"Mr. Qin, there have been many media appointments with you in the past few days. I hope you can accept their exclusive interviews!" As soon as Qin Tianzhu returned to the company, his secretary Qian Duoduo reported to him what he had been doing while he was away from the company in the past few days.
In December, in addition to producing the second half of "Prison Break", Qin Tianzhu also led the actors of "Prison Break" to carry out promotional activities around the world. On the one hand, it is to build momentum for the first half of "Prison Break" that is currently being broadcast in the host country. On the other hand, it is also to promote the second half of the series that has been produced.
??The effect of running around the world is pretty good. It not only comforted the star-chasing psychology of "Prison Break" fans around the world, but also found many buyers for the second half of "Prison Break". As of early January, the second half of "Prison Break" has been sold to more than 30 countries and regions. Among them, CBS, the largest overseas market, has placed an order for the second half of the show with Plum Blossom Media. The unit price per episode is US$1.1 million, which is a considerable increase compared to the unit price of the first half of US$900,000.
With the second half of "Prison Break" being the first to be broadcast in China, and the good reputation it has formed. Qin Tianzhu believes that the sales performance of the second half of "Prison Break" is no worse than that of the first half!
"Is it because of the popularity of the second half of "Prison Break" after it aired? If so, please push it for me!"
During the promotion period, Qin Tianzhu has accepted many interviews from the media. He doesn¡¯t want to get tired of saying the same words over and over again!
"No!" Qian Duoduo replied softly: "As for the promotion of TV series, I have filtered it for you. The rest are all major domestic and foreign media, such as the domestic "People's Daily", the Imperial Court Taiwan, "Southern * Weekend" and foreign Associated Press, "Forbes", "Fortune", "New York Times", etc.!"
Qian Duoduo talked with stars in his eyes. This little boss is really powerful, and the media at home and abroad are surrounding him.
Qin Tianzhu couldn't help but be a little surprised when he heard that there were so many invitations from the media. He knew that because he directed a global hit TV series at a young age, his reputation as Qin Tianzhu had already spread overseas. However, under these circumstances, he has already received many interviews from overseas media since the first half of "Prison Break" was aired globally. Apart from this, what else interests them so much?
"What do they mainly want to interview me for?"
"I heard that China launched a "Hurun Rich List" some time ago. Mr. Qin, you are ranked second on the domestic rich list!" After Qian Duoduo finished speaking, he asked curiously: "Mr. Qin, what about This magazine said that your personal assets last year were 15 billion, is this true?"
"Hurun Rich List"?
"Xiao Qian, show me that ranking list!"
Qian Duoduo handed him a copy of "Southern Weekend", which contained reprinted content from "Hurun Rich List".
Last year, Qin Tianzhu held about 52% of Global Village Technology's shares. Currently, Global Village Technology has about 600,000 machines and an annual profit of nearly 3 billion. Due to the intensified competition in Internet cafes, Hurun conservatively estimates the market value of Global Village Technology at about 15 billion; another On the one hand, Qin Tianzhu holds about 95% of the shares of Meihua Media. Due to the amazing development momentum of Meihua Media, Hurun estimates the market value of Meihua Media at 8 billion yuan. In this way, Qin Tianzhu's total personal wealth is about 15 billion yuan.
In this Hurun ranking, the Rong Yiren family topped the list with 15.8 billion yuan, Qin Tianzhu ranked second with 15 billion yuan, and the Liu Yonghao and Liu Yongxing families ranked third with 8.3 billion yuan.
As soon as this rich ranking was announced, it immediately caused a huge sensation in the society. Unlike normal situations, media public opinion is more concerned about the top pick in the rankings. This time, the media is most concerned and interested in Qin Tianzhu, who ranks second in the rankings. The reason is very simple, because he is a celebrity in the entertainment industry, not to mention, he is only 18 years old this year! The media naturally flocked to him, Qin Tianzhu, especially the overseas media who didn't know much about Qin Tianzhu. They even mobilized a large number of people to go to the headquarters of Meihua Company, and they must give Qin Tianzhu a personal interview.
In fact, domestic audiences also know that director Xiao Qin not only makes good-looking TV series, but is also very rich and has made a lot of money from filming TV series. But I knew he was rich, but I didn't know he was so rich. Especially the Global Village Internet Cafe that has opened all over China. People did not expect that this was also Qin Tianzhu's company. This talented young man is so rich and enviable.
Seeing that Qin Tianzhu had read the contents of the newspaper, Qian Duoduo asked, "Mr. Qin, do you want to meet these media?"
"Please find a reason and reject it for me!" He really doesn't have the patience to deal with the media. When promoting the series, he wants to set an example for the people below not to act like a big name, and there is no way to hide it. As for this kind of rich list thing, he is not very interested. Qin Tianzhu knew that with his foresight, even the richest man in the world might not be impossible to achieve. So forThis kind of thing is seen relatively calmly.
"Okay, Mr. Qin, I'll help you get rid of them right now!"
Qian Duoduo murmured as he walked, this little boss is really arrogant, so many big media will just show up if they say they won't see him.
"Xiaoqian, please help me contact Hurun, who makes this ranking, and tell him that I have something important to discuss with him."
¡°Well, okay!¡± Qian Duoduo replied as he walked to the door. But I couldn't help but wonder. Looking at the young boss, he didn't seem to care much about the rich list, and I didn't know what he wanted to do with Hurun.
On January 5, Qin Tianzhu met Hurun, who compiled the rankings, in a rented apartment in Shenhai City. Hurun is deeply honored by Qin Tianzhu's visit.
"Director Qin, you are a big celebrity in China. I am really flattered that you can visit my home!"
Hu Run has a cheerful smile, blond hair, deep eyes, and a nose job. He is a standard Western handsome guy.
"Haha, you are now a sensational celebrity in China, so there is no need to be modest."
¡°Perhaps it¡¯s because the rich list caused a huge sensation in China and brought him the joy of success. Hurun looks confident and calm. "Yeah, I didn't expect that this year's ranking would have such a big sensation. Chinese news media rushed to reprint it. I think maybe I have to thank you. It is you, a special rich man, who aroused huge public interest. ,Hahaha!"
As early as 1999, Hurun began editing the China Rich List. He used his spare time and holidays to read more than 100 newspapers, magazines and announcements and reports of listed companies. With his interest and professional expertise, after several months of hard work, he created the first fortune in Chinese history that was in line with international standards. Ranking list.
"Opportunity always favors those who are prepared. Your list did not cause any response in the country last year, but you were prepared for everything, right?"
After Hurun¡¯s ranking version was produced, he also knew that if he wanted people to know about such a list and the person who made it, he must find an influential way to spread it. After Hurun returned to the UK, he sent faxes to professional financial media such as the Financial Times, The Economist, Business Week, and Forbes, hoping to publish his list. At that time, Western media had never published a similar ranking list. In the end, Forbes and Hurun had their first "crab meal" together.
With the release of the list, the first China Rich List named "Hurun" obviously aroused the interest of the readers of "Forbes". "Forbes", which had always planned to open up the Chinese market, took the initiative to find Hurun the next year and specially invited him. Cooperate to complete this year's "China's 50 Wealth People Ranking". After the foreign publicity achieved results, under the planning of friends, Hurun quickly began to seek media support in China.
In 2000, a series of reports from domestic media suddenly exposed "China's first generation of rich people" to the public eye. "Where do the rich people's money come from?" has become the most heated question among all strata of Chinese society. At the same time, the name Hurun became famous in China.
"Yes, I have to say that I have to thank Forbes magazine. Without the influence of Forbes, the Chinese media would have little interest in reprinting my rankings."
Hurun thought for a while and then said: "Of course, in this process, the changing understanding of the Chinese people towards the wealthy class also helped me invisibly. At first, the Chinese thought that rich people got rich through connections, but this group of private enterprises The story of the family starting from scratch and working hard to create wealth has changed the Chinese people¡¯s view of the rich.¡±
Qin Tianzhu replied: "Well, when the order of the rich in the country was established, you yourself undoubtedly became the biggest winner. You are also a very keen businessman yourself, no different from the private entrepreneurs on the list who have created wealth. It is impossible to say, after a few years Eventually, you yourself will appear on this list.¡±
"Director Qin made fun of me. I am just a part-timer now. I work at Arthur Andersen Accounting Firm. Of course, I am now an investigator for Forbes."
Andersen? This was really a bad choice. Qin Tianzhu remembered that the company would go bankrupt in two years.
"Director Qin, what's the matter with you coming to see me today? Could it be that you have an objection to being on the list? I know that you Chinese people are very particular about keeping your wealth private. Many rich people have also approached me and asked me to delete their names. Go. But I refused. I think it is an honor to work hard to get rich, and there is nothing wrong with it.¡±
Qin Tianzhu shook his head.
"Are you having doubts about the specific numbers in the list? I admit that the rich list cannot be 100% accurate. We can only ensure an accuracy of 60 to 70%. You know, I am a small person. It was not easy to meet these rich people in the past, so Data inevitably has errors. Now that this ranking has become famous, the situation has improved a lot. I will try my best toMeet the richest people in the rankings and get detailed first-hand information. After Hurun finished speaking, he asked with great interest: "By the way, Director Qin, are you interested in accepting my exclusive interview now?" "
Qin Tianzhu still shook his head. He was not here for his own ranking. But it can be seen that Hurun is a brave, patient and diligent person who can make this ranking list.
He is worthy of Qin Tianzhu¡¯s investment!
"I came here today to give you an investment!"
Invest for me? When Hu Run heard this, his eyes immediately lit up. Hurun knew from the beginning that the cooperation with Forbes was just a "one-time deal." He had always been a freelance writer outside the system, and Forbes magazine only regarded him as an interim candidate. As long as Forbes takes root in China, they will abandon themselves. Now, the olive branch extended by Qin Tianzhu is a very rare opportunity for him.
"You know, our Meihua is a media company, and we intend to flex our muscles in the traditional print media field!" Qin Tianzhu briefly explained the company's plans: "We will give you an investment, and we hope you can start an influential company." A powerful magazine. Note that this is not an angel investment. The paper magazine you founded will become an important part of our Meihua Group. Of course, as the founder of the magazine, you have the management rights of the magazine and some shares donated by the company. Yours What do you mean?"
Hurun blinked: "This is a once-in-a-lifetime opportunity for me. Meihua Media is the most powerful media company in China. I have no reason to refuse, right?"
Qin Tianzhu extended his right hand to him, "Okay, then I wish us a happy cooperation!"
Hurun also happily extended his right hand to express his acceptance of Meihua Company¡¯s investment.
"Rankings are always eye-catching. Your magazine should not just do rich list, but also do university rankings, city rankings, corporate rankings, and entertainment industry power rankings, etc. ! By the way, the most important thing is to make a TV series ranking list. The current TV series evaluation system is mainly based on ratings. This is too narrow, and it is difficult to compare on different broadcast platforms. I hope you can make a TV series ranking list. A ranking list that can scientifically evaluate TV series will be released.¡±
"Okay, you are the BOSS, everything is up to you."
¡°My only requirement for your magazine is that it must be authoritative and influential, and be on par with Forbes, Time and other magazines!¡±
In terms of corporate media business, in terms of authority, print media still depends on it, while in terms of timeliness, online media dominates. This is the general trend in the future. (To be continued. Please search Piaotian Literature, the novels will be better and updated faster!)