After the Online Game Alliance announced the cooperation between "World of Warcraft" and Coca-Cola, it also announced that it would invest 10 million in TV advertising for its games. £® £® com // "" Advertisement Full text txt download
The advertising fee of 10 million yuan is mainly used for TV advertising promotion of four games: "World of Warcraft", "Audition", "Fantasy Westward Journey" and "Feng Shen Bang".
These four games are also aimed at the popular online games of Future Dynamics: "Huashan Sword Online", "Super Girl Online", "Wen Dao" and "Spring and Autumn Warring States". The online game alliance hopes to compete for the market from Future Dynamics through advertising campaigns. .
At the same time, the Online Game Alliance also announced that it will soon launch the public beta of "Perfect World", a 3D online game independently developed by Perfect Sky. The external slogan is "to create the first original 3D online game in China."
In addition, Su Ming has also launched a variety of online activities in various games under the online game alliance. They give away luxury houses, cars, electronic products, point cards, etc. They do everything they can to attract new players to join.
Regarding the behavior of the online game major leagues, many people in the industry mostly said four words: they have money to burn.
The strong return of the major online game alliances has made many companies in the domestic gaming circle cry wolf.
"Legend of Legend" and "Legendary World" owned by SDO Group have continued their past miracles since they became free, creating huge wealth for SDO Group. This is something that many gamers cannot understand, just as many people cannot understand why "Legend" is so popular.
Faced with a series of preferential policies launched by the major online game alliances, SDO Group did not dare to be lonely. It promptly announced that it would hold a "Game Carnival" and would use a series of preferential measures to retain loyal players of the "Legend" series.
The Online Game Alliance and SDO Group have joined the battle circle one after another. Penguin KouKou is not willing to be left alone and has also started a recharge promotion. After the public beta of "KouKou Fantasy" ended, the game began to officially charge time. The maximum online rate during the public beta period was 200,000. After charging, the online rate dropped steadily and was once below 100,000. This made Marion of the Penguin Empire lose confidence in time charging. However, the good start of "Button Fantasy" did not make Marion lose confidence in the game. Increasing investment in publicity and promotion is what he has to do.
Lin Feng has always paid close attention to things in the domestic gaming circle, especially the online game major league. He got first-hand information about the online game major league press conference immediately.
"Cooperate with Coca-Cola? Acquire Perfect Sky? This move is not a good move. It seems that Su Ming is a good opponent." Looking at the information in his hand, Lin Feng said to himself.
Just when Lin Feng was thinking about whether to fight back, Qiao Liang provided him with a piece of news. An online game "Zhengtu" that was very similar to "Spring and Autumn and Warring States" was in public beta. It is also free, and it is also a national war. This "Zhengtu" is simply carved out of the same mold as "Spring and Autumn and Warring States". Although there is still a certain gap between it and "Spring and Autumn and Warring States" in terms of graphics and engine, this game is still quite competitive in the current online game market. After all, gamers always like the new and hate the old. If this Zhengtu company really has good marketing, it will probably cause a lot of waves in the domestic market and have a big impact on the 2D online game market. The homogeneity is very high. The serious "Spring and Autumn and Warring States" will also be affected.
Sure enough, this company called Zhengtu achieved good online results on the day of the public beta, with a maximum of 50,000 online, which is indeed very good for a new online game company.
"It seems that the boss named Shi is a worthy competitor."
Just before Lin Feng had time to show his admiration for the Zhengtu Company, another piece of news came.
"The members of the Online Game Alliance have expanded again, and Zhengtu Company has been incorporated."
After seeing this news, Lin Feng really wanted to punch Su Ming in the face. Does this guy want to acquire all the companies with potential in the online game market?
"Come on, I'll take all the future power orders."
In fact, although the online game alliance¡¯s series of measures have allowed its games to achieve a certain amount of online growth, the impact on its future momentum has not been great. On the one hand, the four online games "Spring and Autumn and Warring States", "Wen Dao", "Super Girl Noline", and "Huashan Sword Online" have extremely strong playability and high game quality, and the player loyalty is relatively high. On the other hand, Future Dynamics is in an overall stable upward trend. This upward trend is mainly reflected in the increasing influence of Future Dynamics¡¯ brand, and as ym surpasses QQ to become the largest instant messaging service in China.? Its huge user base also provides unlimited possibilities for future power players.
Of course, Lin Feng will not just ignore everything and let others bully him, and let others say that Future Momentum is easy to bully.
Soon, Future Dynamics¡¯ external spokesperson Li Xue held a press conference and announced two things.
The first thing is that Future Dynamics¡¯ North American branch Dota Studio¡¯s two online games ¡°League of Legends¡± and ¡°Tower 2¡± have made major breakthroughs in the game engine. When Lin Feng went to the United States, after signing an agreement with Yang Dao and Ice Frog, he gave them an unfinished game engine and gave them a crack-free customized version of the game production software, allowing the two to build on this engine. They produced "League of Legends" and "Tower 2" respectively. Now, thanks to the hard work of the studio, the engines of these two games are finally completed. Next, the studio will start the production of subsequent games based on the engine. It is expected that these two online games will be available to players around the world by the end of 2005.
The second thing is that Future Dynamics has completed the acquisition of 520 Online Entertainment and is about to launch the public beta of the 3D online game "Zhu Xian Noline" adapted from the popular online novel "Zhu Xian". After 520 Online Entertainment is acquired, it will become a branch of Future Power and will still use the original company name and product name.
Regarding the first thing, domestic players who like to collapse towers are quite surprised. Their god, the creator of the tower collapse map, was unknowingly incorporated by Future Dynamics? And also want to adapt Falling Tower into an online game? And there are still two games. What kind of games are "League of Legends" and "Tower 2"? I'm really looking forward to it. Some media have also paid attention to the acquisition of foreign game studios by domestic game companies, but that is just attention. For a studio without any achievements, it is not worthy of appearing in media reports.
The second thing is tantamount to a bombshell for the domestic media. 520 Network Entertainment is currently the most anticipated original online game company in China. Now it is going to be acquired by the most influential online game giant Future Dynamics. This is absolutely It¡¯s big news in the Internet world. Previously, they were surprised when the Su Group entered the Internet and established a major online game alliance. Now, Future Dynamics has directly acquired the mysterious 520 Network Entertainment, which makes the domestic game market, which is already in turmoil, even more thrilling.
¡°Future Dynamics joins hands with 520 Online Entertainment to deal with the major online game alliances.¡±
"Future Dynamics vs. Online Game Alliance, a new Internet pattern is born."
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News about Future Dynamics and the Online Game Alliance were reported by the media. Su Ming was so angry that he roared in the office after seeing these reports.
Future Dynamics and 520 Network Entertainment were both founded by Lin Feng. The acquisition of 520 Network Entertainment was an inevitable outcome, but when the news was released, he felt very angry. If he had known earlier that 520 Online Entertainment was secretly created by Lin Feng, he would not have been teased by Lin Feng, and he would not be embarrassed now with nowhere to talk about it and could only swallow it in his stomach alone.
"Future Power, I won't let you take it easy." A coldness flashed across Su Ming's eyes.
The news that Future Dynamics acquired 520 Online Entertainment is something worth cheering for fans of both companies. For these fans, the two companies have great similarities and are both contributing to the rise of national online games. A forest of nations in the world and make unremitting efforts.
Especially "Huashan Sword Online" and "Zhu Xian Online", these two masterpieces are the pinnacle of national online games for most domestic players. "Huashan Sword Online" has nearly 500,000 online users. The foreign European and American masterpiece "World of Warcraft" has already explained the problem. As for "Zhu Xian Online", players who have participated in the closed beta have very concise evaluations of this game.
Internal test players have never been stingy in praising this game. This game is comparable to or even surpasses "Huashan Sword Online" and is called "a must-play 3D online game for gamers" by the majority of players.
Similarly, for the hundreds of millions of fans of the "Zhu Xian" novel, there will definitely be different opinions when their favorite novel is made into a game. After all, everyone has a Hamlet of their own in their hearts. For the characters in the novel, different people will have different characters in their minds. Therefore, at first many fans of the novel were worried that the novel would be ruined by 520 Network Entertainment. After all, this game company is not well-known and does not necessarily have any R&D capabilities. Even if you want to produce it, you still have to sell the copyright to a game company with strong R&D capabilities like Future Dynamics.
However, when the official website of "Zhu Xian Online" was opened and some characters in the game were officially included as data, fans went crazy. Every character fits the original work, even ifEvery smile and every frown is so profound, making people immersed in it and unable to extricate themselves.
Therefore, even though "Zhu Xian Online" was not widely publicized, a large number of fans were already looking forward to this online game. This also directly caused this game to experience even crazier things during the closed beta than "Huashan Sword Online" during the closed beta. At one point, someone broke the news that they were asking for a thousand yuan to purchase the activation code for the closed beta.
Now, 520 Network Entertainment has been acquired by Future Dynamics. With the operational capabilities of Future Dynamics, it is not impossible for the public beta of "Zhu Xian Online" to create an online myth.
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The third update is here, I will work hard to update the fourth one tomorrow. The third update is for the people who rewarded the top five this week. The conditions for the fourth update seem to have not been met yet. The monthly ticket is still 1 vote short of 20, and the reward is still two people short of reaching the second place. Conditions for additional updates.