Chen Qinglian¡¯s business experience is very simple. She first observes to see who is making money, and then analyzes whether she can do it herself. If it does not involve a very high threshold, she will copy the other party¡¯s business model.
She and her partners are very self-aware, and they will not touch any business that involves core technologies or requires unique advantages.
For example, some people design and invent products themselves, and then find factories or investors to put them into production and sell them. Others have relatives who set up factories, and they can get internal prices, etc.
The business that Chen Qinglian has done over the years is actually more about creativity, making ideas, actively embracing some changes, and learning the latest sales techniques and business models.
It¡¯s easy to say, but very difficult to do.
She and her partner also made mistakes and suffered losses, but because there were two people who encouraged and cheered each other up, they finally got through it.
Therefore, she feels that when it comes to starting a business, it is difficult for one person to stick to it. You must have a suitable partner who can always agree with your ideas and support each other.
After some analysis, Lin Hong finally came to the conclusion that her concept was actually a business plan with the lowest risk and the highest probability of making money.
Chen Qinglian¡¯s advantage is that she is good at learning.
She will observe the existing merchants very carefully, especially those in areas with huge traffic. What she likes to see most is various promotional activities.
If you find any pattern that is indeed very attractive. If you initially predict that it can indeed make money, you can list it as someone you can imitate.
For example, discount sales, clearance sales, dollar stores, etc.
The imitation they carry out does not mean that they are completely different from each other, but that they need to copy everything.
They did this because they had tried it before and found that sometimes it was a very inconspicuous factor. It will cause a project to fail.
Therefore, in the early stage, they will not innovate under any circumstances. Because the risk is very high, they still don't know why the other party is doing this, it seems like an inconspicuous thing. It may contain great truth.
She told Lin Hong about a case.
As one of the largest financial cities in China, major department stores and supermarkets have already appeared in Shanghai, especially Nanjing Road, which is a shopping paradise.
Once, Chen Qinglian and her partner went shopping and looked around to see if there were any suitable projects to do.
As a result, they saw a large group of people shopping around two little girls at the entrance of a department store.
This kind of situation is what Chen Qinglian likes to see the most. She hurried over to join in the fun and observe carefully.
The two little girls were about the same age as them and were very busy at the moment. One is responsible for collecting money, and the other is responsible for delivering goods.
The product they sell is red wine.
Chen Qinglian took a look and saw that the packaging of this red wine was entirely in English, giving it a very high-end feel.
But Chen Qinglian knows that in some professional wholesale markets. The wholesale price of such a bottle of wine is actually only about five yuan.
Chen Qinglian couldn¡¯t speak, so she stood aside and listened for a while, and then asked her partner to come forward and inquire in detail. Finally, she found out that they were making huge profits from selling red wine!
There is only one grade of red wine. One is thirty-eight, and there is a promotion right now. As long as you spend fifty yuan or more, you can get a free bottle of red wine.
"Buy one, get one free", Chen Qinglian and the others have already played the trick that they are very familiar with.
Very few people buy one bottle directly, most of them buy two bottles for 58 yuan, which is equivalent to only 29 yuan for one bottle.
This kind of sales strategy that takes advantage of people's psychology of taking advantage is also a routine that Chen Qinglian and others have used very well before.
The two of them stood here and observed for a while, and found that the other party's business was really good. After all, this was an area with a lot of traffic.
"The two people renting a table here, the monthly rent is estimated to be over 2,000 yuan, but judging from the popularity of the scene, they may be able to completely recoup the cost in a day or two, and the rest is pure profit.
Chen Qinglian thought this model was very good. After discussing it with her partner, they decided to copy this model.
However, they did not make red wine at first, but shampoo.However, this small innovation directly caused their sales to shrink. Although they could earn dozens or hundreds of yuan a day, compared with the two girls before, they were not at the same level.
After selling out all the stock in hand, Chen Qinglian stopped selling shampoo. Like the two previous ones, she also switched to red wine. As a result, the sales volume was very good.
Later, they summarized the reason. Red wine packaged in English gives people a very high-end and expensive feeling. Promotions and activities are easy to believe. Shampoo is different, it is not a brand product, and few people are willing to experiment with their own hair.
After this incident happened, Chen Qinglian summed up the experience that "veterans will survive if they innovate, while novices will die if they innovate."
In many future projects, unless she knows the industry very well, she will not easily innovate.
Not only must you imitate, but you must imitate well so that you can minimize your risk of failure. After all, the path that others have taken has proven that this business model is feasible and can make money. If you follow the same model as the other party, even if you cannot reach the other party's level, you can always make some money.
This method is especially suitable for novice entrepreneurs.
And if you want to be better than the old master, you must wait until you become an expert and continue to optimize and improve the project, and finally achieve the goal.
As long as you increase it by 1% every day, it will increase to 37 times (1.01365) after one year.
And if it decreases by 1% every day, only 3% of the original value will remain after one year.
It can be seen that every subtle improvement is very important and will affect the overall development unconsciously.
Of course, the concept is very important, but if you want to really make money, you still need extraordinary execution capabilities.
Lin Hong believes that Chen Qinglian¡¯s smooth journey is inseparable from her character of daring to think and do.
Many people have theories and methods, but they lack the willingness to take risks and work hard.
The money-making model of many businesses in life is very simple. When we see it, we all sigh about how the other party makes money, but few people take the time to study it personally.
There is never a shortage of smart people in society. A thousand people may have thought of the same idea, but only a hundred may be preparing to do it in their minds, and among them, only ten may actually do it. , perhaps there is only one person left who truly regards it as his own career.
And Chen Qinglian belongs to the remaining one. Her personality is somewhat similar to Lin Hong. Once she wants to do something, she will spend a lot of time researching it. Once it is confirmed that it is feasible, she will start immediately. (To be continued)
{Piaotia Literature www.piaotia.com thanks all book friends for their support, your support is our greatest motivation}