Add Bookmark | Recommend this book | Back to the book page | My bookshelf | Mobile Reading

Free Web Novel,Novel online - All in oicq.net -> Romance -> The Legend of Coquettish Rebirth

Text Chapter 4035: Marketing your own image

Previous page        Return to Catalog        Next page

    "I really love and appreciate the slogan and concept of flying close to the ground so much!" Jia Hongjian said with a fanatical light in his eyes, as if he was talking about his favorite thing.  "So when I asked them to design the secret next-generation pure electric car, they used fighter jet design concepts! For example, we even used a head-up diffraction display to display speed, navigation, etc. This is shocking, isn't it?"  ?Then, we have specially designed the center console and instrument panel in the cockpit, specifically learning the one-level, three-down multi-function LCD display model of modern fighter jets. We just want consumers to feel that they are driving in a car.  It¡¯s like flying a fighter jet!¡±

    Jia Hongjian went on and on describing how the design of the next-generation electric car that Tesla was researching internally was close to that of a fighter jet. What he said was all about what could be said. Basically, it was just superficial and superficial.  It's a gimmick, something that other manufacturers can imitate in a few days if they want to!  But what he said is really in line with the appetite of Saab engineers!  The slogan that people have shouted for decades is to fly close to the ground!  The first generation of Saab designers were really aircraft designers - at that time, Saab Automobile had not separated from Saab Defense, and their factories were building cars and aircraft at the same time, so there must be many places that would build fighter jets.  The design experience is transferred to the car.  But now, Saab's automobile industry and aircraft industry have long been separated, but both parties share the same brand.  In such a situation, Saab designers often only retained the habit of seeking inspiration from fighter jets to design cars. When they heard that Huaxia Automobile went one step further and incorporated the design of fighter cockpits into cars.  , doesn¡¯t it immediately feel like you¡¯ve found your own family?  Didn¡¯t you suddenly feel like you had found a like-minded person?

    So all of a sudden, this group of engineers and designers gathered around Jia Hongjian to discuss with Jia Hongjian "enthusiastically" their experiences in designing cars.  The reason why it is said to be "enthusiastic" is because the Nordic people have stiff faces due to the freezing weather all day long.  They even laughed less. If they hadn't suddenly started talking too much, it would have been hard to see their enthusiasm!

    After such a long hot chat.  This group of engineers had obviously forgotten how they wanted to resist Chinese acquirers before, and now they were surrounding Jia Hongjian one by one.  That really treats Jia Hongjian as a team leader - although Jia Hongjian is not like these designers and engineers who have been trying hard to integrate fighter design concepts into car design for many years, Jia Hongjian is  Businessman!  Jia Hongjian is the boss of Huaxia Automobile!  So in fact, Jia Hongjian often thinks about how his automobile company will develop and how his products will be made.  So although Jia Hongjian can't compare with these designers and engineers in terms of how to make cars safer and how to make cars fly close to the ground, but how to find gimmicks for cars and how to use these gimmicks to attract these technical geeks.  That Jia Hongjian is very good at!

    After all, as a businessman, what Jia Hongjian is best at is marketing, which is to find what the other party is interested in and then create a point that makes people feel bright, and finally let the other party pay!  Isn¡¯t that what marketing is all about?  Isn¡¯t it just about selling products to consumers through various methods?  And now Jia Hongjian's product is his personal image. He just wants to find all kinds of gimmicks that can make the professionals in front of him feel bright, and sell his personal image to these people, making them think that Jia Hongjian is very important.  ox!

    For example, the issue of car Internet access has been discussed internally by Huaxia Automobile and Tesla for a long time, and various experiments are also being carried out.  The specific method is to build a private m or something like that into the car, so that the car itself can connect to the Internet while driving!  Such a concept.  Originally it was just a gimmick, designed by Jia Hongjian to make the Tesla SUV look particularly high-end, and then based on such a thing, he designed various functions that can take advantage of the network, such as upgrading the car's on-board computer software.  , engine management software and gearbox programming upgrades, etc. After designing the functions in this way, it seems necessary for the car to be able to access the Internet. If we cooperate with the communication provider later, it will be more cost-effective to ask the communication provider to provide one.  Internet packages.  Naturally, consumers also like to use it, right?  By then, maybe car owners and their families will not need to connect to 3G with their mobile phones after getting into a Tesla car.  Instead, use the car to connect to the Internet and share wifi!  Maybe this way the Internet charges will be even cheaper!

    Such a problem of car Internet access is explained from the design ideas of Jia Hongjian and others.  It¡¯s the stuff above.  But after some processing by Jia Hongjian, it's different when it comes to it - are data links popular among fighter jets now?  Is there any early warning aircraft whose radar detects enemies outside the long-distance visual range, and then directly shares the information through the data link?Given a fighter jet, the fighter pilot can directly know where the enemy is and how far away it is?  Even several fighter jets can cooperate through data links. One fighter can lock a certain fighter, and then another fighter launches a missile to hit the locked fighter Then Jia Hongjian put the car online in such a design, saying that  Isn¡¯t this the end of inspiration drawn from data links on fighter jets and other military aircraft?  Didn¡¯t this suddenly make Norwegian engineers and designers feel that Jia Hongjian was born to be one of them?

    Then there is the question of which car's on-board computer information is open to ordinary users - some cars in the past few years have really begun to undergo digital transformation, such as the car's engine management software and the transmission's built-in firmware, that's all  part of the digital transformation.  For some luxury cars, during vehicle inspection, you only need to connect the data cable to the engine or gearbox to see dense program data and so on.  But these things are not disclosed to consumers!  Accessible only by professionals!  As for Jia Hongjian's design, that is to connect this on-board computer with the large flat-panel display on the center console, and then use the built-in new Android system and the redesigned car data-oriented front-end interface for consumers.  This allows consumers to see various car interior information directly through the center console!

    For example, the operating condition of the engine, the operating condition of the gearbox, how the tire pressure is, how many liters of oil are there, how much oil is consumed on average per kilometer now, how much power does the car's battery have These things are actually really  The function is not too revolutionary, but it can make consumers feel that they have access to content that they have not been able to access before, and make them feel that they can understand their cars in more detail!  Then after Jia Hongjian gave some words, these designs became his inspiration. Jia Hongjian got the inspiration from the digital transformation of fighter cockpit instruments - modern fighter jets have all undergone avionics transformation, and many more have been added.  Functional display.  These monitors may only have one, two or three screens, and each screen may be about 10 inches, but there are many buttons around it, and various information can be displayed by pressing different buttons.  From what altitude, flight status, to various weapon conditions of the aircraft, or maps, etc.  Jia Hongjian said that he was inspired by the designs of these fighter jets, so he wanted to make these things in cars too!

    This makes Saab engineers and designers regard Jia Hongjian as a confidant!  Absolutely!  If we really talk about it, all the designs Jia Hongjian mentioned are just superficial!  Each and every one of them is something that other companies can quickly copy. It can be said that they are just elementary school ideas that came up in a flash.  But after Jia Hongjian's sharp tongue, these things turned into how he thought about how to design a car based on a fighter jet, and it turned into how he seemed to be his own Saab designer at a young age.  , completely rethink how to design cars based on Saab¡¯s philosophy!  After such a detailed discussion, when night fell, such a group of designers and engineers became Jia Hongjian's fans and fans!

    And when selling his image to Saab designers and engineers, Jia Hongjian did not forget to add some of his own personal goods.  For example, quietly guide these people to think about how to design products to make the company better!  Making the company better does not necessarily mean changing the design concept of the car, nor does it mean changing the previous style of Saab that invested a lot of money in research!  Jia Hongjian chose the method of persuasion, which was to suggest that everyone change the price of Saab cars from the price of Audi to the price of a Porsche!  Start taking the high-end route!

    ? Originally, the cost of a car is high and the sales volume is not very good, so there are only two ways to go.  Either give up your own characteristics, lower costs, increase sales, and start playing with volume.  If you follow this path, it will be almost the same as Audi!  The other way is that since the cost cannot be reduced, it is better to increase the selling price, to further improve the product, and then go directly to the high-end route, directly from Audi to Porsche!  In this way, even if the sales volume is still low, the profit of a single product increases, which can also help the company turn losses into profits, right?  And the chicken soup for the soul that Jia Hongjian poured into Saab's engineers and designers was to tell them that there was no problem with their previous design ideas!  It is to tell the people at Saab that it is not that they have taken the wrong path, it is not that they should not be perfect, and it is not that they should imitate Audi like GM asked them to do, but that what they do is not perfect enough!  It is necessary to improve the design and manufacturing of products, to eliminate various minor problems, and to further sublimate the Saab brand!  Then everyone cooperates to sell this further sublimated brand to China, which is growing rapidly and is already the world's second largest vehicle market!  (To be continued.)

     
Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report