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Volume One, Chapter 214: Alarmist?

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    Wen Xun first asked Nakamura to get him online, and 70% to 80% of the Japanese otakus on the Internet were criticizing him or looking unhappy with him, and then he tried to change his image. Isn't this a bit asking for trouble?  Why didn't you just create a better image in the first place?  Because this is a "foreplay" designed for the audience!  It is very interesting to know that humans are such a living thing!  Let¡¯s use the analogy between men and women. Suppose a man wants to pursue a woman. At the beginning, the man behaves as a purely good man. Maybe the woman just thinks that the man is not bad, but there may be nothing else.  .  Because there are so many good men in the world!  There is no need for a good girl to be so excited when she sees a good man that she has to stick to him and devote herself to him?  When people want to find a good man, they must also be thinking about finding a man who they can feel good about and who is a good man!  Just like a man's dream lover, she must be someone with a good-looking face and a good figure, and the two of them can get along well with each other, plus the girl is all kinds of virtuous!  But I didn¡¯t say that if a girl is virtuous, a man must chase this girl, right?  In general, give young people some time to recognize the reality, right?

    However, if a woman initially thinks of such a man as a bad man and continues to think so, until one day the woman suddenly realizes that she seemed to have misunderstood this man before, in fact, this man  He is a very good man!  Then the children must feel guilty now, and they must feel sorry for them!  Although in fact, there is nothing wrong with it, because the girl thinks deeply in her heart about how she thinks about that man.  I definitely wouldn¡¯t say it to everyone in person!  But man is such a creature.  After discovering that you have done something wrong.  Even if no one knows about it, I still feel a little guilty. I still see the master who has been tricked by me, so I will still subconsciously apologize!  To a certain extent, such an apology can easily turn into a good impression or something!  Therefore, if you want to chase a girl, one way is to use the huge difference in image before and after to chase the girl, so that the girl's guilt will help the girl feel guilty towards the man, and then the two will get closer or something.

    ??Similarly, here¡¯s what Wen Xun wants to do.  It's almost the same.  He just wants to act like a bad guy first. He just wants to act like the Japanese otakus here are disgusted with him first, and then a big reversal of his image. Then these Japanese otakus, are they going to  Feeling guilty?  After feeling guilty, do you want to compensate us and take care of us?  In this way, the reputation of our products will go up!  If you look back on sales and stuff like that, then you can¡¯t go up!  This is all linked together!

    Here, Wen Xun asked Nakamura to use his tone on the Internet, which is a phenomenon of criticizing the Japanese cultural world. The criticism seems to be that everything in the Japanese cultural world is not the pinnacle.  They are all obviously in decline, and they all have only a few years left to live.  And the reason for all this lies in the roots of Japanese culture and system!  Such a statement must make many otakus feel angry!  This kind of statement puts any country in Japan's position. Young people or otakus in their country cannot stand Wen Xun's judgment!  Why?  Because Japan's animation industry has relied on its previous vigorous development to become the third pillar industry in the country.  Japan's domestic animation market continues to expand, and its scale has exceeded 200 billion yen!  Japanese animation is also booming in the international market. Last year, the total revenue of Japanese animation and related products sold in the United States was US$435.9 billion!

    Some people say that we have entered the "acg" era.  The so-called "acg" is the abbreviation of animation animation, nics comics and game. Its trinity creates a sandbox of a new era.  Japan is the leader in this new era of "acg".  In recent years, when Japan has encountered many powerful rivals in the manufacturing industry and is no longer able to stand out on the world stage, Japan has been committed to using new technologies to create new cultural products, turning it from a major product manufacturing country to a major exporter of cultural industries.  At present, the overall size of Japan's animation content industry market, including the animation derivative product market, such as the licensing of animated characters, the manufacturing of toys for animated characters, etc., is estimated to have reached more than 2 trillion yen, and the broad animation industry accounts for ten percent of Japan's GDP.  Many percentage points!

    Take the Japanese domestic market as an example. In the 1970s, Japanese animation developed rapidly as a cultural industry concept.  The size of the animation market, including box office revenue from animated films, revenue from TV animation, and revenue from the sale and rental of video tapes and DVDs, was 4.6 billion yen in 1975, reached 12 billion yen in the 1980s, and rose to 100 billion yen in the 1990s.  scale.  In the 1990s, the market size of Japanese animation basically maintained an upward trend, except for some corrections in 1996 and 1999.  After entering the new century, the market expanded very rapidly. Its total domestic revenue reached 213.5 billion yen immediately after entering the new millennium. This was mainly due to the film "Spirited Away".  Later, because there were no impactful works in the Japanese animation market, the scale shrank slightly to 191.2 billion yen.?A decline of 104%.  But in the next year, approximately 81 animated films were released in domestic cinemas in Japan. Due to the sensational success of "Javier's Moving Castle", the total revenue from movie box office, TV animation and video tapes resumed an upward trend.

    Among the top 20 box office-grossing movies in Japan last year, only 7 were domestic films, and 4 of them were animated films, accounting for more than 57%. The animated film "Javier's Moving Castle" grossed 20 billion yen.  Took the top spot at the box office.  In addition, among the top 20 box-office-grossing films produced in Japan, 10 are animated films, accounting for 50%. Their box-office rankings occupy 1st, 4th, 5th, 6th, and 11th respectively.  , 15th, 16th, 17th, 18th and 20th, each film has a box office of more than 1 billion yen.  At the same time, Japanese people's enthusiasm for animated films continues to grow. Data released by Japan's Ministry of International Trade and Industry show that the number of viewers watching animated films in theaters last year reached 20 million, an increase of nearly 80% from the more than 10 million people in the previous year.  Accounting for 187% of the total number of visitors.  Japanese anime fans spend approximately 13% of their disposable income on anime products!

    This is still in Japan.  And internationally.  Japanese animation is also very popular!  In the 1870s, Japanese animation began to enter the international market with full wings.  The pioneer was undoubtedly Tezuka Osamu. The popularity of his "Astro Boy" in the US and Asian markets in the 1960s made the world aware of Japanese animation. After that, the movie "Mazinger Z" became popular in Europe; in the 1990s  "Dragon Ball" and "Pokemon" hit the US market, and the export of Japanese animation increased significantly.  "Pokemon" was Japan's first cartoon to achieve commercial success overseas.  At the end of 1999, the movie version of "Pokemon" was released in the United States, ranking first at the box office; the TV version of the "Pokemon" series was broadcast in more than 60 countries around the world, bringing 38 billion to Japan from overseas.  Yen income.  It is twice the domestic revenue in Japan; in addition, "Pokemon" game cards worth 1.2 billion yen are sold all over the world; the use of Pokemon animated characters has created 1 trillion yen in the Japanese domestic market and overseas markets respectively.  and 2 trillion yen in earnings.

    With such a series of huge growth and huge income, no matter how many people look at it, they will feel that the animation industry in Japan is booming!  As for the gaming industry, Japan is basically still leading the way.  I can¡¯t even find the PS2 produced by Japan¡¯s Sony, or the American X-wave or X-wave X!  At the same time, various Japanese games are selling like crazy all over the world!  This can¡¯t be said to mean that Japan¡¯s ACG industry is going to fade away, right?  So no matter what, it gives the impression that Wen Xun is just messing around!  They are all pretending to be shocking and sensational!  Indeed, Wen Xun is a bit sensational, but it is not completely deceptive and pretentious!  Because practitioners in the industry, such as Kadokawa Bookstore, have actually been sensitive to the fact that Japan's ACG industry is actually in decline!

    Why do you say that?  Because in the 80s and 90s.  For example, American game manufacturers basically make very few playable games, and few of them can compete with Japanese game manufacturers such as Nintendo and Sony!  But what happened next?  Now.  Game manufacturers in the United States and Europe are slowly developing their technology, and their works are becoming more and more awesome!  Yes, the products of Japanese manufacturers are still hot-selling around the world, but based on the global hot-selling, their share is being eroded little by little by Europe and the United States!  That technology is being caught up little by little by European and American manufacturers!  And as Japanese manufacturers, Kadokawa Bookstore and other companies know Japanese ACG manufacturers too well. Each one of them dare not invest too much because of various risk issues, and only want to use various insurance methods to make money!  And such a result will definitely be surpassed by European and American manufacturers one day!  I don¡¯t know how long it will take for such an surpass to occur, maybe ten or fifteen years, but such a trend of being surpassed is basically set!  This is very difficult to change!

    Because Japan as a whole has lost ten years of development time!  In the late 1980s, Japan's GDP grew to US$5 trillion, once reaching two-thirds of that of the United States!  Then, during the ten years when the bubble economy collapsed, Japan's economy had been experiencing stagflation. Then in the new century, everyone suddenly discovered that it was ruined by statistics. Why did Japan's GDP suddenly reach around 4 trillion?  You must know that the U.S. dollar has actually been depreciating in the past ten years!  The GDP of the United States does not increase much in absolute terms every year, but the absolute value excludes things like inflation and depreciation. If depreciation and inflation are included, then the nominal GDP of the United States increases a lot every year.  of!  At present, Japan's GDP is less than 40% of that of the United States!  So in fact, Japan's overall GDP has been shrinking in these ten years!  Japan's overall economic situation is also shrinking!

    Originally, the lifelong employment system that Japan was once proud of was the key to Japan's take-off in the golden age. However, by the mid-1990s, it had to change.??Ah!  In the new century, there are more and more various dispatch worker systems in Japan, and there are fewer and fewer various lifetime employment systems!  A large number of new people have entered the company, and they are all "temporary workers" without lifelong employment!  It can be said that from all aspects, Japan's economy has been thrown away by various pursuits in Europe and the United States!  Under such circumstances, Japan's ACG industry seems to be booming, but after all, this ACG industry cannot be a rootless tree. Without the basic platform of the real economy, the ACG industry will sooner or later be overtaken by others.  !

    This is not alarmist talk!  Think about when Japan¡¯s ACG industry developed?  That was all in the 1960s, and the 1960s happened to be when Japan's economy took off and when Japan held the Great Games!  This happens to be Japan's golden age!  It can be said that the acg industry relies on the economic fundamentals. When the fundamentals are good, the acg industry begins to develop lagging behind. When Japan's economy begins to stagnate, of course the acg industry will follow suit.  began to slump, this is very principled and logical!  Under such circumstances, the ACG industry will decline in the future, is there any doubt?  Obviously not!

    In recent years, everyone has become more and more aware of the hollowing out of Japan¡¯s once-powerful animation industry!  The general cost of a 30-minute cartoon is about 10 million yen. Most animation distribution is at a loss. Manufacturers can only solve the problem through the secondary use of product content, such as selling DVDs, licensing the use of animated images, etc.  this problem.  Due to lack of funds, many small and medium-sized animation companies cannot afford expensive computer costs, so workers can only work long and overtime hours and receive only very low pay.  In many small businesses, employees do not have monthly wages and lack guaranteed stable income. Piece wages are generally adopted, and the unit price of a picture is between 150 and 160 yen.  The average employee can draw about 600 pictures per month, while the new employees can draw about 400 pictures per month. The wages are extremely low, leading to a brain drain.  The turnover rate in the Japanese animation industry is as high as 80%, and senior talents in animation production are flowing to the game product production industry.

    And you also need to know that there is still no way to change this piecework method!  Why?  Because such a form was established by Tezuka Osamu back then!  As for the various current animation manufacturers in Japan, they were all industries established by Osamu Tezuka's assistants and subordinates after they came out!  So everyone is the disciple and grandson of Tezuka Osamu, and of course everyone follows the rules set by the ancestor Tezuka Osamu!  In order to save costs, Japanese animation companies have adopted the method of utilizing cheap foreign labor. Therefore, in recent years, the production of Japanese animation products has increasingly adopted the form of outsourcing, that is, more and more animation production processes have been put into  Animation product companies in South Korea, China and other countries.

    And in this way, it reduces the possibility of salary increases for local employees in Japan!  In the end, it can be said that even the truly talented people were unwilling to work in the animation industry.  Those who can enter the animation industry to work are basically people who have a deep love for animation - in other words, they are otakus and otakus!  And these people have no real life!  They don't observe much about the outside world and don't understand much about the outside world. They just live in their own small circle.  So what good animation can they create?  The animations they produce will definitely gradually lose contact with society, will definitely gradually lose the flavor of life, and will definitely gradually attract only otakus and otakus!  In this way, wouldn't the road become more and more dead as we go?

    So what Wen Xun said is not an exaggeration at all, and it is not nonsense at all. In fact, it is something that people in the industry have long seen!  It¡¯s just that no one has spoken out and let ordinary people know!  (To be continued)
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