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Text Chapter 858 Opening the Japanese Market

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    US$3.2 billion, US$900 million more than Tata's acquisition of Land Rover and Jaguar in the previous life, but you must know that it contains 20% of Mazda's shares. After obtaining these shares, Jin Xiaoqiang has no doubt  Will become the largest single shareholder within Mazda.

    You must know that when Mazda repurchased its own shares in a previous life, the price was not so cheap.

    After thinking for three days, Jin Xiaoqiang finally gritted his teeth and made the decision to win Land Rover and Mazda. Not to mention Land Rover's domestic sales ratio in the future, Mazda also quickly got out of the trough after breaking away from Ford, so at this time  Spending some money and taking some risks on these two brands is well worth it.

    Of course, the most important thing is that Mazda, among Japanese companies, is the company with the highest degree of contact with foreign companies and the highest degree of openness to the outside world.

    You must know that at that time, Mazda introduced many models to Japan. For example, some Ford models were sold in Japan only after they were replaced with Mazda's logo.

    But generally speaking, the sales of Ford cars introduced by Mazda in Japan are not very good, but in Jin Xiaoqiang¡¯s view, this has nothing to do with Mazda, mainly because Americans are too self-righteous.

    You must know that in Japan, a country with extremely scarce resources, its citizens¡¯ consumption philosophy is completely opposite to that of the United States. How can the large-displacement V8 engine favored by American people work well in Japan?

    ??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? And the carelessness of Americans in assembly technology is also difficult for Japanese consumers who are accustomed to enjoying fine craftsmanship.  Therefore, it can be said that the Ford model series introduced by Mazda in the end was completely defeated in the Japanese market.

    Mazda¡¯s own products, except for the early rotary engines.  Except for some civilian coupes, ordinary passenger cars are not very popular among Japanese consumers.  The Japanese automobile market is basically dominated by the top three, Toyota, Honda and Nissan, with Toyota having the largest market share.

    Mazda¡¯s ordinary civilian models generally rely on exports to earn foreign exchange. However, the first-generation Mazda 6 launched that year was still a hit in Japan.

    It won the title of the most popular car model in Japan that year, and even achieved a monthly sales volume of more than 30,000 units in Japan.  So it can be seen from this that it is not that the Japanese do not like the Mazda brand.

    In fact, as long as you can come up with suitable products, you will definitely be popular in the market.

    Another point that made Jin Xiaoqiang firm up his determination to accept Mazda was the Thunderbird Bank in his hands. The main predecessor of Thunderbird Bank was Lehman of the United States.

    You must know that the reason why Lehman became famous in the early years was its close relationship with various Asian countries and powerful economies.  It can even be said that the reason why Lehman made its fortune in the early years was due to its close relationship with the Japanese government in the early years.

    It was by being the first to underwrite Japanese government credit bonds in the U.S. market that Lehman made its first pot of gold in the early days.

    After the end of World War II, the relationship between Lehman and Japan¡¯s major financial groups and the Japanese government became even closer. You must know the major investment banks in the United States.  It is not easy to enter the Japanese financial market, but only Lehman can come and go with ease.

    ¡° Moreover, Lehman had a close relationship with Nomura Securities, a subsidiary of Mitsubishi, and there was even news that it wanted to acquire Nomura. These are not groundless rumors.

    Lehman is also the U.S-funded financial institution that employs the largest number of Japanese employees in Japan. As the Japanese government and the Japanese financial community, which have always been conservative in external affairs, are able to accommodate such a big fish as Lehman, this is an absolute success in the eyes of outsiders.  odd number.

    After Jin Xiaoqiang took over Lehman, he did not take the initiative to show his face. A series of reorganization actions after Lehman was taken over were all carried out by him remotely from behind. Alice took the lead, and beside her, there was Jin Xiaoqiang who carefully  With the assistance of the long-established team, it was under such circumstances that they were able to fully control Lehman and reorganize it into a small consortium with Thunderbird Bank as the main body.

    After taking over Lehman, what Jin Xiaoqiang was most concerned about was maintaining Lehman¡¯s original relationship network in Europe and Asia, especially in London, England and Japan.

    Fortunately, under the pressure of the financial crisis, the employees who were left behind by Lehman Corporation worked very hard in order to keep their jobs, because everyone knows that the company has changed.

    It¡¯s no longer like the past. In the past, if a company wanted to lay off employees, it would face censure from the government and the Ministry of Labor. Even if it didn¡¯t work, everyone could unite to go on strike and confront the company.

     But in today's world, it's better to save such methods. If you don't want to do it, there are countless people waiting for you to resign, so get out of here.

    Therefore, with the efforts of the company¡¯s employees, most of Lehman¡¯s original customer relationship network has been taken over by the current Thunderbird Bank and Thunderbird Limelight.

    Of course, Lehman¡¯s original debt was pushed back to Thunderbird, either to the U.S. government or to the original Lehman.

    During this period, as the nominal head of the company, Alice also personally visited London and Japan. Now the U.S. election situation is basically clear.

    Although there is still some stalemate in the election, everyone with a discerning eye knows that it will be a certainty that Ou Xiaohei will win the White House next year.

    And this Ms. Alice is said to be a good friend of the future President of the United States. It is said that when Ao Xiaohei participated in the election in the early years, this Ms. Alice has been Ao Xiaohei's main sponsor.

    And now Ms. Alice's series of business investment moves on Wall Street have become a legend, although everyone still doesn't know much about the specific speculative moves of Thunderbird Company she controlled. After all, those are secrets.  .

    But everyone knows that this Ms. Alice has a very good vision. She has done a good job in a series of events that have happened in the United States in the past few times, and received very generous returns from investing in the financial market.

    It is precisely under such a mysterious aura and tyrannical background that Ms. Alice¡¯s visit to London and Japan, especially Japan, was very successful.

    In London, she and the senior directors of Barclays settled their differences. They had been a little unhappy when they acquired Lehman, but soon they formed a new strategic alliance.

    ¡°In Tokyo, Ms. Alice was also warmly welcomed by people from the Mitsubishi Group. This financial crisis is also a huge disaster for Japan, which has always relied mainly on exports to drive its economy.

    While the manufacturing industry is struggling, Japan¡¯s financial industry has also suffered heavy losses. Especially after the Madoff fraud scandal broke out in the United States, life for the financial tycoons in Japan suddenly became difficult.

    You must know that several Japanese investment institutions and investment banks are all big clients of Madoff. That guy defrauded the world of US$50 billion, which is to say the least.

    These days, life is not easy for everyone who is involved in finance, but this newly established Thunderbird Group is different. It was able to spend billions in cash in one go, win over Lehman Group, and settle in Manhattan.  , except for those oil tycoons in the Middle East, there are really not many.

    So now every move of the Thunderbird Consortium is attracting great attention. Now not only the Thunderbird Consortium hopes to maintain their relationship network in Japan, but the same goes for Japan's Mitsubishi Consortium. They also hope to maintain this American ally.  After all, for Japan, the United States is their most important trading partner.

    So the two sides quickly reached a consensus and understanding, and established a new strategic alliance.

    The Thunderbird Consortium took over 20% of Mazda's shares from Ford and also received support from the Mitsubishi Consortium. After all, Mazda is not engaged in finance, but in the automobile industry, so as long as it does not involve matters in this field,  , Mitsubishi is quite supportive of the allies' requests.

    But this news was not publicized. After all, the Japanese were too xenophobic, so it was better to do everything in secret. Jin Xiaoqiang also preferred this mode of sneaking into the village quietly and shooting without permission.

    After taking over Mazda, he set up a holding company specifically from Thunderbird, and then sent Mark, the former head of Ford, to Japan. Many people from Mazda had dealt with Mark, and he  After coming forward, many people accepted the result of being taken over by the newly emerged Thunderbird Consortium.

    Although the person behind the Thunderbird is very mysterious, it is enough as long as he can bring benefits to Mazda. After all, Mazda has been losing money for consecutive years. In last year's financial crisis, they lost US$1.9 billion. This  For a medium-sized automobile company, this is already very serious.

    Mark's arrival brought new models to Mazda. The original design drawings of the new Mazda VI in 2012 were quickly sent over, and then there was also Huayang Power's Chuangchi Blue Sky. This time the Japanese began to pretend to be deaf and dumb.  However, this set of technology has a different name here, but everyone already knows who is standing behind them?

    In this way, Japan, the hardest nut to crack, was penetrated by Jin Xiaoqiang, and this gentle and silent way was the best way to make the Japanese accept the ending calmly.??Form.

    While reaching out to Japan, the Thunderbird Consortium also began to set up offices in China and began public relations in various departments in China to prepare to enter the Chinese market.

    After participating in several government public projects, Thunderbird finally obtained the admission permit for the opening of Tianchao Bank, and soon a big news came from Tianchao, that is, as a domestic giant manufacturer  The industry leader, Huayang Dynamics will cooperate with Thunderbird Bank.  .  .

    When industrial capital meets financial capital, the impact they can have is often huge!  (To be continued)

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