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Text Chapter 728 Avatar

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    "Thank you very much Mr. Hammer for everything you have done for the company," Xicheng concluded with some words of encouragement.

    Hades Pictures has been able to get to where it is today, partly because of Hee Sung¡¯s strong financial resources and unique vision, but it is also indispensable for Hammer¡¯s clever management.

    "This is what I should do, and I hope I can serve you for a long time," Xicheng, who looked so young, thanked him in an encouraging tone. Hammer, who was nearly fifty years old, not only did not feel uncomfortable, but was a little excited.

    "I'm glad Mr. Hammer said that. Your position in our business is unbreakable," Xicheng made the promise without hesitation. Professional things should be left to professionals. He is not a power grabber.  people.

    "Sir, we are in trouble," Hammer said straight to the point: "Although I have a personal opinion, it is you who make the decision on what to do."

    "Is it because of "Avatar"?" Xicheng is not ignorant. Some of the company's documents will still be sent to him for him to review.

    "Yes."

    "So, Mr. Hammer, where do you think we should go?" Xicheng did not make a decision immediately.

    "Maybe you will think this is a trouble," Hammer said confidently: "For now, I agree that this is a trouble, but if it is handled well, it can also be an opportunity."

    "Oh," Xicheng nodded and asked the other party to continue.

    "Avatar cost us and our friends nearly 300 million U.S. dollars in investment. If we agree to divest, the 300 million will be completely wasted," Hammer said seriously: "With our film's rate of return, this loss is absolutely  It¡¯s a big number.¡±

    "Yes," Xicheng agreed. Many movies have given up investment or filming because of lack of money. "So, do you mean to fully invest in this movie? And take over Fox's part as well?"  "

    "Sir, this is totally worth it!" Hammer has great confidence in Xicheng.

    The cause of the incident is "Avatar".

    When talking about Avatar, there are two things that cannot be ignored-Twentieth Century Fox Film Company and Cameron.

    The greatest collaboration between Fox and Cameron was "Titanic", but this movie was not shot by Fox alone, but by Paramount.

    There is a reason why we need to jointly shoot.

    Originally, this film did not involve Parallel at all. When there was still no sign of completion, 20th Century Fox felt that it could no longer bear it.  So they asked Paramount to help.  Paramount generously spent US$60 million to successfully complete the film (so the actual cost of the film was US$200 million, and the Chinese people actually exaggerated the cost of the film).

    But everyone knows what happened later. "Titanic" became the world's highest-grossing film. The global box office of 1.8 billion US dollars made 20th Century Fox regret it. If it had known that the film would be such a hit, it would have been a waste of money.  I have to bear the extra money myself, but now I have to ask Paramount to get a share of the pie.

    So 20th Century Fox said.  Since he paid most of the film's cost, it stands to reason that he should keep most of the profits, leaving only a small portion of the profits for Paramount.  Paramount quit, and he came to help when Fox couldn't bear it anymore.  Moreover, it was stated beforehand that the profits would be split 50/50. Now Fox has made it clear that it is burning bridges and is not doing justice.  So Paramount took Fox to court, and the court finally declared that the domestic box office profits of "Titanic" should belong to Paramount.  Overseas box office returns belong to 20th Century Fox.

    Cameron was even more extravagant when filming "Avatar" than when he was filming "Titanic". He has the confidence.  A veteran tycoon or a dazzling rookie, either one can squeeze out hundreds of millions of dollars.

    So, "Avatar".

    This is definitely not enough. Check out Cameron¡¯s latest bill, plus the issuance fee!

    20th Century Fox suffered a loss on "Titanic" and should not have shared the profits with Hades Pictures this time, but they had no money.

    The financial crisis made its operation very difficult. "Avatar" cost three times the money of "Titanic", and it seemed that there was no end yet. 20th Century Fox had to ask its boss for help.

    In 1985, Murdoch bought the 20th Century Fox Film Company in the United States and became the boss of this Hollywood giant.

    ¡°But what News Corporation is interested in is not the movie business, but the company¡¯s subsidiary Fox TV station.  In just one year, this little-known small ** TV station was transformed into a widely covered TV network, and the number of members gradually increased from the original 12 TV stations to 188, becoming the fourth largest TV network in the United States.  .In the following nearly 20 years, Murdoch owned Fox News Channel, Fox Sports Channel, National Geographic Channel, and Speed ??Channel in the U.S. market.

    As for the movie, it¡¯s totally a stepmother.

    Of course, even if you are a stepmother, you still have to give her some face, otherwise everyone will laugh at you.

    "But when Murdoch learned that 20th Century Fox did not have absolute ownership of the movie "Avatar", the boss almost had a heart attack. You spent 200 million U.S. dollars on this?

    I, Tangtang News Group, am going to play with scraps.

    On the same day, Mr. Murdoch gave the negotiators two options: either drive away other competitors, or we should stop interfering.

    The president of 20th Century Fox thought about it for a long time, and chatted with the crazy Cameron for a long time, and finally decided to show his cards to Hades.

    So, there is the trouble that Hammer said.

    The top management of Hades Pictures is divided into two voices. One hopes to withdraw funds and invest in the gradually recovering Hollywood film market, while some hope that the boss will work harder to complete this masterpiece.

    Hammer belongs to the latter and does not want to give up "Avatar".

    "So, Mr. Hammer thinks that the movie "Avatar" can bring us high returns?" Xicheng smiled half-heartedly. At this point, there are not many people who truly believe that this movie can make money.

    In other words, few people have ever had confidence in Cameron.

    "This" Hammer paused slightly, "This is a great movie."

    Being great doesn¡¯t mean you can make money.

    Avatar may be great in terms of humanity and religion, but what makes him immortal should also be in the unprecedented special effects. He opened up an era of movies.

    Weta Digital has cooperated with a number of special effects production companies such as Industrial Light and Magic to jointly promote special effects movies to the altar of commercialization.

    "Warner has "Pirates of the Caribbean," Disney has "Pirates of the Caribbean," Fox has "Titanic," and we" Hammer said seriously: "We have nothing."

    Hades has made a lot of money, no less than any of its peers in Hollywood, but they are still newcomers without any background.  (To be continued)
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