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Text Chapter 188 Hot Sales Volume

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    Hailong Automobile's promotions.  There is no extensive advertising.  However, it is also spread by word of mouth among the users of Along Auto Poison.  Originally, Hailong's fuel consumption could not be considered high, but it was definitely not low.

    However, as soon as this event was launched, the fuel consumption of Hailong's various series of cars dropped drastically!

    In the past, no automobile company would use this method to give back to users. Once it was sold, it was sold. The so-called after-sales service was all the work of Qidian. What manufacturers only focused on was production capacity, output, and sales.  As for customers, people don't care that much at all.  Car owners who buy cars always call Hao shop if they have any problems, and I have never heard of anyone going to the manufacturer if there is something wrong with their car.

    However, Hailong Automobile made such a fuss.  The chain reaction caused even Han Jun himself was a little surprised.

    Although there is no advertising, the power of word-of-mouth is even greater.  Some people don¡¯t like to read advertisements, but this word of mouth is the personal experience of other car owners who have benefited from it.

    For a time, many people who were ready to buy a car but were hesitant chose Hailong¡¯s products for the first time.

    When buying a car, one of the first things to consider is the elements.  Wu means practicality. More than 80% of people buy cars not for ostentation and face. Practicality always comes first.  At the same time, in the automotive market, demand is greatest.  It is also not a luxury car from a famous brand, but a variety of models from mid-size cars to the basic market.  This is similar to a pyramid. The largest number is never at the top, but at the bottom.

    Several models of Hailong Automobile are not inferior to foreign imported cars and domestic joint venture brands.  Naihe is a completely domestically produced car, and its sales are good, but relatively speaking.

    But as soon as this discount came out, the practicality of Hailong Automobile was immediately greatly enhanced.  Many potential customers who were still hesitant immediately decided to buy Hailong Automobile's products.

    Han Jun knows very well that Hailong Automobile is a young company. Without years of accumulation of technology, personnel, and market reputation, the results that Zunyu can achieve are already very gratifying.  And Han Jun has never thought about building a luxury car for Hailong Motors now.  After all, how can Hailong Motors' luxury cars compare with those named Mercedes, BMW, and Bentley?

    As for the huge demand at the grassroots level, Hailong Motors must not give up.  Especially in the Chinese market, with the development of the economy, the demand from the grassroots market will inevitably increase!

    There are three major automobile companies in the United States, Toyota and Nissan in Japan, and even South Korea, which started its automobile industry very late, has Hyundai, Kia and Ssangyong on the streets.  And China.  Han Jun can't control other car companies, but he must let Hailong Automobile occupy a place on China's roads.  For this, he did not hesitate to use any means he thought were feasible!

    "Mr. Han, after a one-month penetration period, the sales volume of our various models has increased year-on-year.

    A month later, Han Jun was sitting in his office leisurely, listening to his subordinates¡¯ reports on the recent sales situation.

    "What about foreign markets?" At the same time, Han Jun is also very concerned about foreign markets.

    "For the time being, there has not been much improvement in overseas demand. The final equipment debugging of the Hailong Renault factory in Binhai has been completed, and the American factory has begun recruiting personnel. Mr. Daisen has already asked us for some personnel, hoping that we can dispatch them here.  Workers go over.¡±

    At this time, the final testing before the joint venture factory between Binhai and Renault has been completed and can start production at any time. The same is true in the United States, because the scale is much larger than the joint venture factory in Binhai, and the requirements for personnel are also relatively high.

    McDyson had contacted Forjun before.  Labor costs in the United States are too high. In order to reduce costs, he cannot hire too many Americans. Some Korean technicians have been assigned to the United States, and technicians in China are also ready to go.

    In fact, the U.S. market has already given great recognition to the Hi-Long Premium sedan. The factory run by McDyson will also focus on the Premium sedan as its main production direction, as well as Renault's Megane 44 sedan.

    The person responsible for introducing the situation to Han Jun was a newly promoted mid-level cadre of Hailong Motors.  The most fearful thing for any group is that the person in power is too contentious and rests on his own laurels.  This is what the superiors do.  It only took a moment for the people below to become depressed.  But Han Jun has been moving forward since the establishment of Haixin. At this time, he built a small gas station. Not only did he not suffer any loss in revenue and expenditure, but on the contrary, it could bring greater benefits and benefits to customers.  , thus directly reflecting the effect on sales.  Seeing the recent sales situation, the entire Hailong Motors feels very encouraged.

    "Well, how's the warm-up of Spike Market going?" Han Jun asked.  After his promotion was launched, he did not immediately let Spike, who was offline, invest.The purpose of promoting the market is to warm up first, and wait until the discount activities gradually take root in people's hearts, and then the final effect will be achieved when sales are launched.

    The Spike was successfully rolled off the production line two months ago. A month ago, Hailong Motors also convened sales agents from its stores across the country to visit the new car and accept reservations.

    "The advertisement has been launched for more than a month. The orders have been taken for a month. The market is expected to be good."

    Judging from the returns of his subordinates, the store must be booked.  Looks pretty good.  Of course, this may not have taken into account Hailong Automobile¡¯s fuel discount.

    Hearing this news, Han Jun smiled slightly.

    Tomorrow, Spike is officially on sale!

    As the first new car of Hidragon Daewoo, its success or not is directly related to the future direction of Hidragon Daewoo as a new company. If it is recognized by the market, it will have a vitality. If the new car market does not respond well, then more will follow.  Yes, it is a bigger question than after the successful acquisition.

    Not only that, the huge financial pressure caused by the acquisition of Daewoo will also be magnified infinitely.  This is very fatal for Hailong Automobile and even Haixin Group.

    Although Han Jun looked calm and calm at this moment, his heart was filled with excitement.  "Success, Hailong Automobile can become an upstart in the domestic automobile industry, fail." He didn't even dare to think about it. All that should be done has been done, and it only depends on the market response to the official release. Although now it seems that Hailong Automobile's sales have increased because of this  The small discounts have developed by leaps and bounds. But Hailong Daewoo is what Han Jun values ????most now.

    "Now, what kind of car do you think is best to buy?"

    "Hailong's products are pretty good, and they support domestic products. How good."

    "Hailong? Can it work? Domestic cars. My impression of domestic cars is not very good.

    "Hailong is not a good domestic car, but its technology is imported. Even the Zunyu two years ago, it looks a bit like a domestic car? I have a friend who drives it, and it is very good."

    "Female, if you are a No. 10, it will cost you tens of thousands. How can we, from a small family, buy such an expensive car? Besides, it's not appropriate for a girl to drive such a big car. "Hey!  I heard that a new car was released during Labor Day. It¡¯s called the Spike. I think it¡¯s very good. The price is about 80,000 yuan and it looks good.  They are suitable for both men and women, and the sports style is also good.

    "Can domestically produced ones work?"

    "Why not? In fact, that is a model made by Daewoo of South Korea. Wouldn't it be acquired by us?"

    "Oh, that's really what happened."

    "No, if I had money, I would buy a Hailong car."

    "What? When did you become so interested in Hailong Automobile? That car is not necessarily very affordable, right? I heard that the fuel consumption is not low."

    "Hey! Don't you know? Now I'm driving a Hailong car, and someone has it. It's issued by Ruka. I drive the car and take the Ruka to a PetroChina gas station to refuel. It's a 20% discount on the gas price, which is basically the same as  The price of oil last year was flat, but now it is more than 3 yuan. Didn¡¯t you hear what the outside world said, the price of oil will continue to rise. Now that there are more and more cars, the price of oil can only be high but not high."

    "Is it true? Are you talking about having a nose and an eye? Why haven't I heard about this? With so much energy, they can give car owners a 20% discount on gas prices?"

    "Haha, my brother-in-law drives a Zunyu. Now he is very lucky. I used to worry about gas money, but now my favorite thing to do is to go to the gas station and swing my gold card. I can get a lot of money.  Duodese.¡±

    "Huh? Is this true? In fact, I really want to buy a car recently,"

    "Is this true? The boss of Hailong Automobile is said to have a very strong relationship and has a good relationship with PetroChina. How about getting this discount? They are very generous. It doesn't mean that the previous cars have it. The current cars don't. That means treating everyone equally.  ah."

    "Oh! That's not bad. The key is that Renault cars are a bit expensive, so I might as well just buy a Renault car."

    "Renault's? That's not possible. Even though they are a joint venture, people now only recognize the Hailong brand. Renault's doesn't have this discount."

    "I see, it's settled. I'll go and discuss it with my guy at home. If it doesn't work out, I'll buy a Spike. In fact, I've seen the advertisement for that car. It's really nice and compact. It's convenient for parking for a novice like me.  ah

    Discussions like this have appeared in many places after the launch of Hailong Automobile¡¯s preferential policies.  Especially when people who are willing to buy a car ask friends who own a car or are about to buy a car.  The biggest topic often focuses on Hailong Automobile¡¯s ridiculous gas discounts!

    The price of oil at this time has already gone upIt's more than 3 yuan.  It doesn't look like much.  But the news that oil prices will rise all the way has never stopped.  Moreover, hasn¡¯t it been rising all the way from the beginning of the year to now?  Although the speed is not fast, no one knows how high the oil price will rise.

    Unknowingly, Hailong Automobile has become the first choice among many potential car buyers who choose basic-level vehicles.  Although it is a domestically produced car, it is a bit confusing for those who want both a cheap price and a good brand. However, the great benefits are displayed in front of them, and the good reputation is in front of them. How to choose is really exciting.

    "Mr. Liu, today the store pays NT$2 in cash for car pickup. I have reserved a Wu car."  A young man with a slightly excited face was reporting to a fat man on today's sales of the Hailong Auto Franchise Hao store they were running.

    "And another young man said: "Mr. Liu, we still have damaged cars in stock. Today is tomorrow. We have to wait a while to pick up the car in cash. Otherwise, we will be out of stock soon.

    Of these two young men, one is the head of the sales department and the other is in charge of inventory.

    As the boss of this company, he knew that the recent promotion offered by Hailong Automobile was relatively powerful, but he did not expect that the "lethal power" would be so great as this!

    In just one day, so many of the Spike cars he mentioned were sold!  And this is just the tiny and exquisite Spike!  Since Hailong Automobile started this activity a few months ago, the car sales of the Hao store he runs have been dominated by Hailong Automobile products.  original.  His Hao store not only sells Hailong cars, but also some models of cars from other joint venture companies. In terms of sales, the sales are roughly the same. However, since the promotion of Hailong Automobile, the situation has been greatly different.

    The sales volume of Hailong Automobile every day can only be described as a surge.  Twenty or thirty taels a day is very easy.

    May Day is a seven-day long holiday.  It has always been the golden period for car sales, when other manufacturers' stores are launching promotions.  Hailong Auto doesn¡¯t have any discounts, it¡¯s just a beautiful discount card!

    Not only are there discounts for refueling, but after the number plate is processed, the number plate will also be stamped on the discount card on a special machine!  As an exclusive Sikou identity authentication!

    "Yeah! Not bad! Don't worry about the inventory. I've already placed the order this morning. We are close here, so don't worry about the supply. The goods will arrive tomorrow afternoon and will be open for sale tomorrow!" The big and round boss smiled.  The tooth is out of sight.

    The young men under him were also very excited. The person from the sales department said: "This Hailong Motors is really willing to spend a lot of money. How much does it cost for just the gas money? However, this saves us a lot of trouble."  It¡¯s true. In the past, sales were promoted.  It's all the 4th store's own business.  Because they want to make money, they mostly get rebates from food manufacturers. The higher the sales volume, the more rebates they get.

    But Hailong Auto¡¯s rebates have not only not increased recently, but have actually decreased.  But his sales have actually increased. Although the bicycle rebate has dropped a little, the overall profit margin of the store has greatly increased.

    "Well, they are raising capital obliquely. Take a look, I estimate that the sales volume of these cars in China is Hailong." Mr. Liu laughed and said.

    "Fortunately, Mr. Liu has a good eye and can choose to represent Hailong's cars. If he had changed to another car, wouldn't he just watch others make money?" another.  said.

    Mr. Liu was very happy with this flattery and did not say anything.  He just smiled, as if he was lamenting his precise vision.

    This situation in Chaidian is happening all over the country.

    The increase in sales has brought not only a large amount of profits, but also pressure on production capacity. If domestic factories and several factories in South Korea had not been fully operational, Hailong Renault, a Binhai factory, would not be able to produce Renault models.  A lot of orders are being placed.

    Looking at the soaring sales, Han Jun grew hairy.

    However, despite the gratifying appearance, Han Jun is extremely calm. Several workers in South Korea have been shut down for a long time, and Han Jun's original promise of "high-efficiency production can be purchased."  They were all working hard to give birth.  But Han Jun emphasized that zero repairs must be guaranteed!  When it comes to quality, you must not be careless!  You can speed up production, but after all, this is a vehicle that carries people!  In terms of safety performance, we must do our best!

    "The brakes don't work, the airbags don't deploy, and the accelerator doesn't pop up. These are small problems that often appear in Japanese cars and can kill people." Han Jun is absolutely not allowed to appear on any car produced by Hidragon Daewoo!

    Of course, for domestic Hailong itself,?.  Fu Jun also cannot achieve a zero repair rate, but he requires Korean companies and overseas factories to do so, which is not without forcing people to make things difficult and finding faults in the egg.

    However, since your country¡¯s automobile industry.  You have developed so much earlier than the country, so you must show your advantages that Han Jun can see!

    It¡¯s not like there are no Koreans who say they can¡¯t achieve it.  But Han Jun told them directly, if you can't reach it.  Then I will find someone who can do it!  How can Koreans, whose employment pressure is much greater than that in China, dare to challenge Han Jun?  It¡¯s not what Han Jun said, that¡¯s what?

    Especially those units that are not listed as direct acquisitions.  In addition to risking one's life to increase production capacity, one also has to strive for excellence in quality.  You know, the new boss is not that easy to serve.

    Han Jun finally breathed a sigh of relief when he looked at the sales on the first day gathered from stores across the country.  It seems that his plan was completely successful!  Such sales performance can be achieved with just this small discount.  It is a reflection of the huge scale of the grassroots market.

    Although this seems to be just a small discount, it is a good thing for Haixin as a whole!  Not only through activities, they can learn more about car owners, so that they can master more information.  At the same time, refuel with discounts.  There is a statistical system specially designed for it by programmers of Xunjie Network, and the system is logged in with the car number.  Supplemented by the number of times the card has been used and the amount of refueling.  The mileage can be used to analyze the fuel consumption and other conditions of Hailong vehicles.  The accuracy rate is above blur!

    "Now, who can talk nonsense anymore?"
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