ps: 8k big chapter, this is from yesterday + today. I have a party in the evening, so I posted it in advance~
In short, since Hirai Kazuo can summarize these problems of Sony, it is obvious that Stringer already has a clue on how to "save" Sony.
Many principles in this world are similar. Managing a company, in a sense, can also be regarded as treating illnesses and saving lives. When doctors treat people, they first need to make a clinical diagnosis to find out the focus, cause and pathogenesis, and only then will they establish a treatment plan step by step.
The same is true for governance companies. If Stringer can find the root cause of Sony's decline, the biggest trouble has been solved. The rest is just to determine the "treatment" plan based on the classification and identification of "lesions" and "causes".
After such an in-depth understanding, An Junhe felt a little relieved. Many times, the memory of dreams can only be used as a reference. His character does not like to base a plan on an illusory dream memory. His ideal partner, Sony, must be weak enough, but must retain a certain degree of stability. background.
The requirement of "weakness" is to avoid uneven strength, the store will bully customers, and to retain the "inheritance", it means that all aspects involved in the plan are complicated and complicated, and at least there must be a strong skeleton to support the confidence.
Of course, Ahn Junhyuk, who was relieved at this time, did not know that it was not Howard Stringer who found out the "cause" of Sony, but that he had settled in an endangered company just like Steve Jobs saved Apple in the last century. The collapsed computer giant, and finally turned the tide, was named the legendary CEO of the e-commerce giant by Time magazine.
1993. On April Fool's Day, a fat old man who was originally the boss of a tobacco company and had never touched a computer wore a blue shirt and stood up at a press conference held at the New York Hilton Hotel, and then walked into New York amidst people's doubts and ridicules. Then, in a shockingly tough style, the fat old man waved the butcher knife in the office building in Armonk City, which used to represent the vane of the computer industry in the United States and even the world.
In just six months, he decisively laid off 45,000 employees. Completely destroy the old production model. By adjusting the structure to cut costs and expand the scope of the service industry, it led the declining giant to launch a new attack on the PC industry, and in 1994. Leading a declining enterprise. Profited for the first time since the 1990s - US$3 billion.
And just before he took office. In fiscal year 1992, the company had just fallen from the altar with a huge loss of US$5 billion, and it was in his first year in office. In fiscal year 1993, the company suffered a record loss of US$8 billion and was on the verge of dismemberment.
That company is called IBM!
The fat old man who was praised as a legendary CEO by Time magazine is called Louis Gerstner!
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In the evening, at Narita Airport, the warm wind from the Pacific Ocean traces the rosy sky across the sky, crosses the crescent-like narrow Kujukuri Beach, blows through the Boso Peninsula, and flies through the winding and rugged mountains. Under the deep dusk, all I could see was the undulating dark outline in the distance, and beyond that, Narita Airport was so open that it seemed endless.
Another passenger plane spitting out white streaks, diagonally piercing the clouds and roaring, landed. It was waiting in the VIP lounge, surrounded by several assistants in suits and leather shoes. They were sitting on chairs, leaning on canes with both hands, closing their eyes and meditating. The old man opened his eyes slightly and saw his small movement. Standing next to him, a middle-aged white man dressed as a secretary bent down gently: "Sir, the guests should have arrived."
"Well¡¡"
The old man agreed vaguely, his cane touched the floor, he stood up with strength, and looked towards the passage.
It didn't take long for the originally deserted passage to gradually lose its ice. Some passengers who got off the plane and took the VIP passage hurriedly appeared and left in a hurry. There seemed to be a Japanese celebrity among them. When he walked out of the passage below, it caused a stir. There was a commotion. But none of that moved the old man, until a fat old man wearing casual gray sportswear walked out of the passage. The old man's seemingly cloudy eyes suddenly lit up, and then he smiled loudly. , handed the cane to the secretary beside him, and greeted him with open arms: "Louis, my friend, welcome to Tokyo. Did you enjoy your journey?"
"Well, I slept well." Louis smacked his lips, "There are also free burgers, and it would be even better if there is sushi!"
"You old guy!"
The old man laughed and scolded, and then the two old friends, who had not seen each other for many days, hugged each other, laughed, and separated after a moment.
Louis, who has short white hair and a plump figure, looked up and down at his old friend in front of him: "Howard, it seems that you are living a good life in Japan, at least better than in the UK. Oh, I was in the Wall Street Journal a few days ago. I saw your name on the page, old man, a lot of people are staring at you now, soEveryone wants to see how you drive the Sony ship and which direction you drive it. "
The old man is none other than Howard Stringer, and his good friend who can be called Louis is naturally his most important think tank and advisor at the moment, Louis Gerstner!
Hearing this, he smiled bitterly: "This ship is not easy to drive. Sometimes I think it is simply a 'Titanic'. There are countless icebergs waiting for me in front Okay, don't talk here anymore, let's get back to the car." Go up, it¡¯s still a long way from here to Tokyo.¡±
"Damn it! My butt has been sitting in a chair for 12 hours and it doesn't want to sit anymore."
"Hahahaha, you insist on taking civil aviation. I originally wanted to send my business jet to pick you up. At least it can land at Haneda Airport!"
"My dear Sir, this is the simple life upheld by a Puritan. The frugal and simple life always reminds me of my time in church school"
"Come on, I've heard too many stories about your childhood. You don't need to show off over and over again."
In the midst of chatting that was sometimes intimate and sometimes quarrelsome, the two walked out of the terminal and got into the car that had been waiting outside. After a while, a motorcade that was as dark as the darkening night slowly left the front of the terminal and turned onto the highway. .
The lengthened Lincoln in the middle was protected by several Mercedes-Benzes in front and behind. In the spacious carriage, Louis Gerstner looked at Stringer who poured himself a glass of wine and then sat across from him, suddenly speechless.
There were only two of them in this compartment, and the cab was also isolated with baffles. It seemed that because there were no outsiders, there was no need to wear a mask. Stringer's whole body seemed to be withdrawn, and he could only play with his fingers over and over again. Cane, without saying a word.
He knew the reason for this old friend. Gerstner picked up his glass. He took a sip lightly and asked in a low voice: "Is it difficult?"
Stringer nodded, handed the cane to his right hand, and rested his left arm on the armrest. Rubbing his forehead: "Otherwise, I wouldn't invite you over. The situation is more difficult than I originally expected. The temporary victory did not fundamentally solve the problem. Those Japanese still don't trust me. Nakaba Ryoji's attitude is also Still ambiguous I have never encountered such a stubborn management, whether it is at the bottom, middle level, or top level, they are fighting hard every day, and I don¡¯t know how long I can sustain my energy.¡±
"So, you are ready to take back the position of president as I suggested on the phone?"
"Yes, old man, I need you to advise me. Not only to consolidate power, I also need a report card as soon as possible and as beautiful as possible!" As he said, Stringer's eyes lit up.
But what reflected in his bright eyes was Gerstner's deeply frowned eyebrows, "Howard, I told you last year that Sony's problem is not a problem with a certain product"
Before he finished speaking, he was interrupted by Stringer with a wave of his hand: "I know, I know, Sony is very similar to IBM in the past. They are both in decline because the old industrial model has been out of touch with the times and abandoned by the market. The same bureaucracy The style is rampant and there are many internal factions. But Louis, this is Japan, not the United States. I have done a lot of things according to your suggestions, but except for the board of directors, I can't get the slightest favor and support from the Japanese employees and engineers. Don't look at it. They bow and be humble all day long, but in fact they exude stubbornness from the bottom of their bones! Yes, transforming corporate culture is a practical solution, but I have been transforming it for two years, but with little effect. Most of my time is wasted on talking to those The struggle and compromise between conservatives and centrists Louis, I¡¯m really fed up with this life, I need a report card to break this deadlock!¡±
Looking at his old friend, who was always calm and exuded the unique melancholy temperament of the British upper class at all times, with a rare and frustrated expression, Gerstner remained silent.
In fact, he has been studying Sony¡¯s problems for more than a day or two.
As early as the beginning of 2005, he accepted Stringer's invitation to serve as his personal think tank and conduct consultations on Sony. Over the past year, he has not ignored the trust of his old friends. He has guided Sony from its establishment to its decline in recent years. All the changes have been carefully analyzed, and the conclusion reached remains the same.
Sony¡¯s problem is not a problem with a certain product, but the cultural values ??of the entire company, and even the spirit of the company¡¯s more than 100,000 employees!
Don't think that this diagnosis is too idealistic. Many times, the only difference between a multinational group and a second-rate enterprise is not capital or business scale. Funds can be raised and the scale can be expanded. There is only "spirit". Without it, the company is in disarray. With it, the entire enterprise can gather its strength and make brave progress!
"Spirit" is the foundation of a company, and Sony now is just like ib beforem, is broken from the root.
The only way to save it is to wield a butcher knife, just like he did at IBM, and completely cut out the bad roots!
After a moment of silence, Gerstner half leaned back in his chair and asked Stringer, who was looking at him with bright eyes: "Do you still remember what I said when I first took charge of IBM?"
Stringer was stunned for a moment, and understood in an instant.
Gerstner¡¯s most famous statement in managing IBM is: I need a major surgery on it in 5 years!
Sure enough, five years later, he developed IBM from a computer manufacturer into a computer services company through the profit-sharing cooperation model he created. Through strategic cooperation, a huge commercial software alliance united IBM's servers, storage devices, databases and other businesses. Create a broad customer source (for example, many independent software companies provide all their commercial software to IBM servers, then customers who purchase and use these software will obviously be more inclined to purchase IBM servers, similarly. Server sales also make it easier for customers to favor franchised software, creating revenue for software companies).
And eight years later, he pushed IBM to a peak of annual sales of US$86 billion.
Gerstner said seriously: "Howard, it took me 5 years to complete that major surgery. Sony's problem is more serious. I warned you last year that you may need more surgery time than me! Old man, surgery It¡¯s a delicate job, and you have to have plenty of patience"
"I understand what you mean." Stringer pinched his eyebrows and said worriedly: "But our situation is different. Sony is not IBM. In the second year after you took office, you turned IBM from losses to profits"
"That was achieved through the sale of non-core businesses. Didn't you save Sony's TV business and bring Spider-Man and MGM to Sony?"
"IBM's board of directors and all management are very cooperative with your reforms"
"That was when I kicked my brother away from IBM. He is the backbone of the conservative forces. Even if my biological brother blocks my way. Who dares to be the next one?"
¡°¡Corporate culture doesn¡¯t even require you to do it. You can dismantle whatever you say, but I¡¯m at Sony. There are a lot of people who are opposed to what I want to do¡¡±
"Because your methods are not ruthless enough!"
¡°¡¡¡¡±
The sharply heated exchange of words came to an abrupt end amid Gerstner's decisive evaluation. Stringer, holding his glasses and his face red from the argument, was stunned for a long time before sighing in despair.
After a while, he smiled bitterly and shook his head, "Huh isn't it cruel enough?"
In fact, he knows that in the past two years he has been in charge of Sony, he has made too many overly optimistic estimates and compromises. For example, this time, in order to avoid the backlash of engineers, even though he was preparing to take back Ryoji Nakahachi's position as president, he still handed over the electronics business , allowing the opponent's Hiroshi Yoshioka to get on top of Kazuo Hirai.
????????????????????If it were Gerstner, how would he choose?
The answer is self-evident!
Looking at his old friend whose expression suddenly turned old and decadent at this moment, Gerstner leaned over and patted his shoulder: "We have been friends for many years. You know, I speak more straightforwardly. Howard, the cancer is there, It won't disappear automatically because your hands are soft, what you have to do is to use the hardest and sharpest knife to cut it off from the healthy flesh and blood, even if it is dripping with blood!"
"I know" After a moment of silence, he also patted Gerstner's hand on his shoulder. Stringer forced a smile and said, "Thank you."
"Haha, give yourself some rest time. Although you are in charge of a Japanese company, you are not Japanese. Howard, let your brain relax. If it is too tight, it will break. Let's talk about some interesting things."
Stringer just smiled. Of course he wanted to rest, but the situation forced him to tighten his nerves.
Gerstner did not take it seriously and continued to say with interest: "Old friend, guess who I met on this flight?"
"Uhwho?"
"mark Zuckerberg!"
There are some unfamiliar names. Since two years ago, Stringer has been worrying about how to reform Sony. His mind was blank for a while, and then he dug out the vague familiarity of this name from the depths of his memory: "Well it's that face." ¡¡±
¡°Face waves are ok.¡±
"Oh, yes, a somewhat strange website Well, I'm not very impressed with him. I just heard him talk about it when Donald invited me to a party last year"
Gerstner knew who the ¡°Donald¡± he was talking about was, the CEO of the Washington Post, whose full name is Donald Graham.The current head of the Doom family.
Of course, being given the title of family is not because of how talented Donald himself or his parents are, but because of his mother, Katharine Graham.
When it comes to this name, many people may be unfamiliar with it, but everyone should be aware of the "Watergate Incident" that shocked the world during the Nixon era in the United States. This was one of the biggest political scandals in American history. It was the then CEO of the "Washington Post" Catherine Graham approved the revelations and pushed for them to successfully eject a U.S. president from the White House.
Even though she has been dead for several years, this woman known as the "First Lady of Journalism" has not lost much influence. The Graham family has also been glorious because of her. Even now, she has a broad network of contacts.
As far as Gerstner knows, in 2005. Donald Graham once almost became the director of Facebook. Since then, he has praised Mark Zuckerberg, the founder of Facebook, on many occasions. Gerstner himself listened to him on more than one occasion. Talk about.
However, Stringer was obviously not very interested in these and just nodded: "Young people always have many weird ideas. What interesting things did he say to you?"
"It's just a casual chat." Gerstner chuckled, "A young man with great ideas, but he's still a bit too young. Talking about him is because I always think of his partner."
"Oh? Who?"
"Ahn Junhyukit's a little difficult to spell out the Roman pronunciation. He's Korean. You haven't paid much attention to it lately, so maybe you don't know very well. This young man is very interesting." Gerstner was full of interest.
He paid attention to Ahn Junhyuk. In the beginning, it was because of Steve Jobs. Over the past few years. When outsiders mention the most charming and legendary CEO in the past 10 years, his name will always be listed alongside that of Steve Jobs. Of course, the relationship between the two cannot be said to be good. After all, neither of them has a gentle temper. When Gerstner first took charge of IBM, Jobs, who was still young and vigorous, was also one of the mockers.
Moreover, their philosophies are completely opposite. Gerstner advocates sales, while Jobs focuses on products. Their values ??are the natural opposition between R&D personnel and sales personnel.
However, that does not prevent him from admitting that Steve Jobs is a genius and a strategist!
For such a person who is on par with him, any praise is extremely weighty. At the Macworld in early February, Steve Jobs handed over the power to explain jmap to a "little-known" newcomer, which naturally attracted his attention. of attention.
After a little understanding, this concern turned into interest.
He admires the other party's courage when facing opportunities, the skills hidden in the courage, and the courage. More importantly, the other party is young enough!
Many times when he sees Ahn Junhyuk¡¯s age, he can¡¯t help but wonder, what was he doing when he was 20 years old?
If he were 20 years younger, he might be jealous, disgusted, or even inexplicably hostile to such a young man who has shown extraordinary skills at such a young age. But as he gets older, he is happy to see more talents active in the field. onto the stage where he had lingered for decades.
Briefly introducing Ahn Junhyuk's resume to Stringer, who lowered his head after hearing Ahn Junhyuk's name and not knowing what he was thinking, Gerstner said half-jokingly: "He has the one thing you lack most. Thing the courage to risk death and survive! If possible, you may consider introducing him to Sony as your assistant. I believe that he will not hesitate to help you wield the scalpel. Oh, and he can also help me make Steve Jobs sick. , you know, that guy values ??him very much, I really want to see how wonderful An Junhyuk's expression will be when he is poached, hahahaha!"
After laughing for a while, he realized that Stringer was not joking with him, but was looking at him rather strangely.
"Howard?"
"I thinkwhat you said may be possible"
"Um?"
"If it weren't for the same name" Stringer waved his hands and made a few meaningless gestures. At this moment, his expression was quite complicated, and he couldn't tell what it was like, "wellthis week, My right-hand man at Sony, Kazuo Hirai, has been recommending a young man to me, also named Ahn Junhyuk"
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Although Zuckerberg had talked on the phone some time ago and said he would come to Japan, at around nine o'clock in the evening, the doorbell of the villa rang. Before he had rested, he was watching Japanese dramas with Xiujing. He was deeply impressed by the exaggerated stage drama style of the actors in it. The troubled An Junhyuk saw Zuckerberg who came in behind Cha Yuancheng who was going to check. He was wearing an awkward straight formal suit, his hair was combed and shiny, but he was yawning all the time, and he was still slightly open. He opened his mouth to express surprise."UhMark, you"
"Don't talk yet!" As soon as he walked in, Zuckerberg rubbed his face hard and cheered up. He narrowed his eyes and quickly scanned the living room. Sachiko, who had just finished clearing the tableware and came out of the kitchen, was looking at him. Sitting in a corner was Ji Soo, flipping through a book, and Lin Xiujing, who was sitting on the sofa with a big belly.
Then, he stared at Lin Xiujing with determination: "Let me guess, this must be my younger brother younger sister? Uh younger sister, right?" He turned to look at An Junhe.
What is this guy doing again?
An Junhe nodded in confusion and was about to speak. I saw Zuckerberg making a scissor hand gesture with a "yeah" and trotting over happily: "Sure enough, my brothers and sisters are closing the moon the moon shy of the flowers, the flowers the flowers the flowers are blooming, I recognized them at a glance!"
As soon as he finished speaking, Jixiu, who was holding a book on the side and mistakenly thought that a madman had entered, burst out laughing.
???????????????? Later.
"Pfft hahahaha"
Lin Xiujing, who was stunned for a moment, and the nanny Sachiko couldn't help bursting into laughter. Zuckerberg looked left and right. Hehehehe followed Lehe with his shiny hair on one side. He moved closer to An Junhyuk who put a hand on his forehead and couldn't bear to look at him.
"Hehehehehehow am I doing? Doesn't this outfit look particularly mature and stylish? Is it a bit like yours?"
¡°¡¡¡¡±
"Also, how about my idioms? **, I practiced for a week. I finally learned the pronunciation. I have worked so hard to be the godfather of your child. Are you touched? Do you feel that you will never have to use it in this life? Regret it? Look, I¡¯m almost crying myself!¡±
¡°¡¡¡¡±
all in all. At the first meeting, Zuckerberg left a deep impression on Anjia. In a sense, his efforts were not in vain, whether he passed through Japan alone in a country where he didn¡¯t know anyone in the big letters, or he arrived from Narita Airport by himself. Finding the place where An Junhyuk lived by car, or the so-called idioms he practiced so hard, were quite shocking. This performance finally prompted Lin Xiujing, who originally didn't care about who the child's godfather was, to start hesitating to change her opinion
However, although Ahn Junhyuk said nothing about his arrival, both Soojung and Jisoo could tell that he was a little happy.
He never had any friends.
Since ancient times, heroes have been lonely, wandering the world alone! Last year, when he blew the horn to the behemoth SKT, he embarked on a road destined to be lonely that he never wanted to walk again, but could not escape after all.
What he was thinking about, what he saw when he looked into the distance, his flash of inspiration as he walked on the dewy grass, his passing under the withered sycamore leaves in autumn, the occasional chill in his stepsall these, They can listen but not understand, but those who understand cannot speak.
On this road, we can no longer confide our hearts, we can no longer share secrets, and all the exchanges between friends are no longer appropriate, because our hearts involve secrets, and the value of secrets is enough to warrant betrayal!
Even with the continuous success and the higher and higher status, even Ahn Junhyuk himself and the people around him are constantly taking feelings into consideration of interests. Quan Baogen, who used to complain in front of him, never said a word of complaint again, and Park Youngjun, who used to hit him on the shoulder and joke with him, never showed that cynical smile again.
Cha Yuancheng, Jin Lansi, Cui Wensheng, Quan Bingguo those who walked out with him, talked with him, drank wine, and boasted, and carried the youth, frivolity, and passionate years, have long since taken off their clothes. Impetuousness also deeply buries sincerity.
Even Xiujing and Zhixiu, who don¡¯t know much about business and personnel management, understand that these changes are inevitable in the development of things. People¡¯s hearts will change and emotions will fade away. Only benefits will last forever.
So I feel even sadder.
Therefore, even if there was a sense of crisis in her heart, Lin Xiujing never interfered with his concern for girls like Taeyeon and Yoona, because she knew that now, they were the only ones who dared to be in front of him. Said, that was a rare sincerity, she didn't want to destroy the last trace of purity around him.
The relationship between Zuckerberg and him obviously does not reach that level, but compared to others who are cautious, Zuckerberg's arrival is like a fresh mountain breeze blowing on the still lake. Wrinkled circles and ripples.
¡°At least the other party won¡¯t be submissive, although his character seems unreliable
Zuckerberg, who couldn¡¯t see through the inner thoughts of Lin Xiujing and Jisoo, kept running around happily that night. One moment, he got in front of Jisoo and shamelessly approached, and the next moment, he took something out of his suitcase.Baby products brought from the United States - Apparently, since he called and learned that his future godson or goddaughter was about to be born and decided to come to Japan, he had not been idle during this period other than arranging company affairs.
When I first arrived, I looked as if I would die at any moment, but the sluggish look was gone. I was still sleepy until late at night, so I pulled An Junhe, and the two of them went up to the rooftop with a beer each.
At spring nights in Shizuoka, the temperature is not as mild as during the day. The mountain wind shakes my clothes and sends the spring chill into my bones. However, the night sky is very clear. Even though Shizuoka City below is releasing light pollution, on this mountain , you can still vaguely see the sky full of stars.
¡°You can¡¯t see the Milky Way from here!¡±
After reaching the rooftop, Zuckerberg, who stared at the sky for a long time, sighed.
An Junhe smiled, "It's spring, it's invisible to the naked eye at this time, and it's too close to the city."
"Hey, don't give such a serious explanation."
"Huh?" An Junhe was stunned.
Zuckerberg pouted, "That year in California, when we were bragging and chatting over a beer, weren't you quite humorous like we are now? Now you act like an old man in everything you say and do. It's so boring! You go back to Japan The day before, he actually had the nerve to teach me a lesson about forgetting the past, hum, I remember everything clearly!"
An Junhe was startled for a moment, then smiled and said: "Oh? Are you going to come back and teach me a lesson?"
"Ha, I don't have so much saliva to waste!" Zuckerberg looked bored and took a sip of beer. He blew the cool wind. The oncoming wind slightly confused his eyes. He lay down. He closed his eyes for a moment, opened his eyes and looked at the black sky. After a while, he took a long breath: "I know what you want to say, we have all changed."
An Junhe didn¡¯t answer. He sipped the slightly cold foam and put one hand in his pocket. His half-length hair was messy in the wind.
"Oh, everything has changed I have changed, and you have changed too. No one can tell whether it is for better or worse. I have been thinking about this issue every day these days since you returned to Japan Hehe, you should not have repaired it in the first place. Psychology, making myself tangled up and down all day long." Zuckerberg laughed at himself, paused for a while, and then said again: "However, you are right about one thing. You once gave me a lot of trust. , I have no position to use another attitude towards youso"
He raised the bottle to An Junhe: "Man, let's make peace as before, how about that?"
Facing him sideways, An Junhe stared directly at the city below in the dark night. The reflection in his eyes reflected the blurred colors. For a moment, he looked back and raised the corners of his mouth:
"OK!"
"Hahahaha, I knew it! Uncle Zuckerberg's charm is unstoppable! Come on, let's have a drink Hey, wait a minute, I want to ask you something."
"What?"
"The godson you gave meoh, it might be a goddaughter, it doesn't matter. I just want to ask you if you have given them a name?"
"I haven't decided yet, what's the matter?"
"Aha! Lucky for you, bastard, Uncle Zuckerberg has already figured it out for you. In the past few days, I have studied your surname and the naming habits of Koreans and Chinese people, and specially consulted some Confucian masters. What do you think, if it¡¯s a boy, let¡¯s call him An¡quan¡te¡¡±
"Mark"
"Hey, don't interrupt, I haven't finished speaking yet"
"No need to say anything!" An Junhe flatly raised his middle finger to him. (To be continued)