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Text Chapter 652 Choosing a Company

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    After being summoned, Ji Runzhi, the president of Dahua Investment Company, burst into the office in Suzhou City like a cheerful lame camel.

    "This is the investment catalog." Ji Runzhi lifted the hump on his back to the table.  This is a box that is half a person long, and contains at least 10 loose-leaf booklets with a thickness of 400 pages. It not only contains a directory of companies worthy of investment that he has selected, but also more business plans and analysis.

    Needless to say, Ji Runzhi has been preparing these things for a long time.

    He had no interest in real estate investment in the first place, not because real estate investment profits were meager. On the contrary, just recently on July 18, the State Council made the "Decision on Deepening the Reform of the Urban Housing System" and announced that housing benefits in kind would be  The distribution method was changed to a monetary wage distribution according to work, and a housing provident fund was established.  Many Chinese people still don't know what this decision means, but Ji Runzhi already understands that real estate investment is definitely a good business in China at this time.

    " However, the technical content of real estate investment is too low. It cannot be said that it has no technical content, but it is not much. Building a hotel on his own real estate cannot satisfy his ambition.

    Ji Runzhi, who studied abroad in the 1980s, did not work for a salary, at least not for a salary of tens or hundreds of thousands of yuan.  When he came to Dahua Industrial, it was an investment in his life, and the return on investment he expected was by no means spending billions of yuan buying land everywhere for his career.

    Therefore, apart from the boring work of buying land, Ji Runzhi has been insisting on doing investment analysis and investment reports.

    As the saying goes, opportunities are reserved for those who are prepared. Su Cheng, who originally had a smile on his face, couldn't help but become serious when he saw the box as thick as a camel's hump and dozens of even thicker loose-leaf booklets.

    In Su Cheng¡¯s heart, he just regarded venture capital as a casual move.  For him, a success rate of one percent or even lower can be regarded as a probability of 30, 50 or even 80.  The simplest trick is to choose a company name that you have seen before to invest in.  Worse still, there are many blue-chip companies that survive decades later.

    However, Ji Runzhi's efforts impressed Su Cheng the moment he opened the box.

    He originally wanted to find a new manager for the venture capital department, but now that he saw Ji Runzhi's approach, he already had a new idea. Let Ji Runzhi also take over the management of the venture capital department, shouldering both shoulders.  There will be a new successor, or Ji Runzhi is unwilling to do it anymore.

    In this way, the future super profits of Dahua Investment Company will inevitably give Ji Runzhi a thick layer of gold.

    Su Cheng didn¡¯t need to talk about personnel matters at this time. He took out a blue-covered loose-leaf booklet from the box without saying a word and opened it quietly.

    The font is purely handwritten in regular script, and each stroke is neat and neat, like a middle school student's Chinese homework.

    Ji Runzhi touched his head in embarrassment and said: "I haven't practiced calligraphy properly since I went abroad. I want to use a computer, but the software is difficult to adjust. I just laugh and laugh"

    Su Cheng didn¡¯t laugh. He closed the loose-leaf album silently, took out another one with a green leather cover, and opened it gently.

    "This is a portfolio investment analysis of the U.S. stock market." Ji Runzhi discovered that Su Cheng was quick to read and quickly introduced: "Investing in the stock market will not bring particularly high returns, but it is relatively stable and suitable as an alternative for a portfolio.  I think if you invest now, American Express, Gillette, the company that makes razors, Wells Fargo, The Washington Post, Coca-Cola, and Guinness are all good options. It¡¯s best to  Buy them with appropriate investment proportions. For example, American Express can be bought in large quantities, Coca-Cola can also be bought in larger quantities, and Guinness and the Washington Post only need to be held in small amounts"

    Su Cheng put down the green-covered loose-leaf book without comment. Judging from future experience, the stock portfolio recommended by Ji Runzhi is indeed very stable. Whether it is American Express, Wells Fargo, or Coca-Cola, it can almost guarantee a return of more than 7 per year.  However, print media such as the Washington Post are also among the few media organizations that have not been destroyed by the Internet.

    From the perspective of an investor, it is quite good to get returns on schedule according to such an investment portfolio.

    Although this is not what Su Cheng wants, it does not negate Ji Runzhi's judgment and efforts.

    Su Cheng then took out a red booklet and finally saw the contents of venture capital. But to his surprise, it was not the European and American high-tech companies he was familiar with, but an extremely unfamiliar Israeli company.

    Ji Runzhi guessed Su Cheng¡¯s doubts and said: ¡°Israel is vigorously developing venture capital and attracting investment from overseas funds. The support is very good. Their newly established YOZMA Group has a reserve fund of US$100 million.Yuan should all be used for public welfare.  The Israeli government has a saying that government funds only share risks but not benefits. Once the project is on track, the government funds will exit at a price close to cost"

    Seeing that Su Cheng was listening carefully, Ji Runzhi continued: "There are many Jews who immigrated from the former Soviet Union in Israel. These people have good education and knowledge structure. The Israeli government continues to guide them to innovate in the high-tech industry. I  I have collected some companies and think they have great potential.¡±

    Most of the companies on the list are less famous companies. However, Israel¡¯s high-tech industry has always developed well, and Israel¡¯s high-tech incubators are an example for China to vigorously promote and learn from after entering the 21st century.

    Thinking this way, Ji Runzhi's idea is not without purpose.

    Su Cheng recognized it and put down the brochure. He planned to wait until it was confirmed that there was free funds, and then directly hand over the screening task to the venture capital department.

    In fact, if he knew that ICQ, the predecessor of QQ, was invented by Israelis, he might make a decision now.

    Under the red booklet is a loose-leaf booklet with a yellow cover.

    Turning over, the first page is a company familiar to Sioux City: Netscape Communications Corporation, also known as Netscape Communications Company. The Netscape browser they made created the first war in the Internet world, the browser war with Microsoft.  .

    Su Cheng was inexplicably relieved when he finally saw a familiar company. How could he know which year these companies were founded? He had no way of knowing exactly whether they would even appear or whether they would change their names.

    Su Cheng didn't know or care about the rights and wrongs between Netscape Browser and Microsoft IE, but what he knew was that the Netscape company was worth billions of dollars when it was acquired by AOL a few years later.  .

    The exact figure is US$4.2 billion, at the end of 1998.  In 1995, Netscape, which went public via public offering, had a market capitalization of US$2.7 billion, a record-breaking first-day profit.

    In other words, if you invest in Netscape now, you can get a thousandfold return in just 4 years.

    "Can you win it?" Su Cheng could not let go of such a high-return company and immediately clicked on Netscape's name with his finger.

    Seeing that Su Cheng did not completely deny his work, Ji Runzhi became excited. He only glanced at it and said, "I will find a way."

    In foreign countries with well-established capital markets, venture capital investors are not allowed to invest in any company they want to invest in.  Whether the other company needs funds and the intentions of the other party's managers will all affect the work of venture capital.

    Netscape cannot be said to be developing by leaps and bounds, but it has also revealed a strong prototype. More importantly, the designer of Netscape had a partner at the first time, and he was the founder of another Internet company.  Not particularly short of money.

    If you want to win over Netscape, you must at least come up with a high price that the other party cannot refuse.

    Ji Runzhi thought for a moment and briefly introduced: "I know about this company through bank relationships. It has an investor named Jim Clark. The SGI company he once founded has received funding from venture capital. If he wants to sell it,  As for Netscape shares, I estimate that I would have to prepare $5 million to have a chance to get about 20% of the shares.¡±

    After saying that, Ji Runzhi looked at Su Cheng carefully. The money was not much, but it was still a lot. The value in RMB would be at least more than 20 million yuan.

    The world in 1994 was not like 2014. There were very few Internet companies that could attract the attention of bankers. Jim Clark¡¯s SGI was also a large company with a value of over US$1 billion later. For venture capital investors in the United States and Europe, Microsoft  , IT companies like Oracle are almost at the upper limit of what they can understand. Netscape will be found out because its value is really high, and the price is naturally high.

    5 million US dollars for 20 shares means that Netscape¡¯s valuation is at least US$25 million.

    Su Cheng curled his lips and said simply: "To win this company, I will prepare 20 million US dollars for you. The more you get, the better."

    As long as Netscape goes public next year, the market value of Netscape will increase a thousand times. By then, there will be no need to wait for the highest market price in 1999. If you just sell it, you will get a huge amount of funds returned. Suzhou City has no reason to be stingy.

    Ji Runzhi was surprised by Su Cheng's generosity and agreed without hesitation, adding: "This brochure is full of high-tech companies. I compared them on four points, using five stars to express the best.  One star indicates the worst¡­¡±

    Su Cheng turned the page down again and again.

    It is the famous "hearing and hearing flow" investment method.

    Ji Runzhi watched with fear as Su Cheng turned over half of the loose leaves. Just when he thought there was no chance, he saw Su Cheng stop again."Yahoo is good, I want to get more shares." Su Cheng looked at Ji Runzhi with burning eyes.

    "No problem." Ji Runzhihui knew about Yahoo in 1994. On the one hand, he benefited from the developed investigation companies in the United States, and on the other hand, because one of the founders of Yahoo was of Chinese descent.  For Dahua Investment Company, whose parent company is in China, it is advantageous to have members with familiar backgrounds among the founders.

    Su Cheng, on the other hand, was satisfied and continued to turn around greedily.

    ?? 20 billion US dollars, even if you keep half of it, the remaining half can be invested in countless companies.

    ¡­(To be continued. Please search Piaotian Literature, the novels will be better and updated faster!)
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