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Text Chapter 3724 Storytelling

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    So in Ye Jing's eyes, is Jia Hongjian handsome on TV?  Of course he's handsome!  Is there still any doubt about this?  Jia Hongjian on TV can be said to be super handsome!  During the interview on the show, Jia Hongjian acted in a very professional manner!  Even though Ye Jing knew a lot of things Jia Hongjian said, the problem was that even she knew it, but now that she saw Jia Hongjian's performance on TV, she felt attracted to him in every way!  This does not mean that she is attracted to Jia Hongjian in appearance, but that she is attracted to Jia Hongjian in terms of content!  Yes, at first her attention was focused on Jia Hongjian, but gradually, she was attracted by what Jia Hongjian said, and then it gradually became "fascinating"!  At the end, almost all her attention was focused on what Jia Hongjian said, and she forgot to observe how Jia Hongjian performed in the show!

    Why is this so?  Isn¡¯t it because the stories told by Jia Hongjian are so attractive!  That's right, it was the first time that Ye Jing discovered that a storyteller could tell a story that she had known for a long time to be so attractive to her!  In fact, these things Jia Hongjian talked about, and all the interesting things in the movie, Jia Hongjian told Ye Jing after he finished shooting the movie!  Ye Jing knows everything!  Why was it that even though Ye Jing knew almost all of these things, she was still attracted by the stories told by Jia Hongjian?  This is actually because Jia Hongjian can tell stories!  What kind of person is Jia Hongjian?  That's the level of a marketing genius. With such a title, he can definitely do his part.  ¡ñ¡ÐA good marketing genius must be able to penetrate people's hearts!  That's right, this marketing genius is often just like a man chasing girls.  Consumers are like girls.  As for a man like a marketing genius, he successfully sells himself to the girl when the girl is not interested in us, that is, when the consumers are not interested in our products, and wants the girl to accept me as someone she was not interested in before.  s things"!  And again, good marketing genius.  What we need to do is to discover the needs of consumers that did not exist before, so that consumers can take the initiative to buy our products!

    What is the relationship between marketing genius and storytelling?  The reason is very simple, because Jia Hongjian's storytelling is marketing. He just wants to "sell" the story he wants to market to the audience, so of course he must tell the story well!  And really speaking, the marketing talents behind various well-run brands in history have all come up with a good story for such a brand. For example, there is the so-called mysterious formula of Coca-Cola, and KFC¡¯s Sanders  The colonel started his own business at the age of 65 through hard work.  The love myth of the Ashima girl with Ashima cigarettes These are actually all marketing!

    For example, Coca-Cola, as the ubiquitous brown carbonated beverage around the world, is still the leader in the industry despite the shrinking carbonated beverage market.  The key to Coca-Cola's success in the fierce market competition lies in its "secret formula."  It is an indisputable fact that the carbonated beverage market is shrinking globally, and consumers are beginning to turn to healthier water, juice drinks and health drinks.  Coca-Cola and many companies such as PepsiCo are affected by this trend.  Coca-Cola's main rival PepsiCo is relying on revenue from snack products to make up for the lack of carbonated drinks market.  But at this time, Coca-Cola's performance is still growing!  Why?

    According to the records on the Coca-Cola Company website, the earliest recipe was written in 1919, which is half a century earlier than 1866, the year when the morphine-addicted pharmacist John Pemberton reportedly invented the drink recipe.  Before 1919, the recipe was passed down by word of mouth.  A businessman named Ernest Wood led a group of investors to buy the formula.  The year was 1919, so the recipe was finally written down on paper.  "As an additional condition, Pemberton will write down Coca-Cola's secret formula on paper," reads the Coca-Cola Company's website.  Since the 1920s, this secret formula has been locked up in a bank in Atlanta. 86 years later, the Coca-Cola Company decided to promote the secret formula as a selling point, and the company transferred the formula to the Coca-Cola Company in Atlanta.  In the museum.

    Coca-Cola has always claimed that only two senior company executives know the formula, but the company has never announced the names of these two people or their whereabouts.  But we know that from an ad surrounding the recipe.  The two people who knew the formula were not allowed to travel on the same plane.  The security of the museum is very good. Just like what you see in the movie, it is also equipped with palm print recognition system access control, numerous password access control and thick steel gate guards.  Within the thick wall is another safe with even greater security features.  Inside the safe is a metal box containing "the most closely guarded trade secrets in the world."

    For such a formula that seems to have lasted for more than a hundred years.  Jia Hongjian, that¡¯s reallySniff at it!  Why?  Because the earliest Coca-Cola contained drugs!  Why is the English name of Coca-Cola called cocacola?  Because coca means cocoa!  And coca is a plant with roots like poppies, and cocaine, a drug like that, can be extracted from them!  Cocaine doesn't sound familiar, so let's change its name to cocaine. Does it sound familiar?  Cocaine is a well-known central nervous system stimulant, and it is the most popular drug in America!  Therefore, in various Hollywood films, we generally only hear about them using cocoa or cocaine, and rarely hear about using other complex drugs!

    In the early years, Coca-Cola, a central nervous system stimulant, was used as a medicine, so it was added to Coca-Cola - even the earliest Coca-Cola was developed as a cold medicine.  After drinking it, people can feel much better even if they have a cold!  Just like modern cold medicines often contain pseudoephedrine, a substance that can be used to make poison, it has the effect of stimulating nerves!  Later, after everyone realized that cocaine is a drug, Coca-Cola, just in case, changed the content of coca or cocaine to zero and replaced it with something else.  Now, has the recipe changed?  You have changed a long time ago!  So why are they promoting a recipe that hasn't changed in hundreds of ways?  Isn¡¯t this nonsense or what?

    Even on the other hand.  There is also an organization in the United States that has done the so-called double-blind test of Pepsi and Coca-Cola. They found a group of people who claimed that they could definitely tell the difference between Pepsi and Coca-Cola, and then poured the Coke into glasses so that they did not know which cup was which.  When they were asked to distinguish the situation, 70% of them simply made the wrong judgment!  What does this mean?  It shows that for most people, Coca-Cola and Pepsi-Cola are almost the same without packaging!  In this way, has Pepsi stolen or imitated Coca-Cola¡¯s magical century-old formula?  Anyone can do it casually and it's pretty much the same.  Is this centuries-old formula of any use?

    And the story of Colonel Sanders, the boss of KFC, is also promoted as a "story", especially in the United States!  It turns out that this classmate, Harlan Sanders, was born in 1890. When he was middle-aged, he owned a gas station in Kentucky and became the owner.  Back then, there were no gas stations with a supermarket attached, and the concept of a supermarket didn¡¯t even exist back then.  Then this classmate Sanders discovered that many people were doing nothing when they came to refuel. Some people even put some snacks in the car when they came from home to refuel.  Eat it on the road and while refueling.  At that time, classmate Sanders, a business genius, thought, why can't we make some snacks to serve to cheering people?  If this happens, we can make more money, right?

    So he considered selling fried chicken, because at that time, the fried chicken he sold could be made fresh, but if he was making other things such as bread or popcorn, he would have to make them in advance.  Doing it in advance is the cost!  If he makes a flavor that usually not many people buy, and he makes too much of it all at once, does that mean the whole family is going to have popcorn for dinner?  After choosing fried chicken as a fresh snack, the fried chicken developed by Sanders, a foodie, is really good!  So gradually, his fried chicken became famous far and wide.  Many people even come here not to cheer up, but to eat fried chicken!  As a result, Sandoz's business grew and grew.  He also tried his best to expand the small restaurant next to his gas station, and at this time, that is, after World War II, the unlucky day came for Sanders¡ª¡ªbecause of China General's reasons, Ya's business went bankrupt!

    Suddenly there are no gas stations and the like, so old.  I have become a person who can only receive unemployment benefits every month.  At this time, he remembered that he also had a skill in fried chicken. Although he did not have the capital to open a store to sell fried chicken himself, he could sell seasonings to other restaurants!  Right?  Like our Chinese Thirteen Fragrances, he can grind the seasonings and mix them into small packets of finished products, and then sell them to other restaurant owners.  Right?  In this way, the restaurant owner would take his seasoning and cook it according to the cooking temperature he taught. After attracting customers, wouldn't Sanders be able to become prosperous again by selling this seasoning?  At this time, Sanders is 65 years old!

    This is of course an inspirational story. The white-haired colonel, wearing a white suit, a black bow, and a southern gentleman's outfit, stopped at the door of every restaurant from Kentucky to Ohio, selling the secret recipe for fried chicken and asking to give it to the boss.  Show fried chicken with the store clerk.  If they like fried chicken, sell them a franchise, provide the ingredients, and teach them how to fry it.  At first, no one believed him. The restaurant owner even thought it was a waste of time to listen to this strange old man's nonsense.  Sanders' publicity work was very difficult. For two years, he was rejected 1,009 times. Finally, when he walked into a restaurant for the 1,010th time, he got an "Okay" answer.  When there is one person, there will be a second one.?, with Sanders' persistence, his idea was finally accepted by more and more people.

    Finally, the first franchise restaurant authorized by Sandoz opened, and the old man successfully started his own business again!  Although he has no shares in such a franchise restaurant, and although the majority of the operation is left to the owner, the old man has made a lot of money by relying on the supply of various raw materials!  Although when he was 74 years old, he sold his formula and business for two million US dollars, and sold KFC as a franchise company, but his deeds became the promotion of KFC in the United States.  The best marketing story ever!  (To be continued, please search Piaotian Literature. The novels will be better and updated faster!
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