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Text Chapter 857 A sumptuous feast

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    After the first two days of media open days, it was time for the busiest public open days in the past. Due to the financial crisis, the number of visitors to this Frankfurt Auto Show was much smaller than before.

    But after Huayang Power once again announced a series of new cars in the past two days, especially the appearance of their new Xingchi hybrid car, many car fans suddenly rekindled their enthusiasm for this auto show.

    You must know that people in Germany in Europe have an almost crazy obsession with cars and machinery. Therefore, although the current economic environment is not very prosperous, there are still many car fans coming from all over Germany and even other countries in Europe.  Come to this car show.

    You must know that many of these people did not originally plan to attend the Frankfurt Auto Show this time, but the reason why they came this time was largely because of this hybrid car launched by Huayang Power.

    These car fans are planning to learn more about what makes this hybrid car so good, and whether it is as good as Huayang Power and major news media have promoted.

    Obviously Huayang Power's publicity was not exaggerated, and in order to stimulate more people to visit their booth, Huayang Power spent a lot of money this time. At the beginning, they only brought ten prototypes.  One of the cars is placed in the exhibition hall for everyone to visit, while the other nine are placed outside the exhibition hall.

    And they also set up a test track somewhere for car fans to test drive these prototype cars. Later, because there were so many car fans who came to visit, many car fans simply stayed in the exhibition hall.  A tent was set up outside and people started queuing up, just to get the earliest test drive number the next day.

    This scene is just like those electronic fans when Sony was about to announce a new game console or when Apple was about to launch a new product.  The scene of people setting up tents and queuing up outside electronics stores all night is very similar.

    In such a cold economic winter, such a scene undoubtedly brought a bright color to the gloomy economic environment at that time.

    The markets for various other products are stagnant, but the Frankfurt Motor Show is in full swing.  Especially in the test track outside the exhibition hall, it was as if the F1 competition had arrived, with people's screams everywhere.

    Test drivers who come from all over Europe have no cherishment for the new car at all. They cancel the eco driving mode and directly hit the accelerator. Everyone wants to experience the integration of the motor and the engine.  The maximum power and torque it can provide, and the crazy acceleration, not only can make people's adrenaline surge, but also allow people to understand the performance of this hybrid car most intuitively.

    The mayor of Frankfurt is very happy, and the German economic department is also very happy. Although companies like Huayang Power will take away jobs from their domestic automobile companies, after all, their own country¡¯s economic growth is weak at this time because the global economy is shrinking.  This has led to a reduction in international orders and has also affected the export of their own mechanical processing products.

    And now the new products launched by Huayang Power can arouse people's interest.  It is a good thing to regain consumers' confidence in any aspect. Although this is not a product produced in their country, as long as he buys it in Germany, he will have to pay tax.

    As long as someone pays taxes, the German government will not have such a hard time.

    The other person who is most happy is of course Huayang Dynamics, especially Jin Xiaoqiang.  In the past few days, he was so happy that he couldn't close his mouth when he looked at the sales reports sent by the statisticians below.

    In such a general environment, especially in Europe, which has always been a conservative region, the Xingchi products they launched can achieve such sales results. It seems that their thinking this time is completely correct.

    Under huge economic pressure.  In the face of high oil prices and high oil prices, no matter how patriotic the European people are, they cannot live with their own wallets.

    Although as a two-line Prius and one-seat hybrid, Xingchi is not cheap, but this does not stop the majority of European people from paying for it.

    It has strong power and extremely low fuel consumption, all of which are very suitable for the tastes of European consumers with demanding appetites. Moreover, this time Xingchi has not only become famous in Europe, but also has become famous in the United States due to the vigorous publicity of the media.  Number.

    Although Xingchi has not officially landed in the United States these days, at the headquarters, the calls received every day from dealers in North America are almost making the company's customer service ladies talk dry.  .

    The biggest problem plaguing Huayang Power now is the production capacity issue. The second branch factory arranged for export at the east entrance is now working day and night.Only under the condition of continuous rotation can we basically meet the orders coming from North America.

    The financial crisis not only made their Xingchi sales boom, but also the sales of Captain America, which was already famous before, are now even higher.

    Originally, Americans have always been only moderately interested in such small cars. After this car landed in the United States, it was only popular for a period of time because of its performance.

    But later, as oil prices fell, the sales of each car remained at a moderate level of stability. After all, according to American car culture, such a car is a go-kart. It is too small.  Only consumers who like the culture of small steel cannons will pay for a performance car with a small steel cannon.

    But things are different now. The financial crisis is not only uncomfortable for people in other countries around the world, but also for Americans. The V8 and V6 engine cars they used to like are obviously no longer satisfactory to the American people.

    And Captain America, a small steel cannon with small displacement, high horsepower and powerful performance, has once again appeared in people's sight. Xingchi has not announced the time of landing in the United States, but many consumers can't wait.

    Since you can't buy the latest hybrid car, then use this little steel cannon first. After all, its fuel consumption is also amazingly low, only about 5l per 100 kilometers, which is the same as the fuel consumption of the current Prius II.  Basically.

    You have to choose a mobility scooter anyway, so why wait for several months?  American consumers have always been world-leading in their consumption philosophy, so before Xingchi landed in the United States, Captain America became their only choice.

    ¡° In this way, Huayang Power¡¯s major factories were flooded with orders. The order deadlines for the main factory in the provincial capital and the export factory at the east entrance were even scheduled to be three months later.  .  .

    Fortunately, the crisis was resolved early last year and production capacity was expanded. Otherwise, Huayang Power might not be able to sustain itself in the face of this wave of orders

    In October 2008, Huayang Power finally completed a series of negotiations with Ford. Ford finally gritted its teeth and made a decision. As long as 3.2 billion U.S. dollars were needed, if Jin Xiaoqiang could come up with the money in one go, then Jin Xiaoqiang would take it.  He arrived at the Land Rover and Mazda that he had long admired.

    Unlike the previous generation, this time Ford did not bundle Land Rover and Jaguar, but bundled Land Rover and Mazda, and the price was $900 million higher than the previous generation when it bundled Land Rover and Jaguar.

    Money is not a big issue, but Jin Xiaoqiang has always been hesitant to accept Mazda. After all, the Japanese market is too special, and it can even be said to be extremely exclusive. What's more, Mazda is not a small company like Suzuki, and it wants to be in the market.  It is very difficult to complete the acquisition of the owner in a silent manner.

    And the relationship between China and Japan has always been complicated and confusing. Economic exchanges between the two countries are often affected by political factors to a large extent.

    Japan's economy has not been able to get out of the trough in recent years. As a person who has experienced it, Jin Xiaoqiang knows that future Japanese leaders will always have a very strong right-wing tendency in order to open up a new situation for the national economy. This has made the later Sino-Japanese relations  It's a sharp deterioration.

    At that time, not only Japanese investment in China received a great impact, but also the investment of many domestic companies in Japan was severely affected.

    So this is the main reason why Jin Xiaoqiang told Mark not to involve Mazda in the negotiations with Ford, but he never expected that Mark actually negotiated with Mazda.

    In fact, this is no wonder Mark. It can only be said that Ford is too impatient. They have been in a situation of continuous losses since last year. From the last quarter of last year to the third quarter of this year, they have been losing money.  The second quarter of this year was their heaviest loss quarter. In these three months alone, they lost more than 3 billion US dollars.

    If this continues, it is almost certain that the annual loss will exceed tens of billions. If this situation lasts only for one year, Ford, a century-old store, may be able to survive, but for two or even three consecutive years, even if they  Their family wealth is getting richer, and they can no longer hold on.

    ¡°And now that General Motors and Chrysler are on the verge of bankruptcy, Ford can¡¯t sit still no matter what. Their bonds have become junk in the bond market. If they can¡¯t raise funds, they will have no choice but to die.

    So they are no longer firm in terms of price, and such a price really makes Jin Xiaoqiang feel a bit unsettled. For US$3.2 billion, the flashy Jaguar brand was dumped by Tata of India.The ones under the deal are Land Rover and Mazda. This kind of deal is still very tempting.

    Indians in this life, for some reason, are not as generous as they were in the previous life. The price of maybe 3.2 billion US dollars is a bit unacceptable to them, so they do not participate in the competition too much.

    So this sumptuous meal is placed in front of Jin Xiaoqiang, should he eat it or not?  (To be continued)

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