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Text Chapter 729 Marvel

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    "We need a brand," Hammer said passionately: "When it comes to Hades, some people will say it's the Hades who made "Avatar", not the Hades who made investments everywhere."

    "I understand what you mean. Our layout in the industry is indeed very weak, but do you think that one Avatar alone can improve the image? What's more, if we lose a lot of money and have a bad reputation, then we will  It¡¯s a joke in the industry.¡±

    Xicheng didn't ask too much about the operating conditions of Hades Pictures. Firstly, he was not interested. Secondly, Hammer was indeed a very capable person, mature and experienced and not lacking in forging ahead, but he did not want such progress.  The mind turns into arrogance.

    An investment of US$500 million is just for one movie. So far, no company has such courage.

    What Xicheng is worried about is that because of his foresight, Hades Pictures went too smoothly, causing Hammer to have an illusion and underestimate the business risks, so that he arrogantly believed that Hades could dominate Hollywood.

    "I have talked a lot with Mr. Cameron recently," Hammer said calmly when faced with the boss's doubts: "Although Cameron is indeed a bit crazy, this work of his is indeed very unique.  Imagination.¡±

    "He is really good at imagination," Xicheng said angrily: "Tell him, the total cost of production, distribution and promotion is 600 million US dollars. Is it too much? This time it is really not a joke."

    "Haha," Hammer smiled bitterly and touched his chin, "So, the boss agrees?"

    "This is indeed an opportunity for us," Xicheng said. He had no reason to object at all. He had long known that "Avatar" was very profitable. Even if some people did not think highly of it, when it came to special effects, this was a milestone.  .

    "So, what about money?" Hades Films invested too much last year, and this year participated in the large-scale acquisition of ATV in Hong Kong. The money in the bank is no longer enough to deal with the current problems.

    Hammer also does not want to introduce external funds.  Even if this external capital is from the family behind Xicheng.

    "We don't have to worry about money. We can get a low-interest loan of no less than US$5 billion from JP Morgan." It was just in time that we reached a verbal agreement with Xiaomo.  The money played a role in the back foot.

    Xicheng doesn¡¯t doubt that Xiaomo will regret it. The biggest thing he doesn¡¯t worry about when opening a bank is someone taking out a loan. If the money is rotten in the bank, it will be a problem. The only problem is the interest on the money.

    "Five billion!" A well-informed person like Hammer couldn't help but exclaimed.

    He couldn¡¯t help but sigh in his heart, it¡¯s good to be born high.

    Look at Xicheng, the son of the Nansam Fund family, a standard rich second generation, even JPMorgan Chase wants to give him face.

    He obviously didn¡¯t expect that Xicheng had betrayed his family.  Only then did it receive the full support of JPMorgan Chase.

    "If there are 5 billion, I have another idea, boss, we should take a longer-term view," it is said.  Many company bosses came from university debating clubs, so they have first-class eloquence and ask for money from the board of directors. With money, they are truly perfect managers.

    Hammer¡¯s eloquence is good. He knows very well what kind of words a boss, a young boss, will be moved by.

    Look.  After a long period of development, Xigo's attention was really attracted. He leaned forward slightly, nodded and said, "You might as well talk and listen."

    ¡°There have been a lot of major events in the industry recently, and I think the ones that deserve the most attention are,¡± Hammer paused.  He said in a decisive tone: "The most noteworthy thing is the battle for ics company."

    "ics?" Xicheng blinked, isn't that Marvel Comics?

    In the past few years, Marvel and DC have been engaged in a comic book war. Marvel's funds have shrunk severely and it almost went bankrupt.  In addition, after suffering repeated blows during the financial crisis, last year we began to seek a new way of cooperation, that is, selling.

    "We believe that comic book adaptations will occupy a large share of future movies, especially science fiction movies. From June 1938, DC created the world's first superhero in the first issue of "Action Comics"¡ª¡ª  Starting with Superman, comics have more and more fans.¡±

    Xicheng was very satisfied with Hammer's vision, but he did not express his position immediately.

    "The only comic companies that Hollywood can use are ICS and ICS," Hammer said passionately. "DC owns Superman, Batman, Wonder Woman, The Flash, Green Lantern, Green Arrow and other superheroes and the Justice League.  , Teen Titans and other superhero teams; while Marvel has more than 8,000 comic characters and revenge characters such as Spider-Man, Iron Man, Captain America, Thor, Hulk, Wolverine, Daredevil, Ghost Rider, Ant-Man, etc.  Alliance, Fantastic Four, X-Men, Galaxy?The Guards and other superhero teams¡­¡±

    "I've seen some, you don't need to introduce it in such detail," Xicheng interrupted him.

    "Uh" Hammer choked and his energy was mostly low, but he still said eagerly: "DC was acquired by Time Warner Group, and we don't have any chance."

    "Haha, do we have a chance at Marvel?" Xicheng shook his head, a little disapproving. It's not that he is unmoved, but he knows that some things can't be done with money, and of course, it can't be done without money.

    "Indeed, our chances are very small. Disney has already offered 3.8 billion U.S. dollars," Hammer said with eyes bright and not discouraged.

    "Disney is determined to win, and they have more mature experience and resources than us in adapting comics. Marvel will not choose us," Xicheng said calmly. In fact, Marvel did fall into Disney's hands in the end.  , I just don¡¯t know why it hasn¡¯t been settled until now.

    In 2004, negotiations between Disney and Pixar failed. Two years later, it spent $7.4 billion to acquire the entire Pixar Disney.

    This time, they set their sights on Marvel.

    Disney is one of the major Hollywood film companies, and they have strong capabilities in developing licensed merchandise surrounding characters.  According to data from "International Licensing" (color!global) magazine, the retail sales of Disney's internationally licensed character products in 2008 were US$30 billion, far ahead of other companies.

    After Marvel becomes part of Disney, the characters of Marvel comics will have the opportunity to ride on Disney¡¯s big ship and enter more regions and countries.

    As long as Marvel is not stupid, they will not choose Hades over Disney.
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