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Volume 2 Hacker Holy Land Chapter 687 Chen Qinglian¡¯s Business Experience

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    On the last day, please give me some monthly tickets, thank you!

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    ¡°At the beginning, we were not too anxious to get started, but spent a long time observing how others sell, where they sell, and what they sell specifically¡±

    As soon as she talked about this, Chen Qinglian became confident. This is an area in which she is good at.

    Although there are many people buying socks when selling socks, the profit is too thin. Even if you sell hundreds of pairs a day, you can only make a small amount of money. In fact, selling one or twenty pairs a day is already high.

    Therefore, Chen Qinglian feels that socks are not a good product at all.

    "We didn't have much experience at the beginning, so I think we should learn more from others, especially the old people who have been in this business for a long time. The fact that they can persevere shows that there is still money to be made in setting up a street vendor, otherwise they won't  It¡¯s possible to be able to do this for so long.¡±

    Chen Qinglian has her own understanding in this regard. She first looks at people, and then looks at products and methods.

    Both of them are little girls, and they are disabled people with defects. Many people are more sympathetic to them, so when they take the initiative to talk to the stall owners who set up street stalls, many people are generally willing to talk to them.  communicate.

    They learned many valuable experiences from the communication process with these stall owners.  For example, how to choose a location, what to pay attention to when purchasing goods, how to attract customers to come and view the goods and so on.

    With theoretical experience in hand, the two of them began to try setting up stalls on a small scale. They had little capital.  You can¡¯t buy expensive or large quantities of things from the beginning, you can only start with small things like trinkets.

    At the beginning, their progress was not very smooth.  There is still a gap between theory and practice. Even if you know the names of some things, you still make mistakes.

    They also paid some tuition fees, but fortunately they were just small things.  The value is not very high and it is still affordable.

    If you fail, you have to sum up your experience.  Deceptively simple.  But it's not that easy.  They summed up a lot of experiences and lessons, but in the end, they found that they still couldn't be like those veterans.  Ability to sell goods smoothly and in a timely manner.

    In the end, Chen Qinglian decided to imitate.

    They buy whatever other people sell.

    "Sell with them, right?"

    Facts have proved that this is still not enough.  For the same trinkets, others can sell them at high prices and they are very popular, but their prices are low, but no one cares about them.

    Chen Qinglian realized that setting up a street stall actually contains deep skills.

    So.  She decided not to make any changes and to copy exactly what the industry experts did.

    She also sells whatever hats the other party sells; if the other party is next to a school, they also change schools and find a similar place; no matter how the other party shouts.  She asked her partner to learn how to shout in the same way

    The results of this complete replication are very gratifying, and their sales have improved rapidly.

    At the beginning, they had no idea why they were doing this, but as they gradually became familiar with the business, many things gradually became clear.

    They suddenly discovered that among these seemingly ordinary behaviors.  In fact, it contains a lot of truth.

    For example, all kinds of trendy hats are basically liked by little girls, and the places where girls are concentrated are schools. Selling them near schools is more targeted, and the traffic near schools is very large, so they can be sold quickly.  To sell out the product, you have to use different solicitation techniques for different people, and you have to pay attention to details so that they don't get offendedetc.

    These experiences were actually discovered by experts in the industry after a long period of exploration and testing. Chen Qinglian and others did not realize it at first. They only used these experiences in advance through thorough copying, and only later learned about them later.  Sleep.

    This situation is actually a bit like learning the formula well in school and then applying it to exams and life.

    Of course, this was just the beginning. Because Chen Qinglian was willing to use her brains and became familiar with the industry, she also summed up some new experiences. Later, the two of them gradually became experts and sold goods faster than others.  Become a learning object for others.

    For an unfamiliar industry, the safest and fastest way to get started is to copy it, and find industry experts to copy it completely. This is the most important concept Chen Qinglian learned. This concept will be used in her future business process.  played a big role.

    Later, they began to realize the limitations of setting up street stalls and began to??No longer satisfied with the status quo, try other types.

    One day, on her way home, Chen Qinglian saw someone temporarily renting a store in a busy area for promotions, buy one get one free, and have a clearance sale. There were so many people coming in to buy that they were almost crowded. Everyone was afraid that the product would  There are no more, so people are rushing to buy them.

    Out of curiosity, she went in and took a look. At that time, she thought it would be good if she could get the factory's final goods and then conduct a clearance sale like this.

    However, before she could take action, a few days later, she suddenly saw this person again a few streets away.

    The other party rented a temporary place and put up all kinds of big red papers written with brushes everywhere, which said "clearance sale", "50% off!", "buy one, get one free!"

    Chen Qinghe keenly grasped the key at this time.

    She entered the store again, but this time she did not just glance at the details like last time, but began to silently learn every detail of the other party.

    With her previous experience of setting up a street stall, she copied this business model very smoothly this time.

    She and her partner soon started selling this model in another place.

    Although it is a bit deceptive to consumers, the products are real and not false at all, so they do not feel any shame in doing this.

    When doing this kind of clearance sales, Chen Qinghe feels that the most important thing is to take advantage of consumers¡¯ take advantage.

    She specifically corrected it with Lin Hong. She was not greedy for advantages, but taking advantage. She wanted to make customers feel that they were taking advantage, so that the goods could be sold quickly.

    Facts have proved that selling goods in this way is much faster than setting up a street stall, and the speed of making money is naturally much faster.

    The two of them worked tirelessly to take this model to the extreme, and even expanded it to several surrounding cities.

    Later, there were so many followers. Basically, customers in big cities already knew about this sales method of merchants, and such promotions gradually became difficult to do.

    Some people have moved to second- and third-tier cities, while Chen Qinglian and others have found new businesses.

    One characteristic of their early-stage business is that they come in money very quickly, make quick money, change places frequently, and rarely stay in the same place for a long time.

    Later, Chen Qinglian heard a sales expert say this in a TV interview: "The highest level of doing business is not to sell products, but to sell yourself."

    This sentence touched her greatly, and the most direct result was that she began to slowly change her business thinking. She no longer only valued quick money as before, but began to think about setting up her own company and calm down to be down-to-earth.  Do something practical.

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