brands such as Louis Vuitton are increasingly sluggish in the European market, but they are showing great vitality in China. According to statistics, Dupont products sold in mainland China account for about 30% of its total global sales.  Remy Martin has created an annual sales volume of more than 10 million bottles in China. China has become one of the three major markets of Remy Martin Group. Longines sales in China are the second in the world. Montblanc is opening stores in China like crazy These are enough to illustrate.  "The consumption potential of the Chinese market." Jane Aote pondered and nodded. Of course, Disney has also investigated these situations very clearly. The Chinese people's performance in luxury goods is very similar to that of the Japanese, and Japan is now the world's largest luxury brand.  In the luxury goods consumer market, China is the country with the fastest growing luxury goods sales in the world.  To a certain extent, China and Japan are similar in many aspects. Maybe China¡¯s Disneyland will be like Japan¡¯s Disneyland, which will be very popular and become a money-making machine.  However, there is still a big difference between China and Japan, that is, Japan was already the world's second largest economy in the 1980s, with a very developed economy and high people's living standards and consumption levels.  However, compared with Japan at that time, the gap between China's current economic development level and that of Japan is still very obvious. China is still very backward in general, and there are still many poor people.  Although some situations are indeed as Bao Feiyang said, the development of China, and there are not many rich people in China, otherwise luxury goods will not be so popular.  But the situation of Disneyland and luxury goods are different. Luxury goods only need to have enough high-end consumer groups. Disneyland is actually aimed at the middle class. Even ordinary people may bite the bullet and come to play once. If there is no  If there are enough mass consumers and only high-end people, Disneyland will not be able to continue operating.  Therefore, these situations at the time of Bao Feiyang did not make Jane Aote change his mind. The Disney Company had learned about these situations during the investigation and conducted in-depth research. They could not change their minds because of Bao Feiyang's words. Although Bao Feiyang said  Feiyang's predictions for the future are bolder than the assessment given by Disney, but Jane Ott is more inclined to believe that it is affected by Bao Feiyang's own position.  Bao Feiyang obviously knew that his words were not enough to make the Disney Company change its mind. After all, at this time they were very close to confirming that they would build a new Disneyland in Xingang instead of Pujiang.  In another time and space, at this time, the Disney Company had reached an agreement with Xingang and officially announced that it would build the fifth Disneyland in Xingang.  But in fact, the operation of Newport Disneyland was not successful. Newport Disneyland was officially announced in 1999, started construction in 2000, was completed and officially opened in 2005, and then continued to lose money. It was not until 2012 that it made its first profit, but it only maintained  Three years later, in 2015, Newport Disney suffered losses again, and then it has been losing money ever since.  What the Disney Company now sees is Xingang¡¯s highly developed economy and consumption level, as well as Xingang¡¯s influence on mainland China, Taiwan, Hu, and Southeast Asia.?, but the biggest disadvantage of Xingang is that the local market is too small. Without the support of the local market, it is impossible to support the operation of such a large park solely by international tourists.  Disney believes that Xingang can also attract a large number of mainland tourists. After all, Xingang has returned and Xingang and the mainland belong to the same country.  However, as a special administrative region of China, Xingang has been inconvenient for mainlanders to go to Xingang for a long time, and the cost of going to Xingang is also higher, so this has limited the number of mainland tourists to Xingang Disneyland.  In another time and space, the Disney Company announced the construction of Disneyland in Xingang in 1999. At that time, it promised not to build a second Disneyland in the mainland.  In fact, for the Disney Company, the Xingang Disneyland is responsible for attracting mainland tourists. There is really no need for them to build a second park in the mainland to compete with their own.  However, after the Newport Disneyland was completed and opened in 2005, it did not meet the expectations of the Disney Company.  In the first year of its opening, the park only achieved more than 5 million passengers, failing to meet the first-year target of 5.6 million passengers.  If this goal is still barely acceptable, then the number of visitors to Newport Disneyland did not continue to grow in the next few years, but gradually declined, which made the Disney Company very disappointed.  By 2009, four years after its opening, Xingang Disneyland had an average annual visitor count of less than five million. The passenger flow and economic benefits were far lower than the predictions during the preparation of the establishment. The passenger flow only reached 78% of the prediction, and the economic benefits were only the originally estimated  53%.  In comparison, the annual number of visitors to Los Angeles Disneyland, which has been built for more than 40 years, can remain at around 13 million, and Orlando Disneyland can also reach more than 13 million people. Even Disneyland, which has always been considered a failure, has  The number of visitors to Paris Disneyland can also reach more than 10 million. As for Tokyo Disney in Japan, which is the best-run, the number of visitors per year exceeds 15 million In comparison, the number of visitors to Newport Disneyland is less than 5 million per year. It is indeed very  What's even more disappointing for the Disney Company is that the number of visitors to Newport Disneyland shows no sign of growth and has even declined.  So just four years after they opened Xingang Disneyland, they reached an agreement with the Pujiang Municipal Government to build a new Disneyland in Pujiang City.  After this decision was made, it basically announced that it would be difficult for Xingang Disneyland to turn around. After all, it is much more convenient for mainland tourists to go to Pujiang than to Xingang. More mainland tourists will choose to go to Pujiang instead of Xingang.  So in summary, Xingang Disneyland is actually a very failed project. For the Disney Company, Xingang Disneyland did not bring the expected benefits. For Xingang, Disneyland occupied Xingang¡¯s precious land without any  The corresponding benefits created have not achieved the effect expected by the Xingang government to promote the upgrading of Xingang tourism.  Therefore, Bao Feiyang will not have any psychological burden when he competes with Xingang for Disneyland. Without Disneyland, Xingang may recognize itself in advance, find its own positioning, and have a better chance of finding its own path to sustainable development.  Otherwise, if Xingang continues to maintain its current economic development model, maintaining high land prices, high housing prices, and hollowed-out industries, and considers itself a developed area and looks down upon the mainland, they will inevitably lose the opportunity to grow with the mainland and become increasingly disadvantaged.  In the face of powerful mainland cities, it has completely lost its competitiveness.  However, Bao Feiyang did not expose the paper tiger of Xingang in front of the Americans. He simply reminded the other party: "Local tourists in Xingang are limited, and the consumption power in Southeast Asia is limited. It is not convenient for mainland tourists to go to Xingang at present. In the future  will also be limited by the reception capacity of Xingang. Instead of choosing a plan full of variables, it is better to choose a plan with more optimistic expectations in the long run" Bao Feiyang said: "Xingang only has a population of 7 million, which can give the paradise  It supports only one to two million visitors. If Newport Disneyland wants to reach 10 million visitors per year, then it is possible to have more than 6 million mainland tourists. And if Newport Disney wants to attract 6 million mainland tourists, then at least  More than 20 million mainland tourists are needed to go to Xingang, and so many mainland tourists will have a huge impact on Xingang, which has a population of only 6 million. Moreover, you also have to consider the social development level and culture of the mainland and Xingang.  The differences between them will inevitably lead to an intensification of cultural conflicts, which will affect and limit Xingang's attraction to mainland tourists" Jian Aote couldn't help but frowned. The numbers mentioned by Bao Feiyang were similar to what they predicted.  20 million tourists is not a lot, but if it comes to politics and culture, it may indeed cause a lot of problems.
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