What is Lao Zhang's humanity? It all depends on how Lao Zhang handles it after Mattel gives him the money. ¡û,.If Lao Zhang really sent the money despite Jia Hongjian's polite refusal, then he is obviously worthy of Jia Hongjian's good treatment. But if this old man, after Jia Hongjian politely refused, just took it half-heartedly and stopped sending the money, then Jia Hongjian wouldn't hold a grudge about this matter, it's just that From now on, Lao Zhang, his family, his descendants, etc., just don't come to Jia Hongjian to ask for anything in their lives. Jia Hongjian won't help even if he comes to ask for help! Jia Hongjian's decision does not mean that he is indifferent after seeing others cheating him of the money he deserves. After all, when it comes down to it, Jia Hongjian did not take action solely to save Lao Zhang at the beginning. He actually wanted to prevent Huaxia Hi-Tech from being affected by public opinion in the United States, and to avoid a fire at the city gate. Disaster to Chiyu! In such a situation, helping Lao Zhang was actually a matter of course. Since Bang Laozhang did it casually, then the by-product of Bang Laozhang is compensation, so Jia Hongjian doesn't take it very seriously, especially when he is not short of money.
Here, Jia Hongjian put aside Lao Zhang's matters for the time being. While he was waiting for the cooperation plan with Obama's team to continue to advance, Ye Jing discovered a new piece of news: "Husband, I saw that ICBC actually said two days ago It has successfully acquired 20% of the shares of Standard Bank of South Africa! Our domestic bank can do it!" In Ye Jing's view, it is quite encouraging for such domestic enterprises to go abroad and start mergers and acquisitions, which is quite national. A sense of pride! But after her reminder, Jia Hongjian's reaction to the same news was completely different! For Jia Hongjian, it has nothing to do with domestic companies acquiring foreign companies or acquiring shares of foreign companies, and it has nothing to be proud of. To put it bluntly, during the 2008 financial crisis in history, , How many domestic companies have gone abroad for mergers and acquisitions? What else could make Jia Hongjian so excited when he saw such a small news of acquiring shares?
So what are Jia Hongjian¡¯s thoughts? His feeling is that the historical wave of major mergers and acquisitions that began in 2008 is about to begin! Yes, in the history of China, in 2007, the total amount spent by China on overseas mergers and acquisitions, regardless of state-owned enterprises or private enterprises, was only US$2.5 billion. But in 2008, it rose to 5 billion US dollars in one fell swoop! It has increased by 100% in this year! Why is this happening? On the one hand, the financial crisis has not actually been transmitted to China. Chinese companies are still very healthy financially due to the fundamentals of rapid development in recent years. On the contrary, European and American companies have been affected by the financial crisis. In fact, the financial status of each company is not that healthy. At the same time, after China entered the WTO, the purchasing power of the Chinese market was slowly being developed and gradually reflected. In 2008, there were still many foreign brands that had not entered China!
Take fast food as an example. McDonald¡¯s and KFC were the first to enter China in the 1980s. However, in terms of fast food sales in the United States in 2011, the first place was a sandwich chain like Subway, the second place was McDonald's, then the third place was Starbucks, and the fourth place was Pizza Hut. The fifth place is Burger King, the sixth place is Dunkin' Donuts, a chain that sells donuts, the seventh place is Wendy's fast food chain, which is also a brand similar to McDonald's and KFC, the eighth place is Dairy Queen, and the eighth place is Dairy Queen. Number nine goes to Taco Bell, a Mexican-style fast food chain, and number ten goes to Domino's Pizza chain. It¡¯s like KFC didn¡¯t even enter the previous life!
Seriously, how many of the top ten companies entered the Chinese market before 2008? The first few ones look like Burger King. It was only in 2005 that it opened its first store in China. Dunkin' Donuts, which sells donuts, doesn't even have a store in China, right? For example, the Wendy's fast food chain, which is more popular than KFC in the United States, has not entered China at all, and Taco Bell and Domino's Pizza have not entered China. Since this is true even in the fast food field. The same is true in other fields. And under such a situation, when problems arise in the US market or the European and American markets, which are the main battlefields of these companies, aren't these companies also prone to problems? The simplest truth is that eggs cannot be put in one basket!
So in such a situation, go overseas to acquire various assets. That happens to be a good time to grab some bargains at the bottom! Just like in history, in 2008, didn't our domestic automobile companies also acquire Sweden's Volvo? Then Jia Hongjian can also buy Volvo now, right? We don¡¯t even need to care too much about whether the Volvo brand is accepted by the market now. It is like a brand like Luofu. No one in China has heard of it, and it has already been a brand that cannot be supported abroad. Then didn¡¯t China Automobile also buy such a brand? We bought such a brand at that time, not mainly to use their brand, but mainly for their various models and models.Various experiences!
Thinking of this, Jia Hongjian happily hugged Ye Jing and spun him around for several times. He had almost forgotten about it before! Now that Ye Jing reminded me of this matter, I naturally have to temporarily shift my energy to this matter. Jia Hongjian immediately asked his subordinates at home and in the United States to start collecting various companies and brands in Europe and the United States that were in trouble or might be traded. Of course, the focus was on industries such as the automobile industry. After all, we in China The foundation of the car itself is still relatively weak, and it is difficult to compare with the technical reserves of various giants that have been around for nearly a century.
Who knows? A few days later, an analysis report on various giants in the automobile industry was placed in front of Jia Hongjian. Then Jia Hongjian didn't know what to look at, and his eyes were straight when he saw it! Why are the eyes straight? Because he found that several large automobile groups in the United States are now slowly in trouble! Whether it is Ford or General Motors, these two groups are now in a crisis situation, and have been affected by the financial crisis that started last year! And isn¡¯t that the case in history? Historically, Ford encountered a crisis, so it sold many brands. For example, the Tata Group in India bought the Jaguar and Land Rover brands from Ford in 2008? Then a few years later, didn't our Chinese company buy the Volvo brand from Ford?
For example, Ford has historically been better than General Motors. General Motors has really suffered in history. They even filed for bankruptcy and reorganization! That's right, General Motors, the most powerful automobile group in the United States, will actually go bankrupt soon! Then GM is worthy of being the largest automobile group in the United States. It has perfectly reached the point of being too big to fail, so in the end the US government had to come forward and divest GM's high-quality brands with relatively good sales, and then the US government paid After changing these brands, the old empty shells that only owned various inferior resources were bankrupted and liquidated, and the brands purchased by the new US government were brought together, and a company called General Motors was formed to operate them! Historically, after GM made money in the market through such actions, it then used the money to redeem its shares from the U.S. government.
So under such a situation, can we discuss with Ford and General Motors in the United States about acquiring some brands from them? Thinking of this, Jia Hongjian thought and argued again and again, and then held a transoceanic online video conference for Huaxia Automobile. "We need to prepare to negotiate with super car groups such as General Motors and Ford to see if we can buy some car brands from them" When Jia Hongjian said this, Ding Haitao, who was in the domestic Huaxia Automobile conference room, listened. After arriving, I was immediately puzzled! Why? Ding Haitao thinks that car brands are indeed useful. For example, if Huaxia Automobile buys the Land Rover brand, won't we be able to make luxury cars later? Can't we just rely on this brand to directly enter the luxury car market? After all, consumers may not 100% understand that although Land Rover is still Land Rover, it has become made in China.
But what¡¯s the problem? In fact, Huaxia Automobile¡¯s only purpose has never been to make money! If Huaxia Auto's top priority is making money, then buying a brand is a very shortcut. However, Huaxia Automobile's long-standing path, in addition to making money, also has more goals such as improving the design and manufacturing level of independent automobiles. In fact, in this aspect, Huaxia Automobile is often more like a state-owned enterprise that adheres to the will of the country, rather than a private enterprise with the sole goal of making money! For example, when Huaxia Automobile was just a small department within Huaxia Hi-Tech, Jia Hongjian said that he dreamed of allowing Chinese people to drive cars and transform China from a bicycle kingdom into a car kingdom!
It can be said that it is precisely because of such a slogan as the initial goal of the company's development that the entire corporate culture of Huaxia Automobile is not just about making money. In many cases, Huaxia Automobile deliberately takes the more difficult path, and No shortcuts! For example, Huaxia Motors has invested a lot of money in the development of its own engines and gearboxes in recent years. If you really just want to make money, you can buy engines and gearboxes from other companies. Your own car company only needs Just design a casing. Even the design of the casing can be outsourced. Then the engineering adjustments of the entire car design can also be outsourced to foreign companies. In the end, all the company needs to do is production and assembly, and then do a good job in publicity and marketing, and then it can make a lot of money. Less money! In fact, many domestic automobile companies, including some joint ventures with foreign automobile companies, do this. Why did China Automobile choose to develop its own research and development after asking for trouble? I just have a sense of mission and want to improve my design and manufacturing levels!
Under such circumstances, why did Mr. Jia propose to purchase foreign brands? (To be continued.)