Add Bookmark | Recommend this book | Back to the book page | My bookshelf | Mobile Reading

Free Web Novel,Novel online - All in oicq.net -> Romance -> Rebirth of an industrial empire

Text Chapter 839 Still No. 1

Previous page        Return to Catalog        Next page

    This negotiation is just tentative. After all, the current Ford is not the Ford that will go bankrupt next year. After all, it is also one of the three major automobile manufacturing companies in the United States with a century-old history. Even if it wants to go bankrupt, it will not be that easy.  Fallen down.

    Moreover, Ford still holds the belief that the U.S. government cannot just watch them fall. After all, this is a large enterprise that involves dozens or even millions of people's jobs. If it just looks at it like this,  If he falls, then the U.S. government will definitely follow suit.

    So just after Jin Xiaoqiang asked Mark to test Ford for the first time, he asked Mark to come back. Now is not the time, and it is not the most difficult time for Ford, so it does not make much practical sense to negotiate with Ford now.

    In fact, Ford performed best among the three major auto giants in the United States during this financial crisis. Although they also experienced serious losses, they have not yet reached the most difficult period of their lives.

    Moreover, Mark¡¯s weight-loss plan for Ford in the past two years has shown great value to Ford at this time. Because it has closed some unprofitable factories and laid off a large number of workers, Ford is currently one of the three major automobile giants in the United States.  Among them, they have the most liquidity, and now they still have money on hand.

    After all, the century-old store still has a very rich family fortune, and Ford, GM, and Chrysler have different business philosophies. They have made great achievements in the field of small cars, especially in Europe. Unlike GM, which is losing ground, Ford's Focus  Since its launch.  But it has always been among the top three in sales in the European market.

    So Ford¡¯s life is far less difficult than imagined, at least until now.  They are doing pretty well, and they will still be able to survive by the beginning of next year, but they will have to wait until the middle of next year.  This should be their most difficult moment, and it should be much easier to negotiate the deal with them until then.

    Since there was nothing left to talk about, and the U.S. stock and futures markets had all but died down, Jin Xiaoqiang did not stay too long in the United States, but returned to China.

    ??The financial crisis that broke out in the United States at home had a huge impact on domestic thinking, but it was because of the system.  There are many places in our country that are not in line with international standards, so for now, the impact of this subprime mortgage crisis on the domestic economy is not too great.

    The real crisis should come at the end of this year and the beginning of next year, because Europe and the United States have been affected by the severe financial crisis, and the domestic export economy has been hit hard. After last year¡¯s stock market myth was shattered.  A lot of hot money began to enter the real estate market.

    Since the beginning of this year, the real estate market in China has become extremely popular. Housing prices in good locations in several major first-tier cities across the country have begun to rise like somersaults.

    Housing prices in the core area of ??Yangcheng even exceeded 30,000 at one time.  The house price in the core area of ????the capital has also exceeded 30,000 yuan. In Puhai, 30,000 yuan is no longer a figure worth mentioning.

    But after the outbreak of the financial crisis, the domestic real estate market also began to slump, and many companies began to wait and see. Crazy investment and construction scenes like those in the first half of the year began to appear rare in major cities.

    ¡°All major real estate companies are planning to tighten money and prepare for the winter. This is not only the case for real estate companies, but also for many other industries.

    The impact on the automobile market has also been considerable. It was originally expected that the total annual sales of automobiles this year would exceed 10 million units, an increase of about 27% over the same period last year, and maintain the same growth rate as in previous years. However, I did not expect that  With the arrival of the financial crisis, the transaction volume of the automobile market immediately began to slow down.

    Many consumers who originally had the idea of ??buying a car have stopped moving forward at this time. Everyone has begun to hesitate in the face of market conditions. In order to cope with the crisis and reduce sales, many car companies have begun to carry out substantial discounts and price cuts.

    ? Among them, Japanese and Korean models are the representatives, and the price reduction of models is the craziest.

    In recent years, Japanese cars have been suppressed. Before the emergence of Huayang Power, they were the most likely car series on the market to challenge Volkswagen's annual sales championship.

    Toyota, Honda, and Nissan have entered the Chinese market one by one, and they have also cut prices significantly, which has muddied the market. The reputation of Volkswagen's legendary car is crumbling in the face of the impact of the top three Japanese brands.

    After the emergence of Huayang Power, the surge in sales of Japanese cars in the market suddenly slowed down. Originally, people bought Japanese cars because the German cars were too expensive and not cost-effective, and they often used mark-ups to sell cars.  There are defects in the product, arrogant after-sales service, indifference to consumers, etc.reason.

    ¡° Japanese cars are cheap, have excellent assembly quality, are fuel-efficient, and have fewer minor problems. In addition, people don¡¯t have many other choices, so they can only choose Japanese products.

    But when Huayang Dynamics appeared, this taste completely changed. Before, everyone had no choice but to choose Japanese products. In fact, if we tell the truth, Japanese products are really not cheap, and the price seems to be much lower than German products.  , but where are the materials for the car?

    The interiors of mid-level cars are all made of soft plastic, which makes the car taste odorless. However, Japanese cars costing more than 100 to 200 thousand yuan still give you hard plastic to fool you, and the car skin is as thin as paper. There is really no safety at all. Online  There are too many evidences of broken axles and the entire car body being torn apart, not to mention that many people actually have an inexplicable hatred for the Japanese.  Therefore, most people will not buy Japanese cars unless they have a lot of money.

    But as soon as Huayang Power's products appeared, the situation immediately changed. The engine and transmission technology are comparable to those of the Germans, and they are also fuel-efficient. Moreover, after several years of testing on the market, Huayang Power's products have always had a good reputation, and the assembly is also good.  It's not much worse than Japanese cars, and the price is lower than Japanese cars. How can such a cost-effective car not be popular?

    In addition, the slow technological update of Japanese cars in recent years has also been reflected, so Japanese cars have become increasingly marginalized in the Chinese car market.

    Just in time to take advantage of the financial crisis, the three major Japanese brands have all reduced their prices. The prices of their representative mid-level car products, the Camry, Accord and Teana, have dropped to the same level as Huayang Dynamics' entry-level mid-level car, the Eado.  Even the entry-level price in some places is lower than the entry-level Eado of Huayang Power.

    They have finally found their suitable positioning, but even so, there are still not many consumers in the market paying for them.

    After all, everyone knows that the safety of Japanese cars is not guaranteed. Why not buy Huayang Power products at the same price and with good performance?

    ??????????? And the Germans don¡¯t show their face this time. In the past, the Germans would never lower their prices in the Chinese market.

    ?????????????????????????????????????????????????????????????????? Out of mind, even if I have bought Santana and Jetta for many years, I don't even negotiate the price.

    But this time it can¡¯t be done. Let alone next year, this year alone, their sales in the mainland and Europe have dropped by 9.2%. Volkswagen can no longer hold on.

    Models such as the new Passat, new Magotan, and new Sagitar, which were originally launched last year, have seen price reductions across the board. Even the performance-laden Golf, which they have always boasted for a long time, has also started to reduce prices.

    And not only Volkswagen has cut prices, but Audi has also followed suit. The entry price of the Audi A4 has also dropped from the high price of nearly 300,000 to just over 200,000. It looks like the Qoros 6. Over the years, Qoros has given Audi a  The impact is not small, and they also know that if they don't lower the price at this time, it will definitely not work.

    ????????????????????????????????????????????????????? Mercedes-Benz and BMW also reduced their prices one after another.

    Not to mention the price reductions of these three companies will really stimulate the Chinese car market, especially in the production of mid-to-high-end entry-level luxury cars, such as the Audi A4 and BMW 3 Series, etc., the sales in China have skyrocketed.  After all, no matter what, these two are also traditional international brands, and their influence cannot be compared to the current Huayang Dynamics.

    But in the ordinary mid-size car market, Huayang Power still dominates the market.

    In response to this financial crisis, Huayang Dynamics has also launched a lot of price reduction promotions, but the extent and proportion of price reductions are not as severe as those of German and Japanese brands.

    After all, price reduction is a double-edged sword. If you do it wrong, you will easily ruin your brand. A good product can easily be regarded as a cheap product.

    Therefore, although Huayang Power has many activities and price cuts, the price cuts of each car series are not very large, and they remain between 3,000 and 7,000. Compared with other brands, the discounts are often more than 10,000 or 20,000.  Can't compare.

    But even so, Huayang Power's products are still the best-selling products in the market. Who makes Huayang Power have a good foundation? And in the past few years, coupled with the three guarantees, it has long been  It has established a reputation among consumers.

    Moreover, after so many years of edification and training, the vast number of consumers have become very practical. Compared with the previous situation where they only paid attention to the appearance and did not pay attention to the interior when buying a car, it is much better. The standard configuration of Huayang Power's cars is too affordable.  , the performance of the car's engine is even better. Why don't you grab a car like this if there is a discount?

    In such an atmosphere, competition in the domestic automobile market is becoming increasingly fierce, but thisThe battles were mainly concentrated among several large foreign companies in the past such as Japanese, German and American companies, while Huayang Dynamics has become an aloof entity.

    By the end of the year, according to statistics, domestic car sales for the whole year were only 9.8 million, which was actually a lot lower than last year. Although it was still the second largest car market in the world, the weight had dropped somewhat at that time.

    The market shares of major manufacturers have also been re-divided, but this time Huayang Power still stands out, occupying 51% of the entire market.  .  .  (To be continued)

    {PiaoTian Literature www.PiaoTian.com thanks all book friends for their support, your support is our greatest motivation}
Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report