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Free Web Novel,Novel online - All in oicq.net -> Romance -> Urban Intelligence Empire Volume 2 Tomoko Super Version 319, Advertising, Endorsement
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- 319, advertising, endorsement
Soon after Zhou Yan left Li Jingran¡¯s office, his young lover Lei Zien also walked in
Like the first two, Lei Zien also came to discuss their department¡¯s new plans and strategies for 2011. soudu. com
"It seems that the three ministers are starting to compete with each other. Yes, yes, competition leads to progress! I like this spirit of chasing after each other and unwilling to admit defeat!" Seeing that the three ministers were unwilling to be inferior, they said with determination Enterprising, Li Jingran felt happy, and felt confident that in 2011, the Sophon that he started would make a big leap, and that he was very hopeful that he would make a big leap forward and achieve great development!
In the morning, we held a meeting at Zhizi Chao and listened to the work reports of three ministers. In the afternoon, we moved to Zhizi Hi-Tech.
At the meeting of Zhizi Hi-Tech, Li Jingran made it clear that this year, the company will open branches of Zhizi Hi-Tech in the three first-tier cities of Beijing, Yangcheng and Haishi to conduct a nationwide layout. The company's initial goal is to build the company's slave server group to share the pressure of the main server in Chengdu. Therefore, in the early stage, it will focus on technical support and customer support. In the later stage, based on the development situation, a sales, publicity and promotion department will be established.
Establishing a branch will be Zhizi Hi-Tech¡¯s main task in the first half of the year and the top priority among all the company¡¯s plans. Although the power outage storm two years ago only lasted four hours, it had already had a negative impact on Zhizi Hi-Tech, causing many users who had become die-hard Zhizi Voice users in a short period of time to be "very hurt." Li Jingran did not want to continue There is a second blackout.
Once the goals for the coming year are clear and the people responsible for the tasks and plans are implemented, Zhizi Chaofan and Zhizi Hi-Tech, like machines that have been tightened, begin to move forward steadily in an orderly manner.
Zhizi Hi-Tech, Li Jingran¡¯s office.
"Mr. Li, Manager Wang from the advertising company is here. People from their company have come up with several advertising plans and want you to review them. They are waiting for you in the conference room now." Yi Shasha stood in front of Li Jingran's desk and said respectfully He said to Li Jingran.
Before the Chinese New Year, the advertising and marketing proposed by Yi Shasha was first loudly applauded by Li Jingran, then temporarily suspended due to financial reasons, and then restarted, which can be described as twists and turns. Yi Shasha's mood was like a roller coaster, ups and downs.
After the Chinese New Year, from the first day of work, Yi Shasha worked hard. She took several employees under her and took turns between advertising companies and TV stations, discussing the production and placement of advertisements with them, and bargaining with them. , a penny must be compared with a baht
After nearly ten days of negotiation, an advertising company that won the bid finally came up with several advertising shooting plans.
"Okay, let's go to the conference room right now. By the way, call all the people in your department, including the technical department and the customer department. Also, you call Jiang Xiaorou and ask her to get some help from Zhizichao. Call a dozen people to come up. Whether the advertisement is OK or not, it doesn¡¯t matter if you say it or not. It doesn¡¯t matter if I say it. It only matters if the audience buys it." Li Jingran said to Yi Shasha.
"Okay, I'll call someone right away." Yi Shasha nodded.
Sophon Hi-Tech, conference room.
More than twenty people were sitting at both ends of the long table in the conference room. Most of them were women, and there were also a few beauties. They were sitting next to the projector, responsible for the advertising plan. The people from the two advertising agencies who were explaining the story were all dazzled by what they saw, their hearts pounding, and they almost doubted whether they were in some modeling agency or entertainment agency.
The advertising company produced three advertisements based on the requirements of Tomoko Hi-Tech and combined with the special product of Tomoko Voice.
The first one is directly imitating Shi Yuzhu's Brain Platinum and Brain Gold. It uses animation simulation. Two old ladies and old men dance on the TV. It just replaces Brain Platinum and Brain Gold with Sophon's voice. Naturally, that sentence has attracted people all over the country. The advertising slogan that is so familiar that it makes me vomit has also changed to "No gifts will be accepted during the holidays this year, no gifts will be accepted, only gifts will be received in Tomoko's voice, Tomoko's voice!"
The second advertisement uses real people. The main scene is an old lady and an old man sitting in front of a computer to grab the computer in order to chat. In fact, what they are grabbing is not a computer, but a microphone. After typing, the chat input box directly displays the words of the two people.
The last sentence of the second advertisement is the jingle specially written by Yi Shasha:
It¡¯s easy for the elderly to learn computers, Tomoko Voice is here to help you!
The third advertisement has four clips in total.
The first clip takes place in an Internet cafe. A non-mainstream post-90s generation was chatting with friends with their fingers flying. The post-90s generation was sweating profusely, with cramped fingers, and was very energetic. Then the screen changed, and another middle-aged uncle next to him was also chatting, but the chat was very relaxed, very? Randomly, and because of one-on-five, five chat windows were opened. The post-90s generation turned around to look, and then immediately turned to stone. In the 90s' petrified expression, the middle-aged uncle smiled "Jiejie" and said directly:
Friends, you are out!
The second clip took place in the company. A beautiful urban beauty was immersed in writing copywriting in front of the computer. Her expression was painful and tangled, and she shook her soft hands from time to time. Then the scene changed, and another urban beauty next door was also writing an article, but she spoke with a relaxed expression instead of using her hands. The first beauty looked sideways, her eyes as wide as silver dollars. Amidst the incredible expression of the first urban beauty, the second beauty raised the small microphone in her hand:
Dear, you are out!
The third clip is at home. Two old men over fifty were sitting in front of two computers chatting with their son and daughter in the distance. Among them, the old man stared at the keyboard and the screen for a while, typing with great difficulty; while the old woman smiled, held a small microphone with ease, and kept chattering in a high-spirited manner. The old man turned around and looked petrified immediately. In the old man's petrified expression, the old woman put on a wrinkled smile:
Old man, you are out!
The last clip: all six actors gathered together and shouted together:
Those of you who are still using a keyboard when typing, you are out!
It is obvious that the first two advertisements are all about the elderly, and the target is very clear; the third advertisement is to catch teenagers, young people, middle-aged people and the elderly in one go, and take them all into the bag!
In terms of time, the first ad is only 5 seconds long, the second ad is 6 seconds long, and the third ad is 15 seconds long!
People from the advertising company used slides to demonstrate the three advertising plans to everyone in the conference room one by one, and then began to wait for Tomoko Hi-Tech's choice.
"Okay, you have just seen the three options. Let's vote now. Those who use the first option please raise your hands." Li Jingran looked at everyone present, and only two people raised their hands.
"Raise your hands if you agree to the second option." Li Jingran took a look, and three people raised their hands.
"Raise your hands if you agree with the third option." As soon as the words fell, the rest of the people who were stabbing all raised their hands.
"Okay. Then choose the third option. People from Yi Shasha's department will stay, and the rest will disperse." Li Jingran made the final decision, and then asked the rest of the people to leave.
After everyone left, Li Jingran, Yi Shasha and two people from the advertising company conducted further discussions and consultations on the third advertising plan. They made a few changes in some details and small places. The advertising plan was like this It was settled.
After the advertising plan is finalized, the next step is the production stage. People from the advertising agency asked Tomoko High-tech whether they planned to use ordinary actors or stars, and recommended to Li Jingran that they knew many agents from entertainment companies. As long as Li Jingran needed it, first-, second-, and third-tier stars could be provided, provided that Li Jingran could provide it. Starting price.
When Li Jingran heard this, he immediately became interested. Isn¡¯t this looking for a celebrity to endorse? So he told Manager Wang of the advertising company and asked him to provide a list of celebrities and their "selling prices." If the price of the person he was interested in was suitable, he would be willing to be cool.
The people from the advertising company acted very quickly. Two days later, they provided Li Jingran with "photos" of celebrities in the domestic entertainment and sports circles and the corresponding endorsement prices. Because if Li Jingran really uses celebrities to shoot advertisements, as recommenders, the advertising company will also be able to get a certain percentage of commission from the agency, and this will also invisibly enhance the strength of their advertising company.
If they switch to an advertising company with more connections, they can even contact the celebrities directly in private, bypassing the agency and agents, and obtain greater benefits.
Li Jingran took a look around and saw that all the stars in the domestic entertainment and sports circles were listed one by one. There were superstars worth tens of millions, first-tier stars worth millions, and second- and third-tier stars worth less than a million. There are hundreds of big and small stars in almost all categories, including singers, actors, directors, folk artists, hosts, etc. Li Jingran is dazzled and overwhelmed!
However, generally speaking, the prices of stars from Hong Kong and Taiwan are higher than those from mainland China, and the prices of veteran stars are higher than those of young and young newcomers!
There are too many stars and the prices vary, making it really difficult for Li Jingran to make a decision. In the end, he decided to use the elimination method and eliminate them one by one.
The first thing to exclude are those super-obvious and A-list stars whose endorsement fees exceed two million a year. His Sophon Voice is still in the stage of burning money like crazy, so there is no need to spend that money.
Secondly, Li Jingran is planning to hire an actress from the entertainment industry to speak for him this time, so?, those male celebrities and sports stars, hosts and directors have also been excluded.
Finally, after excluding those outdated ¡°old women¡± born in the 60s and 70s, what remains are a few youthful actresses born in the 80s and 90s.
Li Jingran casually picked up a few actresses born in the 1980s and 1990s who had a deep impression on him, and then handed them over to Yi Shasha and asked him to ask people from the advertising agency to conduct preliminary contacts and discussions with them. Li Jingran knew that the prices listed above were all false and were played by celebrities to raise their own worth; the real prices would never be this high.
And, maybe there are some ¡°incidental¡± contents!
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Thank you nowill and Yunnan yx for your monthly votes.
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