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Chapter 1832 Movies and Paradise

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    The domestic box office for the whole year of 1998 was only 1.45 billion. This year, the box office of domestic theaters has dropped sharply compared to last year, shrinking by 40%. In some provinces and cities, the decline has even reached 70%, and the market is in a sluggish state.  ??Actually, since the 1990s, the domestic film market has been deteriorating year by year.  In 1990, the total annual box office reached 2.22 billion, and the number of viewers reached an astonishing 16.2 billion, and then declined year by year.  Although there were super blockbusters like Titanic in 1998, the total box office was still down compared to 1997.  The total number of moviegoers was only 570 million, which is completely incomparable with the more than 10 billion moviegoers in the early 1990s.  There are many reasons for this change.  There are issues related to film distribution, changes in cinemas themselves, and the increasing popularity of televisions and DVD players.  Compared with the dwindling number of people in movie theaters, in the 1990s, video halls were everywhere on the streets, and business was still very good.  After the emergence of video disc players, people renting discs are everywhere on the street. This shows that there is still a market for movies, but more economical, convenient and flexible video halls and video disc players have become popular, and movie consumption has gradually become high-end.  , in first-tier cities, movie tickets that easily cost seventy or eighty-one are indeed not something that ordinary people can afford.  The domestic film market will continue to be sluggish for some time. After entering 2000, the annual total box office will continue to fall below 1 billion, and then it will gradually improve.  It wasn't until the emergence of group buying websites that directly discounted movie ticket prices. Coupled with economic development, the improvement of people's living standards, and the rising demand for cultural consumption, the movie market gradually developed rapidly, and eventually surpassed the United States to become the world's highest box office movie.  s country.  The current Chinese film market is indeed very inconspicuous, but for Hollywood, it is not that no one sees the potential of the Chinese film market.  After all, the more than 10 billion annual moviegoers were truly astonishing.  If a movie ticket costs ten yuan, that would be a box office of more than 100 billion. Even if the domestic film market explodes more than ten years later, the total annual box office will only be 50 to 60 billion.  Even if you don¡¯t take into account the special circumstances of the early 1990s, Titanic¡¯s box office of more than 300 million is enough to illustrate the potential of the Chinese film market.  After all, this is an achievement achieved under the circumstances of average film promotion and chaotic distribution. It is enough to attract the attention of some Hollywood giants. Even Disney will consider this factor when considering theme parks.  A large and backward, but changing market is extremely attractive to anyone, because this applies to the barefoot theory.  Bao Feiyang has no plans to develop into the film and television industry. This industry is too chaotic and the water is too deep.  However, in order to convince Disney, Bao Feiyang still spent money on the movie's box office.  "The total box office of movies in mainland China last year was only 1.4 billion, which is not as good as the box office of Titanic in the United States." Bao Feiyang smiled and said to Jane Ott, Winslet and others: "However, Titanic The success of "Titanic" shows that we Chinese people are open-minded to foreign cultures, and it is not just Titanic. In our country's mainland film market, imported films account for about half of the box office. This is enough to show that we are open to foreign cultures. Cultural mentality. " "In addition, my country's current film market is still relatively chaotic, but more profound reforms are coming. According to the negotiation agreement between China and the United States on China's accession to the WTO, after my country's accession to the WTO, foreign imports will be divided every year. The number of films will increase from the current 10 to 20, and foreign investment will be allowed to participate in the renovation, construction and operation of cinemas. It is foreseeable that with the increase in openness, the film industry will undergo more in-depth reforms like other industries. , and then usher in a new life!" Bao Feiyang said with a smile: "China is the most populous country in the world, with more than one billion people. Our country once set a record of more than 10 billion moviegoers every year. Although this number Affected by the impact of video halls, DVD players, and the lag of the film industry, it has now been reduced to a few dozen. However, I believe that with the reform of the film industry and the strengthening of intellectual property protection, the film industry will soon usher in a new era in China. Come spring, I can guarantee that in less than 20 years, China¡¯s movie box office will be on par with the United States, or even surpass the US market!¡± Bao Feiyang¡¯s words are shocking. The current domestic movie box office is about 9 billion US dollars. The movie box office in mainland China is only 150 million US dollars, and the American movie market is 60 times that of the Chinese movie market. This is not a small gap.  Although twenty years is long enough, for Americans, they are decades ahead of the world. Can Chinese movies surpass the box office of American movies?  This is a joke.  In response, Jane Aote could only respond with a polite smile: "We are looking forward to it! If that happens one day, I believe Hollywood will be very happy." Bao Feiyang shrugged, he knew that many people would not believe it, but that is the fact  , it won¡¯t even take twenty years,The box office of movies in the United States will exceed that of the United States.  By that time, American blockbusters will basically feature one or two Chinese movie stars and characters, and some movies will have Chinese backgrounds, and some movies will even be released in the United States and other parts of the world.  But it can be revived in the Chinese film market.  Bao Feiyang said: "Believe me, for us Chinese, life in the past was too tiring. With the development of the economy, people's consumption demand for spiritual culture will increase significantly. In terms of entertainment, compared to Americans,  We Chinese are not good at it, so movies will become their main choice, and there are also theme parks" Bao Feiyang raised the wine glass in his hand to Jian Aote, who smiled knowingly, and then  He also raised his wine glass and the two of them touched it lightly.  Bao Feiyang took a sip of red wine, and then continued: "Starting from this year, China has begun to focus on promoting the development of tourism. This year's National Day trial implemented the Golden Week, which has a very obvious effect on launching domestic tourism. Next year, it will increase to three  During the Golden Week, the tourism industry will further explode. "Bao Feiyang said: "However, the Golden Week has also exposed many problems, such as the reception organization of some attractions is relatively chaotic, and some attractions have too many tourists in a short period of time. However,  All this illustrates the potential of the domestic tourism market and the scarcity of high-quality tourism resources. With such performance when the tourism market has just started, the future prospects are even more promising. "Jian Aote heard this and said slightly.  He pondered for a moment.  Disney has done a careful analysis of the tourism market in mainland China. As Bao Feiyang said, Disney¡¯s analysis also believes that the tourism market in mainland China has not yet started. For the Chinese, tourism now is more like  It is a luxury product, a consumption that only a few people can enjoy.  However, Disney also believes that the future tourism market in mainland China is very considerable. This can be seen in Japan and Xingang. When a country's economy develops, the demand for tourism and leisure entertainment will be stronger.  The Disney Company currently builds four theme parks, two of which are in the United States, one in Japan, and one in Paris. The two domestic parks and the Disneyland in Japan are both profitable, but the Disneyland in Paris is not as good as expected, so Disney  When the company chose to build the fifth Disneyland, it was very cautious and conducted very prudent and careful research and analysis.  Disney analysis believes that there are many reasons for the failure of Disneyland Paris. Among them are European resistance to American culture and Europeans' feelings towards the United States are relatively complicated. In the eyes of many Europeans, Americans are the descendants of Europeans, and  Most of them were tramps, criminals and adventurers in Europe at the time, but now the United States has completely surpassed Europe. Even American movies have swept the European market, making Europeans exclaim about Hollywood's cultural invasion.  Europeans have completely lagged behind the United States in terms of national strength, and their only pride is Europe's history and cultural heritage. As a result, American blockbusters are now sweeping the film market, which naturally makes Europeans very dissatisfied, and even Disneyland in Paris is not satisfied.  How well received.  Of course, since Europeans can accept Hollywood blockbusters, they should also be able to accept Disneyland. Although experts and elites keep saying that they should be wary of the invasion of American culture, American blockbusters are still very popular, and Disneyland in Paris was initially  After several years of losses, it also achieved profitability in 1996. Although Disneyland in Paris still has many problems, these problems do not mean that no one goes to Disneyland. In fact, there are still many tourists, but their consumption patterns are different from Americans.  , making it difficult for the park to make profits.  In short, Disneyland chose Xingang and Pujiang as alternatives this time, and conducted in-depth research. It also learned from the rashness when building Disneyland Paris. This time, preparations must be done well. This is not just about choosing where to build Disneyland.  The problem of the paradise is more about how to build and operate it.  Disney research found that, as Bao Feiyang just said, Chinese people are also very receptive to Hollywood blockbusters. A survey among college students showed that more than half of them like American blockbusters.  In this regard, the Chinese are relatively close to the Japanese. Although some people in the cultural circles in China have called out in the media that American blockbusters have invaded the domestic film market, no one seems to care. In China, there is a kind of "foreign worship".  In the trend of "favoring foreigners", it seems that all foreign things are good, including all kinds of popular culture. What is popular in China now are imported products, and almost everything can be popular in China for a period of time.
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