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Volume 8 Chapter 6

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    "An Jun!" With his assistant, Hirai Kazuo walked a few steps quickly, laughed and walked quickly towards An Junhe, who had already greeted him with a smile, and shook hands firmly.

    Although the afternoon sun is bright, it is still warm. In the distance, the sea and sky are vast and vast. White clouds are rolling in the azure color. The mountain wind blows from the other side, messing up my hair. I look at myself in the bright sunshine.  The young man opposite, Hirai Kazuo, sighed secretly.

    Every time he communicates with An Junhyuk, he has to adjust his mentality. When they first met, he was still in a dominant position. Now, he is interacting as an equal.

    Probably due to a different mentality, he found that compared to the last time they met, An Junhyuk's temperament was calmer. Even though he was smiling, he couldn't hide the depth at the bottom of his eyes.

    Hirai Kazuo secretly shook his head and let go of some thoughts in his heart. The two exchanged a few words at the door, then laughed and entered the villa.

    For An Junhyuk, it doesn't matter what the purpose of Hirai Kazuo's visit this time. Even in the subsequent exchanges, the conversation between the two did not involve any substantive issues at all. They mostly talked about the scenery of Japan and exchanged ideas with each other.  According to industry information, music is sometimes discussed. Kazuo Hirai, who once worked as a producer, has served many music groups. In this regard, he has quite a common topic with Ahn Junhyuk, who is still working as a producer.

    The theory of "Zhuangzi" holds that the "friendship between gentlemen" should be as light as water, and there is some such feeling between two people. Of course, "Zhuangzi" also has a fallacy, and there is no absolute "lightness as water" or "sweetness" between people.  , A gentleman may not necessarily treat someone indifferently, and a villain may not necessarily be willing to accept it. Most of the dealings in the shopping mall are based on the friendship of villains, and they do the things of gentlemen.

    Once interests are entangled, they are worth a thousand words. In order to unite interests, "villains" sometimes know how to manage each other's relationships better than so-called "gentlemen" and have more patience to deepen the relationship between the two parties.

    After receiving a call from Kazuo Hirai yesterday, Ahn Junhyuk took a closer look at Sony's recent developments. Takeru Kutaragi will officially retire at the June meeting, and Kazuo Hirai will take over as CEO of SCE (Sony Electronics Entertainment). He naturally watched the news.  When I arrived, I also saw another news released on the same day, about Hiroshi Yoshioka being promoted to Sony¡¯s senior vice president, responsible for electronics business.

    The meaning of the two pieces of news released on the same day is quite intriguing. If his guess is correct, Hirai Kazuo is currently not having an easy time at Sony.

    This is not too difficult to understand.

    Stringer's American Gang has both natural and man-made weaknesses. On the one hand, Sony is a Japanese company after all. From its basic structure to its spiritual philosophy, it is deeply influenced by Japanese culture. As outsiders, it is difficult for the American Gang to combine the two different  The values ????are effectively integrated, which also leads to conflicts between the American gang and the Japanese gang in the concept of basic values.

    On the other hand, as a leader and the chief architect of reforms, Stringer was unable to adapt to Japanese culture. According to An Junhyuk¡¯s news, Stringer only allocated one week of his monthly working time to Japan.  Headquarters.

    People don¡¯t suffer from scarcity, but from inequality. Leaders themselves cannot treat them fairly. If they want to replace one corporate culture with another in the reform, then it is natural to encounter resistance.  Stringer and his staff are all Americans, and they are not responsible for specific affairs, so they have more than enough room to advance and retreat. However, "rebellious" executives like Hirai Kazuo can easily fall into the trap of being inside and outside when the two cultures conflict.  not human.

    Ahn Junhyuk didn¡¯t believe that on the day Sony announced the appointment of Hirai Kazuo, it promoted Hiroshi Yoshioka without any intention of restraint.

    However, there is no need to say this kind of thing clearly for the time being. The less urgent Hirai Kazuo is, the greater the benefits he wants to unite. Ahn Junhyuk¡¯s plan itself involves more than simple cooperation. So, both parties need to know more about each other.  , not a bad thing.

    That day, Hirai Kazuo and Ahn Junhyuk chatted until the evening. When the sun was setting, Ji Soo and Im Soo Jung, who had been out shopping together for most of the day, came back. The nanny who accompanied the two of them went out with Lin Soo Jung, and Ji Soo followed them in a wheelchair.  The two came in chatting and laughing, followed by the doctor and Cha Yuancheng who was carrying large and small bags.

    Seeing that there were guests in the living room, Xiujing and Zhixiu were stunned. Kazuo Hirai, who guessed who they were, also stood up politely.

    "Hirai-kun, let me introduce you. This is my lover Lin Xiujing, and this is my sister An Jisoo." Ahn Junhyuk introduced with a smile, and then said to Xiujing and Jisoo: "Xiujing, Jisoo, this is from Sony Electronics Entertainment  Mr. Kazuo Hirai.¡±

    "Hello, Mr. Hirai." The two of them greeted Hirai Kazuo. Zhixiu's expression was a little stiff. She was not used to being with strangers. Lin Xiujing, on the other hand, after a brief moment of shock, she quickly adjusted her mind and became generous.  He stepped forward and shook hands with Kazuo Hirai: "Yesterday, I heard from Junhe that Mr. Hirai was coming over. I just"?I went to the shopping mall at the foot of the mountain before, but I forgot the time and the reception was not good. Mr. Hirai, please forgive me Sister Sachiko, you don't have to take care of me anymore. Please help me pour a few cups of tea.  "

    "Oh, you're welcome, Mrs. An." Hearing that Lin Xiujing's Japanese was not good, Hirai Kazuo naturally switched to English.

    After a few more pleasantries, and after the nanny Sachiko brought the tea, Lin Xiujing apologized for her physical inconvenience, called Zhixiu to go upstairs together, and gave up the living room space to the man to talk.

    Waiting politely for the women's backs to disappear around the corner of the living room, Hirai Kazuo just sat back on the sofa and smiled at An Junhe across from him: "My sister is well-behaved and my wife is virtuous. An Jun is really envious of others! Speaking of which, why do I feel so respected, Mrs.  Does your name sound familiar?"

    An Junhyuk smiled.

    At this time, the assistant who had been standing behind him came to his ear and whispered something. After a moment, Hirai Kazuo nodded suddenly, roughly knowing the origin of Lin Xiujing.

    After all, anyone who has studied Ahn Joon-hyuk carefully will have some impression of the name Im Soo-jung. Not to mention that the two once collaborated on a TV series, which caused a lot of commotion at the time. It was also the SJ war where Ahn Joon-hyuk appeared in the business world, because of Im Soo-jung's contract issue.  for the beginning.

    Listening to the assistant's introduction, although he didn't reveal anything on the surface, Hirai Kazuo was slightly surprised in his heart.

    In the past, like many others, he always believed that Lin Xiujing's contract issue was just an excuse for Ahn Junhyuk to make trouble.  Using this excuse, they first dragged the dog IHQ into the water, and then followed the dog's leash to drag the dog's owner from the sidelines into the fight. This caused SKT to rush to the challenge, focus on one thing and lose the other, and finally lost the initiative and was defeated by Anjun, who was still a newcomer at the time.  He was playing around and around, and he put on a good show of the weak defeating the strong.

    For this reason, he had lamented before that Ahn Junhyuk, who was in his early 20s, seemed immature, but he did everything possible to achieve his goals. He was very creative and sophisticated.

    Behind this praise, there is not a trace of vigilance and awe. After all, the damage caused by Ahn Jun-hyuk is too great, and the subsequent effects are still lingering to this day. The entire mobile phone industry in South Korea has collapsed because of this. Several major brands, except Samsung, which has strong financial resources, can barely survive.  Maintain, even LG was forced to withdraw from the most important mainland China market this year - the lessons learned from Weikai and Pantech have led to the bankruptcy of the reputation of Korean mobile phone brands in China. After Pantech, it is almost impossible to find a Korean mobile phone in China.  Banks are willing to lend money, and no dealers dare to pay the payment first and then take delivery of the goods. This further increases the operational burden of Korean mobile phones and has an almost fatal impact on the withdrawal of funds.

    ¡°J.H dared to bring down an industry just so he could get his hands on Pantech. Anyone who deals with such ruthless people would be wary.

    But now it seems that the previous evaluation is not completely correct At least, the real cause of the SJ war seems to have another possibility

    Thinking about it, he glanced at An Junhe, who was tall and tall across from him, picked up the cup and took a slow sip of tea.

    For a moment, he sighed silently:

    ¡­ Is he a ruthless tycoon, or a husband who simply loves his wife?

    There is no answer. Trying to see what the other person is thinking is just futile.

    ¡­¡­

    ¡­¡­

    Hirai Kazuo stayed until nightfall before leaving. Although An Junhe persuaded him to stay for dinner, he didn't have much leisure time. He took an entire afternoon to come to Shizuoka and had some social activities. There was also an executive meeting at Sony in the night, so he naturally  It was impossible not to attend, so I had to say goodbye with regret.

    An Junhe personally sent him to the foot of the mountain and gave him full courtesy. After all, they understood each other and the stage of not talking about substantive topics was only temporary. In the current communication, on the one hand, we must maintain distance to avoid looking down on each other's style. On the other hand, we must also  It is necessary to send out some signals of goodwill, so as not to overdo it and cause disappointment and disgust.

    After more than a week, it was probably the same.

    Kazuo Hirai basically takes time to come to Shizuoka every other day. Even if he can't get away occasionally, he will call to say hello. The latest one may be to show the importance of Ahn Junhyuk in his heart.  , he also took his wife with him, who happened to be returning to Japan to visit relatives.

    The topics discussed between the two people gradually turned from trivial matters that they liked to talk about to each other to work and even some core performances.

    Games, the Internet, market analysis, future trends, personnel management, business philosophy everything is included and discussed. Through his words, An Junhyuk, who is on the outside, slowly understands the most pressing issues facing Sony.  , the direction Stringer wants to reform, and the situation Kazuo Hirai is currently facing.

    very bad!

    The problem of Sony, which he knows before, has always been learned from the financial statements announced by Sony and the official release of the dynamics. Although many people in the outside world sing down, it has been.In terms of displays, Sony is not at the end of its rope. Its TV business is still generating profits. Even if the former color TV giant is slow to transform into LCD, its success in the color TV field for many years has retained huge intangible capital, especially  Brand appeal and the word "Sony" are still the selection criteria in the eyes of consumers.

    Its crisis comes from within, from the engineering group.

    Since Sony was founded, it has been guided by the hardware values ??of engineers under the planning of Akio Morita and Ibuka. This kind of values ??is familiar to Japan and even the world. Some media call it the "industrial manufacturing model".  The most distinctive feature of this model is the "scale, quality, and cost" of the product!

    This model was a powerful tool that became popular around the world in the industrial age. No market can prevent the large-scale impact of high-quality, low-cost goods. But times have changed. As the new generation gradually grows up, the noise of industry is gradually getting away from people.  Go, what rules the earth today is not black smokestacks of different heights or stupid heavy machines, but information, fashion, and digital!

    The world today is a post-industrial information age.

    People¡¯s aesthetic standards are changing, and people¡¯s consumption concepts are also changing. The hardware values ????of engineers focus on, the pursuit of excellence in quality and cost, and the neglect of creativity and fashion, have been out of date!

    Of course, more importantly, in order to promote engineers to become the leading force of the group, Akio Morita and Ibuka have spared no effort to deepen the voice of engineers and made them independent of each other to limit them.

    As a result, now, the various technical departments within Sony, which are ruled by engineers, are almost all in a competitive relationship, and the tendency of mountaineering is quite strong.

    Hirai Kazuo gave An Junhyuk an example - Sony's camera department never provides its latest technology to the mobile phone department, because the camera department also has some camera phone brands that cooperate with outsiders to provide the latest technology to the mobile phone department. They  It is just a supporting role and does not get any benefits. Instead, it is sold to a joint venture with outsiders, but it can create a beautiful bill.

    Sony's imaging department has never actively cooperated with the TV department to provide its best products. The game department, mobile department, entertainment department all departments are the same. The reasons are varied. It may be that they compete with each other, or the executives say  If it doesn't work, it might just be too lazy to do it.

    This kind of ridiculous thing is simply unbelievable to Ahn Joon Hyuk. Even if his J.H., Kwon Bo Geun and Park Young Joon are incompatible, there has never been a problem in the cooperation between the music department and the entertainment department. Even if South Korea is famous for its civil strife scandals, Hyundai  Even when the relationship between the group, automobile and heavy industry was at its worst, they never stopped cooperating.

    But Sony has been tearing each other down for years.

    When Hirai Kazuo mentioned this example to Ahn Junhyuk, negotiations between J.H Music and Sony Music (Tokyo) broke down again. This was already the second time. The first time, Sony Music seized on the issue of equity participation and refused to let go. This time  , is determined to sign all the singers under J.H Music and will not let go.  Ahn Junhyuk hadn't figured out why Sony Music had such ugly looks before, but he suddenly understood after hearing Kazuo Hirai talk about those weird examples.

    He was probably implicated The current person in charge of Sony Music is Masao Morita, a representative of the Japanese gang. The other party found out from some source that he had a close relationship with Kazuo Hirai Those harsh conditions,  Most likely on purpose!

    The moment he wanted to understand the truth, An Junhyuk really didn¡¯t know whether he should smile bitterly or laugh at himself, saying that he was shot while lying down!

    But then again, if Sony wasn¡¯t such a mess, how could he choose it as a partner?  (To be continued. Please search Piaotian Literature, the novels will be better and updated faster!)
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