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Chapter 1816 Bao Feiyang¡¯s suggestion

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    Compared with popular culture such as film and television dramas, stage performances have inherent shortcomings that are too obvious, that is, they are limited in scope and not topical enough.  A drama or musical, no matter how classic it is and how famous its actors are, when it is performed, it can only face those people in the theater.  Even if there is one performance every day, not many people will be able to see it in a year.  What's more, it's impossible for actors to perform one show every day. They also need to rest and adjust.  And such plays are almost impossible to come by.  "Stage performance art cannot become popular culture and topics through the power of the media like pop songs in movies, TV shows, etc. There are so many forms of culture now, so we can only change our previous views. Like dramas and operas performed in the Grand Theater  , even if there are two performances every weekend, it will only be 100 performances a year, and it will definitely only be seen by a few people. Theaters cannot be built everywhere like movie theaters. Even if they are built, they will not be that big.  Many actors" Bao Feiyang said with a smile: "However, Aunt Jun, you don't have to worry about the common people not being able to enjoy stage performance art. They can experience it on TV or in cultural palaces in towns and cities. Compared with movies and television, the stage  Performances have their own uniqueness and irreplaceability, that is, the on-site atmosphere is completely different, so in the future there will be niche theater performances, performances at cultural palaces that everyone loves to hear, and performances at various banquets.  Performances during cultural activities are the so-called letting a hundred flowers bloom." Zhou Yun shook his head: "Although I can understand what you said. With the development of the economy, people's cultural life has gradually become richer.  In terms of theater performances, I feel that we are still too out of touch with ordinary people. The audience in our theater cannot always be a small group of people, and it is still a very small group of people!" Zhou Yun looked up and glanced at Bao Feiyang: "  Lao Yang said that you have many ideas and lively thinking, and you are still so young. Could you please tell me if there is any way to attract today's young people to watch performances in the theater? "This question is really not that difficult!  Bao Feiyang thought for a while and then said: "Aunt Jun, don't make things difficult for me. There are so many professors and experts in the School of Drama, and there are so many outstanding students. You must have more ideas than me!" Zhou Yun smiled and shook his head.  He shook his head: "Feiyang, you have to let me praise you before you say anything? There are many experts and professors in the college, but they are all older than you. There are indeed many students in the school, but their understanding of society and the market  We know each other, how could you be able to become the mayor of Huixun District at such a young age and still be praised by your mayor?" When Zhou Yun was praising Bao Feiyang, she also praised her husband.  Yang Chenglin had to say something: "Yes, yes, Feiyang, just say whatever you want." Bao Feiyang could only say: "Actually, everyone should be very clear about the current situation and problems of the academy, but what should the academy do?  Only then can we find our position in the new era and play our role in the new era? " "I think what Aunt Jun said just now is right. Even the performances of the troupe cannot be high-key and limited to a small circle.  With the development of film and television pop culture, people have more and more choices. Therefore, the performances of the theater troupe must not only have an elegant line and meet the core needs of the small circle, but also be innovative and changeable according to the changes of the times.  It should be closer to society, life, and the group we want to target, but this group will definitely not be the majority, it must be a specific group of people, such as teenagers, young lovers, college students, white-collar workers, etc. This aspect should be specific.  I¡¯m not an expert on how to do it, so I won¡¯t say more!¡± Bao Feiyang said: ¡°After solving the problem of the program itself, we need to build a brand, a pop culture brand, whether it is the brand of the show, the brand of the actors,  The brand of the theater, even the brand of the theater, and the local cultural brand need to be operationalized. For example, the show Mamma Mia is a popular label, and every tourist who goes there will also go to Broadway to watch a show.  If you can create such a brand, it is considered a success." Zhou Yun smiled and shook his head: "Broadway? That is a real century-old brand, it is not that easy to create." Bao Feiyang said, "It depends on people.  Compared with the past, we have a big advantage, and that is the advantage of communication. Television, newspapers, magazines, plus radio and the Internet are all channels that we can operate, as long as we do more actions and then go down.  It won¡¯t take long for us to create a brand new cultural brand with some hype!¡± Bao Feiyang used some of his experiences in his previous life to talk about some methods of hype or media communication. There is not a lot of hype in the media now.  But the method is relatively old-fashioned, which is basically some celebrity scandals, specious rumors, etc., and what Bao Feiyang mentionedVarious communication methods in the Internet era, such as online marketing, topic marketing, and joke marketing, are a bright spot for Zhou Jun, Yang Chenglin and others.  "Feiyang, your ideas are really broad. These methods give people a refreshing feeling. If you really put them into practice, you might be able to create a well-known cultural brand!" Zhou Yun said with a smile.  Bao Feiyang smiled: "I'm just talking casually. As for whether it can be successful and what the effect will be, it's hard to say!" During the entire meal, Yang Chenglin did not mention Fangxia Group's investment project, as if  Just a casual meal.  Only when it was time to say goodbye, Yang Chenglin held Meng Shuang's hand and said: "Pujiang City welcomes Fang Xia Group's investment in Pujiang. Pujiang is a very open city. I believe Fang Xia Group will definitely be able to gain success in this city."  "New development." "Thank you, mayor, we are also full of expectations for the future of the project!" Meng Shuang said politely.  With Yang Chenglin¡¯s statement, a new steel industrial park plan was quickly released. This plan uses an area of ??35 square kilometers as the main body of the park, while pre-controls 15 square kilometers, and covers the general planning of surrounding areas.  The introduction of the new plan did not encounter any obstacles in the capital, and it was quickly approved.  With the approval of the new plan, Tianjiang Iron and Steel Industrial Park has also entered a new stage of construction.  In addition to basic transportation construction and municipal construction, Xinpu Steel's steelmaking project, ThyssenKrupp's galvanized sheet project, and seamless steel pipe and stainless steel joint venture projects have all entered the construction stage.  In contrast, although Fangxia Group has decided to build coking projects, coal chemical projects, fine chemical projects and new materials projects in the park, they are still in the early stages of demonstration and planning.  The steel project is being constructed simultaneously, and the coal chemical project, which is the basis for the fine chemicals and new materials projects, still has to wait for approval from the Development Committee and the Ministry of Environmental Protection. Like Pujiang City, the Development Committee still has some doubts about establishing large-scale coal chemical projects in Pujiang City.  .  Song Qingchen is an executive recruited by Fang Xia from 3M Company. He previously served as the deputy general manager of Fang Xia New Materials Company. This time he was sent to Pujiang to serve as the general manager of Fang Xia Group Pujiang Company, responsible for the group's investment in Pujiang.  project.  Meng Shuang also gradually handed over the work at hand to Song Qingchen and turned to be responsible for part of the work in the research center, focusing on carbon fiber related work.  Fang Xia¡¯s technology center has not completely given up on carbon fiber research, but they will focus more on commercial use, and some core technologies and research capabilities have been integrated into the newly established Huayang Group.  The core business of Huayang Group is military special ceramic coatings and high-performance carbon fibers.  At present, Huayang Group has acquired a piece of land in Tianjiang Iron and Steel Park and is preparing to build its own R&D center and carbon fiber production base here.  However, Huayang Group is relatively low-key. Currently, except for a few city leaders and the military who know the military background of this company, everyone else thinks it is just an ordinary company.  If anyone wants to investigate Huayang Group, they will find that it is a military industrial enterprise that has existed for more than 30 years, but it has never had any sense of existence before. It was only recently that it surfaced, making people think that this enterprise has always been  A secret military unit engaged in research on carbon fiber and high-performance special materials.  On the surface, Huayang Group has nothing to do with Fang Xia Group and Bao Feiyang. In fact, only senior military officials know that this company is actually a Bao family company, and the military only has 40% of the shares.  In order to obtain this 40% stake, the military allowed a strong technical force to join the Huayang Group. The land, factories, and research facilities of the Huayang Group's Pujiang project were also constructed by the military.  In exchange, the military can obtain technical authorization from Huayang Group's research results at a reasonable price, and can use these technologies for production, but only for the military's own use.  Song Qingchen, as a senior executive of Fang Xia Group, naturally knew about Bao Feiyang, and he also knew that Bao Feiyang had played an important role in several critical periods of the company's development.  This role is not the traditional understanding of using power to make things easier, but in grasping investment opportunities and deciding the company's development direction. Bao Feiyang has put forward incredible and highly forward-looking plans.  and decisions, and achieved unimaginable success.  In fact, Bao Feiyang rarely stands on the stage to interfere with the operations of Fang Xia Group. He operates many things through Bao Wenying and Meng Shuang. He is not known to have made many moves, but just these few times are enough.  Leave a lasting impression on everyone.  After Song Qingchen took up his post in Pujiang, he quickly found an opportunity to visit Bao Feiyang. During the conversation, he found that there were indeed many surprising things about this official who was much younger than him.
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