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Text Chapter 4051 Electric Vehicles

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    After such a video conference, Jia Hongjian went through the SUV project repeatedly in his mind.  ¡ò, Such a project is actually Jia Hongjian's attempt to lay out SUV products in advance. He knows that SUVs will become popular in mainland China in the past two years!  Even though the price of gasoline continues to rise at this time!  This is a very strange thing. SUVs were popular in the United States back then, but when gas prices rose, Americans immediately fell in love with relatively fuel-efficient Japanese cars and sedans, and SUV sales suddenly declined!  The results are great in China. Although oil prices are soaring, the number of SUVs sold is increasing!

    Of course, there are various reasons behind this. In the United States, relatively speaking, because the country's overall economic development is not fast, the growth rate of the wealth of all people is actually relatively slow.  Under such a situation, the money that ordinary people get now is about the same as ten years ago. Of course, they will choose cheaper cars when gas prices rise.  But Chinese people are different. In 2000, the average salary in domestic cities was only about 1,000 yuan. In 2008, it was close to 3,000 yuan. How many times has this increased?  Although gasoline was cheap in 2000, house prices were also cheap at that time. People didn't have that much money, right?  The rapid surge in real estate prices in recent years has really created a group of wealthy people in China!  Maybe the wealth of these people's families is only a few million, but with these millions of people, they can just not care about the price of oil, okay?  As long as it's not a gas guzzler, or something with a displacement of 2.5 or more, you can really drive an SUV like a car!

    On the other hand, China¡¯s rapid social and economic development gives the common people the impression that their income can change significantly in three to five years. So when their expectations for the future are very good, how can they keep saving money?  If you don¡¯t dare to spend a lot of money because you want to prevent illness or something, but at least you can¡¯t be so fussy about small money like gas money, right?  And to be honest, I don¡¯t know why Japanese cars that are popular internationally often feel to Chinese people in China that they just don¡¯t have enough space!  Take Toyota's Corolla, for example, which can sell more than 150,000 units a year in the United States.  That can be considered a model with good sales, but when people in China sit in this model, they will feel that the space is small!

    Jia Hongjian once went to a car show with a friend, and then the friend wanted to try out the Corolla. As a result, the friend who was 175cm tall got in the car.  Sitting in the front row, I felt like my hair was touching the roof of the car!  And if you sit in the back seat, your scalp is really touching the ceiling!  Can this guy sit down?  Yes, the seat is said to be adjustable, but it feels like only the angle has changed, and the height has basically not changed!  What if I put a cushion or something on the car seat?  Wouldn't it make it more cramped to sit up?  To be honest, we Chinese are not very tall at 175, right?  Sitting in a Corolla makes me feel suffocated. How come in a place like the United States with so many people, 150,000 people buy a Corolla a year?  Are they all bought by consumers who are shorter than 175?  Or is it that the Corolla sold directly by the Japanese in the Chinese market is based on the interior space they designed for the Japanese market?

    Relatively speaking, SUVs with similar prices can have twice as much interior space as the Corolla!  Suddenly people can sit comfortably, right?  And according to Jia Hongjian's observation, it is quite strange that when many women choose a car, especially when women in the north have the idea of ??buying a car for their families or individuals, their first choice is an SUV!  People don¡¯t even know that SUVs consume more fuel than cars, and they don¡¯t recognize any car brands.  I just think SUVs are better than ordinary cars!  Why?  According to what Jia Hongjian heard, girls just think SUVs are majestic and spacious, so they don¡¯t feel cramped when riding in them!

    In fact, the views of these girls do represent the views of domestic car-buying consumers to a large extent.  Therefore, in history, in 2008, the domestic SUV sales champion CR-V only sold 80,000 units in a year. In 2009, it directly rose to 100,000 units, in 2010, 140,000 units, and then in 2011, it directly increased to 160,000 units.  vehicle!  Sales volume in 2012 was 173,000 units!  You must know that CR-V has not been the domestic SUV sales champion since 2010!  Since 2010, the number of domestic SUV sales champions has been 150,000.  In 2011, it was 164,000 vehicles, and in 2012, it was 280,000 vehicles!  Looking at this kind of growth data, it is definitely a blowout in SUV sales!  Under such circumstances, how can we not step up research and development of SUVs?

    So in Jia Hongjian¡¯s opinion.  At this time, taking advantage of the acquisition of Saab and D privately, it is the best time to integrate the two R&D institutions and let them start developing the SUV models that Huaxia Automobile will launch in the future!  After this model is designed, it¡¯s time to get familiar with the market and test the waters before the SUV market officially explodes!  When these two R&D centers are fully integrated, it will be just in time for SUV sales to explode.  If China Automobile seizes this opportunity to launch suitable products, won't sales explode all of a sudden?  And at that time, the Chinese market officially surpassed the U.S. market and became the single market with the largest car sales in the world.How much money can we make by just relying on the Chinese market?

    At the same time, we can still develop high-end pure electric Tesla SUVs and the like during this period of time to occupy the high-end market in the United States, which already loves SUVs. As for the low-end market in the United States, we can also see whether we will develop it in the future.  Tesla can then separate a low-end electric vehicle brand internally, or directly establish a low-end electric vehicle brand under the name of China Automobile, which is an entry-level pure electric SUV priced at about 100,000 yuan.  Why do you do this?  Because the American market loves SUVs, but high oil prices have made many ordinary people give up the idea of ??buying SUVs. But if our SUVs are cheap and purely electric, why don¡¯t we worry about oil prices?  Wouldn¡¯t that activate the U.S. SUV market again?

    At the same time, in such a mid-to-low-end market with a price of about 100,000 yuan, consumer demand is actually not that great. It can be said that the driving distance of such an electric vehicle when fully charged may only be 100 kilometers to 150 kilometers. What is the purpose of such a short driving distance?  use?  I¡¯m just responsible for daily commuting!  To put it bluntly, this kind of car is like a scooter for the elderly, used by urban people to commute to and from get off work. It is commonly known as a grocery shopping cart!  When driving this kind of car, consumers won't think about driving on the highway. At most, in countries like the United States, where most residents live in the suburbs, we can make a low-end car fast enough to go on the highway, and that's it!  Then after driving home from work, the car can be plugged in and charged directly at home, using the existing power lines in residents' homes. How convenient is this?  How good this thing is selling!

    ¡°In fact, in Jia Hongjian¡¯s view, electric vehicles are not currently suitable for mid-range development.  Why?  Because it is too difficult to develop to the middle end!  Electric vehicles will be developed in at least 5 to 10 years. In fact, they are only suitable for development in two directions: high and low!  Needless to say, developing in a high-end direction, using the most advanced technology to achieve the effect of high-end sports cars, the price is also high, allowing manufacturers to earn half the price of a car, so that manufacturers have motivation.  At the same time, because of the high technology, this can allow the car to have a long range to combat the scarcity of charging stations!  As for the low-end development, it is the urban commuter car mentioned before. This kind of car has no performance to speak of. The biggest feature is that it saves money. It is best to be durable and durable, which is even better!  And mid-range cars actually have the highest demand, because mid-range cars actually have the highest sales volume!  At the same time, this mid-range car must have certain technology and certain performance, which is difficult to balance!

    Even if the balance difficulty is solved and a mid-range electric car is developed, to be honest, the profit is not big enough.  Originally, the mid-range car market was in a state of small profits but quick turnover. Only a small number of cars were purchased, so in the early days, there was definitely no way for companies to make enough profits to invest in the market and build charging stations everywhere!  Otherwise, the company's initial investment is really too big and the risk is really too big!  For example, Jia Hongjian and others previously wanted to build charging stations in 150 cities in 50 states in the United States. They were prepared for high-end electric cars like Tesla. After all, fewer people buy high-end cars themselves, so 150 cities can basically be covered.  .  And if it is to be made into a mid-range car, then 150 cities will not be enough!  There must be as many charging stations as there are gas stations!  How much money does this cost?  So only if you make enough money from the high-end, can the radiation slowly spread to the mid-range!  Therefore, mid-range pure electric vehicles are really going to sell well. Even with state subsidies, it will take at least ten years, or even fifteen years, for this thing to start selling!

    Actually speaking, what is the most sold green energy transportation device in the world?  It is the first electric bicycle developed by our Huaxia Hi-Tech!  After this thing has been sold in China for so many years, the cumulative sales volume has reached more than 200 million units, and more than 10 million units are sold every year!  What kind of concept is this?  And why are these electric bicycles so popular?  It is mainly low-end and meets the daily transportation needs of ordinary people!  The battery life of 30 to 50 kilometers is enough for ordinary people's daily commuting, and it can be charged directly after taking it home. If this thing is not popular, why is it popular?  In the same way, the fact that this kind of electric bicycle aimed at the low-end market can sell well proves that low-end electric cars can also sell well!  For example, if we make an electric car in the Chinese market that costs 50,000-60,000 yuan, or 70,000-80,000 yuan, with 5 seats, a speed of 120 kilometers per hour, and a range of 120 kilometers, if  If you can get one that can be charged everywhere like street charging boxes for electric vehicles, and you can charge it for 10 or 15 minutes for just one yuan, and you can drive it for 10 kilometers or something, then there is definitely a market for it!

    After all, a tank of fuel is calculated as 200, and driving 400 kilometers is 50 cents per kilometer.  And our low-end electric car costs ten yuan to drive 100 kilometers, for example, it costs 10 cents per kilometer!  What is this concept?  Or even if it costs 20 yuan to fully charge the car, it only costs 20 cents for 100 kilometers!  Isn¡¯t this cheaper than buying a car?  It can be said that there is definitely a market!  (To be continued.)
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