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Text Chapter 4025: Behind the acquisition of brands

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    Ding Haitao was very confused about Jia Hongjian's strategy, but after all, he was no longer a young man. He did not just stand up and ask questions when Jia Hongjian assigned tasks.  He knew that he had to give face to his boss Jia Hongjian no matter what. Even if he had questions, he could go back and ask them in private.  At this time, Jia Hongjian, who had finished assigning the task, noticed Ding Haitao's unfocused and slightly confused expression. Ding Haitao was planning to ask questions in private after the matter was over, but Jia Hongjian was not prepared to do so.  He directly asked Ding Haitao in person during the conference call, "Haitao, what's wrong? Do you have a problem? If you have a problem, you might as well speak up."

    Ding Haitao was stunned. He subconsciously turned around and looked at the people around him. At this time, he heard Jia Hongjian say again: "It's okay. If you have any questions about work, you can just ask. If it's about anything in your personal life, you can ask directly."  If you have doubts, for example, how can you find a beauty like Ye Jing who is as beautiful as me and has a good family, then you can ask in private later" Jia Hongjian joked like this, and everyone else in the conference room laughed.  got up.  Ding Haitao also smiled. He also dispelled the doubts in his heart and asked directly: "Mr. Jia, I am wondering, hasn't our Huaxia Automotive always aimed to improve our technical level and technology accumulation as our main goal? In the past, we have  We don¡¯t buy brands very much, so why are we now starting to buy brands like General Motors and Ford? As far as I know, these American companies often pursue a platform strategy. From the site to the model, the products of basically any sub-brand are available.  They are almost the same, but there are some differences in appearance, configuration and interior. If you really want to make an analogy, it is like having a plastic surgery to make your face look like a butt, but the inside is still the same  In this case, if we acquire those brands, we shouldn¡¯t get any useful technology, right?¡±

    Hey!  When Jia Hongjian heard Ding Haitao's question, he really gave Xiao Ding a thumbs up in his heart!  This is a good question!  He, Jia Hongjian, is not a person who is afraid of embarrassment, and he is also confident in his daily management. I believe that no one below will be so stupid that he will not save face for himself and ask some unflattering questions. I also believe that there will be no people in the company.  People will deliberately contradict him in such meetings.  Since he has this kind of self-confidence, then Xiao Ding¡¯s questions must be based on work-related questions.  And this kind of doubt may not only be shared by Xiao Ding, but others may also have it but haven't said it out loud.  Under such a situation, it is very necessary to unify the thinking of the management of China Automobile and let everyone understand why they are doing this and what effect Jia Hongjian wants to achieve!  Otherwise, if even the senior executives of China Automobile do not understand why they want to acquire foreign brands, then it will eventually reach the ears of grassroots staff through layer-by-layer arrangements and communication.  What will the order look like?

    ? Uploading and declaring is very important, and to do it well, the person conveying it must understand the core of the order and task!  Otherwise, the people who convey the orders are the cadres, and it will be easy for them to make mistakes when refining the tasks, and it will be easy for them to go astray!  Because one of the jobs of cadres is to make various abstract orders into details and executable in accordance with the above spirit!

    "Haitao's question is quite good! We will take the opportunity to acquire overseas car brands this time, especially the sub-brands of Ford and General Motors. It is not just for a brand! Indeed, what Xiao Ding said makes sense. In modern times  In the automobile industry, especially some automobile groups in Europe and the United States, it is very popular to carry out platform and modular design. For example, platform development starts from development and design, to equipment foundation, production technology, manufacturing process and even automobiles.  The core components and quality control are integrated into a set of solutions, and then matched with various modular equipment like building blocks, which greatly reduces the design, manufacturing and maintenance costs of the automobile group. But like this  One way of doing this is to make the differences between its car brands not big. Most of the time, it relies on marketing to forcefully distinguish the market image between sub-brands. Just like P&G's shampoo, Sassoon, Head & Shoulders, Pantene, etc.  Rejoice is owned by them, but they have created the impression through publicity that Head and Shoulders specializes in anti-dandruff, Rejoice is about natural smoothness, and Pantene is about repairing damaged hair! Actually speaking, there are really so many of these products.  What¡¯s the difference? Actually, it¡¯s not necessarily true!¡±

    After saying this, Jia Hongjian paused, "Then why are we taking advantage of the opportunity when the European and American subprime mortgage crisis has spread to the real economy to try to acquire brands under the European and American Automobile Group? This is mainly because the European and American Automobile Group has  Determined by a trend in the past few years, at the end of the 20th century and the beginning of the 21st century, European and American companies began to popularize mergers. At that time, it seemed that companies would not be able to keep up with the trend if they did not merge. It was also at that time, like  Volvo, Saab and other relatively niche brands in Europe have also embarked on the path of seeking mergers and seeking a larger market. So Ford MotorIt acquired Volvo in 1999, and GM officially purchased the remaining Saab shares a year later in 2000, thus fully acquiring Saab.  But after a few years, the merger with American car companies such as Volvo and Saab did not go well.  The two companies in the United States already have many brands. It is really impossible to expect them to allocate more resources to Saab and Volvo.  When these two companies enter a crisis, in terms of sub-brand sales, they will definitely divest some less high-quality assets, and Volvo and Saab will definitely be among them!  "

    At this point, Jia Hongjian paused and was about to talk about the most critical point. "At the same time, don't forget that Saab and Volvo have only been integrated into European and American automobile groups for less than ten years, and before that, they had accumulated decades of technology.  ! And ten years ago, their technology may have come to a standstill, or their technology may not be able to stand out in the most mainstream market. However, for us, Huaxia Automobile, it is a rare advanced technology.  Ah! We have thoroughly studied the Luofo models we introduced before. The Luofo is still a technology from the late 1980s! How come Saab and Volvo are both based on technology from the late 1990s and 2000! This is 10 years ahead of the Luofo! This is  We now have the most advanced technology that we can buy with money! As for more advanced technology, it goes without saying that as long as those giants don¡¯t go bankrupt, they will never sell it to us! How can they get away with it after selling it to us? At the same time,  Because the technology of brands such as Saab and Volvo is 10 years behind the automotive giants, it is relatively easy for them to nod and sell to us!"

    At this time, Ding Haitao understood immediately. It turned out that the acquisition of sub-brands was not just to sell money for a brand, but for technology!  He, Ding Haitao, studied under the best automobile design master in China and is also the proud disciple of Master Guo. Of course he loves technology!  Now when he heard that foreign technology was to be introduced for digestion and absorption, he immediately felt as if he had been given a shot of chicken blood, and his whole body was filled with passion and power!  "Mr. Jia, let me take the lead in handling this matter? I will take the lead in discussing the introduction and acquisition! As long as our company can introduce advanced foreign technology to digest and absorb it, and let our own technology develop by leaps and bounds, let me not  It doesn't matter if you eat or sleep!" He said directly to Jia Hongjian with great excitement.

    Jia Hongjian saw Ding Haitao's enthusiasm through the computer screen and immediately smiled, "Sometimes it's not a good thing to be too hasty. This matter should be handled according to the division of labor just now. You should help as the deputy of the team.  . When we talk about business, we have to look like we are talking about business. We can¡¯t look too eager, you know? Look at women who want to buy something. How many of them seem to be determined to buy it as soon as they enter the store? They show that they are determined to get it.  Then you will definitely be ripped off. And it doesn¡¯t matter if you show it or not, or even turn around and leave if you are not satisfied with the price, but you can get a good price! Although our company has a lot of money, we can save money by buying a brand.  Do you want more money to buy more brands and more technology? You are not good at bargaining and negotiating. You have to let professionals do it. You are suitable to provide technical support to professional negotiators!" Jia Hongjian said with a smile.  .

    In the previous division of labor arrangement, he asked someone else to be the leader of the acquisition team, while Ding Haitao served as the deputy leader.  When Ding Haitao heard that he wanted to acquire technology, he immediately became excited and became a team leader, but Jia Hongjian couldn't follow his wishes!  This is also to protect Ding Haitao. If he nods and lets Ding Haitao succeed in seizing the class, what will happen to the person who was originally assigned to be the team leader?  People may also think that he is the one who makes the final decision, but suddenly he becomes the second-in-command. Will they feel a little uncomfortable?  How to make the right-hand assistants below have the motivation to rush to work, and at the same time, be able to control the motivation of the subordinates so that they do not hurt each other and do not let each other start fighting for power. This is also what a boss needs to do!  The atmosphere inside Huaxia Auto is quite good now. There may be some factional issues, but there are no conflicts between the factions.  Does Jia Hongjian insist on spoiling Ding Haitao, causing conflicts among several factions, and destroying the good atmosphere in the company?  Of course this is not possible!

    Ding Haitao's previous request was impulsive. After hearing what Jia Hongjian said, he calmed down.  When he thought about it, he really felt that this matter might be a bit offending, but fortunately Jia Hongjian's words to persuade him would be quite a face to everyone, so after Ding Haitao came to think about it, he faced the person who was mainly responsible for the negotiation.  Lao Zhang smiled apologetically, "Brother Zhang, I'm sorry. When I heard about technology just now, I got a little excited. I shouldn't be scrambling for work and power! Mr. Jia is right, professional matters must be left to professionals, Brother Zhang  You are the most professional negotiator in our company, and you are definitely the right one to take charge of this matter!" After hearing Ding Haitao's resignation, Dazhang smiled and forgot about the unhappiness he just had (To be completed  Continued.)
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