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Text Chapter 25

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    Quan Baogen's doubts were obviously seen by An Junhe, but he didn't explain much. With the current status gap between them, he didn't need to explain all his thoughts clearly to the other party. He just smiled and said casually.  Tip: "I am going to leave the cooperation to you. Remember, the premise of cooperation is that both parties have equal status."

    Stop as soon as you click.

    But after spending several years with him, I was already quite familiar with his Quan Baogen, but I was shocked and quickly reacted.

    Equality of statusequality of status

    After chewing these four words silently for a while, Quan Baogen felt a palpitation in his heart.

    Are the statuses between J.H and Sony equal now?  This rhetorical question requires no thought at all!  Even if Sony continues to weaken in recent years, J.H can still only look up to it from all aspects. These days, he has been in charge of contact with Sony, and he can clearly feel Sony's indifference to J.H, who he represents, all the time.

    Thinking about it now, if J.H didn¡¯t have Ahn Joon-hyuk, and without Ahn Joon-hyuk¡¯s personal friendship with Hirai Kazuo, the pioneer of the reformists, J.H would probably not have the qualifications to negotiate with Sony.

    However, what really makes Quan Baogen's heart palpitate is that J.H and Sony have such a huge gap in status. Ahn Junhyuk still promotes cooperation between the two parties. The hidden meaning is that he is confident that J.H will be as strong as Sony in the future, or

    ¡­Or, does he think that Sony, under the leadership of Stringer, will weaken faster, so weak that the status of both parties is "equal"?

    The whole person was stuck on the sofa. Quan Baogen twisted his butt uncomfortably and changed his sitting position. His mind was very confused.

    While drinking tea gently, An Junhe glanced at Quan Baogen.  He didn't know what was going on in the other person's mind, and he didn't care much. Yes, from beginning to end, he never believed that Stringer would lead Sony to rise again.

    This is not a guide to dream memory.  But it is the natural weakness between Sony and Stringer.

    There is no doubt that Stringer is an administrative master and his management style is simple and crude, but to some extent, the current Sony is indeed in urgent need of his crude but effective "slimming surgery."  Sony's board of directors chose him to carry out reforms, which is a rare wise decision.

    But here¡¯s the problem.

    Sony is not IBM, and Howard Stringer is not Louis Gerstner.  Judging from the difficulties and backgrounds they face, there are similarities between the two. They have the same bloated institutions and scattered businesses, and the same urgent need for reform to keep up with changes in the world.  But under this similar situation, the situations faced by both sides are completely opposite.

    In the dream, as a manager, An Junhyuk once carefully analyzed Sony's famous ups and downs of reform. In his eyes, Howard Stringer's dream of revitalizing Sony was destined to be out of reach when he took office.

    It all started when Nobuyuki Idei became CEO of Sony.

    Before Nobuyuki Dejing.  Sony is a very pure technology company. Regardless of Akio Morita, Kazuo Iwata or Norio Ohga, they may not be scientists, but they highly respect technology. Therefore, Akio Morita promoted the birth of the Walkman, and Kazuo Iwata transformed the video camera into a home electronic consumer product.  , Norio Ohga formulated the CD format that is still in use today - these all led Sony to create a market in a desert!

    It¡¯s not about pioneering, it¡¯s about creating.

    Before they develop a technology, the market does not exist. This is their admiration for technology.  This allowed Sony to cross the narrow borders of Japan and eventually grow into a terrifying giant.

    But this spirit of market creation was completely rejected after Nobuyuki Dei became CEO.

    From a neutral standpoint, Nobuyuki Idei is a qualified professional manager.  He believed that Sony's development was too monotonous and its ability to resist risks was not strong, so he decided to diversify Sony; he believed that he should take the interests of investors into consideration, so he split the originally integrated Sony departments into 25 subsidiaries.  , making Wall Street happy with the good stock market prospects; he believed that Sony should give full play to its brand effect in addition to its products and have stronger profitability, so he pushed to get involved in the financial field

    This series of actions has caused many internal problems within Sony, and the various R&D departments that originally cooperated have begun to work independently, holding each other back due to the struggle for power.  The so-called diversified development has only begun, but has not closed the tail. As a result, the product line is horrifyingly long. It not only develops and produces professional audio-visual equipment and medical equipment, but also spreads like crazy in the home fields such as video recorders, televisions, cameras, mobile phones and computers.  .

    Ahn Junhyuk just asked someone to investigate some time ago. Currently, Sony has more than 2,000 products on the market!

    What a terrifying concept this is, with more than 2,000 products, how many hostile competitors does it need to establish?  In order to improve competitiveness, how much more research should be paid every year?? Cost?  In order to compete for the market, the investment in marketing and publicity is astronomically huge?

    ¡°It hasn¡¯t collapsed yet, and Sony¡¯s vitality is amazing.

    He once heard Kazuo Hirai say that Stringer specifically asked Gerstner for advice on how to lead Sony to turn a profit, but judging from recent actions, Stringer's advice was really limited.

    It is undeniable that "downsizing" is an effective means to save Sony, but in fact, "downsizing" is only one of the effective means, and it should not be carried out independently.  Stringer learned from Gerstner, but he only learned that Sony's technical department should end the siled situation, but did not get the core value of the other party's management art - cohesion!

    When he was at IBM, Gerstner eliminated dissidents in order to unite more people around him and twist all internal forces for his use. Therefore, he persisted in resisting the radical dismemberment plan of IBM reformists and protected conservatives.  The group of engineers sent by the company overcame the difficulties, laid a solid foundation for IBM's technological transformation, combined with service-oriented, and finally resisted the subsequent technology bubble.

    Stringer is different. His style is more brutal. Since he took office, he has been intensifying the contradiction between reformists and conservatives. From the perspective of power struggle, this will indeed help him win over, divide and expand his leadership.  right.  However, the management company is not a bandit. While uniting the reformists, he is constantly pushing the conservatives into irreconcilable opposition.

    So in the future of Dreamland, when Stringer fully takes over the leadership and begins the "slimming surgery", a large number of technical talents will leave Sony without any hesitation, causing Sony's technical advantage to plummet, and losing the last capital that it could rely on for its rise.

    The lights in the living room were dim, and Quan Baogen was silent, probably wondering why he asked him those questions!

    An Junhe smiled silently, but didn't say much.

    ¡°If¡­you were asked to lead Sony, what would you do?

    The answer is obvious!

    Weight-loss surgery is inevitable, but before the surgery, you must first have a sharp enough knife - internal strife is a double-edged sword. He does not take it, but does the opposite. Stringer tries to calm down first, but he fights it first.  In addition, we can merge R&D teams that can form complementary advantages, select products with the most technical advantages, and seize the market, thereby easing the opposition between reform and conservatism.

    With achievements, you can establish your dignity and have a basis for advance and retreat. When the time comes, divestment, sales, layoffs, etc., there will be a lot of room for change, without causing a bloody storm and a large-scale loss of corporate advantages.

    Of course, these are just assumptions.

    An Junhe shook his head slightly, suddenly thinking of Hirai Kazuo's invitation again.

    From Kazuo Hirai's attitude, he guessed why Stringer wanted to see him, so he declined - because we were not from the same place, had different paths, and would not conspire with each other, otherwise it would only cause trouble.

    ¡­It seems that contact with Sony will be temporarily suspended¡­

    Thinking of this, An Junhe's smile faded, and for a moment, he sighed.

    PS: I¡¯m sorry that I haven¡¯t updated recently. It¡¯s mainly because I¡¯m looking for work to earn living expenses.  As I said before, all my savings have been invested in doing business with relatives. I am short of money. If I don¡¯t work hard last month, I will not be able to open the pot this month. There is nothing important to eat. Please forgive me~
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