Add Bookmark | Recommend this book | Back to the book page | My bookshelf | Mobile Reading

Free Web Novel,Novel online - All in oicq.net -> Romance -> The Legend of Coquettish Rebirth

Text Chapter 4040 Volvo

Previous page        Return to Catalog        Next page

    So are we going to make a decision to acquire Saab immediately?  Jia Hongjian first asked Dazhang and others to continue to lower the price and delay it for a while. On the other hand, he also started to pay attention to Volvo's quotation.  Although the leaders of the entire negotiation team, Da Zhang and Ding Haitao, are talking to GM about the acquisition of Saab, there is another team that is responsible for the preliminary work of investigating the acquireability of other brands.

    Dazhang¡¯s team is the team mainly responsible for negotiations. They are mainly responsible for the current main negotiations, and there are several small teams divided into such a team.  What these small teams mainly do is do various forward-looking preparatory activities.  For example, in addition to the automotive field, are there any foreign industries or companies that can be acquired?  In the automotive field, in addition to companies such as Saab that are under negotiation, which other car companies can be acquired?

    Another team really paid attention to Volvo¡¯s offer.  The Ford Motor Group in the United States is really interested in talking about acquisitions in advance.  However, the Ford Group has negotiated in advance and is not as eager to sell as General Motors.  After GM and the others met the team sent by Jia Hongjian to ask whether to sell Saab, they immediately expressed their intention to sell Saab and immediately asked Jia Hongjian how much they were willing to pay. They were obviously eager to sell.  But the Ford Group is different. They behave as if they have never thought of selling, but since customers have come to ask, they don't mind listening to Huaxia Automobile's quotation. If the price is very superior, then  Maybe people will start to consider whether to sell it. If the price is not enough to make them tempted, they will not even consider it and just stop selling it.

    This difference in attitude is closely related to the difference in financial status between Ford and GM, as well as the difference between Saab and Volvo.  Why do you say that?  Although General Motors is a very well-known automobile group in the world, it was based on the Buick Motor Company established in 1907. In order to solve the problem of more than 100 automobile companies coexisting in the continental United States at that time, it took the initiative to cooperate with various small and medium-sized automobile companies.  Merge, let's be the boss together and make the cake bigger together.  It was officially renamed General Motors in 1908, and then merged with later luxury car brands such as Cadillac in 1909.  At that time, General Motors also discussed a merger with Ford Motor Company, but Ford Motor Company's asking price was too high at the time, and GM had to give them US$8 million in cash before they were willing to merge.  This has led to the fact that there is not only one automobile group called General Motors left in the United States.

    As for Ford, it almost single-handedly fought against Ford, which was formed after the merger of countless car companies.  Relying on founder Henry Ford's dream and outstanding vision of "making cars affordable to everyone", Ford Motor Company has gone through a century of vicissitudes and finally became one of the four largest automobile group companies in the world, and in the United States.  Ford Motor Group is the largest automobile manufacturing group in the country!  And historically, Ford is different from GM. During the 2008 economic crisis, they did not go bankrupt and accept funding from the US government like GM. Instead, they got out of the crisis on their own!  From this perspective, even if Ford's income has dropped, the problem is not big and they can handle it themselves.  So unless the price is really good, there is really no need to sell Volvo!

    On the other hand, although the Volvo brand is a Swedish car brand like Saab.  Although the original Volvo Group was the same as the Saab Group. It made cars and various weapons and equipment. Saab made fighter jets, while Volvo made various trucks, buses, and armored vehicles.  However, the Volvo brand is much better than Saab!  Let¡¯s talk about Saab first. In 1990, General Motors purchased 50% of Saab¡¯s shares for US$600 million!  You know, the U.S. dollar in 1990 was very valuable!  In 2000, when GM bought the other 50% of Saab, it only spent US$150 million!  In total, the money GM spent on acquiring Volvo's shares was only US$750 million, and it still spanned ten years.

    What about Ford acquiring Volvo at the same time?  Ford acquired Volvo in January 1999.  It acquired all the shares in the car business at one time and spent US$6.45 billion!  So from this comparison, we can know that two American car companies acquired two Swedish car companies, but their size and profitability are very different!  And in the 1990s.  Saab was losing money all the way, making money in only two years out of ten years, and losing money in the other eight years. But what about Volvo?  People took advantage of the fact that in the 1990s, European countries were getting closer and closer, and they seized the space for Western European countries to open their markets to each other in order to establish the European Union. Throughout the 1990s, sales grew by leaps and bounds!  And at the end of the 1990s, sales and profits were growing by leaps and bounds.  The Volvo Group suddenly proposed to sell off its car business, and Ford was very sincere, so it acquired the Volvo car brand at a very high price!

    In such a situation,Well, then Volvo and Saab are really different. Saab is losing money to the boss all day long, and when the boss himself is in trouble and cannot save himself, he must sell this money-losing product as soon as possible!  But Volvo is different. Although Volvo did not continue the rapid sales growth in the 1990s after joining Ford, its overall sales have remained at a scale of more than 400,000 worldwide.  This sales volume is better than Saab no matter what. The brand can still make money for Ford. At most, it requires a relatively long time and heavy investment in training. Now it is only a third-tier brand under Ford, but it is still a high-quality asset!

    So at this time, Jia Hongjian knew after a little calculation that Ford spent more than 6 billion US dollars to buy Volvo. If it were to buy it now, unless Ford itself encountered a big cash crisis, it would really  Don't sell such a Volvo brand at the market price. Let them cultivate it for ten or twenty years. Then it will be a second-tier brand and global sales can exceed one million, which will also make Ford a lot of money.  Money!  So at this time, Jia Hongjian probably recalled the more difficult days in history for Ford during the financial crisis. That was almost 2009!  After all, the Volvo brand acquired by domestic companies in the past 10 years in history was started in 2009!  This shows that Ford had some problems in 2009 and needed to sell some less important third-tier brands in exchange for funds. However, in 2008, they were not necessarily determined to sell!  After all, many times, whether it is people or companies, they have to hit the wall and not look back. They have to cry when they see the coffin!

    Therefore, judging from the current situation, the acquisition of Volvo must not be like the domestic enterprises acquiring Volvo in the past 10 years in history. It can be done with more than one billion US dollars. If we buy it two years in advance, the price will be at least no matter what.  Double or triple it. If Ford doesn't think about it, it won't be willing to sell it unless it gets 6 billion or even 10 billion US dollars!  Therefore, there is no need for Jia Hongjian to rush in and buy it now. If he buys it now, wouldn't he be getting ripped off by paying too much?  It¡¯s either because you¡¯re full or you have too much money and you burn it!  So Jia Hongjian soon stopped the initial contact between the team and Ford, and instead asked the team to start looking at whether there were any other brands or companies that had acquisition opportunities.

    ¡°Compared to Ford¡¯s attitude of buying and selling, GM is much more positive about selling Saab, which is losing money.  Their negotiators are really the negotiating team that surrounds Huaxia Automobile every day, negotiating with real swords and guns every day. It is obvious that they are trying to close the deal as soon as possible!  Even in terms of price, they are a little more relaxed, basically they can accept US$450 million!  What Jia Hongjian needs to consider at this time is, for a brand like Saab, should we spend more money to buy it now, or should we wait half a year or a year until GM has a big problem and is about to go bankrupt?  For people who are generally good at living, and for people who are more sophisticated, it is naturally more cost-effective to wait an extra six months and a year before buying.  After all, you may be able to buy it for 300 million or even 200 million US dollars by then, and the savings will be real money!

    But Jia Hongjian is a businessman!  Being a businessman doesn't mean that you can't live at home, it doesn't mean that you're not meticulous, it just means that you think about different things.  As ordinary people live a meticulous life, they calculate whether price or time is important to them. For ordinary people, time is not important!  Even people in their prime are the same. For example, if they know that the price of iPhone will be reduced by half in half a year, how many people will buy it now?  Many people will wait for half a year before buying. Anyway, there will be mobile phones to use during this half year, so waiting for this half year will not delay anything.  This is a judgment on who is more important, time or price, and for Jia Hongjian, time does not mean that it is not valuable!

    Yes, if you wait half a year to buy it again, the price will be much cheaper, but it will also be a waste of half a year to a year.  In Jia Hongjian's hands in the past six months to a year, the transformation of Saab may have been basically completed, and the next step is to open up the Chinese market!  Exploring the Chinese market half a year to a year earlier has a different meaning!  After all, this is 2008, and domestic housing prices will skyrocket in the next period, and there will suddenly be more wealthy people!  The number of people who can afford a car worth four to five million yuan at home has definitely exploded!  Moreover, China's automobile market is still booming. Within two years, it will surpass the shrinking U.S. market and become the world's largest automobile sales market. If we are half a year or a year later, the potential market share may be divided up by others.  Quite a few!  After all, after most consumers buy a car worth more than 400,000 yuan, they will not have the time, money, and mood to buy a second car worth more than 400,000 yuan within three to five years, right?  The number of potential consumers is certain, and the later you go, the less you will get!  (~^~)
Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report