After Li Xue announced the acquisition of 520 Network Entertainment by Future Dynamics, he also announced that "Zhu Xian" will launch the most perfect cosplay selection event. The results of the selection event will be broadcast in real time on ym video. After the selection, the first place will become the player spokesperson of "Zhu Xian Online", with a six-digit endorsement fee.
The future motivation is to use popular selection activities to increase the influence of "Zhu Xian Online", which is more effective than simple advertising for marketing.
This selection event was initially held on the official website of "Zhu Xian". Due to the limitations of cosplay itself in China, it received relatively little attention. However, after the promotion of ym voice chat, this event has been actively participated by the majority of players. At first, everyone thought it was fun, but due to the lack of related clothing sales, in the end it was just nondescript.
Faced with this situation, the future power seems to have been thought of for a long time. On the day the selection event was launched, the Passerby Mall began selling various props from the "Zhu Xian" novel, ranging from weapons to clothing.
This situation has stimulated the enthusiasm of the majority of game players for cosplay. In addition, Passerby Mall has clearly stated that these props are sold at zero profit and are only customized for cosplay. Many players have chosen to purchase them online.
However, something happened that the future power did not expect.
Since all the weapons sold by Passerby Mall were weapons that appeared in novels, their realistic effects and terrifying lethality were exposed by interested parties, and the media followed up one after another, leading to the news that "Future Dynamics is suspected of selling lethal weapons." Appeared in major media across the country.
??Among these news reports, the most lethal one is the Sujiang Evening News. This media directly promoted and reported the matter with the title "Future Dynamics is morally corrupt and sells lethal weapons."
The media wrote in the report: "The passerby merchants under Future Dynamics sell props from martial arts novels, such as knives, swords, crossbows, bows, darts, etc., which are extremely sharp and highly lethal. They are now sold publicly on the Internet. This is a sign of moral decay and will inevitably have a negative impact on social stability"
You know, Future Dynamics is now the darling of the media. News about Future Dynamics, newspapers or magazines are very popular. Therefore, when the heavy and eye-catching news that "Future Dynamics is suspected of selling lethal weapons" was released, it immediately aroused heated discussion in society.
Many netizens who are pro-Future Dynamics have chosen to wait and see. In 520 Le Bar, there are many discussions about this matter. Some people say that the pictures of weapons sold by passers-by mall are very beautiful and look very sharp. They should be real. of. But from the price point of view, it seems to be fake. After all, the price is too cheap, a sword only costs a few dollars. No matter what, until the official explanation from Future Dynamics comes out, many people can only wait slowly.
Lin Fengzheng and Jiang Xin are preparing for the upcoming wedding. As the wedding approaches, all kinds of complicated things keep emerging, making it impossible for the two to relax.
Sometimes, the busier you are, the more things will happen and the less you will be able to calm down. No, something happened to the company. It¡¯s not a big deal, but when it comes to the company¡¯s image, no one in the company dares to make a decision and can only push the problem away. To Lin Feng.
After getting a general understanding of the situation, Lin Feng only said one sentence: "All middle-level and above personnel and passers-by are meeting in the multi-functional conference room!"
?????????????????????????????????????????????????????????????????????????????????????????? Future Power Crisis Public Relations Team and the company¡¯s management team are sitting quietly in the conference room, all looking at their boss Lin Feng.
"Regarding the rumors about the sale of lethal weapons by Future Dynamics' Passerby Mall, if you have anything to say, please tell me first. I want to hear your thoughts first." Lin Feng's expression looked a little serious.
Li Xue, the spokesperson of Future Dynamics and now in charge of ym video, stood up and spoke first. She said: "This cosplay activity was planned by me, and the props sold by Passerby Mall were also customized by the manufacturers I contacted. I should bear the main responsibility. ."
Bai Yang, who is in charge of the Passerby Mall, is a guy who eats a lot without getting fat. He stood up after Li Xue spoke and said: "I was careless about this. I failed to fully explain the materials of the props sold in the Passerby Mall. , as for the introduction of some lethality mentioned in the media, in fact, the introduction of weapons in my novel is not the lethality of the props we sell. The weapons and props sold this time are all plastic products and are only for ornamental purposes. , not lethal."
Others also spoke one after another, saying that the recent growth of the company's business had made them a little careless, which led to the situation.
Lin Feng sat there and listened quietly to everyone's words. When these people encountered problems, weren't they?He was actually reviewing his personal mistakes, which surprised him a little.
"Everyone, please stop reviewing. We are meeting to solve problems, not for everyone to review. Whether this matter is big or small, it has had some impact on the image of Future Dynamics, but these impacts are completely OK. Ignore it. In fact, to put it bluntly, on the one hand, this matter is fueled by someone behind the scenes, and on the other hand, it is the media¡¯s tracking and reporting of popular events. Let¡¯s put aside all these messy things and only talk about solutions to the problem.¡± Lin Feng is very satisfied with the company's atmosphere of reviewing one's own shortcomings and taking responsibility. But now that problems have arisen, solving them is the first priority.
"In fact, solving the problem is very simple. Just tell the public the truth. We publish the materials used for the props, the price list and the manufacturer's contract together on the Internet. We believe that the public will have their own understanding and judgment. When the matter itself has no news value Under such circumstances, the media will ignore the matter." Li Xue expressed his thoughts.
Lin Feng nodded and said: "Future Power's sale of lethal weapons is a false proposition in itself. It is media sensationalism and the result of amplifying the news effect to attract public attention. Li Xue is right. It is our responsibility to announce the true situation of the matter. We need to do something urgently, but we also want to apologize to all the public. The sale of cosplay peripheral products in Passerby Mall was originally an activity planned for the public beta of "Zhu Xian Online". We have no profit at all. However, when we fail to fulfill our duty to introduce the materials used for selling props, it is a mistake on our part. I hope that everyone will give in-depth consideration to everything they do in the future. As the future momentum continues to grow bigger and stronger , the company¡¯s every word and deed is scrutinized by the public, and avoidable mistakes like this are not allowed to be made again.¡±
After the meeting, Future Dynamics¡¯ external spokesperson apologized to the public on behalf of Future Dynamics for the media exposure of the sale of anti-personnel weapons at Passerby Mall, and explained the causes and consequences of the incident. At the same time, Passerby Mall also uploaded the OEM agreement signed by Future Dynamics and the manufacturer of props.
After Future Dynamics came forward to explain the truth of the matter, the media also promptly conducted follow-up reports on the news, and at the same time affirmed Future Dynamics¡¯ behavior of selling game peripheral props at zero profit.
After the majority of game players learned about this through the media, the image of Future Dynamics in their hearts instantly grew taller.
"It turns out that in order to allow players to better participate in cosplay activities, Future Dynamics really sells props at zero profit, which is so interesting. Which company can do this? Now many merchants are shouting anniversary sales and clearance sales Processing, 10% off sales, etc., in fact, the price is not low at all. For future power, I must buy one. I decided that I will also go to the passerby mall to buy a set of equipment. Even if I don¡¯t participate in cosplay, I can keep it as a souvenir. , after all, the price is really cheap.¡±
"Ever since the media broke the news that Future Dynamics sells anti-personnel weapons, I have been skeptical about this matter. Now that the truth has been revealed, Future Dynamics is still the Future Dynamics that has worked tirelessly before the rise of national online games."
"Seeing those exquisite props, I am now looking forward to the game "Zhu Xian Online". Future Dynamics announced that "Zhu Xian Online" will be released to the public soon, but it did not say the specific time of the public beta. I hope this game will be released to the public soon, too Love this game.¡±
"Wow, there are no reports of Future Dynamics selling anti-personnel weapons. I didn't know that Future Dynamics held a cosplay event. This is my favorite. Go buy it and sign up."
¡¡
Compared with the instant change in the media and public's image of Future Dynamics, Su Ming's face looked a little ferocious at this time. The news about Future Dynamics Passerby Mall was concocted by him. The effect was quite good at first, but the media's one-sided response made him I felt indescribable joy in my heart, and finally let out a breath of bad breath.
However, soon, Future Dynamics fought back and let the truth of the matter come to light. Through this incident, Future Dynamics' image in the public mind suddenly rose to a new level. Not only did the cosplay activity become known to the public, but also "Zhu Xian Online" This game has also attracted the attention and expectations of many gamers. This time, he has stolen the chicken but lost the rice.
For Future Dynamics, Su Ming is now using both open and covert weapons. Overtly, the online game alliance and Future Dynamics are dueling head-on. Real swords and real guns rely on strength to speak for themselves. Secretly, if you get the chance, go to death. This time the danger was saved by Future Dynamics, so it won¡¯t be so easy next time.
Just as he was thinking about it, his subordinate handed him a piece of information. This information was about recent player reports that the accounts of the two games "Fantasy Westward Journey" and "Fengshen Bang" were stolen. Since their operation, these two games have been suffering from account insecurity and frequent account theft.Love. Now, Su Ming has acquired Yinet and Kingsoft Studio and formed a major online game alliance. However, the problem of account theft has not been solved well. Therefore, from time to time, he will receive accounts from various players whose accounts have been stolen. Stolen feedback.
"Account security issue?" Su Ming's eyes lit up, and he thought of a way to deal with future power.
"Lin Feng, you will definitely be satisfied with this generous wedding gift." Su Ming said with a grim smile.
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