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Text Chapter 838 Insincere?

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    Jin Xiaoqiang's words made Mark feel very strange. When they first met last year, the president was very interested in several branch companies owned by Ford.

    ¡°For example, Volvo, Land Rover, Jaguar, and Mazda were all very interesting to him. I remember clearly at the time that the Mazda seemed to be the one he was most interested in.

    ¡°But now why has your taste changed again and you don¡¯t like Mazda anymore?  It's really strange, but after all, he is the boss, and he will do whatever others say.

    Mark followed Jin Xiaoqiang¡¯s instructions and left in a daze, while Jin Xiaoqiang looked at Mark¡¯s back and could only feel depressed secretly.

    Nick also saw something was wrong. He was also present when Jin Xiaoqiang and Mark were talking last year. At that time, he also vividly remembered Jin Xiaoqiang's interest in several brands owned by Ford. But now, in the blink of an eye,  It was strange enough that he had changed his tune again.

    "But he is the boss, and he can do whatever he wants. Since he is not interested in several brands owned by Ford, GM still has some decent stuff. I don't know if he is interested.

    "Boss, someone from General Motors has contacted me. It is said that they are selling their Saab and Opel. Are you interested?"

    Last year, through his front-line bridge, Huayang Power and General Motors came together to buy and sell automobile brands. Huayang Power took over Suzuki and part of Daewoo's shares from General Motors.

    But GM is still having a hard time this year, so GM still wants to get rid of some brands.  For example, the two European products in their hands are Saab and Opel.

    Needless to say, Saab was also a famous Swedish car back then.  It was the first brand to use turbochargers in the automotive field, but over the years, especially after being acquired by General Motors.  It's hard to believe that GM gave it a hard time.

    Especially in recent years, GM¡¯s Tonghe platform policy has become popular. In fact, to put it bluntly, it is to develop a platform with the strongest overall adaptability, and then use the routine of facelift surgery all over the world.

    Putting different product logos on cars all over the world and then selling them will immediately make many consumers who originally like individuality lose interest in GM products. If you do this, you might as well just sell all these so-called new cars.  They already have the GM logo, so why go to all the trouble of putting all these cars with other logos?

    There are two brands of Opel and Saab under the European General Motors umbrella.  Moreover, GM also sells its own cars in Europe, which often results in three different pickup trucks being sold on the market at the same time.

    The appearance is different and the car logo is different, but the internal configuration is not different, from the powertrain such as engine and transmission to the car's interior and console.  There is almost no difference, so how can consumers accept it?

    And no matter how these cars are improved, they still have a common problem, and that is the fuel consumption of the GM brand that can never be reduced, so over the years.  After so many twists and turns, Saab, which was originally still alive and kicking, has been tortured very hard by GM, and now it only has three minutes left to breathe.

    As for Opel, it goes without saying. Under the strong siege of the three major German brands, it can only be described as lingering. It has been losing money year after year for more than ten years. Who would dare to take over such a company?

    Jin Xiaoqiang doesn¡¯t dare to do it anyway.

    "Forget it, Nick, you also know the current situation of the company. We cannot expand too much. We really don't need GM's Saab and Opel at the moment."

    Nick also expressed his understanding, nodded without saying anything, and then went out, leaving Jin Xiaoqiang sitting alone in deep thought.

    Saab and Opel are both in poor condition now, and they really don¡¯t have any technologies that they particularly like. If other domestic car companies want to acquire these two companies, it will actually be for their transmissions, and  Chassis technology is aside. As for the engine, there¡¯s not much to say. It¡¯s far behind the current Huayang Power¡¯s engines.

    So Jin Xiaoqiang really doesn¡¯t like the cards held by General Motors. Looking at the brands held by these American car companies, he can actually like Land Rover and Mazda held by Ford.

    There is no need to say more about Land Rover. No matter how popular this brand is abroad, it is always a best-seller in China, no matter how expensive it is, even if it is several times more expensive than similar products abroad.  He is still very popular in China.

    Although the domestic car consumption environment has been much better than before, the mentality of buying a luxury car to save face is almost ingrained among Chinese people. An ordinary means of transportation is, in the eyes of Chinese people,It has been given another layer of special meaning.

    The reputation Land Rover achieved in its early days is very important to Chinese consumers, especially wealthy consumers. Although the price of Land Rover is always low, the more expensive it is, the better it sells in China.

    Think about the past life, after the country rescued the market with 4 trillion yuan, there were more and more rich people on the market, and there were also more and more Land Rovers on the road. Let alone first- and second-tier big cities, even  You can almost always see it in third- and fourth-tier small cities.

    How did the Tata Group survive after taking over Land Rover? It was not because of China

    market?  Those Indian Asans should not even think about such good things in this life.

    There is also the Mazda brand. It is a pity to give up this brand now. In fact, among the brands owned by Ford, Mazda is the one that Jin Xiaoqiang admires the most.

    Mature chassis technology, strong powertrain tuning skills, and several classic products give this brand full confidence.

    But because of Ford¡¯s incessant efforts, the company has been weakened. In the early years, they made a lot of money relying on their flagship product, the Mazda 6.

    However, because of Ford's poor management and losing money almost every year, it had to withdraw a large amount of funds from Mazda. As a result, the company fell far behind in the research and development of new products, so product updates were naturally slow.  down.

    In the past two years, Mazda has been in decline. It has been dragged down by Ford for two consecutive years of losses. It seems that life is not getting any better. Originally, this time was a very good acquisition opportunity.

    Unfortunately, considering the disharmonious relationship between China and Japan in the future, Jin Xiaoqiang really does not dare to make this determination. Moreover, the domestic automobile market in Japan is basically dominated by the traditional top three, especially Toyota, which is almost the only one.  trend.

    After he took over Suzuki from General Motors, Suzuki's sales in Japan have not been ideal. Originally, he wanted to introduce some Huayang Power technology to Suzuki, but considering the complicated national sentiment in Japan, Jin  Xiaoqiang could only wait and see.

    Fortunately, Suzuki is still up to par. Its performance in Japan is average, but the products purchased in China are very good, especially their newly launched Swift and Tianyu. They are both small and cheap, and the technology is better than that of the same level.  The cars are in place, so there is still a small market.

    And in Southeast Asia and Oceania, Suzuki's sales are pretty good. After some training by Shinyuki Naruto, the company finally stopped losing money and turned into a profit. Although the profit margin was not large,

    But Jin Xiaoqiang finally stopped losing money, which made Jin Xiaoqiang relieved.

    However, although Suzuki's performance is average, Daewoo, which is related to it, is doing well in South Korea. Especially after basically giving up the family car market, Daewoo, which specializes in the light truck market and the passenger car market, has a good sales volume in South Korea.  The performance has been good.

    As one of Daewoo¡¯s largest shareholders, Suzuki has also made a lot of money relying on Daewoo¡¯s strong performance in the Korean market.

    However, Jin Xiaoqiang still feels that the current situation of these two companies is a bit average and they still need to work hard. However, it is not the time to touch these two companies yet. We can only wait and see after some time.

    Mark, who went to Detroit, quickly sent back the news that this time Ford had no obstacles in selling these brands in his hands. Mark was just talking to his original boss Bill.  Ford said hello, but unexpectedly received warm hospitality from Bill, who didn't mean to embarrass him at all.

    From Bill¡¯s enthusiastic attitude, Mark could tell that Ford was eager to get rid of several packages. It seemed that Ford was also severely hit by the financial crisis this time.

    Mark and Bill, the current head of Ford.  After some contact with Ford and an exchange of intentions, Ford soon got the definite news. If Huayang Power intends to take over, Ford is also willing to sell several brands in its hands, and none of them is impossible.  Negotiable.

    From Volvo, Land Rover, Jaguar, to Mazda, any one is negotiable, Bill.  The reason why Ford agreed so happily is because after a long period of pain, they have formulated a future plan, and the core of the future plan is the slogan 'one' of later generations of Ford.

    D!  ¡¯

    There is only one Ford and no other brands. In fact, this kind of integration is quite good and can save a lot of resources for the company. If possible, Jin Xiaoqiang would not be willing to acquire these crappy Ford brands, but now because of some Chinese  Due to the special national conditions, these brands cannot be accepted.

    Ford¡¯s answer is veryCrisp, you can buy whatever you want, Volvo for 8 billion, Land Rover and Jaguar together for 3 billion, Mazda for 5 billion.

    Jin Xiaoqiang was immediately offended by the price. How long has it been since then? Are you still being hypocritical like me?  If you don't have that sincerity, then we don't need to talk about it.  .  .

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