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Text Chapter 651 Venture Capital

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    When China's professional football league was born, it still received considerable preferential treatment and expectations.  In order to prove that this kind of preferential treatment and expectation is wrong, all relevant personnel of the Chinese Football League have exhausted every means to destroy every ounce of capital and hope of Chinese football.

    The so -called evil is still violated, and it cannot be alive. For the Chinese football league, even if Su Cheng has a cash of $ 20 billion, it does not mean to get involved.

    To put it bluntly, the football circle and the oil circle are actually very similar. They are both dirty, dark and complicated. The difference is that football should be a happy entertainment sport, and crude oil has been around since its birth.  It is full of original sin.

    Su Cheng entered the oil industry without hesitation in order to make profits and change his own destiny and that of others.  But changing the football landscape for profit?  Su Cheng shook his head without thinking. Football in the 1990s could indeed make money, but its reputation was too bad, and there was a risk of jail time.

    Change the fate of people in football circles?  Su Cheng never thought about it.  Those players and coaches who are already in the football circle actually have no choice, and China's primary form of socialism cannot provide them with better choices. Wandering in the circle and valuing life above happiness is also a positive move.  It is inevitable for a weak and poor society.

    But those who have choices should avoid this dirty water.

    Su Cheng fell into memories and didn't speak for a long time.

    But Yang Jingshan thought he was moved, and then introduced: "Dr. Su has been abroad for most of this year, and may not be aware of the development of domestic football. This time, professional football is very big, and with the support of the central leadership, the club system is fully implemented.  , fully implement promotion and relegation Coupled with the foundation of the previous professional team, domestic football fever is not far away. If Su Dong has the idea of ????investing, this is a good opportunity."

    After talking about the schedule in one breath, Yang Jingshan saw that Su Cheng didn't look impatient, so he continued: "Whether it is a sponsored league, a sponsored team, or advertising in the stadium, they are all excellent means of publicity. Big  *Lian Wanda, Shenyang Liuyao, Sichuan Quanxingthese are all teams that are guaranteed to be sponsored by the company, a rare opportunity"

    Su Cheng recalled while listening.

    In fact, he has not experienced the most glorious period of Class A. Just like many students who went to college around 2010, when they pay attention to football, Class A is almost a thing of the past. Many people don¡¯t even know that China  There was a time when football was so passionate and innocent.

    Of course, it¡¯s just pure love on the surface.

    ??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? out of the first 12 A-level teams, most of them survived into the Chinese Super League era, and some of them survived pretty well.

    Yang Jingshan has an extensive network of contacts in the country. Here he is responsible for understanding the investment situation of Dahua Industrial. Over there, he has old friends from the General Administration of Sports and the Chinese Football Association who are looking for money and have an eye for money.

    It happened that Su City also wanted projects for investment, Yang Jingshan couldn't help but advocate: "Director Su is not short of funds now, and A-A is recruiting troops. This is a rare opportunity. In a few years, I am afraid that even with the money, he will not be able to invest."  I¡¯ll definitely be able to squeeze in.¡±

    When Class A was booming, there was indeed a boss with tens of millions who could not find a ticket.  But after a few years, this market became unsustainable.

    When it comes to investment, it is not difficult to invest in Class A now and gradually sell it in three to five years to earn 10 times the profit.  However, Su Cheng had his own ideas and still blocked Yang Jingshan's bragging and said: "Dahua Industrial is neither a daily necessities merchant nor lacks exposure. We will not participate in this emerging sports for the time being. However,  If you have connections, you can help me find some fixed VIP tickets, that would be the best."

    "VIP tickets?"

    ¡°It¡¯s like the VIP boxes in American football and baseball, with a separate house and a place to watch the game. Is there such a thing?¡±

    "VIP box? I'm not sure. Let me find out."

    "I want it for the whole season and give it to the public relations department for public relations." Su Cheng didn't have to hide it from Yang Jingshan. Compared with the current trend in the country, inviting customers to watch the game is the cleanest public relations behavior.  European and American companies have been able to continue this safe public relations method for decades. Dahua Industrial borrowed it, which can be regarded as exerting the residual heat of Class A. In a few years, I am afraid that no one will come to see it.

    Of course, stadium seats were still in short supply in 1994. On the one hand, the capacity of the stadium was limited, and on the other hand, there was competition between established players and upstarts.  If we don't ask for help, Dahua Industrial can certainly get good seats or boxes for some games, but it can't guarantee that it will be available for all games.

    From a public relations perspective, naturally, the more difficult it is to buy games, the more valuable they are.

    Yang Jingshan is an old friend of the General Administration of Sports and the Football Association. He does not care about a few tickets and takes care of everything.?¡°No problem, which team do you want?¡±

    "Beijing, Shanghai and Shandong." Su Cheng was not polite at all.

    "Three teams" Yang Jingshan thought it was one. He hesitated for two seconds, then nodded and said: "No problem, I will find a place for you, but it will cost money."

    "Of course. Well, if the location is good, I will advertise for them. The better the location, the more ads." After Su Cheng said this, he did not skimp on the cost of several million yuan.

    Yang Jingshan seemed to have taken a reassurance, and immediately said: "It's easy to handle. I will definitely find a good box for you. If not, I will ask them to build it now and decorate it as you like."

    When Class A first emerged in 1994, it was not like they would have the confidence to negotiate with advertisers a few years later.  A big-name unit like CCTV does not even pay broadcast fees to the Football Association. It only compensates the Football Association with 2 minutes of advertising time in each round. Calculated based on the cost at that time, CCTV's broadcast of Class A for one year is only equivalent to 600,000 yuan, and this  One price will be maintained for five years.  In 1999, the Football Association raised the price, and it finally reached 10.5 million yuan for three years, which was equivalent to 3.5 million yuan per year. It was very different from the millions of yuan advertised in several stadiums in Sioux City.

    It should be said that in Suzhou now, one can buy Class A with just a hair's breadth, and Yang Jingshan is not worried that he will not be able to come up with the money.

    For the current General Administration of Sports and the Chinese Football Association, as long as Dahua Industrial buys advertising, it is the best advertising for advertisers.  Just attracting one-tenth of Dahua Industrial's affiliated companies would be enough for them.

    Although he did not bring Su Cheng into the football circle, Yang Jingshan had settled his worries. Then he took out the bank project and handed it to Yang Ming, and then said: "These are the recent big projects in the country. You see  If anyone is interested, I will ask them to come and discuss it with you in detail."

    ??For today¡¯s domestic market, investors are like gods.  In the past two years, the development zones that were in full swing were merged. In the final analysis, the quantity and quality of developers were insufficient.

    In addition, the State Council's guidance on "grasping the big and letting go of the small" for state-owned enterprises has not changed. The "big" mentioned by the State Council usually refers to large state-owned enterprises at the deputy ministerial level and above, which are generally found in some provincial capitals, municipalities directly under the Central Government and planned  In the eyes of the State Council, the state-owned enterprises that are very good in the independent city are still "small". It is not easy for half of them to survive in the end. However, it is necessary to separate out the viable and nourishing ones without the need for investors and restructuring.  There are not many in the province.

    Therefore, let alone asking the other party to come to Su City to talk, it can also be done by asking the top leaders of the local government to personally invite him.

    Su Cheng showed no interest in these frivolous tasks and waved his hand and said: "You know my request. Now, Dahua Investment has a real estate investment department ready to buy land to build a hotel or reserve it. This is our maturity.  Therefore, in the first stage, we still consider packaging and buying these real estate-related assets. As for other projects, we will postpone them."

    "I understand, I understand. There are also many real estate-related assets, especially those sent by departments directly under the bank. There are many." Yang Jingshan did not say anything about non-performing assets, but he still found more than half of them from the documents.

    Real estate is a favorite collateral for banks, and companies can often lend considerable cash based on this.  However, as the number of bank loans increases, there will always be insolvent and bankrupt companies, and the real estate they use for mortgage is often owned by the bank.

    ¡°And banks themselves are not engaged in real estate, so what they can do is package these non-performing assets and sell them to other financial institutions or companies.  There are specialized financial groups in the United States that do this business, and the famous Fannie Mae and Freddie Mac are the best among them. If there are no such insurance companies in the country, they can only sell them to each other between banks, or to companies in need.

    Regarding the state of business operations in China in the 1990s, there were countless insolvent companies, and the choice of Dahua Industrial was the same.

    Su Cheng resisted opening the thick pile of documents until Yang Jingshan was sent away, then asked the clerk in the office to quickly sort them out, and then sat on a chair alone to read the catalog.

    Tens of thousands of acres of land in Beijing, tens of thousands of acres of land in the inner ring of Shanghai, hundreds of thousands of acres of pastures and forest farms, and even entire county development zones are included in the package

    Su Cheng read halfway through and couldn't stand it any longer. He shook his head and closed the document, saying: "Yang Ming, ask people from the Strategy Department to study the policies to see which properties can be bought and sold legally and which ones are problematic  ¡­I think these guys are willing to sell anything.¡±

    "The bank's bad debts are going through the roof. Employees of state-owned enterprises cannot pay their wages, so of course they have to sell whatever they have." Yang Ming said with a smile and went to make a phone call.

    Su Cheng helplessly patted the folder and gave up reading it on his own.White thoughts.  Many real estate properties here will probably go through many twists and turns in the coming years.  However, today in 1994, there are not many people willing to buy these assets.

    In this case, Sioux City would rather choose some assets with good liquidity.

    In addition to buying land, as far as Su City knows, the most valuable investment projects should be the upcoming Internet companies and new technology companies.

    Although the Internet bubble in 2000 caused many investors to lose money, after passing this threshold, countless new companies worth hundreds of billions will appear in the future.

    ¡°Compared with the psychology of wealthy locals, top local tycoons are more attractive to Suzhou City.

    "Call the people from the venture capital department to come in and ask them to bring a directory of companies to invest in." Su Cheng picked up the phone and said.  After putting it down, I rubbed my hands vigorously, feeling inexplicably excited.

    ¡­(To be continued. Please search Piaotian Literature, the novels will be better and updated faster!)
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