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Text Chapter 2738 To Buy or Not to Buy

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    If money is not considered, what benefit does bringing Hua Chen in Jia Hongjian do?  This is the first question Jia Hongjian must consider.  Although it often seems that when Jia Hongjian does things, he seems to do it without any care, as if he can do it if he can win the land.  But in fact, many of these things are handled by Jia Hongjian to specialized subsidiaries. For example, the Internet business is what Holmes Company is mainly responsible for, and then the domestic online business is  A mainland subsidiary of Holmes Company with the name of Huaxia Hi-tech is doing it.  For example, in the case of automobiles, Huaxia Hi-Tech has been separated out and specializes in products in the automotive field.  For example, investing in various state-owned enterprises is what Shanda is doing.  For example, Tietong is doing it; for banks, Huaxia Bank is doing it as an independent entity. In fact, the entire Huaxia Hi-tech headquarters has a very single business. In addition to coordinating and managing other subsidiaries, it is doing various things.  electronic products.

    Then when Jia Hongjian was thinking about whether a certain subsidiary should staking out territory, usually such a subsidiary would just start to enter a field, so it would naturally want to staking out its own territory and delineate its own potential sphere of influence.  But this time is different. If you want to acquire Huachen's shares this time, it will be the same as acquiring Kia. You must think about the future product line divisions of different companies!  You can't collide with yourself, you can't compete with your own people, right?

    Even though Procter & Gamble has launched n brands of shampoo, they also know that they want to develop multiple product lines in one market.  How do people do it?  In fact, it¡¯s Head & Shoulders, Rejoice, Pantene.  At first, the ingredients were not very different, but in order to prevent the sub-brands from fighting each other, it was necessary to divide each sub-brand into a range.  For example, Head & Shoulders specializes in removing dandruff, Rejoice makes hair smooth, and Pantene specializes in various repairs.  By the way, later Sassoon was a high-end shampoo, and then Clairol and others focused on natural herbal essences, fragrance, and more femininity!

    So after Jia Hongjian and the others bought Kia from South Korea, they had to figure out how to allocate the market between Kia and Huaxia Automobile in the Chinese market in the future!  If Huaxia Automobile develops A00 to B-class cars, there may even be C-class and other high-end cars coming out in the future.  If all aspects of positioning are taken by Huaxia Automobile.  How is Kia doing?  Kia produces products with the same positioning as Huaxia Motors, and then we are brothers fighting?  This is obviously a joke for outsiders!  Brothers should join forces to fight against outsiders. Two brands should not compete with each other for consumers with the same characteristics and needs!

    After acquiring Kia, it was difficult for the Korean car manufacturer to sell its cars to Europe and the United States because of its name.  So we can only rely on the Chinese market to make a living.  The market division between this company and Huaxia Automobile is quite a headache for Jia Hongjian.  So now you are buying a Huachen?  Jinbei, a subsidiary of Huachen, has been trying hard to build a family car for the past two years!  When will Huachen's car collide with Kia and China Automobile again?  Fighting each other again?  Obviously this is too much of a headache!

    So Jia Hongjian didn¡¯t think clearly about what benefits it could bring.  He is not very good at making a direct decision to buy or not to buy.  Speaking of buying Huachen, the first problem is product line conflict, unless Jia Hongjian divides them into different professional categories.  Just like Procter & Gamble does.  Now Huachen, because the opportunity to cooperate with BMW has been robbed by Huaxia Hi-Tech in history, and even the "Zhonghua" brand has been robbed by Hua Xia Hi-Tech, so they are just holding back their efforts to make cars, but they have not yet  Do.  They originally cooperated with Ford, probably to develop in the direction of cars.

    So from this perspective, how about stipulating that Jinbei, a subsidiary of Huachen, only engages in the van, passenger car or even bus market?  Needless to say about vans, Jinbei is a relatively famous one among domestic vans.  So how about letting them slowly develop in the direction of MPVs like Mercedes-Benz Bullets or Toyota commercial vehicles?  To put it bluntly, the foreign name of MPV is actually developed from the foreign family station wagon, which is the so-called multi-purpose vehicle - it has as many seats and space as a minivan, and at the same time, the seats are not as cumbersome as ordinary minivans.  , the interior is not that simple, and the comfort is consistent with that of a family car.  So it is the product of a marriage between a family car and a van. It is good to use as a commercial vehicle. At least when taking five or six people or seven or eight people, you don't need to drive several cars at once, just one car can do it.  At the same time, the interior is relatively high-end and the ride feels very good, so the grade has also gone up.

    Even some high-end foreign MPVs have been chosen as nanny cars by celebrities - that is, they are somewhat similar to RVs, but not as big as real RVs.  Such an MPV can hold seven or eight people or even a dozen people. The modified interior can be used for putting on makeup, cooking, and resting, and can serve as a temporary resting place, dressing room, and dressing room.  At the same time, it is not too big and has good maneuverability and economy.  So if you wantIf Huachen Jinbei is positioned at this angle, it might even have a bright future!

    At the same time, because the only child has grown up, after getting married, there will be four elderly people and one child behind them. In this way, if everyone really wants to go out together, there will be a total of 7 people. An ordinary car is definitely not enough!  In this case, it would be really convenient to have such an MPV!  Of course, this is just a temporary positioning. How to promote it in the market in the future is another matter.

    At the same time, if Jinbei develops, it can also develop into medium-sized buses and large buses.  Needless to say, medium-sized buses are cars like Iveco, while large buses are Volvo or King Long cars that are often used in domestic long-distance passenger buses.  Nowadays, long-distance passenger transport by car in China has gradually begun to rise.  If Jia Hongjian remembers it well, some people have begun to be optimistic about this market these days, spending money to buy cars and hire drivers, and start running long distances by themselves under the passenger transport center!  This is definitely profitable, so after a few years of development, the passenger transport centers will gradually refuse to be affiliated and start operating on their own!  If it doesn't make money, will the Passenger Transport Center refuse to call?  According to Jia Hongjian's impression, the passenger transport market is slowly growing.  Especially in places where trains cannot reach - such as in Northern Jiangsu Province, there are no railways at all north of the Yangtze River except for the Longhai Line!  Is this a good place to develop road transport?

    Taking advantage of the development of domestic highway passenger transportation, it is also a good prospect to create something similar to King Long Motors!  King Long Motors was originally just a company from Xiamen. Didn¡¯t it gradually grow in size?  And besides, places like Shanghai are adding various air-conditioned buses in the past two years.  According to Jia Hongjian's impression, it seems that old non-air-conditioned models will be phased out across the city by 2006 or something. So is this also a market?  It is true that markets like Shanghai may not be able to catch up, but they also need to reform the secondary markets of various prefecture-level cities, and they also need to change buses. Will they be able to catch up?  Can we even catch the BRT express bus in the future?  So from this perspective, it is really feasible to acquire Huachen and let Jinbei develop in another direction without conflict with Huaxia Automobile Headquarters. It is a promising idea!

    Some cities in later generations even took the lead in using electric buses than Shanghai, which is also a pioneer!  At least before 2015, at least after Jia Hongjian got Huachen, he always had research and development directions and new markets!  Moreover, buses run so many times a year, so they can be updated very quickly!  This is just like a taxi. Because it is a special-purpose vehicle, it is scrapped very quickly.  In big cities, taxis may be scrapped in four years, while in small and medium-sized cities, they will be scrapped in eight years. Shouldn't we repurchase them if they are scrapped?  So from this point of view, if you can really capture a large share of such a market, that would be really cool!

    Then combined with Kia, this entire Huaxia car camp will become Huachen, which is a passenger car to MPV, and then Huaxia Automobile does  the concept of fuel saving and family car use?  And then add high-end business cars and the like?  Like a Buick catch-up?  Then where else can Kia occupy a place?  Then take up a youth movement?  The kind with unlimited personality?  It's a bit similar to the Volkswagen Golf, and Nicooper is a fan of cheap versions. It's positioned in a way that the price is not too high, but it's the first time for young people to buy a car?  At that time, the appearance of Huaxia cars will be more restrained, even if it is fashionable, it will be a restrained and elegant fashion, while Kia's cars will have a more arrogant and flamboyant young people's appearance?  More exaggerated and aggressive?  Or is it softer and more feminine?  To put it this way, in fact, this is also secretly in line with the characteristics of Korean car companies and even Koreans - aren't they good at making leather?

    Many people in later generations say that Korean cars are actually imitations of Japanese cars at their core, but the outer skin makes them look better.  Similarly, South Korea and its people have more plastic surgery than other countries in the world, which also proves that they pay more attention to the outer layer of skin!  And asking them to make a car that is younger and pays more attention to the outer skin design seems to be vaguely in line with their characteristics!  When the time comes, we will cooperate with some Korean celebrities to endorse them Don't all those relatively young and brain-dead fans want to buy these cars?

    So if you think about it this way, the acquisition of Huachen is really a bit of a coup?  If this is the case, then we need to know the quotation from Liaodong Province, right?  What kind of quotation will they make?  (To be continued)
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