In fact, to be honest, around 2010, Jia Hongjian saw that such low-end electric vehicles were not expensive in some domestic agricultural provinces, ranging from a few thousand yuan to ten or twenty thousand yuan. The cheaper one is just one seat in the front and one seat in the back. In fact, it is just a three-wheeled electric "car" shaped like a car! The higher-end ones can seat four people and drive at a speed of 40 to 50 kilometers, and can drive about 60 to 70 kilometers. Such a car is really popular in various rural areas. Because this thing is no longer on the national register, it is sold secretly and does not require a driver's license. At the same time, there are no traffic police in the countryside, and no one will come to check. , so it is very convenient for farmers to buy them for transportation, especially to guide the elderly!
¡° And the low-end electric vehicles that Jia Hongjian and the others will build in the future will definitely not be priced at this price. To be honest, at this price, the accessories are really not like those electric cars sold secretly in the countryside. They use lead-acid batteries from traditional car batteries as energy sources. They are really bulky and have low energy. That¡¯s the price. It¡¯s just cheap, and there are no safety measures. There is really no technical content in making this kind of thing! What Jia Hongjian and the others want to do is to purchase an entry-level electric car worth RMB 60,778,800, which is basically the same configuration as a conventionally powered car at the same price. And there may be subsidies for our electric cars in the future. After the subsidies are available, This car can be sold for around 50,000, so isn¡¯t it quite competitive? For example, if a young man finds his first job, won't he have enough money to buy a mobility scooter after working for two or three years? And isn¡¯t such a car pretty good?
But having said that, these things need to be prepared for research and development later. Now Jia Hongjian still needs to focus on the research and development of SUVs. Although he ordered the R&D personnel of the two newly acquired companies to develop an SUV similar to the Japanese Rav4 and CR-V, in fact, Jia Hongjian did not have much idea about the sales of such an SUV. Big hope, in fact, he is really preparing to compete in the SUV in the future, which is the Harvard H6 level SUV! Before the Harvard H6 came out, the best-selling SUVs in the SUV category had always been foreign SUVs such as CR-V and RAV4, and the prices had always been close to the 200,000 level. But after the Harvard h6 came out, sales exploded! Why? Isn¡¯t it mainly because Harvard h6 is cheap?
The price of Harvard h6 starts directly from 100,000. The price is basically around 120,000, which is about 50,000 to 60,000 yuan more than the price of Japanese SUVs! And on the other hand, the Harvard brand still has a good reputation after making SUVs for so many years, even with a model like the h6. The appearance is grand or mediocre, and you can't fault it. The space is relatively large, and because it uses a small-displacement engine, it is relatively fuel-efficient. However, the fuel-saving ability cannot be compared with that of cars. Under such circumstances, Harvard defeated Japanese SUVs. But to be honest, there are a lot of small problems with the Harvard series SUVs. For example, since the h6 was first launched, there have been small problems such as the low gear of the transmission being stuck and it is not easy to shift into gear, and then there is a dent on the door handle. It is also relatively shallow, which can easily cause problems with the car paint in the depressions. But with so many small problems, they still can't prevent h6 from selling well in China for several years! It wasn¡¯t until later that the German magic car Tiguan appeared.
honestly. The Tiguan, a legendary German car, is really full of minor problems! But what is better than Harvard is that the problems with this car do not appear uniformly in batches, which means that it is not a design problem, but no one knows whether it is a problem during assembly and production. Anyway, the minor problems include the legendary abnormal noise in the steering wheel, oil leakage, gear shift resonance, oil consumption, engine carbon deposits, etc., but for some reason, this car sells well in China. I can only say that the Chinese people The people who are advertised have a special belief in the German magic cars, especially when they see that the 4S store of the German magic cars actually has to increase the price to pick up the car. There are still people queuing up to buy it, which is really puzzling! In Jia Hongjian's view, these German luxury cars often have as many minor flaws as domestically produced self-branded cars. After all, it is the brand that attracts consumers. Or something else?
Just when Jia Hongjian was thinking about the SUV, suddenly there was a knock on the door of his office, and then he saw the door open and Ye Jing walked in. "Hey, husband, I was just watching the news online. It said that South Korea's Ssangyong was purchased by SAIC, and now there's a strike! Huh? South Korea's SsangYong? Didn't SAIC buy it a long time ago? Why is there such a fuss now?" Jia Hongjian was surprised. asked. "I saw in the news that Ssangyong was not doing well and SAIC wanted to lay off employees, so Ssangyong started making trouble!" After saying that, Ye Jing sat on Jia Hongjian's lap and turned on the computer, obviously wanting to find out the news. Come and show it to Jia Hongjian. While Jia Hongjian was waiting for the computer to start up, he held Ye Jing and thought about SAIC and SsangYong.
Let¡¯s talk about Ssangyong first. This Ssangyong was originally a brand owned by South Korea¡¯s Hyundai. It seems that when he first went to acquire Kia, Jia Hongjian seemed to have seen this brand. At that time, it seemed that?It belongs to Hyundai and mainly produces SUV models. Later, during the Asian financial crisis in 1998, such a Ssangyong suffered various losses, so in 1999, Hyundai independent the Ssangyong brand and let Ssangyong be responsible for its own profits and losses. At the same time, in 1999 I started planning to sell my shares. After entering 2000, China Hi-tech went to Europe to buy Luofu's models and technical data. After digesting and assimilating them, we launched corresponding models, which sold well in the market.
At that time, such an overseas merger and acquisition by Huaxia Automobile was highly praised by the domestic media! After all, back then, Chinese companies were thought to be destroyed by foreigners after entering the WTO! As a result, Huaxia Hi-Tech actually went overseas for mergers and acquisitions! This suddenly stimulated the sense of national pride, and suddenly it was praised by all kinds of people! Under such stimulation, probably in 2003, Shanghai Automobile Group went to South Korea to have some contact with Ssangyong Motors. At first, it bought nearly 50% of the shares, and then two years later , and bought the remaining shares, so all of a sudden South Korea's Ssangyong was completely acquired by China's SAIC. SAIC's idea at that time was to invest in Ssangyong to help Ssangyong recover its sales in South Korea, and at the same time help Ssangyong expand its market in China, and then digest and absorb Ssangyong's technology. But the problem is that these Ssangyongs all produce SUVs! This SUV was not popular in China back then, and not many people bought it! As a result, Ssangyong's sales couldn't increase! At the same time, at Ssangyong Enterprise in South Korea, some executives who were originally opposed to selling the company to the Chinese began to instigate the already nervous labor union behind the scenes.
You must know that after SAIC purchased Ssangyong, the labor union in South Korea has been worried that SAIC will take away Ssangyong's technology and intellectual property rights, and then directly close the company in two years. In this way, employees will get nothing. ah! At that time, SAIC will let Ssangyong lose money. If the boss does nothing and sees that Ssangyong is insolvent, it will go bankrupt and the boss will not have to pay a penny of severance pay to the employees! Of course, this does not mean that financial compensation should not be given to employees, but it should not be given by the boss! After the company goes bankrupt, the employees will be regarded as the creditors of the company, and they can wait peacefully for the money to be distributed to the employees after the company's assets are auctioned. Anyway, the boss's liability is not unlimited, and he will stop his losses at this time!
So if the Chinese take away the technology of South Korea¡¯s SsangYong, the workers will be miserable! Therefore, after being instigated by some high-level officials, workers in South Korea, just like women who are afraid that their husbands will cheat on them after marriage and get divorced, and that they will get nothing, insist on naming only themselves in the marriage room at home. As the name sounds like, South Korea's labor unions are refusing to let SAIC people enter their R&D department or see any SsangYong technology! After seeing this situation, SAIC did not have any strong reaction. It just silently helped Ssangyong develop its channels domestically, hoping to soften the attitude there through this kind of goodwill approach.
¡°That¡¯s all Jia Hongjian knew before, but he really didn¡¯t know anything else after that. He knows so much mainly because Huaxia Hi-tech has a good relationship with SAIC. The earliest Huaxia Automobile's Bujing 660 car did various tests, and that was done at SAIC's test site! Although everyone has always been in a competitive relationship, the relationship between the two companies is actually quite manageable. Therefore, when SAIC took a fancy to Ssangyong, it also went to China Hi-tech to learn about the situation in South Korea. But only a few years have passed, so why is there a strike? At this time, Jia Hongjian found that the computer was turned on, and Ye Jing also started to help him find news pages.
"Honey, I found it! Look!" After Ye Jing found the news about the Ssangyong strike, she immediately pointed it out to Jia Hongjian. Jia Hongjian took a closer look and understood what had happened. It turned out that starting in 2007, the sales of this Ssangyong had been declining again! Originally, the Ssangyongs had not opened up sales in the Chinese market, and mainly relied on the small Korean market. South Korea itself has a population of 50 to 60 million people, which is not as large as some of the larger provinces in China. How has such a small market become? Originally, the cost of developing a model was not small, but the sales volume was not high. Doesn't this mean that the profit was not high? And not making much means that your ability to withstand risks is low! After encountering the financial crisis in the United States, although the real crisis has not yet spread to China, Koreans are already alarmed when they see the situation in the United States!
People have not forgotten the tragedy of 1998! Back then, Korean women had to donate their gold jewelry to the country to help the country tide over the difficulties. How many Korean people had their wages cut in half to tide over the difficulties with the company! Now that we have seen that many financial institutions in the United States are suddenly experiencing problems, can Koreans not be nervous? It can be said that many Koreans directly predict that South Korea may also be affected by the recession after 2008. In addition, oil prices have risen sharply since 2007, and Ssangyong's SUVs will no longer be sold! Over the past year, Ssangyong has suffered a lot of losses.money! Then recently, the executives of Ssangyong came to see the father of China's SAIC Motor, asking him to give some money and help (~^~)